Article Per Year (5 Year)
p-Index From 2021 - 2026
7.377
P-Index
This Author published in this journals
All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal Manajemen Terapan dan Keuangan Jurnal Ekonomi : Journal of Economic Jurnal Ekonomika Dinar: Jurnal Ekonomi dan Keuangan Islam Jurnal Ilmiah Ekonomi Islam Jurnal Maneksi (Management Ekonomi Dan Akuntansi) JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi Journal of Accounting Science Gondang: Jurnal Seni dan Budaya Maneggio: Jurnal Ilmiah Magister Manajemen Ganaya: Jurnal Ilmu Sosial dan Humaniora Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI Jurnal Ilmiah Ecosystem Journal of Humanities and Social Studies JASa (Jurnal Akuntansi, Audit dan Sistem Informasi Akuntansi) JISIP: Jurnal Ilmu Sosial dan Pendidikan JESI (Jurnal Ekonomi Syariah Indonesia) Jurnal EDUCATIO: Jurnal Pendidikan Indonesia JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Bilancia : Jurnal Ilmiah Akuntansi Jurnal Mantik Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Jurnal Darma Agung Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) MALLOMO: Journal of Community Service JURNAL MANAJEMEN AKUNTANSI (JUMSI) JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Indonesian Journal of Innovation Studies Gesture: Jurnal Seni Tari Jurnal Akuntansi dan Keuangan Studi Akuntansi, Keuangan, dan Manajemen Al-Muhtarifin: Islamic Banking and Islamic Economic Journal Regress: Journal of Economics & Management Paradoks : Jurnal Ilmu Ekonomi Amkop Management Accounting Review (AMAR) Journal AK-99 Journal of Business Management and Economic Development Jurnal Inovasi Bisnis Indonesia (JIBI) IIJSE
Nurwani Nurwani, Nurwani
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

Published : 58 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 58 Documents
Search

 2   3   4   5   6 
Optimalisasi strategi pemasaran indihome pada telkom kotanopan sumatera utara dengan pendekatan SWOT Helmi, Halimah; Ramadhani, Sri; Nurwani, Nurwani
Jurnal EDUCATIO: Jurnal Pendidikan Indonesia Vol 11, No 1 (2025): Jurnal EDUCATIO: Jurnal Pendidikan Indonesia
Publisher : Indonesian Institute for Counseling, Education and Therapy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/1202525582

Abstract

Penelitian ini bertujuan untuk menganalisis dan mengevaluasi strategi pemasaran Indihome yang diterapkan oleh PT. Telkom Cabang Kotanopan, serta mengidentifikasi faktor internal dan eksternal yang mempengaruhi rendahnya pencapaian target pelanggan. Metode yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa wawancara mendalam, observasi lapangan, dan dokumentasi. Subjek penelitian adalah karyawan bagian pemasaran yang memiliki keterlibatan langsung dalam kegiatan promosi. Hasil penelitian menunjukkan bahwa strategi pemasaran yang diterapkan meliputi door to door, promosi digital melalui media sosial, personal selling, direct marketing, serta program “Sobat Indihome” belum memberikan hasil optimal. Selama tahun 2021–2023, terjadi penurunan jumlah pelanggan baru secara signifikan. Hambatan utama yang ditemukan adalah keterbatasan cakupan jaringan di wilayah terpencil, persepsi harga yang terlalu mahal oleh masyarakat, kurangnya program promosi menarik, dan persaingan harga dari provider lain.Analisis SWOT menunjukkan bahwa posisi perusahaan berada dalam kuadran strategi pertumbuhan (growth strategy), yang berarti perusahaan memiliki kekuatan internal dan peluang eksternal yang cukup besar untuk dikembangkan. Oleh karena itu, strategi pemasaran yang disarankan adalah memperluas jangkauan infrastruktur jaringan, menetapkan harga yang kompetitif dengan fleksibilitas pembayaran, serta meningkatkan intensitas promosi digital yang bersifat edukatif. Temuan ini memberikan kontribusi praktis bagi pengambilan keputusan manajerial di bidang pemasaran, serta memperkaya literatur akademik dalam kajian strategi pemasaran layanan digital di wilayah non-perkotaan.
Feasibility Analysis for Opening a New Branch of Bank Syariah Indonesia in Lawe Alas Subdistrict, Southeast Aceh Regency Asrah, Bengi; Kamila, Kamila; Nurwani, Nurwani
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 3 (2025): May - July
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i3.1445

Abstract

This study examines the feasibility of establishing a new Bank Syariah Indonesia (BSI) outlet in the Lawe Alas District, Southeast Aceh, employing a qualitative case study approach that incorporates interviews and observations. Although the economic potential in the agriculture, small trade, and service sectors is considerable, the level of Islamic financial literacy among the community remains low. Financial transactions are predominantly cash-based, and limitations in digital infrastructure pose significant obstacles. The research findings indicate that while demand for Islamic financial services is increasing, the transaction rate has only reached 40% of the population, requiring careful consideration before expansion. This study recommends opening a new outlet, accompanied by efforts to enhance digital literacy, strengthen BSI Link services, and optimize network infrastructure to accelerate Islamic financial inclusion in the region.
Gold Price Fluctuation Drives Customers' Gold Installment Investment Decision: Fluktuasi Harga Emas Mendorong Keputusan Investasi Cicil Emas Nasabah Maysarah, Maysarah; Syafina, Laylan; Nurwani, Nurwani
Indonesian Journal of Innovation Studies Vol. 26 No. 4 (2025): October
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v26i4.1590

Abstract

General Background: Investment decisions are often influenced by macroeconomic variables, among which commodity price fluctuations, such as gold, are prominent. Specific Background: In the context of Islamic banking, Bank Syariah Indonesia (BSI) offers a gold installment product that has seen varied customer responses amidst volatile gold prices. Knowledge Gap: Despite the popularity of gold-based investment products, limited empirical studies address how gold price fluctuations affect customer investment behavior in this specific setting. Aims: This study aims to analyze the extent to which gold price fluctuations influence customer decisions to invest in the gold installment product at BSI KCP Medan A.H Nasution. Results: Using a quantitative method with 71 randomly selected respondents from a population of 250, and applying various statistical tests including hypothesis testing, the findings indicate that gold price fluctuations have a positive and significant effect on investment decisions, with a determination coefficient (R²) of 0.597. Novelty: The study provides empirical evidence linking gold price volatility with investment choices in Islamic gold installment products, a relatively underexplored area. Implications: These results underscore the importance for Islamic financial institutions to monitor gold market dynamics closely, as they significantly shape customer investment decisions. Highlights: Fluctuating gold prices significantly affect customer investment decisions. 59.7% of investment behavior is explained by gold price trends. Study fills a gap in Islamic finance research on gold-based products. Keywords: Gold Price Fluctuation, Investment Decision, Islamic Banking, Gold Installment
Strategi Akselerasi Insurtech Syariah Dalam Meningkatkan Partisipasi Asuransi di Indonesia: (Studi Kasus Sinarmas Insurtech) Lubis, Fatimah Aini; Nurbaiti, Nurbaiti; Nurwani, Nurwani
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 3 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i3.4642

Abstract

There is considerable room for expansion in Indonesia’s Islamic financial sector, including Islamic insurance. However, awareness and participation in Islamic insurance remain low. Using Sinarmas Insurtech as a case study, this research seeks to identify strategies for accelerating InsurTech adoption to increase the number of Islamic insurance clients in Indonesia. The methodology used was qualitative research with a phenomenological approach. Semi-structured interviews, documentation, and a literature review were used to collect data. The findings indicate that Sinarmas Insurtech’s implementation of InsurTech technology has improved Islamic insurance literacy and inclusion in Indonesia. Through innovative app-based services, digital marketing, and end-to-end e-channel processes, the company has successfully provided convenience and comfort to customers. Educational programs, collaborations with Islamic financial institutions, and the provision of affordable insurance products have also played a significant role in expanding the reach of the Islamic insurance market.
The Influence Of Bi Rate And Exchange Rate On Income From Profit Sharing (Case Study On Bank Mega Syariah) Suwifania, Jihan; Nurwani, Nurwani; Sugianto, Sugianto
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.12522

Abstract

This study aims to analyze the effect of BI Rate and exchange rate on profit sharing income. Profit sharing income is one of the main indicators of Islamic banking performance, which is influenced by various macroeconomic factors, including the benchmark interest rate (BI Rate) and the exchange rate. The method used in this study is quantitative with a multiple linear regression approach. The data used in this study are secondary data obtained from the official publication of Bank Indonesia, in the form of monthly BI Rate data, and the rupiah exchange rate against the US dollar, as well as monthly profit sharing income data from Bank Mega Syariah. The observation period in this study used data from January, March, May, July, September, and November, from 2020-2024, so that a total of 30 observation data were obtained. The results of the study indicate that the BI Rate has a positive effect on profit sharing income obtained from the results of the T test (sig. 0.000 0.05), while the T test of the exchange rate is 0.031 0.05, so that the exchange rate has a positive effect on profit sharing income. In addition, based on the F test, it is known that the sig. value. 0.000 0.05, then BI-Rate, and Exchange Rate together have a significant effect on Profit Sharing Income. This finding indicates that although Islamic banking does not use an interest system, changes in the BI Rate still affect customer investment preferences and market behavior. Therefore, strengthening risk management and diversifying financing portfolios are important in dealing with macroeconomic fluctuations.
Integration of Digital Payment Literacy and Accounting in Promoting the Growth of MSMEs Hernianti Harun; Nurain, Nurain; Nurwani, Nurwani
Journal of Accounting Science Vol. 9 No. 2 (2025): July
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jas.v9i2.2009

Abstract

General Background: The advancement of Micro, Small, and Medium Enterprises (MSMEs) is increasingly shaped by digital transformation and financial literacy, particularly through the integration of e-commerce payment systems and accounting practices. Specific Background: MSMEs assisted by the Parepare City Labour Office encounter notable challenges in adopting digital transactions and managing financial records, limiting their growth potential. Knowledge Gap: Prior research has insufficiently explored the combined effect of e-commerce payment methods and accounting literacy on MSME growth, especially in government-supported local business settings. Objective: This study investigates how e-commerce payment adoption and accounting literacy influence the growth of MSMEs guided by the Parepare City Manpower Office. Methods: Employing a quantitative approach, 60 MSMEs were sampled from a population of 150 using the Slovin formula (10% margin of error). Data were collected via questionnaires and analysed using SPSS v30 through validity, reliability, multiple linear regression, t-tests, F-tests, and determination coefficient analysis. Results: Both e-commerce payment methods (p = 0.000) and accounting literacy (p = 0.019) significantly affect MSME growth, with joint influence confirmed by the F-test (p = 0.000). Novelty: The study offers a nuanced understanding of how digital and financial competencies synergistically promote MSME growth. Implications: Strengthening MSME capacity in digital payments and accounting literacy is vital for fostering resilience and competitiveness in the digital economy.
Accounting Information System Analysis on Credit Sales: Analisis Sistem Informasi Akuntansi pada Penjualan Kredit Hayat, Kumala; Nasution, Yenni Samri Julianti; Nurwani, Nurwani
Indonesian Journal of Innovation Studies Vol. 26 No. 3 (2025): July
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v26i3.1567

Abstract

General Background: Credit sales are a key strategy in the automotive industry to boost sales volume, yet they pose significant challenges in transaction recording and receivables management. Specific Background: PT. Aksara Motor Medan still relies on a semi-manual accounting information system (AIS) for credit sales, leading to delays in reporting and increased credit risk. Knowledge Gap: Few studies have comprehensively examined the link between semi-manual systems and the rise of bad debts in mid-sized automotive companies. Aims: This study aims to analyze the effectiveness of AIS in supporting accurate recording, reporting, and control of credit sales at PT. Aksara Motor Medan. Results: Findings show that the system is suboptimal, with delayed data updates, weak internal controls, and the absence of an automated reminder system for delinquent customers. Novelty: The study proposes the integration of AIS with a risk-based assessment model using the 5C approach and the COSO framework to strengthen control and risk management. Implications: Full digitalization, structured staff training, automated notifications, and data-driven credit evaluation are recommended to improve operational efficiency and minimize bad debt risks.Highlight : The system is semi-manual, causing reporting delays and credit risk. Arrears rose from 15% to 23.8% in six months. Full digitalization and 5C-based risk analysis are recommended. Keywords : Accounting System, Credit Sales, Bad Debts, Internal Control, Aksara Motor
Optimalisasi strategi pemasaran indihome pada telkom kotanopan sumatera utara dengan pendekatan SWOT Helmi, Halimah; Ramadhani, Sri; Nurwani, Nurwani
Jurnal EDUCATIO: Jurnal Pendidikan Indonesia Vol. 11 No. 1 (2025): Jurnal EDUCATIO: Jurnal Pendidikan Indonesia
Publisher : Indonesian Institute for Counseling, Education and Therapy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/1202525582

Abstract

Penelitian ini bertujuan untuk menganalisis dan mengevaluasi strategi pemasaran Indihome yang diterapkan oleh PT. Telkom Cabang Kotanopan, serta mengidentifikasi faktor internal dan eksternal yang mempengaruhi rendahnya pencapaian target pelanggan. Metode yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa wawancara mendalam, observasi lapangan, dan dokumentasi. Subjek penelitian adalah karyawan bagian pemasaran yang memiliki keterlibatan langsung dalam kegiatan promosi. Hasil penelitian menunjukkan bahwa strategi pemasaran yang diterapkan meliputi door to door, promosi digital melalui media sosial, personal selling, direct marketing, serta program “Sobat Indihome” belum memberikan hasil optimal. Selama tahun 2021–2023, terjadi penurunan jumlah pelanggan baru secara signifikan. Hambatan utama yang ditemukan adalah keterbatasan cakupan jaringan di wilayah terpencil, persepsi harga yang terlalu mahal oleh masyarakat, kurangnya program promosi menarik, dan persaingan harga dari provider lain.Analisis SWOT menunjukkan bahwa posisi perusahaan berada dalam kuadran strategi pertumbuhan (growth strategy), yang berarti perusahaan memiliki kekuatan internal dan peluang eksternal yang cukup besar untuk dikembangkan. Oleh karena itu, strategi pemasaran yang disarankan adalah memperluas jangkauan infrastruktur jaringan, menetapkan harga yang kompetitif dengan fleksibilitas pembayaran, serta meningkatkan intensitas promosi digital yang bersifat edukatif. Temuan ini memberikan kontribusi praktis bagi pengambilan keputusan manajerial di bidang pemasaran, serta memperkaya literatur akademik dalam kajian strategi pemasaran layanan digital di wilayah non-perkotaan.
Analysis of The Utilization of Natural Resources as Tourism Objects to Improve Community Income (Case Study of Tarutung Soda Water Bath) Nisa, Sofatun; Atika, Atika; Nurwani, Nurwani
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 5 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i5.9072

Abstract

This research analyzes the utilization of natural resources as tourist attractions to increase local community income, with a case study on the Soda Water Baths in Tarutung , one of only two natural soda springs worldwide. Using a qualitative descriptive approach with field methods through in-depth interviews, observation, and documentation, the study finds that this tourist attraction has stimulated the growth of micro-enterprises such as food stalls, souvenir sellers, and parking services, significantly contributing to the local economy. However, the income remains fluctuating and highly dependent on holidays, weather, and major events. Challenges include minimal digital promotion, lack of structured management, limited infrastructure, and privately managed tourism land. Therefore, developing Soda Water Bath tourism requires cross-sector collaboration, digital-based MSME empowerment, and sustainable tourism policies to ensure stable and equitable economic benefits for the local community.
Analysis of Factors Affecting Compliance with Motor Vehicle Tax Payments at Integrated one Stop Administration System (SAMSAT) Sipirok Siregar, Ayu Lestari; Syafina, Laylan; Nurwani, Nurwani
JASa (Jurnal Akuntansi, Audit dan Sistem Informasi Akuntansi) Vol 9 No 2 (2025): August
Publisher : Program Studi Akuntansi Universitas Langlangbuana Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/jasa.v9i2.2889

Abstract

Motor vehicle tax serves as an important source of regional income. However, taxpayer compliance at the SAMSAT Sipirok remains relatively low, prompting the need for further research into the influencing factors. This study aims to analyze the effect of tax rates, tax knowledge, tax sanctions, and individual income both partially and simultaneously on motor vehicle taxpayer compliance at SAMSAT Sipirok. A quantitative method with a causal associative approach was employed. The research findings indicate that tax knowledge and individual income are the main factors driving taxpayer compliance. In contrast, tax rates and tax sanctions have not played an optimal role in enhancing compliance, as their implementation is considered neither strict nor consistent. Overall, the research model suggests that taxpayer compliance is more strongly influenced by understanding and economic conditions than by tax rates or sanctions. These findings contribute to the development of policy strategies, particularly through strengthening tax education and addressing the economic conditions of society.
Co-Authors Abdul Azis Adriansyah, Muhammad Agustinus Agustinus AHMADI Akhsan Akhsan Alfarizi, Mhd Reza Andar Indra Sastra Anggun Pratiwi Anton, Syahri Arfianty Arfianty, Arfianty Arif Tribowo Arifin Fauzi Lubis Arman Arman Arnida Wahyuni Lubis Asmawati Asmawati Asrah, Bengi Atika Atika Balqis, Amanda Bancin, Kiki Amelia Chairunnisa, Lita Christiana, Irma Dharma, Budi Erika Erika Fajriawan, Rezki fatimah Fatimah Fatmawati, Lia Nur Gunawan, Asrul Gurusinga, Mellya Friska Halijah, Nur Harun, Hernianti Hastina Febriaty Hayani, Mifta Hayat, Kumala Helmi, Halimah Hendra Harmain Hernianti Harun Indradewa, Rhian Juliati Nasution, Yenni Samri Jumriani, Jumriani Kamila, Kamila Laylan Syafina Lestari, Mega Indah Lingga, Fitria Ratna Lubis, Fatimah Aini Lubis, Herlin Syahdina Lubis, Nurul Azhrah Mahira, Tengku Ismalia Maisyura, Dina Marliyah, Marliyah Marpaung, Tuah Rizky Martis, Martis Maysarah, Maysarah Nashuha Harahap, Vania Ananda Nasution, Alya Elva Lianda Nasution, Annio Indah Lestari Nasution, Juliana Nasution, Yenni Samri Julianti Nisa, Sofatun Nur Hakimah Nurhapsah, Nurhapsa Nurul Jannah Pertiwi, Tri Bagus Pratama, Dela Puspita, Windy Putra, Ary Satria Rahmadani, Nurianti Ramadhani, Sri Rokan, Mustafa Kamal Rosadi, Imran Sagala, Syarah Asda Pratiwi Samri Juliati Nasution, Yenni Sari Wahyuni Saskia Aulia Ashar Sihombing, Amira Salsabila Afra Siregar, Ayu Lestari Siregar, Sylviana Sovianum, Sovianum Sri Mustika Aulia Sugianto Sugianto Suhardi, Dayu Suwifania, Jihan Syahrur H. Imran Tarisa, Cut Try Wahyu Purnomo Tuti Anggraini Wahyu Syarvina Wahyundari, Sri Putri Wardatussyfa, Wardatussyfa Yasri Tarawiru YENNI SAMRI JULIATI NASUTION, YENNI SAMRI JULIATI Yenni Samri Juliati Nst yunaidi yunaidi Zahara, Annisa