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All Journal Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo At-Tadbir : jurnal ilmiah manajemen IKRA-ITH EKONOMIKA Tourism Scientific Journal JURNAL EKOBIS DEWANTARA Revitalisasi : Jurnal Ilmu Manajemen ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat International Journal of Economics, Management, Business, and Social Science Jurnal Pengabdian Kepada Masyarakat MAKARDHI Journal of Hospitality Accommodation Management Dharma: Jurnal Pengabdian Masyarakat TRJ (Tourism Research Journal) Jurnal Ilmiah Pariwisata
Anita Swantari, Anita
Sekolah Tinggi Pariwisata Trisakti
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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Marketing Management Analysis of MSME Coto Makassar Restaurant Daeng Memang Kusumaningrum, Anisa Putri; Swantari, Anita; Ernowo, Atha Fadhil; Wahyuningsih, Tri; Andini, Davi Ayu
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.318

Abstract

This study delves into the marketing strategies of Coto Makassar Daeng Memang, a South Sulawesi restaurant, within Indonesia's evolving culinary landscape. Utilizing Marketing Mix and SWOT analysis, the research unveils the restaurant's evolution, identifying strengths, weaknesses, opportunities, and threats. Coto Makassar's success story, initiated in 1992, unfolds through a diverse menu. The Marketing Mix analysis underscores its affordable products, strategic location, and word-of-mouth promotion. The study concludes by highlighting the critical role of effective marketing for UMKM and the practical insights derived from Coto Makassar Daeng Memang's experience in navigating the competitive Indonesian culinary market.
Marketing Integrity, Marketing Mix And SWOT Analysis MSME Java Art Souvenir At Kota Tua Swantari, Anita; Kusumaningrum, Anisa Putri; Gunasuara, Harry Agung; Sandra, Dwi Aprilia; Remilenita, Selvy
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.319

Abstract

This study discusses the marketing strategies of Java Art Souvenir, an MSME in Jakarta Old Town known for its cultural heritage. The research employs a qualitative approach, focusing on the marketing mix (Product, Price, Place, Promotion) and SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to understand the business dynamics. Java Art Souvenir, owned by Aldy Sanjaya, produces a variety of cultural souvenirs. The study highlights challenges in integrated marketing, particularly in coordinating communication channels. Recommendations include diversifying products, competitive pricing, leveraging the strategic location, and participating in cultural events. SWOT analysis reveals internal strengths in experienced HR and high-quality products, but weaknesses in digital presence and decreased business activity. Opportunities lie in online expansion and partnerships with local art institutions. Strategic recommendations involve creative product development, establishing partnerships, online visibility, and participation in digital marketing trends. In conclusion, addressing weaknesses and capitalizing on opportunities can enhance Java Art Souvenir's position in the dynamic Jakarta Old Town souvenir market.
Capital Structure Mediates the Effect of Profitability and Company Size on Company Value in Hospitality Companies Listed on the IDX for the 2019-2022 Period Nurbaeti, Nurbaeti; Ratnaningtyas, Heny; Swantari, Anita
At-Tadbir : jurnal ilmiah manajemen Vol 9, No 1 (2025): At-Tadbir: jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/atd.v9i1.15946

Abstract

This research aims to determine and analyze the influence of profitability and company size on company value through company value for 2019-2022. This type of research is descriptive quantitative, which was processed with Eviews using the path analysis method, namely direct and indirect influence. The population in this research is all hotel companies in Indonesia. The sample consisted of 10 hotel companies listed on the Indonesian Stock Exchange. The sampling technique uses purposive sampling. The partial research results show that profitability significantly affects capital structure and company value. A high ROE in hotel companies significantly affects capital structure because they can obtain loans at lower interest rates, show permits, and have the option to use less debt. A high ROE reflects management's efficiency in using capital and is attractive to investors looking for a high rate of return.
Pengaruh Kualitas Produk Terhadap Minat Berkunjung dan Kepuasan Pengunjung Sebagai Variabel Mediasi di Rumah Makan Ampera 2 Tak Veteran Bintaro Jakarta Selatan Triono, Freddy; Rahayu, Nurti; Swantari, Anita
REVITALISASI : Jurnal Ilmu Manajemen Vol 13 No 2 (2024): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v13i2.6446

Abstract

The restaurant industry is an important sector in the world of tourism and consumption, including in Indonesia. A successful restaurant depends not only on the quality of its food, but also customer satisfaction which encourages repeat visits. This research aims to analyze the influence of product quality on visitor satisfaction and interest in visiting the Ampera 2 Tak Restaurant, as well as testing the role of visitor satisfaction as a mediating variable. The method used is quantitative research with path analysis techniques involving 100 respondents who are visitors who have visited more than once. The research results show that product quality has a significant influence on visitor satisfaction and interest in visiting, both directly and indirectly through satisfaction. Visitor satisfaction acts as a mediator that strengthens the relationship between product quality and visiting interest. Therefore, restaurants need to continue to pay attention to and improve the quality of products and services to create a sustainable positive experience. The advice for restaurant managers is to maintain consistent product quality and provide friendly service, while visitors are advised to provide constructive input to improve their dining experience.
Penyuluhan Inovasi Pengolahan Puding Berbahan Daun Ginseng Jawa Untuk Kesehatan Anita Swantari; Festivalia, Filma; Abduh, Muhammad Syaltut; Kusumaningrum , Anisa Putri
Dharma: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Desember
Publisher : LPPPM STAI Darul Hikmah Bangkalan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35309/dharma.v5i1.315

Abstract

This activity aims to introduce the potential of Javanese ginseng leaves in making pudding and provide in-depth education regarding the health benefits of this ingredient and how to process it. Counseling on the processing of Javanese ginseng leaf pudding was held at SMK Negeri 57, Jakarta, according to a schedule that did not interfere with academic activities. This activity aims to teach 53 students about the health benefits and techniques for making pudding from Javanese ginseng leaves. The program includes planning, socialization, and practice of making pudding. Afterwards, questionnaires will be collected to evaluate the impact of the program and adjust future materials. The Javanese ginseng leaf pudding education program at SMKN 57 Jakarta succeeded in increasing participants' knowledge and received positive feedback about the taste and health benefits. However, challenges such as low frequency of consumption and hesitation to buy again indicate the need for better marketing strategies and more in-depth education. It is recommended that the lecturer team improve marketing materials and packaging, as well as explore additional distribution channels. Students are expected to actively promote and educate about products to increase adoption and consumption.
Minat Wisatawan Berkunjung ke Kota Jakarta, Indonesia Dira Oktavia, Reno Catelya; Swantari, Anita; Hutagalung, Muhammad Husen; Suprina, Rina; Darsiah, Anis
Jurnal Ilmiah Pariwisata Vol 30 No 1 (2025): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v30i1.1878

Abstract

This study aims to analyze the factors that influence tourists' interest in visiting Jakarta, with a focus on shopping destinations, cultural and historical attractions, culinary tourism, and nightlife. The method used is a quantitative approach with a population of all visitors to Jakarta, both domestic and foreign. The research sample was 200 respondents selected by purposive sampling. Data were collected through questionnaires and analyzed using multiple regression. The results of the study showed that all variables tested (shopping destinations, cultural and historical attractions, culinary tourism, and nightlife) have a significant influence on tourists' interest in visiting Jakarta. The shopping destination factor has the greatest influence, followed by cultural and historical attractions, culinary tourism, and nightlife. Based on these results, it can be concluded that Jakarta has great potential to attract more tourists through the development of these sectors. The advice given to tourism destination managers and local governments is to continue to improve facilities and promotions related to shopping, cultural, culinary, and nightlife tourism in order to strengthen Jakarta's appeal as a major tourist destination, and so that tourists can explore more aspects of the city during their visit. Keywords: shopping destinations, cultural and historical attractions, culinary tourism, nightlife, interest in visiting
Travel to The City of Jakarta Using Public Transportation Swantari, Anita; Festivalia, Filma; Wicaksono, Haryo; Hendradewi, Savitri; Haryono, Joko
Jurnal Penelitian Pariwisata Vol 7 No 2 (2023): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v7i2.236

Abstract

This research aims to find out which tourists use public transportation provided by the DKI Jakarta Government. Public transportation is used to avoid traffic jams to get to tourist destinations comfortably and quickly. This research is qualitative research. The objects of this research are all public transportation places in the city of Jakarta and the seven tourist destinations most visited by tourists in Jakarta. The research was conducted by interviews and observations with the DKI Jakarta Transportation and Transportation Department and domestic and foreign tourists who use public transportation. The research results show that traveling to Jakarta using public transportation is a practical, efficient and often economical choice. Jakarta has various types of public transportation, including KRL, MRT, LRT, TransJakarta, Jaklingko, and online motorbike taxis, which can make it easier for tourists to explore various tourist attractions in this city. Jakarta has high safety standards in the field of public transportation, and passengers are expected to comply with applicable regulations and etiquette. Keywords: Public Transportation, Tourist Destinations
Governance of Homestay in Cibuntu Tourism Village, Kuningan Regency, West Java, Indonesia Savitri Hendradewi; Anis Darsiah; Irfal; Filma Festivalia; Anita Swantari
Journal of Hospitality Accommodation Management (JHAM) Vol. 4 No. 2 (2025): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v4i2.2198

Abstract

This study aims to analyze homestay governance in Cibuntu Tourism Village, Kuningan Regency, West Java, by highlighting interactions between stakeholders, community adaptation strategies, and opportunities for developing sustainable governance models. Homestays were chosen as the focus of the study because they are a crucial node in community-based tourism (CBT) practices and a key pillar of sustainable village tourism. The research method employed a qualitative approach with a case study design. Informants were selected through purposive sampling involving homestay owners, Pokdarwis (Tourism Group) administrators, village officials, and private sector partners. Data were obtained through in-depth interviews, participant observation, and documentation studies, and were then analyzed thematically. The results showed that families still manage most homestays without uniform service standards, although the family atmosphere is a key attraction. Pokdarwis plays a crucial role, but community participation remains limited. In conclusion, homestay governance needs to be strengthened through the principles of good governance, expanded participation, and the integration of sustainable tourism as recommendations for the development of other tourism villages in Indonesia.
PENGARUH KUALTAS PRODUK TERHADAP MINAT BELI MELALUI KEPUASAN KONSUMEN PADA MIE GACOAN DI PAMULANG, TANGERANG SELATAN, PROVINSI BANTEN Hendradewi, Savitri; Swantari, Anita; Suprina, Rina
JURNAL EKOBIS DEWANTARA Vol 7 No 2 (2024): JURNAL EKOBIS DEWANTARA
Publisher : Program Studi Manajemen Fakultas Ekonomi UST

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/ed_en.v7i2.4202

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk terhadap minat beli melalui kepuasan konsumen pada Mie Gacoan di Pamulang, Tangerang Selatan, Provinsi Banten. Penelitian ini menggunakan pendekatan deskriptif kuantitatif dengan menerapkan analisis jalur. Data dikumpulkan melalui penyebaran kuesioner dengan menggunakan skala Likert 1-5. Populasi dalam penelitian adalah selurung pengunjung yang datang pada Mie Gacoan di Pamulang, Sampel berjumlah 100 responden. Pengambilan sampel menggunakan teknik accidental sampling, Hasil penelitian menunjukkan kualitas produk berpengaruh signifikan terhadap minat beli melalui kepuasan konsumen. Mie Gacoan di Pamulang dikenal dengan kualitas produk yang memuaskan dan berdampak positif pada kepercayaan dan loyalitas konsumen, serta mempengaruhi minat beli, baik konsumen saat ini maupun potensial, melalui rekomendasi dari konsumen yang puas. Ini menegaskan bahwa kualitas produk menjadi kunci dalam menciptakan kepuasan konsumen yang berkelanjutan.
Development of Tourism Village in Gempol Village Karanganom District - Klaten Regency Swantari, Anita; Wicaksono, Haryo
Jurnal Penelitian Pariwisata Vol 4 No 1 (2020): TRJ Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v4i1.78

Abstract

The purposes of this research are (1) to identify and evaluate internal and external factors, (2) to formulate strategy toward tourism village in Gempol village. Based on analysis result, Internal factor’s strength is the beauty and conservation of nature are the most significant influence on the development of tourism village. The most important weakness of Gempol village is not ready to receive the tourists, since the lack inadequate facilities.. External factor’s opportunity is the value of the people who always maintain and preserve traditional cultural. The most important threat is competition with others regions in the development of tourism village. The strategy taken is to maintain the harmony of nature and culture of the village. The need for a strong commitment from the entire village community. Promote village community training, including village government on tourism management, how to manage tourist attractions, guest or visitor management. Use all media to introduce and publicize tourism potential in the village both conventional and unconventional media, such as the internet media.
Co-Authors Abduh, Muhammad Syaltut Andhalia Liza Marie Andini, Davi Ayu Darsiah, Anis Devita Gantina Ernowo, Atha Fadhil Fachrul Husain Habibie, Fachrul Husain Fetty Asmaniati Filma Festivalia, Filma Gunasuara, Harry Agung Haryo Wicaksono Haryo Wicaksono Haryo Wicaksono Haryo Wicaksono, Haryo Haryono, Joko Heny Ratnaningtyas Heny Ratnaningtyas Ratnaningtyas Heny Ratnanningtyas Hutagalung, Muhammad Husen I Gede Ferry Restiawan I Gusti Ayu Eka Suwintari Irfal Ismeth Emier Osman Joko Haryono Kusumaningrum , Anisa Putri Kusumaningrum, Anisa Putri Linda Desafitri RB Mimi Enggriani Mira Maharani Mohammad Syaltut Abduh Nurbaeti Nurbaeti Nurbaeti Nurbaeti Nurbaeti Nurbaeti Putu Eka Wirawan Putu Sabda Jayendra Rahayu, Nurti Remilenita, Selvy Reno Catelya Dira Oktavia Restiawan, I Gede Ferry Rina Suprina Ryadi, Ragil Sandra, Dwi Aprilia Savitri Hendradewi Savitri Hendradewi Suwintari, I Gusti Ayu Eka Tri Wahyuningsih Triono, Freddy Wibowo, Noor Sultan Irgi