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Journal : Abdi Karya: Jurnal Pengabdian Kepada Masyarakat

Pembentukan UMKM Varisko sebagai Pemberdayaan dan Solusi Ekonomi Masyarakat Cumedak Jember Alfina Wildatul Fitriyah; Faizatur Robiatil Adawiyah; Saini Saini
ABDI KARYA : Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2025): Agustus: ABDI KARYA : Jurnal Pengabdian Kepada Masyarakat
Publisher : Akademi Kesejahteraan Sosial Ibu Kartini Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69697/abdikarya.v2i2.306

Abstract

Varisko micro business as an empowerment effort and economic solution for the community of Cumedak Village, Jember. Cumedak Village faces significant economic challenges, marked by an unemployment rate of 12% and poverty rate of 18%, as well as the majority of the population's dependence on the agricultural sector with unstable incomes. This study aims to analyze and develop the formation of Micro, Small, and Medium Enterprises (UMKM). The study employs a descriptive qualitative approach with a case study design. Data collection was conducted through participatory field observations, in-depth interviews with residents and MSME actors, as well as documentation of activities. Data analysis was conducted qualitatively through data reduction, data presentation, and conclusion drawing. The results of the assistance showed a significant increase in the technical capabilities of production, product quality, and operational efficiency of Varisko MSMEs. Training in business management and digital marketing strategies succeeded in increasing sales by 35% during the assistance period. In addition, this program had a positive social impact by increasing the participation, confidence, and motivation of MSME members, as well as strengthening social networks and solidarity among residents. Despite challenges such as the incompatibility of the proponents' fields of study, community controversy regarding involvement and sustainability, as well as low initial interest and lack of community understanding, solutions in the form of persuasive education,  practical technical training, flexible scheduling, and assistance with access to capital and legality were successfully implemented. In conclusion, the establishment of Varisko SMEs has proven effective as a means of empowerment and a sustainable economic solution for the community of Cumedak Village, not only increasing income but also strengthening social aspects and self-reliance.
Co-Authors Abdul Djamil ABDUL MUIS Abdullah Aji, Yunita Abdullah Hanapi Afiatul Kamilah Al Hamidi, Muhammad Fauzi Bahzar, Moh. Bella Putri Sabilla Canasta Rafanza Faris Chumaida Amelia Putri Dafid Ginting Desta Amelia Dewi Dina Firnanda Sari Egisca Mauly Sagita Elok Ayu Nandari Elsa Maulidyah Syafira Faesiyatul Lailiyah Faizatul Maula Faizatur Robiatil Adawiyah Ginting, Dafid Hafideh Hafideh Haidi Hajar Widagdo Haidi Hajar Widagdo Holisatur Rahma I’zaati, Lailatul Ifka Ramadhani Ihsan Indah Robiatil Adawiyah Istiqomah, Fina Zaidatul Izza, Rifda Jamilatul Hamdiyah Kholisatul Umami Lailatul I’zaati Lailatus Sa’diah Lutfiatul Hasanah M. Afief Mundzir M. Ikrom Zainal Kudsi Mabrurotul Mahallifah Maulidatul Nabila Maulidya Hasanah Mawaddah, Riskiyatul Metria Dicky Putra Moch Holil Mochamad Tholib Khoiril Waro Muhamad Iqbal Ramadhan Muhammad Eka Pramudani Muhammad Farhan Fiddaroeni Musran Munizu Musran Munizu Mutia Tsamratus Sabrina Nanda Saputra Nayla Zulfina Yuliandarini Ningsih, Indah Wahyu Noviana Putri Nurul Andiana Oktaviani Putri Melinda Putri Elitya Qoidul Khoir R.A. Harum Sukmo Ningratna( Risqullah Akmaludin Rofikoh Rofikoh Rohematus Sya’diah Roifatul Munawaroh Saini Saini Saini Siti Afita Rustia Ningsih Siti Andini Siti Munawati Siti Nafilatul Rohmah Siti Nur Hasanah Sitti Wahyuni Sjeddie Watung Sofia Amaliah Umroti Sofiatus Sobriyah Sumarno . Sunarno Sunarno Syamsul Ma’arif Tasya Arnita Tasya Aulia Arsul Masfufah Thasa Oktafiana Vina Atiqatul Maula Wingkolatin, Wingkolatin Yaturrochmah, Naili Yazid Habibullah Yulianto Abas Zainul Bakir Fauzi Zarkasi