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All Journal International Journal of Artificial Intelligence Research Jurnal Organisasi Dan Manajemen JURNAL PENDIDIKAN TAMBUSAI IKRA-ITH EKONOMIKA KREATIF : Jurnal Ilmiah Prodi Manajemen Universitas Pamulang JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) JURNAL ILMIAH FEASIBLE (JIF) JURNAL SeMaRaK JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM JURNAL ABDIMAS TRIDHARMA MANAJEMEN Jurnal Disrupsi Bisnis International Journal of Educational Research and Social Sciences (IJERSC) Jurnal Ekonomi Efektif Jurnal PKM Manajemen Bisnis Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya Jurnal Abdi Masyarakat Humanis Jurnal For Management Student (JFMS) Journal of Artificial Intelligence and Digital Business Journal of Research and Publication Innovation Karimah Tauhid Jabdimas: Jurnal Pengabdian Masyarakat Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen JUMANDIK Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Jurnal Manajemen & Pendidikan Jurnal Pengabdian Tangerang Selatan KARIR Jurnal Ilmiah Manajemen Journal Socio Humanities Review
Nurmin Arianto, Nurmin
Fakultas Ekonomi Universitas Pamulang
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Social Sciences Other

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Journal : Jurnal For Management Student (JFMS)

 1 
MEMBANGUN CITRA MEREK MELALUI PRODUK YANG BERKUALITAS PADA USAHA MIKRO KECIL MENENGAH (UMKM) BOJONGSARI DEPOK Handayani, Yesie; Agustiani, Mulia; Pratama, Adi; Punisih, Punisih; Tomana, Josef; Kasmad, Kasmad; Arianto, Nurmin
Journal for Management Student (JFMS) Vol 4 No 4 (2024): Jurnal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v4i4.12906

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in Indonesia's economy, particularly in creating employment opportunities and improving public welfare. However, many MSMEs, including those in Bojongsari, Depok, face challenges in building a strong brand image to enhance product competitiveness. This study aims to analyze the relationship between product quality and brand image formation in MSMEs in Bojongsari and provide strategic solutions to support business sustainability. The Community Service Program (PKM) was carried out through outreach and training, covering topics such as branding, brand image, product quality, and business legality aspects. The results showed high enthusiasm from participants, with a deep understanding of the importance of brand image and product quality in enhancing competitiveness. This program proved effective in providing practical insights to support MSMEs' marketing strategies. The findings contribute significantly to strengthening the position of MSMEs in local and national markets and open opportunities for sustainable innovation in business development.
Co-Authors Abu Amar Adi Pratama, Adi Affandi, Awaludin Agus Setiawan Agustiani, Mulia Ahidin, Udin ahmad yani Al Habsyi, Muhammad Yuda Anggraini, Rr Renny Aradita, Niken Ayu Asmalah, Lia Asmoro, Satrio Panji Aulia Rahman Azizah, Monica Bramel Ari Bactiar Rahmat, Dimas Budiman, Surya Candy, Dwi Yuna Aries Darwiwing, Muh. Darwiwing Delta, Delta Difa, Sabta Ad Erwindo, Erwindo Fitriyani, Syabrina Ghifari, Sangkala Wiri Hadi Kurniawan, Hadi Hakim, Fawaz Rifa Taufiqul Hamsinah Hamsinah, Hamsinah Handayani, Yesie Harsono, Yhonanda Horas V. Purba, Jan Hotimah, Nur Jamaludin . Jayanto, Putra Jefri Burhan, Jefri Kasmad Koerul Anwar Lesmana, Rosa M. Mahsus Mangkuluhur, Bagus Marjohan, Masno Marthadinata, Suryadi Martini, Evrillisa Mildova, Ega Mohamad Samsudin Muhammad, Jefri Mulyadi Mulyadi Munarsih, Munarsih Mustakim, Masran Muthowwif, Syihabuddin Nabila Jahro , Asri Nandan Limakrisna Nirwana, Yulia Krismania Nugroho, Fajar Pandu Nurul Amalia Octavia, Briani Dewi Astri Pratama, Dedhy Yoga Punisih, Punisih Purnomo, Bandi Putri Salsabiil, Kintan Rachmawaty Rachmawaty, Rachmawaty Rahayu, Suharni Rahman, Ana Septia Ramawal, Jon Rudy Kurniawan Rusilowati, Umi Saefullah, Muhammad Robby Sahroni, Sahroni Sakdanur Salsabiil, Kintan Putri Septiani, Fauziah Septiani, Rika Setiawan, Anwar Setiyawan, Wasono Sewaka, Sewaka Siddiq, Muhamad Wafiuddin Simarmata, Nahoras Bona Situmorang, Santonius Sudaryana, Yayan Sugiarto S Sunandar, Andi Sunanto Sunanto Sunarsi, Denok Tomana, Josef Wiguna, Edo YULIYANTI, SRI