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Donni Junipriansa
Telkom University
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Journal : journal development manecos

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The Influence of Gen Z Consumer Perceptions in Bandung City on Consumer Satisfaction with Raecca Cosmetics Dinda Febdinayu; Riska Aprilina; ⁠Donni Junipriansa
Journal Development Manecos Vol. 4 No. 2 (2026): Journal Development Manecos
Publisher : Scieclouds Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71435/741623

Abstract

The development of the cosmetic industry in Indonesia has experienced substantial growth, accompanied by increasing awareness of self-care and personal appearance, particularly among Generation Z. In an increasingly competitive cosmetic market, understanding consumer perception is essential because consumers' evaluations of product quality, price, brand image, and product benefits may influence their satisfaction. This study aims to examine the effect of Generation Z consumer perception on consumer satisfaction toward Raecca cosmetic products in Bandung City. This study employed a quantitative explanatory research design. The population consisted of Generation Z consumers who had used Raecca Cosmetics in Bandung City. A total of 96 respondents were selected using a purposive sampling technique based on predetermined inclusion criteria. Data were collected through a structured questionnaire using a five-point Likert scale and analyzed using IBM SPSS Statistics through descriptive analysis and simple linear regression. The findings show that Consumer Perception obtained an average score of 82.57%, categorized as High, while Consumer Satisfaction achieved an average score of 82.76%. The regression analysis demonstrates that Consumer Perception has a positive and significant effect on Consumer Satisfaction, with a regression coefficient of 0.433, a calculated t-value of 14.227, and a significance value of 0.000 < 0.05. The coefficient of determination (R² = 0.683) indicates that Consumer Perception explains 68.3% of the variation in Consumer Satisfaction. These findings confirm that positive consumer perceptions contribute substantially to satisfaction among Generation Z consumers of Raecca Cosmetics and highlight the importance of maintaining product quality, value, brand consistency, and consumer experience in strengthening satisfaction.
Co-Authors Ade Tyo Denniswara Adi Firdaus Agung, Reza Tripananta Agustin, Amelia Putri Alfalah Zeni Maureno Ibrahim Alma Syifa Maulidina Alphino Pradifta Nugraha Amaturrahman, Roihanah Andrieta Shintia Dewi Arsyva Levina Aryakumara, Ganendra Aslama, Davan Surya Astri Wulandari Astri Wulandari Ati Mustikasari Aulia, Mayzahra Axel Adam Permana Azzahra, Calista Luky Azzahra, Nur Aysa Beata Winantya Bertha Musty Bethani Suryawardani Bimo Almas Jauza Cahyani Cahyani Cahyani, Denisa Putri Deandra Hudry Rusfan Dendi Gusnadi Dewantara, Erlangga Dewi Puspita, Widya Dillak, Vaya Juliana Dinda Annisa Dinda Febdinayu Faiz, Muhamad Nur Fanni Husnul Hanifa Febrianto, Noor Ariefandie Ganjar Mohamad Disastra Gigta Saskia Prana Ginta Ginting, Ginta Hafiz, Haifan Azfa Nur Hanasya Azizah Kirana Handaputra, Muhammad Ivan Harsya Sadin, Muhamad Heru Nugroho Humaida, Sonia Husnul Hanifa, Fanni Ihtia, Nawla Irawati, Yuyun Febrian Joko Rizkie Widokarti Joko Rizkie Widokarti Jonathan, Denny Krishna Kusumahadi Kurnia Kurnia Lanang Ary Wisana, I Made Leni Cahyani Leni Siti Khoirunnisa Lesi Prima Putri Luthfiyah, Hasna M. Jeril Mutawari Mochamad Ihsan Muhamad Nur Faiz Muhamad Yusuf Ramadhan Muhammad Kemal Mumtaz Muhammad Muslih Mustaghfiroh, Tsalitsah Alifah Nadhita Az-Zahrah Nadia Nur Syahfitri Nadrata Zikra, Sakhaa Nafrila, Inez Nasution, Leonardo Nur Aysa Azzahra Nurhalim, Elgy Nurhaniya, Anindya Nabila Octaviany , Vany Permatasari, Fani Rahmadany Putra, Yoga Pasha Koswara Putra, Yunior Prassetia Putri, Fitri Ayu Triana Qonita Maharani Rahma, Dinda Rangga Ardiansyah Ratna Gema Maulida Ratna Komala Putri Rendy Dwi Purnomo Rennyta Yusiana Riska Aprilina Robbi Hendriyanto Roihan Ahmad Takholi Ryan Permana Sidik Samdya Putra, Faisa Sampurno Wibowo Shine Pintor Siolemba Patiro Soraya Hanif Rachman Sri Widaningsih Sugondo Hadiyoso Syakira, Nayla Tajalla , Muhammad Berrin Ustine Yunisa Hasibuan, Putri Vany Octavianny Vany Octaviany Vanya Rayi Alrizma Wibowo Wibowo Widaningsih , Sri Widya Sastika Winantya, Beata Yasmin, Namira Fisilmi Zahrudin, Ahmad Baihaqi