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All Journal Optimum : Jurnal Ekonomi dan Pembangunan Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal EMT KITA Upajiwa Dewantara : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat Jurnal Analisis Bisnis Ekonomi Scientific Journal of Reflection : Economic, Accounting, Management and Business Muhammadiyah International Journal of Economics and Business Martabe : Jurnal Pengabdian Kepada Masyarakat JAE (Jurnal Akuntansi dan Ekonomi) Jurnal Perilaku dan Strategi Bisnis JURNAL MANAJEMEN Performance : Jurnal Bisnis dan Akuntansi Jurnal Informatika Ekonomi Bisnis Jurnal Fokus Manajemen Bisnis JOURNAL SCIENTIFIC OF MANDALIKA (JSM) ISTIKHLAF: Jurnal Ekonomi, Perbankan & Manajemen Syariah Journal of Social And Economics Research Jurnal Karya Abdi Masyarakat Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research West Science Business and Management Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Informatika Ekonomi Bisnis Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Escalate : Economics and Business Journal journal of social and economic research As-Syirkah: Islamic Economic & Financial Journal Jurnal Analisis Bisnis Ekonomi
Salamatun Asakdiyah, Salamatun
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Evaluation Model of Supervision of Service Quality of The Final Paper in The Management Study Program, Faculty of Economics and Business, Ahmad Dahlan University Ismanto, Deny; Asakdiyah, Salamatun
West Science Business and Management Vol. 1 No. 05 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v1i05.428

Abstract

This research aimed to test influence between service quality, student satisfaction also interaction between service quality and student satisfaction in the building word of mouth communication. Research conducted by Department of Management, Faculty of Economics and Business, University Ahmad Dahlan. Sample categorized with sampling convenience method and purposive sampling. Data collection efforted by giving list of question to the respondent that is contains about service quality, student satisfaction and word of mouth communication. This research use Moderator Regression Analysis. In the other side, T test and F test are used to test asked hypothesis. The result of partially regression coefficient test with T test shows that service quality, student satisfaction, interaction between them influence significantly to word of mouth communication. In the other side coefficient regression test’s result shows that variables of service quality student’s satisfaction also interaction between them both influence to word of mouth communication. Variables of service quality and student’s satisfaction are able to explain word of mouth communication variable up to 78,2% and the rest is 21,8% caused by another variable that is not included in the research model
LIKUIDITAS, LEVERAGE DAN PROFITABILITAS SEBAGAI ANTESEDEN NILAI PERUSAHAAN SYARIAH YANG TERCATAT DI BURSA EFEK INDONESIA (BEI) PERIODE 2015-2019 Atmaja, Indra; Asakdiyah, Salamatun
Journal of Social and Economics Research Vol 5 No 2 (2023): JSER, December 2023
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v5i2.89

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Likuiditas, Leverage dan Profitabilitas terhadap Nilai Perusahaan Syariah yang terdaftar di Bursa Efek Indonesia (BEI) selama periode 2015-2019. Penelitian ini memiliki pendekatan kuantitatif, dengan objek penelitian adalah nilai perusahaan syariah yang terdaftar di BEI. Populasi penelitian melibatkan semua perusahaan yang terdaftar di BEI dan juga merupakan anggota dari ISSI dan JII. Sampel penelitian terdiri dari 35 perusahaan syariah, yang dipilih menggunakan metode Purposive Sampling. Hasil dari penelitian ini mengindikasikan bahwa Likuiditas, yang diukur menggunakan Current Ratio dan Quick Ratio, tidak memiliki pengaruh signifikan terhadap nilai perusahaan syariah. Leverage, yang diukur melalui Debt to Asset Ratio, memiliki pengaruh negatif terhadap nilai perusahaan syariah, sedangkan Leverage yang diukur melalui Debt to Equity Ratio memiliki pengaruh positif terhadap nilai perusahaan syariah. Sementara itu, Profitabilitas, yang diukur dengan Return on Asset Ratio, memiliki pengaruh negatif terhadap nilai perusahaan syariah, sedangkan Profitabilitas yang diukur dengan Return on Equity Ratio memiliki pengaruh positif terhadap nilai perusahaan syariah.
Analisis Komparatif Kualitas Pelayanan pada Nasabah Pengguna Aplikasi Pegadaian Syariah Digital dan Manual: Studi Kasus Pegadaian Syariah Cabang Kusumanegara widyawati, Weni; Mahatir, Fahmi Mar’i; prasetyo, priyono puji; asakdiyah, salamatun
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 7 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i7.3116

Abstract

The background of the problem of this research is a comparison of the quality of service received by customers using the Pegadaian Syariah Digital application and manually at Pegadaian Syariah Kusumanegara Branch Yogyakarta. Customers predominantly use the manual system rather than using the Pegadaian Syariah Digital application, because the system often errors and transaction failures occur. The Pegadaian Syariah Digital application is expected to help customers make smartphone transactions without having to make transactions manually. With this Digital Sharia Pegadaian application, it can meet the needs of customers when transacting without directly attending the Sharia Pegadaian and this application has various features that will be selected when transacting. The formulation of the problem of this study is whether there are differences in service quality for customers using digital and manual sharia pawnshop applications. This research is quantitative research, this type of research is also comparative analysis research, the data source used is primary data. The data collection technique used is a questionnaire with a total sample size of 100 samples which are divided into 50 samples for digital sharia pawnshops and 50 samples for manual ones. The analysis techniques used are validity test, reliability test, mann whitney test, and homogeneity test. The results obtained in this study indicate that there is no significant difference between digital and manual pawnshops.
The mediating role of customer loyalty on the effect of celebrity endorsement to impulse buying behavior Asakdiyah, Salamatun; Bonaga, Jason Keith; Maheswari, Uma; Prastowo, Indro; Salampessy, Andy Passyada
Jurnal Fokus Manajemen Bisnis Vol. 14 No. 1 (2024)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v14i1.10228

Abstract

Consumer behavior in purchasing products can be influenced by various internal and external factors. Both these factors can encourage individuals to purchase a product suddenly or unplanned in advance. The factors that allegedly influence consumers’ impulse buying are celebrity endorsements and customer loyalty. This study analyzes the effect of celebrity endorsements on impulse buying behavior by mediating customer loyalty. This research used Lazada's e-commerce service in Yogyakarta with a total of 80 respondents. The data obtained were then processed using the Smart PLS application in the form of validity, reliability, and direct and indirect hypothesis tests. Based on the results of the data processing, it can be concluded that the four research hypotheses are accepted. Celebrity endorsements have been shown to have a positive effect on impulse buying behavior, celebrity endorsements have been shown to have a positive effect on customer loyalty, customer loyalty has a positive effect on impulse buying behavior, and customer loyalty has been shown to mediate celebrity endorsement relationships and impulse buying behavior.
Green Branding Strategy and Consumer Loyalty: A Study on Environmentally Friendly Products Asakdiyah, Salamatun; Aditi, Bunga; Suteja, I Gede Novian
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1296

Abstract

This study aims to analyze the influence of green branding strategy on consumer loyalty by considering the mediating role of brand trust among eco-friendly product consumers in Central Java. The research employed an explanatory quantitative approach with a survey design. The population consisted of consumers of green cosmetics, organic food, and eco-labeled household products, with a sample of 140 respondents selected using purposive sampling. Data were collected through an online questionnaire using a 5-point Likert scale adapted from previous studies. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS 4.0. The findings reveal that green branding strategy has a positive and significant impact on consumer loyalty, both directly and indirectly through brand trust. The results indicate that the stronger the green branding strategy implemented by a company, the higher the consumer trust, which in turn fosters greater loyalty. Brand trust serves as a partial mediator, implying that while green branding strategy can directly enhance loyalty, its effect becomes stronger when consumers also trust the brand’s sustainability commitment. Theoretically, this study enriches the green marketing literature by providing empirical evidence of the strategic role of green branding in building loyalty through the psychological mechanism of trust. Practically, it suggests that companies should strengthen environmental information transparency, consistent brand communication, and sustainable innovation to build both trust and long-term loyalty. From a policy perspective, the study highlights the importance for regulators to strengthen green labeling standards and enhance consumer education in order to reduce greenwashing practices.
Green Branding Strategy and Consumer Loyalty: A Study on Environmentally Friendly Products Asakdiyah, Salamatun; Aditi, Bunga; Suteja, I Gede Novian
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025): Accepted
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1296

Abstract

This study aims to analyze the influence of green branding strategy on consumer loyalty by considering the mediating role of brand trust among eco-friendly product consumers in Central Java. The research employed an explanatory quantitative approach with a survey design. The population consisted of consumers of green cosmetics, organic food, and eco-labeled household products, with a sample of 140 respondents selected using purposive sampling. Data were collected through an online questionnaire using a 5-point Likert scale adapted from previous studies. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS 4.0. The findings reveal that green branding strategy has a positive and significant impact on consumer loyalty, both directly and indirectly through brand trust. The results indicate that the stronger the green branding strategy implemented by a company, the higher the consumer trust, which in turn fosters greater loyalty. Brand trust serves as a partial mediator, implying that while green branding strategy can directly enhance loyalty, its effect becomes stronger when consumers also trust the brand’s sustainability commitment. Theoretically, this study enriches the green marketing literature by providing empirical evidence of the strategic role of green branding in building loyalty through the psychological mechanism of trust. Practically, it suggests that companies should strengthen environmental information transparency, consistent brand communication, and sustainable innovation to build both trust and long-term loyalty. From a policy perspective, the study highlights the importance for regulators to strengthen green labeling standards and enhance consumer education in order to reduce greenwashing practices.
ANALISIS PEMBENTUKAN TRUST PELANGGAN MELALUI KUALITAS PELAYANAN DAN KEPUASAN PELANGGAN TOKO SWALAYAN Asakdiyah, Salamatun
Jurnal Analisis Bisnis Ekonomi Vol 8 No 2 (2010)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aimed to test influence between service quality, customers satisfaction also interaction between service quality and customers satisfaction in the building of customers trust of Supermarket. This research efforted in Pamella supermarket in Yogyakarta. Sample categorized with sampling convenience method and purposive sampling. Data collection effored by giving list of question to the respondent that is contains about service quality, customer satisfaction and customer’s trust. This research use Moderator Regression Analysis. In the other side, T test and F tests are used to test asked hypothesis. The result of partially regression coefficient test with T test shows taht service quality, custoemer satisfaction also interaction betwee them influence significantly to customer’s trust. In the other side coefficient regression test’s result shows taht variables of service quality, customer’s satisfaction also interaction between them both influence to customer’s trust. Variables of service quality and customer’s satisfaction are able to explain customer’s trust variable up to 98,6% and the rest is 1,4% caused by another variable taht is not included in the research model.
EVALUASI TERHADAP KUALITAS PELAYANAN BIMBINGAN AKADEMIK Asakdiyah, Salamatun
Jurnal Analisis Bisnis Ekonomi Vol 10 No 2 (2012)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisa apakah kualitas pelayanan dan kepuasan mahasiswa berpengaruh terhadap trust mahasiswa pada mahasiswa Jurusan Manajemen Fakultas Ekonomi Universitas Ahmad Dahlan Yogyakarta. Penelitian ini ditujukan untuk jurusan Manajemen. Sampel ditetapkan dengan metode random sampling. Data dikumpulkan dengan menberikan daftar pertanyaan pada responden tentang kualitas pelayanaan, kepuasan mahasiswa dan trust mahasiswa. Penelitian ini menggunakan analisis regresi linier berganda. Hipotesis diuji dengan uji t dan uji F. Hasil uji menunjukkan bahwa kualitas pelayanan dan kepuasan mahasiswa, secara parsial dan simultan, dipengaruhi trust mahasiswa. Kualitas Pelayanan dan variabel kepuasan menjelaskan 68,9% terhadap trust mahasiwa, sejumlah 30,2 % dijelaskan oleh variabel lain yang tidak dimasukkan dalam model penelitian.
Analisis Faktor – Faktor yang Berpengaruh terhadap Capaian Nilai Kinerja Pelaksanaan Anggaran pada Kantor Badan Narkotika Nasional Provinsi DIY Mujayadi, Edi; Susanto, Aftoni; Asakdiyah, Salamatun
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 9 No. 1 (2026): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v9i1.1322

Abstract

The Ministry of Finance, as the State Treasurer, uses the Budget Implementation Performance Indicators (IKPA) to assess the effectiveness and quality of budget execution within government institutions. However, the fluctuating IKPA scores of the National Narcotics Agency of the Special Region of Yogyakarta (BNNP DIY) over the past five years indicate inconsistencies in planning, human resource competence, regulatory compliance, and coordination. This study aims to analyze how these factors influence the achievement of IKPA performance scores at BNNP DIY. Using a qualitative approach through literature review and in-depth interviews with the finance and budget team, this research explores managerial and operational dynamics that affect budget performance. The findings show that accurate planning, competent human resources, regulatory adherence, and effective inter-unit coordination have a positive and significant influence on improving the IKPA score. These results imply that strengthening managerial capacity and internal coordination can enhance institutional accountability and the quality of budget implementation.
Manajemen Risiko Dalam Pengadaan Konstruksi Pada Masa Transisi E-Katalog Versi 6: Studi Kasus DPUPKP Kabupaten Sleman Tahun 2025: (Studi Kasus DPUPKP Kabupaten Sleman Tahun 2025) Aruminingsih, Ambar; Asakdiyah, Salamatun
UPAJIWA DEWANTARA : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat Vol 9 No 2 (2025): UPAJIWA DEWANTARA: JURNAL EKONOMI, BISNIS DAN MANAJEMEN DAULAT RAKYAT
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/mmud.v9i2.20829

Abstract

This research analyzes the risks in construction procurement during the transition from e-Catalog Version 5 to Version 6 at the Dinas Pekerjaan Umum, Perumahan dan Kawasan Permukiman (DPUPKP) of Sleman Regency. Using a qualitative approach with thematic analysis and the ISO 31000:2018 framework, the study finds that the dominance of e-purchasing creates systemic disruptions due to unready digital infrastructure. Key themes such as unprepared catalog showcases, slow product curation, and insufficient supplier training led to decreased budget absorption and delays in physical project activities. Most risks were external and beyond the local government's control. The study recommends developing mitigation scenarios, strengthening local institutional capacity, and advocating for more inclusive transition policies from the central government.
Co-Authors -, Mardianto A.A. Ketut Agung Cahyawan W Abdullah, Haidar Admanegara, Nahdatul Mukaramah Permata Suka Aftoni Sutanto Anna Anna, Anna Ardhitama, Chandra Aruminingsih, Ambar Astuti . S, Sri Atmaja, Indra Bonaga, Jason Keith Bunga Aditi Dewanto, Mega Ria Dewi, Atika Puspita Emiliyana, Fitri Fajar Prasetya, Akhmad Faukonuriah, Ainun Nurun Hasim Herdiansyah, Diki Hidayat, Abdul Choliq Indro Prastowo Ismanto, Deny Istifarida, Ade Lisa Karnadi, Karnadi Khoirul Huda Kurnianto, Singgih Latifa, Rita Nurul Luthfiah, Nur Fitri Mahatir, Fahmi Mar’i Maryoto, Maryoto Miranda, Basilio Franca Pereira Mudiono, Mudiono Muhadi, Ahmad Mujayadi, Edi Musafir Navisah, Navisah Nirwanto, Irfan Budi Nurdiyanti, Eva Nuriska, Alfia Nuryanti, Linda Perdana Oskar, Dimas Priyono Puji Prasetyo, Priyono Puji Rachmiani Riduwan Rohmatus Isnaini Rumanjaya, Alfredi Salampessy, Andy Passyada Sarwinda, Sarwinda Setiawan, Zunan Setyaningsih Setyaningsih, Setyaningsih Setyawan, Rai Raka Sudarmono, Sigit Sukardi Sukardi Sukmaningtyas, Jantu Sulistyo, Beni Agus Susanto, Aftoni Suteja, I Gede Novian Sya’bana, Ali Tauhid, Imam Uma Maheswari, Uma Utik Bidayati, Utik Warti, Mei Ayu Widyawati, Weni Xiaoyan, Yuan Yuliana, Monikka Zulfiani, Elvira