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All Journal Optimum : Jurnal Ekonomi dan Pembangunan Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal EMT KITA Upajiwa Dewantara : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat Jurnal Analisis Bisnis Ekonomi Muhammadiyah International Journal of Economics and Business Martabe : Jurnal Pengabdian Kepada Masyarakat JAE (Jurnal Akuntansi dan Ekonomi) JURNAL MANAJEMEN Performance : Jurnal Bisnis dan Akuntansi Jurnal Informatika Ekonomi Bisnis Jurnal Fokus Manajemen Bisnis JOURNAL SCIENTIFIC OF MANDALIKA (JSM) ISTIKHLAF: Jurnal Ekonomi, Perbankan & Manajemen Syariah Journal of Social And Economics Research Jurnal Karya Abdi Masyarakat Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research West Science Business and Management Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Informatika Ekonomi Bisnis Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Escalate : Economics and Business Journal Jurnal Analisis Bisnis Ekonomi
Salamatun Asakdiyah, Salamatun
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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The mediating role of customer loyalty on the effect of celebrity endorsement to impulse buying behavior Asakdiyah, Salamatun; Bonaga, Jason Keith; Maheswari, Uma; Prastowo, Indro; Salampessy, Andy Passyada
Jurnal Fokus Manajemen Bisnis Vol. 14 No. 1 (2024)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v14i1.10228

Abstract

Consumer behavior in purchasing products can be influenced by various internal and external factors. Both these factors can encourage individuals to purchase a product suddenly or unplanned in advance. The factors that allegedly influence consumers’ impulse buying are celebrity endorsements and customer loyalty. This study analyzes the effect of celebrity endorsements on impulse buying behavior by mediating customer loyalty. This research used Lazada's e-commerce service in Yogyakarta with a total of 80 respondents. The data obtained were then processed using the Smart PLS application in the form of validity, reliability, and direct and indirect hypothesis tests. Based on the results of the data processing, it can be concluded that the four research hypotheses are accepted. Celebrity endorsements have been shown to have a positive effect on impulse buying behavior, celebrity endorsements have been shown to have a positive effect on customer loyalty, customer loyalty has a positive effect on impulse buying behavior, and customer loyalty has been shown to mediate celebrity endorsement relationships and impulse buying behavior.
Green Branding Strategy and Consumer Loyalty: A Study on Environmentally Friendly Products Asakdiyah, Salamatun; Aditi, Bunga; Suteja, I Gede Novian
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1296

Abstract

This study aims to analyze the influence of green branding strategy on consumer loyalty by considering the mediating role of brand trust among eco-friendly product consumers in Central Java. The research employed an explanatory quantitative approach with a survey design. The population consisted of consumers of green cosmetics, organic food, and eco-labeled household products, with a sample of 140 respondents selected using purposive sampling. Data were collected through an online questionnaire using a 5-point Likert scale adapted from previous studies. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS 4.0. The findings reveal that green branding strategy has a positive and significant impact on consumer loyalty, both directly and indirectly through brand trust. The results indicate that the stronger the green branding strategy implemented by a company, the higher the consumer trust, which in turn fosters greater loyalty. Brand trust serves as a partial mediator, implying that while green branding strategy can directly enhance loyalty, its effect becomes stronger when consumers also trust the brand’s sustainability commitment. Theoretically, this study enriches the green marketing literature by providing empirical evidence of the strategic role of green branding in building loyalty through the psychological mechanism of trust. Practically, it suggests that companies should strengthen environmental information transparency, consistent brand communication, and sustainable innovation to build both trust and long-term loyalty. From a policy perspective, the study highlights the importance for regulators to strengthen green labeling standards and enhance consumer education in order to reduce greenwashing practices.
Green Branding Strategy and Consumer Loyalty: A Study on Environmentally Friendly Products Asakdiyah, Salamatun; Aditi, Bunga; Suteja, I Gede Novian
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025): Accepted
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1296

Abstract

This study aims to analyze the influence of green branding strategy on consumer loyalty by considering the mediating role of brand trust among eco-friendly product consumers in Central Java. The research employed an explanatory quantitative approach with a survey design. The population consisted of consumers of green cosmetics, organic food, and eco-labeled household products, with a sample of 140 respondents selected using purposive sampling. Data were collected through an online questionnaire using a 5-point Likert scale adapted from previous studies. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS 4.0. The findings reveal that green branding strategy has a positive and significant impact on consumer loyalty, both directly and indirectly through brand trust. The results indicate that the stronger the green branding strategy implemented by a company, the higher the consumer trust, which in turn fosters greater loyalty. Brand trust serves as a partial mediator, implying that while green branding strategy can directly enhance loyalty, its effect becomes stronger when consumers also trust the brand’s sustainability commitment. Theoretically, this study enriches the green marketing literature by providing empirical evidence of the strategic role of green branding in building loyalty through the psychological mechanism of trust. Practically, it suggests that companies should strengthen environmental information transparency, consistent brand communication, and sustainable innovation to build both trust and long-term loyalty. From a policy perspective, the study highlights the importance for regulators to strengthen green labeling standards and enhance consumer education in order to reduce greenwashing practices.
ANALISIS PEMBENTUKAN TRUST PELANGGAN MELALUI KUALITAS PELAYANAN DAN KEPUASAN PELANGGAN TOKO SWALAYAN Asakdiyah, Salamatun
Jurnal Analisis Bisnis Ekonomi Vol 8 No 2 (2010)
Publisher : Universitas Muhammadiyah Magelang

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Abstract

This research aimed to test influence between service quality, customers satisfaction also interaction between service quality and customers satisfaction in the building of customers trust of Supermarket. This research efforted in Pamella supermarket in Yogyakarta. Sample categorized with sampling convenience method and purposive sampling. Data collection effored by giving list of question to the respondent that is contains about service quality, customer satisfaction and customer’s trust. This research use Moderator Regression Analysis. In the other side, T test and F tests are used to test asked hypothesis. The result of partially regression coefficient test with T test shows taht service quality, custoemer satisfaction also interaction betwee them influence significantly to customer’s trust. In the other side coefficient regression test’s result shows taht variables of service quality, customer’s satisfaction also interaction between them both influence to customer’s trust. Variables of service quality and customer’s satisfaction are able to explain customer’s trust variable up to 98,6% and the rest is 1,4% caused by another variable taht is not included in the research model.
EVALUASI TERHADAP KUALITAS PELAYANAN BIMBINGAN AKADEMIK Asakdiyah, Salamatun
Jurnal Analisis Bisnis Ekonomi Vol 10 No 2 (2012)
Publisher : Universitas Muhammadiyah Magelang

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Abstract

Penelitian ini bertujuan untuk menganalisa apakah kualitas pelayanan dan kepuasan mahasiswa berpengaruh terhadap trust mahasiswa pada mahasiswa Jurusan Manajemen Fakultas Ekonomi Universitas Ahmad Dahlan Yogyakarta. Penelitian ini ditujukan untuk jurusan Manajemen. Sampel ditetapkan dengan metode random sampling. Data dikumpulkan dengan menberikan daftar pertanyaan pada responden tentang kualitas pelayanaan, kepuasan mahasiswa dan trust mahasiswa. Penelitian ini menggunakan analisis regresi linier berganda. Hipotesis diuji dengan uji t dan uji F. Hasil uji menunjukkan bahwa kualitas pelayanan dan kepuasan mahasiswa, secara parsial dan simultan, dipengaruhi trust mahasiswa. Kualitas Pelayanan dan variabel kepuasan menjelaskan 68,9% terhadap trust mahasiwa, sejumlah 30,2 % dijelaskan oleh variabel lain yang tidak dimasukkan dalam model penelitian.
Manajemen Risiko Dalam Pengadaan Konstruksi Pada Masa Transisi E-Katalog Versi 6: Studi Kasus DPUPKP Kabupaten Sleman Tahun 2025: (Studi Kasus DPUPKP Kabupaten Sleman Tahun 2025) Aruminingsih, Ambar; Asakdiyah, Salamatun
UPAJIWA DEWANTARA : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat Vol 9 No 2 (2025): UPAJIWA DEWANTARA: JURNAL EKONOMI, BISNIS DAN MANAJEMEN DAULAT RAKYAT
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/mmud.v9i2.20829

Abstract

This research analyzes the risks in construction procurement during the transition from e-Catalog Version 5 to Version 6 at the Dinas Pekerjaan Umum, Perumahan dan Kawasan Permukiman (DPUPKP) of Sleman Regency. Using a qualitative approach with thematic analysis and the ISO 31000:2018 framework, the study finds that the dominance of e-purchasing creates systemic disruptions due to unready digital infrastructure. Key themes such as unprepared catalog showcases, slow product curation, and insufficient supplier training led to decreased budget absorption and delays in physical project activities. Most risks were external and beyond the local government's control. The study recommends developing mitigation scenarios, strengthening local institutional capacity, and advocating for more inclusive transition policies from the central government.
Pengaruh Profitabilitas, Leverage, dan Ukuran Perusahaan Terhadap Nilai Perusahaan Miranda, Basilio Franca Pereira; Sutanto, Aftoni; Asakdiyah, Salamatun
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.6400

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh profitabilitas, leverage, dan ukuran perusahaan terhadap nilai perusahaan pada 228 perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia tahun 2024. Dari jumlah tersebut, 110 perusahaan tidak memenuhi kriteria, sedangkan 118 perusahaan memenuhi kriteria analisis. Setelah melalui proses penyaringan, ditemukan 48 data outlier, sehingga menghasilkan 70 sampel yang lolos segala uji. Nilai perusahaan diukur menggunakan Price to Book Value (PBV), sementara profitabilitas diukur dengan Return on Asset (ROA), dan leverage diukur dengan Debt to Equity Ratio (DER). Ukuran perusahaan diukur dengan SIZE. Metode analisis data yang digunakan adalah analisis statistik deskriptif, uji asumsi klasik, regresi linear berganda, dan uji hipotesis untuk mengevaluasi hubungan antara variabel independen dengan nilai perusahaan sebagai variabel dependen. Hasil penelitian menunjukkan bahwa profitabilitas berpengaruh positif terhadap nilai perusahaan, leverage berpengaruh positif terhadap nilai perusahaan, dan ukuran perusahaan berpengaruh negatif terhadap nilai perusahaan. Secara simultan profitabilitas, leverage, dan ukuran perusahaan berpengaruh terhadap nilai perusahaan pada perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia. Diharapkan hasil penelitian ini dapat memberikan wawasan yang mendalam mengenai faktor-faktor yang mempengaruhi nilai perusahaan dan menjadi referensi bagi investor serta manajer dalam pengambilan keputusan strategis. Temuan ini juga berkontribusi pada pengembangan strategi bisnis di sektor manufaktur, yang berperan penting dalam pertumbuhan ekonomi Indonesia. Penelitian ini bisa menjadi dasar untuk studi lebih lanjut tentang nilai perusahaan di pasar modal.
Determinan Profitabilitas Perusahaan di Sektor Transportation & Logistic Periode 2022-2024 Faukonuriah, Ainun Nurun; Sutanto, Aftoni; Asakdiyah, Salamatun
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.6556

Abstract

Berdasarkan data dari BPS terjadi pertumbuhan dari Lapangan Usaha Transportasi dan Pergudangan di tahun 2024 triwulan II. Hal tersebut dapat dikatakan menarik untuk dilakukan penelitian agar dapat mengetahui apa saja yang berperan dalam mendukung terjadinya pertumbuhan tersebut, penelitian ini melibatkan 4 variabel beserta proxinya yaitu likuiditas dengan proxy Current Ratio atau CR, leverage dengan proxy Debt to Equity Ratio atau DER, aktivitas dengan proxy Total Asset Turn Over atau TATO, dan profitabilitas dengan proxi Return on Asset atau ROA. Penelitian ini dilakukan adalah untuk mengetahui apakah terdapat pengaruh. Kemudian jenis penelitian ini yaitu kuantitatif, untuk populasi yaitu seluruh perusahaan di Sektor Transportation & Logistic yang terdaftar pada BEI berjumlah 39 perusahaan dengan data periode 2022-2024. Purposive sampling sebagai teknik pengambilan sampel yang digunakan, dikarenakan terdapat kriteria sampel yang dibutuhkan pada penelitian ini. kemudian untuk data pada penelitian ini yaitu data penel, dengan analisis regresi data panel, software Eviews 10 sebagai alat dalam pengolahannya. Hasil penelitian ini yaitu secara parsial CR dan DER tidak memiliki pengaruh terhadap ROA, dan TATO secara parsial memiliki pengaruh positif terhadap ROA. Adapun secara simultan CR, DER, dan TATO memiliki pengaruh terhadap ROA. Kemudian besar pengaruh seluruh variabel independen terhadap variabel dependen tersebut yaitu sebesar 17,4901%.
Pengaruh Literasi Keuangan, Sikap Keuangan, dan Perilaku Hedonisme terhadap Pengelolaan Keuangan Mahasiswa Admanegara, Nahdatul Mukaramah Permata Suka; Asakdiyah, Salamatun; Sutanto, Aftoni
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.6581

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh literasi keuangan, sikap keuangan, dan perilaku hedonisme terhadap pengelolaan keuangan mahasiswa. Pengelolaan keuangan yang efektif merupakan kemampuan penting bagi mahasiswa dalam mengatur pendapatan, pengeluaran, serta perencanaan keuangan, terutama di tengah meningkatnya kebutuhan ekonomi dan gaya hidup konsumtif. Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan metode survei. Data dikumpulkan melalui kuesioner sebagai instrumen penelitian yang disebarkan berbentuk angket kepada responden. Jumlah sampel dalam penelitian ini sebanyak 193 responden mahasiswa yang dipilih menggunakan teknik simple randdom sampling. Teknik analisis data yang digunakan adalah regresi linier berganda dengan bantuan perangkat lunak Statistical Package for the Social Sciences (SPSS) sebagai alat analisis data. Hasil penelitian menunjukkan bahwa literasi keuangan berpengaruh positif dan signifikan terhadap pengelolaan keuangan mahasiswa dengan nilai signifikansi sebesar 0,000. Sikap keuangan juga terbukti berpengaruh positif dan signifikan terhadap pengelolaan keuangan mahasiswa dengan nilai signifikansi α sebesar 0,000. Selain itu, perilaku hedonisme menunjukkan pengaruh positif dan signifikan terhadap pengelolaan keuangan mahasiswa dengan nilai signifikansi α sebesar 0,000. Secara simultan, literasi keuangan, sikap keuangan, dan perilaku hedonisme berpengaruh positif dan signifikan terhadap pengelolaan keuangan mahasiswa, yang ditunjukkan dengan nilai signifikansi lebih kecil dari α (0,000 < 0,05). Temuan ini menekankan pentingnya peningkatan literasi dan sikap keuangan serta pengendalian perilaku konsumtif dalam mendukung pengelolaan keuangan mahasiswa yang lebih efektif dan bertanggung jawab.
Co-Authors -, Mardianto A.A. Ketut Agung Cahyawan W Abdullah, Haidar Admanegara, Nahdatul Mukaramah Permata Suka Aftoni Sutanto Anna Anna, Anna Ardhitama, Chandra Aruminingsih, Ambar Astuti . S, Sri Atmaja, Indra Bonaga, Jason Keith Bunga Aditi Dewanto, Mega Ria Dewi, Atika Puspita Fajar Prasetya, Akhmad Faukonuriah, Ainun Nurun Hasim Herdiansyah, Diki Hidayat, Abdul Choliq Indro Prastowo Ismanto, Deny Istifarida, Ade Lisa Khoirul Huda Kurnianto, Singgih Latifa, Rita Nurul Luthfiah, Nur Fitri Mahatir, Fahmi Mar’i Maryoto, Maryoto Miranda, Basilio Franca Pereira Mudiono, Mudiono Muhadi, Ahmad Musafir Navisah, Navisah Nirwanto, Irfan Budi Nuriska, Alfia Nuryanti, Linda Perdana Oskar, Dimas Priyono Puji Prasetyo, Priyono Puji Rachmiani Rohmatus Isnaini Rumanjaya, Alfredi Salampessy, Andy Passyada Sarwinda, Sarwinda Setiawan, Zunan Setyaningsih Setyaningsih, Setyaningsih Setyawan, Rai Raka Sudarmono, Sigit Sukardi Sukardi Sukmaningtyas, Jantu Sulistyo, Beni Agus Suteja, I Gede Novian Sya’bana, Ali Tauhid, Imam Uma Maheswari, Uma Utik Bidayati, Utik Warti, Mei Ayu Widyawati, Weni Xiaoyan, Yuan Yuliana, Monikka Zulfiani, Elvira