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All Journal ETIKONOMI Publisia: Jurnal Ilmu Administrasi Publik JURNAL ILMU PEMERINTAHAN Journal of Governance and Public Policy Journal of Governance ARISTO Journal of Government and Civil Society Jurnal SOLMA Jurnal Ilmu Administrasi Negara (JUAN) PAUD Lectura: Jurnal Pendidikan Anak Usia Dini JOURNAL OF GOVERNMENT (Kajian Manajemen Pemerintahan dan Otonomi Daerah) Jurnal Profetik Jurnal Public Policy Jurnal Ilmiah Tata Sejuta STIA Mataram TRANSFORMASI: Jurnal Manajemen Pemerintahan Journal of Governance Innovation Dialektika: Jurnal Ekonomi dan Ilmu Sosial Journal of Political Issues Jurnal Kolaborasi Resolusi Konflik JOPPAS: Journal of Public Policy and Administration Silampari Journal of Government and Politics (JGOP) International Journal of Environmental, Sustainability, and Social Science OISAA Journal of Indonesia Emas Nakhoda: Jurnal Ilmu Pemerintahan Indonesian Journal of Librarianship Jurnal Pemerintahan dan Kebijakan (JPK) Bestuurskunde: Journal of Governmental Studies Prosiding Seminar Nasional Program Pengabdian Masyarakat Jurnal Transformasi Administrasi Jurnal Ilmu Hukum, Humaniora dan Politik (JIHHP) Prosiding University Research Colloquium Indonesian Governance Journal (Kajian Politik-Pemerintahan) Journal of Governance and Social Policy MODERAT: Jurnal Ilmiah Ilmu Pemerintahan Jurnal Masyarakat Madani Indonesia NeoRespublica : Jurnal Ilmu Pemerintahan PANDAWA : Jurnal Pengabdian kepada Masyarakat Indonesian Governance Journal : Kajian Politik-Pemerintahan
Helen Dian Fridayani, Helen Dian
Prodi Ilmu Pemerintahan, Universitas Muhammadiyah Yogyakarta
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The Digital Revolution: Can Yogyakarta's Micro-Enterprises Ride the Wave? Fridayani, Helen Dian; Chiang, Li Chun; Mahendro, Aldryan Bagaskara; Agustin, Martalia Susantiana
ETIKONOMI Vol 24, No 1 (2025)
Publisher : Faculty of Economic and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/etk.v24i1.37973

Abstract

Research Originality: This study enhances the comprehension of micro-enterprise owners who have transitioned to entrepreneurship by investigating their enhanced skills and flexibility in using digital technology.Research Objectives: This study examined the factors that influence technology adoption by business owners with experience in Microenterprises (MIEs). It also explored how digital technology's adoption mediates the relationship between these factors and the firm's performance.Research Methods: This study uses quantitative Path Analysis to examine the causal links between variables that impact the performance of micro-enterprises (MIEs) in Yogyakarta, Indonesia. A random sample of 461 MIE owners was selected.Empirical Results: The research found that micro-enterprises with organizational readiness and strategic orientation are more likely to use digital technology than those that do not adapt to or follow modern times. The cause was the high strategic orientation of Yogyakarta's MIEs.Implications: This study's empirical implication is to assess MIE development programmes in terms of digital technology usefulness within the context of business creation and technological transfer through MIEs in Yogyakarta.JEL Classification: C12, C31, O31How to Cite:Fridayani, H. D., Chiang, L. C., Mahendro, A. B., & Agustin, M. S. (2025). The Digital Revolution: Can Yogyakarta’s Micro Enterprise Ride the Wave. Etikonomi, 24(1), 191 – 204. https://doi.org/10.15408/etk.v24i1.37973.
Co-Authors , Devi Naily Fadlilah Abriyanto, Abriyanto Achmad Nurmandi Afif, Ahmad Ainul Agusetianto, Adrian Dwi Agustiani, Anitta Dwi Agustin, Martalia Susantiana Anang Setiawan Andriani, Adinda Viviana Aulia Nur Kasiwi, Aulia Nur Awang Darumurti, Awang Aziiza, Ishmadila Nahda Azzahra, Fadia Bachtiar Dwi Kurniawan, Bachtiar Dwi Chiang, Li Chun Chiang, Li-Chun Darmawan, Bagas Rahmat Dewi, Kaamiliaa Diyah Karunia Eko Atmojo, Muhammad Endah Windiastuti Fadhilah, Resi Malik Galang Zukhrian Warsdapama Hakim, Arif Rahman Hanif, Nita Ariba Hanif, Nita Aribah Herlina Muzanah Zain Hidayat, Nauval Edghina Iqba, Muhammad Isnadi, Yuli Izzaturrahmah, Nur Jayanti, Reny Dwi Jenn Jaw Soong Juniarti, Rizky Kusna, Akit Afit Datul Kusumaningrum, Alya Li-Chun Chiang Loilatu, Mohammad Jafar Maharani, Fauzia Meilinda Mahendro, Aldryan Bagaskara Mardha Adhi Pratama, Mardha Adhi Mawaddah, Habliy Mubarak, Sultan Zein Muhammad Eko Atmojo, Muhammad Eko Muhammad Iqbal Muhammad Iqbal Muhammad Iqbal Mutmainah, Nur Fitri Nanda Saputri, Yus Riska Nofrima, Sanny Nurafifah, Syifa Annisa Nurul Chotimah Perdana, Vicky Alfitra Prasetyadewi, Venita Pratama, Arif Setya Putra, Muhammad Andhika Sukma Putri, Mela Adelia Rafi, Sharin Atika Rahmawati Husein, Rahmawati Ramadhan, Muh Raihan Ramadhan, Muhammad Raihan Rasyida, Sabrina Rizka Rifaid, Rifaid Rismala Dewi Santosa, Mohammad Rizky Nur Saputra, Herdin Saputra, Herdin Arie Sugeng Santoso Syafiqurosyid, M. Zufar Tantri, Haliza Tiara Triputra, Muhammad Dhafa TUNJUNG SULAKSONO Vindhi Putri Pratiwi Vindhi Putri Pratiwi Wardah, Nabila Amalya Widjaya, Malik Wisnu Widyasari, Sindy Younus, Muhammad Zaenuri, Muchamad