Article Per Year (5 Year)
p-Index From 2021 - 2026
10.894
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Teknologi Journal of Consumer Science E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Manajemen Indonesia Journal of Consumer Sciences Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control Jurnal Mitra Manajemen JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI SEIKO : Journal of Management & Business EQIEN - JURNAL EKONOMI DAN BISNIS Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Jurnal Ilmiah Manajemen Kesatuan BUDGETING : Journal of Business, Management and Accounting International Journal Of Science, Technology & Management (IJSTM) Economics and Digital Business Review Journal of Economics and Business UBS Charity : Jurnal Pengabdian Masyarakat International Journal of Educational Research and Social Sciences (IJERSC) Jurnal Abdi Masyarakat Indonesia Indonesian Journal of Multidisciplinary Science Society: Jurnal Pengabdian Masyarakat Jurnal Inovasi Masyarakat Jurnal Pengabdian Masyarakat Akademisi Utsaha: Journal of Entrepreneurship Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) ASEAN Marketing Journal International Journal of Entrepreneurship and Business Management Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Engineering Economics Professional in Action (E-Profit) Jurnal Ekonomi, Teknologi dan Bisnis eProceedings of Management Journal of Computer Engineering: Progress, Application and Technology Enrichment: Journal of Multidisciplinary Research and Development INTERNATIONAL JOURNAL OF ECONOMICS AND MANAGEMENT REVIEW Journal Integration of Social Studies and Business Development KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society Jesocin : Journal of Jabar Economic Society Networking Forum Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jesocin : Journal of Economics, Accounting, Business, Management, Engineering and Society International Journal of Management and Business Applied International Journal of Economics, Business and Innovation Research Journal of Multidisciplinary Academic Business Studies International Journal of Accounting and Management Information Systems Global Academy of Business Studies
Maya Ariyanti
Universitas Telkom
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

Published : 86 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 86 Documents
Search

 5   6   7   8   9 
UTILIZATION OF ARTIFICIAL INTELLIGENCE SYSTEMS TO PREDICT CONSUMER BEHAVIOR aripin, zaenal; Adi Wibowo, Lili; Ariyanti, Maya
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 1 (2023): Jesocin - December
Publisher : Organisasi Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of Artificial Intelligence (AI) System technology has opened up new opportunities in understanding consumer behavior. With abundant data availability, companies have the potential to improve marketing and customer service strategies through predicting consumer behavior. This study aims to explore the implications of utilizing Artificial Intelligence Systems in predicting consumer behavior and its impact on business strategies. The purpose of this study is to identify the benefits of utilizing Artificial Intelligence Systems in predicting consumer behavior, analyze challenges that may arise, and detail strategies that companies can adopt to optimize the utilization of this technology. The research method used is a combination of literature analysis and case studies. Literature analysis was conducted to detail the theoretical basis regarding the utilization of Artificial Intelligence Systems in the prediction of consumer behavior. Case studies were conducted on a number of companies that have successfully implemented this technology to understand the context of their implementation and the benefits they derived. The results showed that the utilization of Artificial Intelligence Systems in predicting consumer behavior can improve service personalization, optimize marketing strategies, and provide deep insights into consumer preferences. However, challenges related to data privacy, ethics, and technology integration are still obstacles that need to be overcome. Strategies that focus  on data security, transparency, and an ethical approach can help companies address these challenges.
Strategi Pemasaran Base Transceiver Station (BTS) Long Range (Lora) PT. Dayamitra Telekomunikasi (Mitratel) Sebagai Konektivitas Perangkat Internet of Things (IOT) Majid Rabbani, Ilham; Ariyanti, Maya
Journal of Economics and Business UBS Vol. 12 No. 1 (2023): Regular Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i1.149

Abstract

Internet of Things (IoT) adalah sebuah teknologi revolusi industri 4.0, dimana semua benda yang berada di sekitar kehidupan sehari hari dapat berbicara dengan benda benda lainnya menggunakan sensor serta konektivitas internetnya. Melampaui teknologi sebelumnya, IoT dapat memudahkan kehidupan manusia di berbagai sector industry, seperti kesehatan, keamanan, mitigasi bencana serta hal hal lainnya yang dapat diukur menggunakan system IoT ini. PT. Dayamitra Telekomunikasi (Mitratel) selaku anak perusahaan PT. Telkom. Tbk ditunjuk untuk mengembangkan jaringan berbasis Long Range (LoRa) untuk digunakan sebagai konektivitas perangkat yang menggunakan IoT. Hal ini tentunya diperlukan sebuah susunan strategi pemasaran baru dikarenakan bisnis model Mitratel sebelumnya adalah infrastruktur telekomunikasi, dan LoRa merupakan salah satu jaringan telekomunikasi yang ditujukan untuk konektivitas perangkat IoT.
Pengaruh Brand Communication Dan Brand Image Terhadap Brand Loyalty Dengan Brand Trust Sebagai Variabel Intervening: Studi Kasus Pada Konsumen Brand Elzatta Hijab Di Kota Bandung Putri, Amelia; Ariyanti, Maya
eProceedings of Management Vol. 12 No. 5 (2025): Oktober 2025
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Elzatta Hijab merupakan merek busana Muslim yang berdiri di Bandung pada tahun 2012 dan dikenal dengan koleksibergaya feminin. Penurunan peringkat Elzatta dalam Top Brand Award selama tiga tahun terakhir serta kasus penipuanyang mencatut nama merek menjadi latar belakang penelitian ini. Tujuan penelitian adalah untuk menganalisis pengaruhbrand communication dan brand image terhadap brand loyalty, dengan brand trust sebagai variabel mediasi. Penelitianini menggunakan strategi kuantitatif dengan mensurvei 300 partisipan menggunakan teknik sampel purposive. Datadikumpulkan secara daring menggunakan Google Form yang dibagikan melalui berbagai platform media sosial. Kamimemanfaatkan SmartPLS, yang merupakan singkatan dari Partial Least Squares Structural Equation Modelling, untukmenganalisis data. Hasil menunjukkan bahwa seluruh variabel masuk dalam kategori baik. Brand communicationberpengaruh positif terhadap brand image, brand trust, dan brand loyalty. Brand image juga berpengaruh positif terhadapbrand trust dan brand loyalty. Selain itu, brand trust berpengaruh positif terhadap brand loyalty, serta memediasi secarasignifikan hubungan antara kedua variabel independen dengan loyalitas merek. Saran praktis bagi Elzatta adalahmeningkatkan komunikasi interaktif, menjaga kualitas produk, dan mengembangkan program loyalitas. Secara teoritis,penelitian lanjutan disarankan untuk menambahkan variabel lain dan mempertimbangkan karakteristik demografis.Kata kunci: brand communication, brand image, brand trust, brand loyalty
PENGARUH SERVICE QUALITY, PERCEIVED VALUE DAN TRUST TERHADAP MERCHANT SATISFACTION DENGAN LAYANAN PEMBAYARAN QRIS PADA SEKTOR UMKM DI JAWA BARAT Nafila, Tasya; Ariyanti, Maya
eProceedings of Management Vol. 12 No. 5 (2025): Oktober 2025
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

QRIS as an innovation in digital payment systems, plays an important role in driving financial inclusion andfacilitating fast and secure transactions. Against the backdrop of rapid digital technology development andincreasing digital transactions in Indonesia, this study uses quantitative methods to explore the factors thatinfluence QRIS adoption by users. This study aims to analyze the effect of service quality, perceived value and usertrust on merchant satisfaction with the Quick Response Code Indonesian Standard (QRIS) payment method in theWest Java MSME sector. This study aims to see how service quality, perceived value and user trust affect merchantsatisfaction when using the Quick Response Code Indonesian Standard (QRIS) payment service in the MSMEsector in West Java. The research method used is quantitative with a survey approach, involving 453 respondentswho are MSME players who use QRIS for their business operations. Partial Least Squares Structural EquationModeling (PLS-SEM) was used to analyze the data. The results of this study show that service quality and perceivedvalue from customers have a positive effect on trust, then perceived value from users and trust have a positiveeffect on user satisfaction, but service quality has a negative effect on user satisfaction. Trust also contributesKeywords : Customer Satisfaction, Customer Trust, Perceived Value, Service Quality
Neuromarketing Study: The Effect of Jingle on Consumer Behavior Fauzi, Hilman; Rizqullah, Rafif; Ariyanti, Maya; Hadyningtyas, Ivy Anindhita
ASEAN Marketing Journal Vol. 14, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Manuscript type: Research Article Research Aims: This research investigates the impact of a jingle associated with a top-brand product on consumer behavior, as assessed through short-term memory activity in the brain. Design/methodology/approach: Data were collected from six participants, three men and three women aged 19-24. The Contec KT88-1016 Digital 16-Channel EEG machine and the Mapping System device were used to retrieve the data. The channel selection was employed to identify the optimal channel based on L2-norm energy calculations performed on the EEG channels within the short-term memory area. Research Findings: The frontal area exhibited higher energy levels than other areas, with the highest point observed in channel F4. A jingle in a product was found to stimulate short-term memory, influencing consumer behaviour. This influence was evidenced by the representation of channel energy in the EEG, showing a higher value compared to the average energy value in general. Theoretical Contribution/Originality: This study successfully demonstrated that EEG signals stimulated by jingles could assess consumer behaviour responses when provided with auditory incentives. The findings are explicitly linked to activating the brain's short-term memory area. Practitioner/Policy Implication: Brands with top brand categories have higher signal energy than non-top brands. Research limitation/Implications: Only limited to the data collection process carried out by environmental engineering, which is made closer to the actual situation.
The Influence of Service Quality, Product Price, Corporate Image of Telkomsel Mobile Customer Loyalty Company Kurniawan, Dede; Ariyanti, Maya; Hidayah, Riski Taufik
International Journal of Entrepreneurship and Business  Management Vol. 4 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijebm.v4i2.1642

Abstract

Purpose – The purpose of this study is to find out how the influence of corporate image, service quality, product price and customer satisfaction on Customer Loyalty.The object used in this study is Telkomsel customers in the work area of the Telkomsel Karawang Branch.Methodology/approach – The method used for sampling is probability sampling. The number of samples was determined using a statistical approach, using the Slovin formula. The collection of sample data will be obtained through the distribution of questionnaires to Telkomsel customers. And the research method used is a quantitative abbreviation with the Partial Least Square-Structural Equation Modeling (PLS-SEM) analysis technique Findings – It was found that from ten hypothesis testing showed that nine hypotheses were accepted in this study and one hypothesis was rejected. . Product prices have a significant effect on customer satisfaction. Prices that are considered commensurate with the benefits increase customer satisfaction but Product price has no significant effect on customer loyalty.  
The Impact of Customer Relationship Management on Customer Loyalty with Customer Satisfaction as a Mediating Variable at Telkomsel Partner Outlets in Banjar City Rachman, Mochamad Arif; Ariyanti, Maya
International Journal of Accounting and Management Information Systems Vol. 3 No. 1 (2025): February
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ijamis.v3i1.3242

Abstract

Purpose: The internet's rise has made fast communication essential. This study explores how Telkomsel's CRM affects customer satisfaction, with loyalty as a mediating factor at partner outlets in Banjar City. Research methodology: This quantitative study involved 145 purposively selected respondents and used SEM-PLS for data analysis. Results show that CRM positively affects customer satisfaction and lo  yalty, with satisfaction also mediating the CRM–loyalty relationship. Results: These results indicate the importance of CRM strategies in fostering long-term customer loyalty by enhancing satisfaction through personalized and responsive services. The study highlights the need for Telkomsel and similar companies to continually invest in CRM technologies and strategies to adapt to evolving customer needs and maintain a competitive edge in the telecommunications industry. alignment with user needs and characteristics. Conslusion: CRM significantly enhances customer satisfaction and loyalty. Satisfaction also mediates the relationship between CRM and loyalty, highlighting the need for responsive and personalized services. Limitation: The study is limited to Telkomsel outlets in Banjar City and uses purposive sampling, reducing generalizability. Other factors like service quality or brand trust were not examined. Contribution: This study confirms the mediating role of satisfaction in CRM–loyalty links and offers practical insights for improving CRM strategies in the telecom sector.
Understanding continued BNPL usage behavior in e-commerce: extended UTAUT2 with usage intention mediation Wahyuningtyastuti, Indrajati; Ariyanti, Maya
International Journal of Accounting and Management Information Systems Vol. 3 No. 1 (2025): February
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ijamis.v3i1.3254

Abstract

Purpose: This study aims to utilize an enhanced UTAUT2 model to examine the determinants influencing Indonesian customers' intentions and behaviors regarding the continued use of BNPL e-commerce services. Research/methodology: A quantitative cross-sectional survey was conducted with 450 users of BNPL services Indonesian e-commerce platforms, and the data were analyzed using structural equation modeling to assess direct and indirect relationships. Results: Performance expectancy, effort expectancy, trust, and habit significantly influenced continued usage, whereas perceived benefits and risks showed no significant impact among experienced digital users. Conclusions: Performance Expectancy, Effort Expectancy, and Trust are important drivers of the continued use of Buy Now Pay Later (BNPL) e-commerce services among Indonesian users, according to this study, which also shows that habit is the most important predictor of actual usage behavior. Limitations: The geographic breadth is limited to Indonesia, with possible selection bias toward current users, the sample focus on younger demographics impacts generalizability, and the cross-sectional methodology restricts causal inference. Contribution: This study contributes to fintech adoption theory by demonstrating the theoretical redundancy of traditional risk-benefit constructs in mature digital user contexts and emphasizing habit formation over initial adoption factors.
FINANCIAL INCLUSION THROUGH FINTECH PLATFORMS: OPPORTUNITIES AND CHALLENGES IN INDONESIA Ariyanti, Maya; Supriatna, Ucu; Matriadi, Faisal
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 11 (2024): KISA INSTITUE : October 2024
Publisher : PT. Kreatif Indonesia Satu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Background: Indonesia faces persistent financial exclusion despite economic growth, with over 100 million adults lacking formal financial access. Aims: This research investigates fintech contributions to financial inclusion in Indonesia. Method: Mixed-methods with survey (n=500) and interviews across urban/rural Indonesia. Results: Digital payments show 78% adoption; digital lending reaches 42% of previously unbanked. Key barriers include digital literacy (65%), internet access (52%), and trust (48%). Government support correlates with 2.3x higher adoption. Contribution: Provides evidence for fintech-driven inclusion in emerging markets, informing policy and platform development.
Impact of social media marketing activity on brand loyalty Yunanto, Wahyu; Apsari Sugiat, Maria; Ariyanti, Maya
Journal of Multidisciplinary Academic Business Studies Vol. 2 No. 3 (2025): May
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jomabs.v2i3.2899

Abstract

Purpose: This study examines the effectiveness of Social Media Marketing Activities (SMMA) in enhancing brand loyalty at PT. Mumpuni Inti Mandiri. It evaluates customer perceptions of SMMA, self-brand connection, brand equity, brand trust, and their influence on brand loyalty. Method: A quantitative positivist approach was applied. Data were gathered through online surveys targeting PT customers. Mumpuni Inti Mandiri. Structural equation Modelling (SEM) using Partial Least Squares (PLS) via SmartPLS 3.2.6 was employed to analyze the data. Validity and reliability tests ensured the accuracy of the instruments. The hypotheses were tested using one-tailed T-statistics. Results: The results show that Customer perceptions of SMMA, self-brand connection, brand equity, brand trust, and brand loyalty were in the high category. SMMA significantly influences self-brand connection, brand equity, and brand trust. Moreover, brand loyalty is affected both directly and indirectly by these mediators. This implies that PT. Mumpuni Inti Mandiri’s social media strategies are effective in fostering emotional connection, consumer trust, and long-term loyalty. Conclusions: SMMA plays a vital role in building brand loyalty by enhancing brand-related psychological factors. Integrated social media marketing efforts have proven to be valuable in creating strong brand-consumer relationships. Limitations: The study’s scope was limited to one company and used self-reported survey data, which may affect generalizability. Contribution and Novelty: This study introduces an integrated model that connects SMMA with brand loyalty through emotional and cognitive pathways, offering insights into effective digital branding strategies in emerging markets.
Co-Authors Adang Haryaman Adhi Prasetio Adhi Prasetyo, Adhi Ahmad Darajat Basallama Aina, Rizqi Anak Agung Gede Sugianthara Andarina, Feby Anna Tsamarah Yudiawati Astri Ghina Candiwan Christalia, Windy Davin, Hans Dede Kurniawan Dedi Iskamto Denta Rahmadani Dewi Purwati Dewi, Fianti Krisna Dezila, Raissa Dian Pertiwi Wulandari Dwi Fitrizal Salim Elly Suryani Elwitrisnasafitri, Virghina Dhia Eva Nurazizah Eva Nurhazizah Fadhilla, Muhammad Iqbal Farida, Ajeng Luthiyatul Fauzi, Adryan Fitra Ayu Larasati Gadang Ramantoko Gatot Amri Gioliano Putra Goenandar, Billy Hadyningtyas, Ivy Anindhita Hanifah Aprillia, Wahyuning Hariwibowo, Fatnan Setyo Helni Mutiarsih Jumhur Heppy Millanyani Heris, Faradisya Hilman Fauzi, Hilman Ibrahim, Maulana Malik Ilham Majid Rabbani Ilma Aliya Sahal Januar, Rifat Kharisma, Mita Lili Adi Wibowo Lira Parahita Agni Putri Lubis, Reza Armanda M Farhan Ramadhan M Yudha Febrianta Mahayasa, I Made Prasetya Wiguna Majid Rabbani, Ilham Mardotillah, Aini Restu Maria Apsari Sugiat Matriadi, Faisal Mesayu Ana Hanifah Yahsallah Mita Kharisma Muhammad Saiful Arifin Nadia Putri Karenina Nafila, Tasya Navira Wirvani Nia Handayani Nur Lela sari Nurohman, Choirudin Alza Nurul Hafizah Pramono, Indro Pratiwi, Daulika Putri Fariska Sugestie Putri, Kartika Aulia Rachman, Mochamad Arif Rachmat Ramadhani, Muh. Rahmadani, Denta Raissa Dezila Ratih Hendayani Refi Rifaldi Windya Giri Reza Armanda Lubis Reza Azkia Rahmi Ricky Agusiady Rifki Hariadi, Maghfira Rinarika, Dewi Riski Taufik Hidayah Rizka Utami, Fany Rizqullah, Rafif Rudy Hermanto, Muchamad Ruli Kuniawati, Novia Safii, Ahmad Saleh, Rusdi Sari, Marisa Puspita Setiana, Gege Arum Siska P Yudowati Soeparwoto Dharmoputra Sri Widiyanesti Sunu Puguh Hayu Triono Supriatna, Ucu Taufik Hidayah, Riski Tazkia, Yumna Tiara Salsabila Fasya Trinadisha, Thalia Sabina Tyas Pawitra, Mohammad Veronita, Rika Vyanna Zuleika Wahyudi Wahyuningtyastuti, Indrajati Wibowo, Dimas Kartiko Yunanto, Wahyu Yusza Reditya Murti Zaenal Aripin Zahra Aqilla Putri Chandra Zahra Rahmi Hanifah Zaki Chandra Negara