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All Journal Journal of Economic, Bussines and Accounting (COSTING) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Jurnal Administrasi dan Manajemen Community Engagement and Emergence Journal (CEEJ) Jurnal Ilmiah Manajemen Kesatuan Journal of Management - Small and Medium Enterprises (SME's) Jurnal Pengabdian kepada Masyarakat Nusantara International Journal Of Science, Technology & Management (IJSTM) EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Journal Economic and Strategy (JES) JURNAL ILMIAH GLOBAL EDUCATION Jurnal PKM Manajemen Bisnis AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Indonesia Auditing Research Journal Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Jurnal Edukasi Jurnal Cendekia Ilmiah
Ismartaya Ismartaya, Ismartaya
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Social Sciences Transportation Other

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Pemberdayaan UMKM Lokal Kopi Berbasis Digital melalui Pemanfaatan Canva, CapCut, Digital Marketing, dan Digital Finance Yulianingsih, Yulianingsih; Awa, Awa; Ismartaya, Ismartaya; Ari, Muhammad; Andiyansyah, Simaludin; Hanifah, Siti Zuhur; Ibrahim, Tubagus Maulana
Jurnal PKM Manajemen Bisnis Vol. 5 No. 2 (2025): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v5i2.1688

Abstract

The Community Service Program (PkM) in Karang Tengah Village, Babakan Madang District, Bogor Regency, addressed the challenges faced by local coffee-based MSMEs, particularly Kopi Gunung Wangun Dua, which lacked strong product identity, systematic financial management, and effective use of digital platforms. This program aimed to strengthen MSME capacity through integrated digital empowerment combining creative design, online marketing, and digital finance. The implementation followed five stages: observation, interviews, discussions, analysis, and direct training and mentoring. The results showed significant improvements: (1) stronger product branding through logos, trademarks, and professional packaging using Canva and CapCut, (2) wider market access via social media and marketplaces supported by digital marketing strategies, (3) improved financial literacy with training on bookkeeping, cost of production, and pricing, and (4) enhanced business legitimacy through the issuance of a Business Identification Number (NIB). These outcomes demonstrate that the PkM successfully fostered professional and sustainable business practices by integrating digital tools with participatory mentoring. The novelty of this program lies in the combined use of creative applications and digital finance training, which effectively increased the competitiveness and resilience of local MSMEs in a digital economy.
Peran Kepuasan Kerja dalam Memediasi Pengaruh Pengembangan Karir dan Budaya Organisasi terhadap Retensi Karyawan Sudarijati, Sudarijati; Ismartaya, Ismartaya; Nurani, Arinta
Jurnal Ilmiah Global Education Vol. 6 No. 3 (2025): JURNAL ILMIAH GLOBAL EDUCATION
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v6i3.4063

Abstract

Career development and a strong organizational culture are believe to enhance job satisfaction, which in turns encourages to remain with the company. This study aims to analyze the influence of career development and organizational culture on employee retention, with job satisfaction as an intervening variable, at PT Graha Karya Informasi. a descriptive quantitative approach was employed, involving 181 respondents, and the data were analyzed using path analysis. The results show that career development and organizational culture have a direct and positive effect on both job satisfaction and employee retention. Job satisfaction also has a direct and positive impact on employee retention, and it indireclty mediates the relationship between career development and organizational culture with employee retention. Based on these findings, it is recommended that the company strengthen career development programs and foster an organizational culture that supports job satisfaction and increases employees’ intention to remain with the organization.
THE INFLUENCE OF PRICE, SERVICE QUALITY AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY OF PT. PUTRA PELANGI PERKASA TAJUR BOGOR Hanipah, Imanda; Ismartaya, Ismartaya; Silaningsih, Endang
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.21528

Abstract

This study aimed to investigate the influence of customer satisfaction, service quality, and price on customer loyalty. This quantitative study surveyed one hundred people with a non-probability sample procedure grounded in purposive sampling. This study discovered a significant positive correlation between competitive price, high-quality service, and customer satisfaction and consumer loyalty. To optimize profit amidst competitive market dynamics, enhance customer loyalty, and successfully manage risk, firms must possess a comprehensive understanding of these three factors, as concluded. Keywords: Price; Service Quality; Customer Satisfaction; Customer Loyalty
Inovasi dalam Packaging Produk Brondong : Dampak Terhadap Penjualan dan Loyalitas Konsumen UMKM Samsuri, Samsuri; Ramadian, Afzil; Ismartaya, Ismartaya; Sulistiawati, Vira; Nurjanah, Dewi Astri; Rahayu, Annisa Dwi; Rabbani, Muhammad Rafi
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 4 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Edisi September - Desembe
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i4.4310

Abstract

Desa Kertaraharja, Kecamatan Cikembar, Kabupaten Sukabumi, memiliki potensi besar di bidang produk olahan, khususnya di bidang makanan ringan tradisional yang dikenal sebagai brondong. Sebagai salah satu cemilan khas Indonesia, brondong memiliki potensi untuk ditransformasikan menjadi produk premium yang mampu bersaing secara efektif dalam pasar yang kompetitif. Meskipun demikian, banyak UMKM yang terletak di daerah ini terus menghadapi hambatan yang berkaitan dengan packaging, yang merupakan faktor penting dalam meningkatkan daya saing di era globalisasi kontemporer. Penerapan packaging yang menarik dan fungsional dapat menghasilkan pengalaman khas bagi konsumen dan menumbuhkan loyalitas pelanggan yang bertahan lama. Tujuan dari penelitian ini adalah untuk memberikan pelatihan dan pendampingan kepada pemilik UMKM mengenai inovasi dalam packaging produk, sehingga memastikan bahwa barang-barang manufaktur mencapai permintaan konsumen yang signifikan. Metode pendekatan yang dilakukan dalam kegiatan pengabdian pada masyarakat di Desa Kertaraharja adalah wawancara tatap muka serta pendampingan dan pelatihan dalam melakukan pengembangan packaging dan pelabelan pada produk.
THE INFLUENCE OF TRAINING AND CAREER DEVELOPMENT ON EMPLOYEE PERFORMANCE WITH EMPLOYEE ENGAGEMENT AS AN INTERVENING VARIABLE Putri, Aulia; Harini, Sri; Ismartaya, Ismartaya
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 2 (2024): Edisi Mei - Agustus 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i2.4354

Abstract

A company can be said to be successful when the performance of the company's employees is good. Factors that influence employee performance are training, career development and employee engagement. This research aims to determine the influence and response to training, career development, employee engagement and employee performance. This research method is quantitative research with a simple random sampling technique. Data were collected through distributing questionnaires which were tested through validity, reliability, multicollinearity, heteroscedasticity, coefficient of determination, t test, and Sobel tests. The results of this research are that employee performance and employee involvement are in the quite high category, training and career development are in the quite good category. In addition, training and career development have a direct effect on employee engagement and have an indirect effect on employee performance through employee engagement.
The Influence of Competence and Career Development on Employee Performance with Work Motivation as an Intervening Variable Hamdan, Hamdan; Gemina, Dwi; Yuningsih, Erni; Samsuri, Samsuri; Ismartaya, Ismartaya
JURNAL ADMINISTRASI & MANAJEMEN Vol 13, No 3 (2023): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v13i3.3438

Abstract

Competition in the automotive industry requires companies to manage human resources in order to drive business growth and compete to win market share. This study aims to determine the direct effect and indirect effect, competence and career development on employee performance through work motivation employees through work motivation. Population in this study is Yamaha JG Motor Bogor employees consisting of 49 people. Sampling of 49 respondents was carried out by saturated sampling saturated. The data used in this study is ordinal data which is converted into interval-scale metric data with the method of successive interval. Data analysis using verification analysis, path analysis and sobel test analysis for intervening variables through the IBM SPSS program. The results showed that competence has a direct positive and significant effect on work motivation, while career development has no effect on work motivation. Competence has a direct positive significant on employee performance, and work motivation has a direct positive and significant effect on employee performance, while career development has no effect on employee performance. Competence has an indirect effect directly on employee performance through work motivation, while career development has no indirect effect on employee performance through work motivation. Keywords: Competence, Career Development, Work Motivation, Employee Performance
Dampak Kompetensi Teknis, Motivasi Kerja dan Disiplin Diri Terhadap Kinerja Karyawan: The Impact of Technical Competence, Work Motivation and Self-Discipline on Employee Performance Samsuri, Samsuri; Ismartaya, Ismartaya; Putra, Muhammad Mexki Romdeni
EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Vol. 5 No. 01 (2024): Ekomabis Edisi Januari 2024
Publisher : LPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/ekomabis.v5i01.1484

Abstract

Penelitian ini betujuan untuk mengetahui pengaruh variabel kompetensi teknis, motivasi kerja dan disiplin diri terhadap kinerja karyawan pada CV Mega Motor Cicurug. Subjek dari penelitian berjumlah 48 orang karyawan pada CV Mega Motor Cicurug. Pengambilan sampel dilakukan dengan menggunakan sampel jenuh. Alat analisis yang digunakan dalam penelitian ini yaitu aplikasi software IBM SPSS 25. Bentuk penelitian ini adalah deskriptif dan verifikatif dengan pendekatan kuantitatif. Penelitian ini menggunakan analisis regresi linear berganda. Penelitian ini menghasilkan model yang layak dimana kompetensi teknis berpengaruh positif dan signifikan terhadap kinerja karyawan. Motivasi kerja berpengaruh positif dan signifikan terhadap kinerja karyawan. Disiplin diri berpengaruh positif dan signifikan terhadap kinerja karyawan. This research aims to determine the effect of the technical competency, work motivation, and self-discipline variables on employee performance at CV Mega Motor Cicurug. The subjects of this research were 48 employees of CV Mega Motor Cicurug. Sampling was carried out using saturated samples. The analytical tool used in this research is the IBM SPSS 25 software application. The form of this research is descriptive and verification with a quantitative approach. This research uses multiple linear regression analysis methods. The research produces a feasible model where technical competence has a positive and significant effect on employee performance. Work motivation has a positive and significant effect on employee performance. Self-discipline has a positive and significant effect on employee performance.
Kepuasan Konsumen Berbasis Harga, Kepercayaan Konsumen dan Promosi Yulianingsih, Yulianingsih; Ismartaya, Ismartaya; Amelia S, Vera
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 4 No. 3 (2024): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v4i3.857

Abstract

This study aims to examine the influence of price, consumer trust, and promotion on consumer satisfaction at CV. Syifa Adventure. The research sample was 100 respondents using a non-probability sampling technique or approach using accidental sampling technique. The type of research is descriptive and verification using multiple linear regression analysis methods. The results indicate that consumer responses regarding price fall into the moderately agreeable category, with price affordability as the highest-rated indicator and price-quality conformity as the lowest. Consumer trust is rated as agreeable, with openness as the highest-rated indicator and integrity as the lowest. Promotion is rated as agreeable, with sales promotion as the highest-rated indicator and advertising as the lowest. Overall, consumer satisfaction is categorized as satisfactory, with willingness to recommend as the highest-rated indicator and interest in revisiting as the lowest. The F-test results show that price, consumer trust, and promotion simultaneously have a positive and significant influence on consumer satisfaction. The t-test results indicate that price and promotion individually have a positive and significant effect on consumer satisfaction, while consumer trust does not have a significant impact. These findings suggest that improving appropriate pricing and effective promotion can enhance consumer satisfaction at CV. Syifa Adventure, while consumer trust needs improvement in integrity to achieve a more significant impact.
Citizens' Satisfaction With Non-Cash Food Assistance Ayu Pramestidewi, Chandra; Ismartaya, Ismartaya; Yulianingsih, Yulianingsih; Prio Utomo, Yoyok; Palahudin, Palahudin
International Journal of Science, Technology & Management Vol. 4 No. 3 (2023): May 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i3.810

Abstract

This observation will analyze the level of community satisfaction with non-cash food assistance for social services in the Cibinong District area, Bogor Regency, West Java. Since the March 2020 Pandemic, the government through the Social Service has collaborated with banks (Association of State Banks) to distribute non-cash food assistance (BPNT). Assistance is channeled by distributing electronic cards such as red and white special ATMs to prosperous families from the bank to underprivileged residents who have been registered in the Bogor Regency Social Service data. Then the card is exchanged for necessities (nine staples), namely: 10 kg of rice, 1 kg of eggs, 1 chicken meat, 0.5 kg of vegetables/fruit, and 250 grams of green beans, exchanged for e-Warung which has been provided by the Social Service Bogor Regency. Data collection through questionnaires and observation of e-Warung 40 respondents was taken based on a purposive random sampling technique. The data was analyzed through validity and reliability tests, as well as a hypothesis test in measuring the level of satisfaction of residents with BPNT through e-Warung in Cibinong. The results of the study provide clues that several dimensions of the level of satisfaction that affect the distribution of current BPNT in the Cibinong sub-district, namely: Accuracy in implementation, there are 6 precise aspects: Target, quantity, price, time, quality, and administration. There are two kinds of measurements of Family Welfare Nationally, namely, Measurements by the Central Bureau of Statistics and Measurements carried out by the National Family Planning Coordinating Board, with concerning e-Warung, measurements based on population, health, consumption patterns, and employment. The conclusion is that the level of citizen satisfaction with BPNT has a very positive effect. The results of the study stated that citizen satisfaction increased by 24% on the accuracy of providing assistance and satisfaction increased by 27% on e-Warung performance.
The Impact Of Product Quality And Service Quality On Consumer Satisfaction At Kedai Falsafah Ngopi Bogor, Indonesia Ismartaya, Ismartaya; Hikmat Maulana, Lucky; Simanjuntak, Wildaria; Kartini, Tini
International Journal of Science, Technology & Management Vol. 4 No. 4 (2023): July 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i4.899

Abstract

In the current era of globalization the business world is growing day by day so companies will not be separated from competition and are required to provide a good marketing system. The problem of product quality, service quality and customer satisfaction is the determining factor so it needs to be investigated. The sampling technique used was purposive sampling with a total sample of 60. The data collection technique used a questionnaire that had been tested for validity, reliability test, and classical assumption test. The data analysis method used was multiple linear regression analysis, correlation coefficient analysis, and coefficient of determination analysis. A hypothesis test was also conducted using the F test method and the t test. The results showed that simultaneously and partially product quality, service quality had a positive and significant effect on consumer satisfaction. It is recommended to evaluate to find information that makes consumers comfortable and satisfied.
Co-Authors Afzil Ramadian Amelia S, Vera Andiyansyah, Simaludin Ari, Muhammad Aulia Putri Awa, Awa Ayuningsih, Indah Chandra Ayu Pramestidewi Darmawan Apriyadi, Darmawan Dwi Gemina Endang Silaningsih Erni Yuningsih Fadhilatunnisa, Fadia Fadla, Syakhira Frawitazian, Nadilla Halizah, Insani Nur Hamdan Hamdan Hanifah, Siti Zuhur Hanipah, Imanda Ibrahim, Tubagus Maulana Imas Noer Septiani kariska, Kariska Kartini, Tini Lestari, Diyah Maulana, Lucky Hikmat Nurani, Arinta Nurhalisza, Dian Tri Nurjanah, Dewi Astri Nurmilah, Naila Palahudin, Palahudin Prio Utomo, Yoyok Putra, Muhammad Mexki Romdeni Rabbani, Muhammad Rafi Rahayu, Annisa Dwi Rahayu, Nuratih Dewi Rahmanissa, Nurul Febrianti Saftari, Saftari Safuan Safuan Samsuri Samsuri Simanjuntak, Wildaria Sri Harini Sudarijati Sulistiawati, Vira Sumirat, Cahya Supendi, Guritno Titiek Tjahja Andari Yulianingsih, Yulianingsih Zamil, Esih Nurasiah