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All Journal International Journal of Artificial Intelligence Research Journal of Economic, Bussines and Accounting (COSTING) Jurnal Organisasi Dan Manajemen JURNAL PENDIDIKAN TAMBUSAI IKRA-ITH EKONOMIKA KREATIF : Jurnal Ilmiah Prodi Manajemen Universitas Pamulang JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) JURNAL ILMIAH FEASIBLE (JIF) JURNAL SeMaRaK JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM JURNAL ABDIMAS TRIDHARMA MANAJEMEN Jurnal Disrupsi Bisnis International Journal of Educational Research and Social Sciences (IJERSC) Jurnal Ekonomi Efektif Jurnal PKM Manajemen Bisnis Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya Jurnal Abdi Masyarakat Humanis Jurnal For Management Student (JFMS) Journal of Artificial Intelligence and Digital Business Journal of Research and Publication Innovation Karimah Tauhid Jabdimas: Jurnal Pengabdian Masyarakat Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen JUMANDIK Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Jurnal Manajemen & Pendidikan Jurnal Pengabdian Tangerang Selatan KARIR Jurnal Ilmiah Manajemen Journal Socio Humanities Review
Nurmin Arianto, Nurmin
Fakultas Ekonomi Universitas Pamulang
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Social Sciences Other

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Journal : JUMANDIK

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Pengaruh Promosi, Citra Perusahaan, Kualitas Pelayanan dan Lokasi terhadap Kepuasan Konsumen pada PT Alfaria Trijaya Alfamart Panunggangan Timur Arianto, Nurmin; Sewaka, Sewaka; Fitriyani, Syabrina
Jurnal Manajemen & Pendidikan [JUMANDIK] Vol 2 No 3 (2024): Jurnal Manajemen & Pendidikan [JUMANDIK]
Publisher : LAP4B

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58174/jmp.Volume:2.No:3.2024.155.Hal:140-154

Abstract

The aim of this research is to determine the influence of promotional activities and service quality on consumer purchasing decisions in using delivery services at the J&T Express Graha Raya Serpong Branch, South Tangerang City. The method used is quantitative. The sampling technique used the Slovin formula and a sample of 99 respondents was obtained. Data analysis uses validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficients, coefficients of determination and hypothesis testing. The results of this research are that promotional activities have a significant effect on purchasing decisions, this is proven by hypothesis testing, obtained t count > t table or (9.543 > 1.985). Service quality has a significant effect on purchasing decisions, this is proven by hypothesis testing, obtained t count > t table or (8.824 > 1.985). Promotional activities and service quality simultaneously have a significant effect on purchasing decisions with the regression equation Y = 7.153 + 0.442X1 + 0.391X2. The correlation coefficient value is 0.787 or has a strong level of relationship with determination of 62.0% while the remaining 38.0% is influenced by other factors. Hypothesis testing obtained a calculated F value > F table or (78.337 > 2.700).
Pengaruh Promosi, Citra Perusahaan, Kualitas Pelayanan dan Lokasi terhadap Kepuasan Konsumen pada PT Alfaria Trijaya Alfamart Panunggangan Timur Arianto, Nurmin; Sewaka, Sewaka; Fitriyani, Syabrina
Jurnal Manajemen & Pendidikan [JUMANDIK] Vol 3 No 2 (2024): Jurnal Manajemen & Pendidikan [JUMANDIK]
Publisher : LAP4B

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58174/jmp.Volume:2.No:3.2024.155.Hal:140-154

Abstract

The aim of this study is to examine the impact of promotion, company image, service quality, and location on customer satisfaction at PT Alfaria Trijaya Alfamart Panunggangan Timur. Using a quantitative method, the study employed Slovin's formula for sampling, resulting in 110 respondents. Data analysis included validity and reliability tests, classical assumption tests, regression analysis, correlation coefficients, determination coefficients, and hypothesis testing. The findings reveal that promotion, company image, service quality, and location each have a significant influence on customer satisfaction, with determination coefficients of 29.8%, 33.3%, 32.1%, and 27.5% respectively, all passing the t-test (t count > t table). Simultaneously, these factors significantly affect customer satisfaction, as evidenced by the regression equation Y = 12.186 + 0.117X1 + 0.271X2 + 0.141X3 + 0.043X4, with a determination coefficient of 39.6% and F count > F table (18.839 > 3.080). The remaining 60.4% is attributed to other factors not examined in this study. In conclusion, promotion, company image, service quality, and location collectively have a significant impact on customer satisfaction at PT Alfaria Trijaya Alfamart Panunggangan Timur.  
Co-Authors Abu Amar Adi Pratama, Adi Affandi, Awaludin Agus Setiawan Agustiani, Mulia Ahidin, Udin ahmad yani Al Habsyi, Muhammad Yuda Anggraini, Rr Renny Aradita, Niken Ayu Asmalah, Lia Asmoro, Satrio Panji Aulia Rahman Azizah, Monica Bramel Ari Bactiar Rahmat, Dimas Budiman, Surya Candy, Dwi Yuna Aries Darwiwing, Muh. Darwiwing Delta, Delta Difa, Sabta Ad Erwindo, Erwindo Fitriyani, Syabrina Ghifari, Sangkala Wiri Hadi Kurniawan, Hadi Hakim, Fawaz Rifa Taufiqul Hamsinah Hamsinah, Hamsinah Handayani, Yesie Harsono, Yhonanda Horas V. Purba, Jan Hotimah, Nur Jamaludin . Jayanto, Putra Jefri Burhan, Jefri Kasmad Koerul Anwar Lesmana, Rosa M. Mahsus Mangkuluhur, Bagus Marjohan, Masno Marthadinata, Suryadi Martini, Evrillisa Mildova, Ega Mohamad Samsudin Muhammad, Jefri Mulyadi Mulyadi Munarsih, Munarsih Mustakim, Masran Muthowwif, Syihabuddin Nabila Jahro , Asri Nandan Limakrisna Nirwana, Yulia Krismania Nugroho, Fajar Pandu Nurul Amalia Octavia, Briani Dewi Astri Pratama, Aditiya Pratama, Dedhy Yoga Punisih, Punisih Purnomo, Bandi Putri Salsabiil, Kintan Rachmawaty Rachmawaty, Rachmawaty Rahayu, Suharni Rahman, Ana Septia Ramawal, Jon Rudy Kurniawan Rusilowati, Umi Saefullah, Muhammad Robby Sahroni, Sahroni Sakdanur Salsabiil, Kintan Putri Septiani, Fauziah Septiani, Rika Setiawan, Anwar Setiyawan, Wasono Sewaka, Sewaka Siddiq, Muhamad Wafiuddin Simarmata, Nahoras Bona Situmorang, Santonius Sudaryana, Yayan Sugiarto S Sunandar, Andi Sunanto Sunanto Sunarsi, Denok Tomana, Josef Wiguna, Edo YULIYANTI, SRI