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All Journal Interaksi : Jurnal Ilmu Komunikasi MediaKom : Jurnal Ilmiah Ilmu Komunikasi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Nyimak: Journal of Communication Jurnal Komunikasi Jurnal ASPIKOM Wacana: Jurnal Ilmiah Ilmu Komunikasi Jurnal Komunikasi Profesional Warta Ikatan Sarjana Komunikasi Indonesia Jurnal Abdi Masyarakat (JAM) Science Midwifery BASKARA: Journal of Business and Entrepreneurship Jurnal Bakti Masyarakat Indonesia Acta Diurna: Jurnal Ilmu Komunikasi International Journal Of Science, Technology & Management (IJSTM) Journal of Economics and Business UBS International Journal of Educational Research and Social Sciences (IJERSC) Jurnal Pengabdian kepada Masyarakat Prosiding Konferensi Nasional PKM-CSR Jurnal Visi Komunikasi Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat) Journal of Innovation Research and Knowledge KREATIF: Jurnal Pengabdian Masyarakat Nusantara JUARA: JURNAL WAHANA ABDIMAS SEJAHTERA Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Jurnal Komunikasi Global ATHENA: Journal of Social Culture and Society SABAJAYA Jurnal Pengabdian Kepada Masyarakat Jurnal ICT : Information and Communication Technologies Journal International Dakwah and Communication Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Dialogos Multikultura KREATIF: Jurnal Pengabdian Masyarakat Nusantara Journal of Dialogos
Leila Mona Ganiem
Universitas Mercu Buana
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Husband and Wife Communication Patterns in Periode Baby Blues Syndrome Yusniawati, Dessy; Ganiem, Leila Mona
Journal of Dialogos Vol. 1 No. 3 (2024): Journal of Dialogos - August
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/xabnpt41

Abstract

This study focuses on interpersonal communication in married couples, especially during the period of baby blues disorder. The approach used is social penetration theory. The study aims to describe the interpersonal communication patterns formed through the process of communication and support in husband and wife relationships during the period of baby blues syndrome. The case study method was used with data collection through interviews with five women who had given birth for the first time and had experienced postnatal baby blues disorder. The results showed that the interpersonal communication process in this period is usually started by the wife with an attitude of self-opening. Through interaction with the husband, the wife defines the form of support provided by the husband, both verbally and non-verbally, as a positive reaction to the self-opening that has been done. This communication pattern forms a cycle in each couple, showing that the four couples tend to have balanced and equal communication patterns. Husbands were involved mainly in providing instrumental support related to childcare and household activities. However, in one other couple, the communication pattern was considered unbalanced due to the lack of support from the husband, so the wife sought support from her female friends who also experienced similar baby blues.
PKM IKABOGA DALAM MEMBANGUN CITRA MELALUI PERSONALBRANDING DAN PERSONAL SOCIAL RESPONSIBILITY PENGUSAHAUMKM Ganiem, Leila Mona; Hilderiah, Rosmawati; Syaifuddin; Hani, Rafika
JUARA: Jurnal Wahana Abdimas Sejahtera Volume 5, Nomor 2, Juli 2024
Publisher : Jurusan Teknik Lingkungan Fakultas Arsitektur Lanskap dan Teknologi Lingkungan, Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/dq5yrj89

Abstract

UMKM berperan penting dalam mendukung perekonomian lokal. Untuk menciptakan persepsi positif, pengusaha UMKM perlu aktif dalam membangun branding, yang mencakup pengelolaan citra, identitas, dan persepsi merek di mata publik. Namun, keterbatasan sumber daya sering menjadi hambatan dalam membangun personal branding yang efektif. Program kerjasama Universitas Mercu Buana dan UMKM Jasaboga IKABOGA bertujuan untuk meningkatkan pemahaman pengusaha tentang Personal Social Responsibility (PSR) dan dampaknya pada branding serta citra perusahaan. Metode yang digunakan meliputi penyampaian konsep PSR, contoh implementasi, dan diskusi tentang keterlibatan peserta dalam kegiatan PSR. Hasil penelitian menunjukkan bahwa PSR memiliki dampak positif yang signifikan pada masyarakat sekitar, memperkuat citra perusahaan, meningkatkan keterlibatan komunitas, dan pembangunan ekonomi lokal. Melalui PSR, pengusaha UMKM dapat memperluas jaringan, meningkatkan pengenalan merek, dan memperkuat reputasi perusahaan, menjadikannya bagian integral dari strategi bisnis dan menciptakan dampak positif yang berkelanjutan. 
Pencapaian Brand Corporate Melalui Brand Activation Pendekatan Experiential Marketing (Studi Kasus Laboratorium Klinik) Mahdalena Lubis; Leila Mona Ganiem
Jurnal Komunikasi Vol. 9 No. 1 (2017): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v9i1.457

Abstract

Brand activation is a corporation's endeavor to look deeper into what's in the brand, strategy and position of the brand. A new approach to brand activation by maximizing the range of relevant assets through product and service, employees, identity and communication combined with experiential marketing through sense, feel, think, act, relate, is considered highly effective in achieving corporate brand because it emphasizes the differentiation of competitors. This study aimed to find out how the achievement of corporate brand through brand activation experiential marketing conducted by Clinical Laboratory with the object of PT. Prodia Widyahusada Tbk. This descriptive case study study obtained data through interviews and observations. This research finds the fact that companies do brand activation to achieve corporate brand is holistic to maximize brand in competitive competition, but to create experiential marketing, company can emphasize certain points in accordance with objectives desired by company. At the same time, denial of Schmitt's theory of surprise is the most important, in contrast to that done in the research object that sense and feel are the strongest according to the needs or goals of the company's customers. Utilization of brand activation experiential marketing can create trust, engagement, loyalty, acquisition, share, differentiator with competitors and lead to the achievement of a corporate brand of reputation.berbagai hal yang ada di dalam brand, strategi dan posisi dari brand tersebut. Pendekatan baru terhadap brand activation dengan memaksimalkan berbagai asset yang relevan melalui product and service, employees, identity dan communication dipadu dengan experiential marketing melalui sense, feel, think, act, relate, dinilai sangat efektif untuk mencapai brand corporate karena lebih menekankan differensiasi terhadap kompetitor.  Penelitian ini ditujukan untuk mengetahui bagaimana pencapaian brand corporate melalui brand activation experiential marketing yang dilakukan oleh Laboratorium Klinik dengan objek PT. Prodia Widyahusada Tbk. Penelitian dengan metode studi kasus deskriptif ini memperoleh data melalui wawancara dan pengamatan. Penelitian ini menemukan fakta bahwa perusahaan melakukan brand activation untuk mencapai brand corporate dilakukan secara holistic untuk memaksimalkan brand di persaingan kompetitif, namun untuk menciptakan experiential marketing, perusahaan dapat menekankan poin-poin tertentu sesuai dengan tujuan yang diinginkan oleh perusahaan. Sekaligus bantahan terhadap teori Schmitt yang menyatakan kejutan (think) adalah yang paling penting, berbeda dengan yang dilakukan di objek penelitian bahwa sense dan feel adalah yang paling kuat sesuai dengan kebutuhan atau sasaran pelanggan perusahaan. Pemanfaatan brand activation experiential marketing dapat menciptakan kepercayaan, engagement, loyalitas, akuisisi, share, pembeda dengan kompetitor dan bermuara pada pencapaian brand corporate berupa reputasi.  
Communication Styles for Enhancing Patient Motivation in Spinal Tuberculosis Care Handayani, Sri; Ganiem, Leila Mona
Athena: Journal of Social, Culture and Society Vol. 3 No. 1 (2025): January 2025
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/athena.v3i1.375

Abstract

This study examines the role of therapeutic communication styles in managing spinal tuberculosis (TB) care, emphasizing their impact on building trust, reducing anxiety, and motivating patient engagement. Employing a qualitative approach grounded in the post-positivist paradigm, the research was conducted at RS Premiere Bintaro with an orthopaedic surgeon and a purposive sample of spinal TB patients and their caregivers as participants. Data were collected through in-depth interviews and non-participatory observations, analyzed using a thematic framework. The findings reveal that communication styles such as Impression, Attentive, Open, and Friendly styles significantly enhance therapeutic relationships. The Impression Style fosters trust through positive first impressions, while the Attentive Style reinforces empathy and active listening, addressing psychological and emotional concerns. The Open Style empowers patients by providing transparent and comprehensive explanations, and the Friendly Style alleviates anxiety using humor and informal conversations. Additionally, involving caregivers using the Relinquishing Style underscores the importance of shared decision-making and collaborative care. This study highlights the necessity of adopting adaptable communication styles tailored to patient and caregiver needs in managing chronic conditions like spinal TB. It recommends integrating these styles into healthcare training programs, emphasizing the ethical use of humour and non-verbal communication to enhance patient comfort and adherence. Future research should explore diverse settings and larger sample sizes to validate these findings and extend their generalizability.
KOMPETENSI KOMUNIKASI ORGANISASI DAN MODEL 4C GUNA BRANDING DAN MEMBANGUN REPUTASI MELALUI MEDIA SOSIAL Pandjaitan, Rosmawaty Hilderiah; Ganiem, Leila Mona; Hereyah, Yoyoh
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 7 (2024): PKMCSR2024: Kolaborasi Hexahelix dalam Optimalisasi Potensi Pariwisata di Indonesia: A
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v7i0.2268

Abstract

The Association of Indonesian Catering Experts (Ikaboga Indonesia) is a social organization with 28 DPDs in 28 Provinces, providing many courses and training in Catering. It is not easy to control; it requires organizational communication competence because it is essential to lead and maintain the organization's running and effectively achieve organizational goals. In the 4C Model, competencies (critical thinking, communication, collaboration, and creativity) are 21st Century Skills. So that Ikaboga Indonesia's activities are widely known and trusted, this can include using social media as a branding and reputation-building medium. Moreover, it is known that 60% of Indonesia's population uses social media. Branding is essential because it can place an organization's name above other competitors, and reputation is critical because it can carry positive attributes and provide sustainable profits. This is the urgency and background of this training. The aim is for Ikaboga Indonesia Chairs to improve their organizational communication competence and the 4C Model, both for branding and building reputation through social media. This activity was carried out hybrid (offline and online) on February 6, 2024, in the Hall, Fl. 7 Tedja Buana Building, Menteng, Central Jakarta. It uses presentation, question and answer, discussion, practice, and simulation methods. One hundred fifty-nine participants participated, 44 (27.8%) offline and 115 (72.2%) online. Get positive responses, rated as needed, helpful, and engaging.
Kompetensi Komunikasi Organisasi dan Model 4C Guna Branding dan Membangun Reputasi Melalui Media Sosial Rosmawaty Hilderiah Pandjaitan; Leila Mona Ganiem; Yoyoh Hereyah
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 3 No. 1 (2024): Maret : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v3i1.1428

Abstract

The Association of Indonesian Catering Experts (Ikaboga Indonesia) is a social organization with 28 DPDs in 28 Provinces, providing many courses and training in Catering. It is not easy to control; it requires organizational communication competence because it is essential to lead and maintain the organization's running and effectively achieve organizational goals. In the 4C Model, competencies (critical thinking, communication, collaboration, and creativity) are 21st Century Skills. So that Ikaboga Indonesia's activities are widely known and trusted, this can include using social media as a branding and reputation-building medium. Moreover, it is known that 60% of Indonesia's population uses social media. Branding is essential because it can place an organization's name above other competitors, and reputation is critical because it can carry positive attributes and provide sustainable profits. This is the urgency and background of this training. The aim is for Ikaboga Indonesia Chairs to improve their organizational communication competence and the 4C Model, both for branding and building reputation through social media. This activity was carried out hybrid (offline and online) on February 6, 2024, in the Hall, Fl. 7 Tedja Buana Building, Menteng, Central Jakarta. It uses presentation, question and answer, discussion, practice, and simulation methods. One hundred fifty-nine participants participated, 44 (27.8%) offline and 115 (72.2%) online. Get positive responses, rated as needed, helpful, and engaging.
Driving Engagement: How Information Quality and Event Marketing Shape Toll Road Companies' Image on Instagram Poetry, Salfhaoctha Friemay Aliefia; Ganiem, Leila Mona; Tomohardjo, Irmulansati
Journal of Dialogos Vol. 2 No. 1 (2025): Journal of Dialogos - February
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/qp6w6h45

Abstract

PT Jasa Marga, as a company in the field of transportation services and toll road management infrastructure in Indonesia, faces the challenge of understanding and utilizing the potential of social media to build a positive corporate image. Pre-surveys to followers indicate a fairly good understanding of the company's basic information, but need improvement in certain information such as rest areas, toll rate discounts, and "Jumat Kuis" programs. This research aims to provide new insights and strategic guidance for PT Jasa Marga in building and maintaining its corporate image through Instagram considering that a positive corporate image can increase public trust in the company, from this trust which will ensure that toll road users will feel safe and comfortable using the services provided, especially toll road services. This study used Stimulus-Response theory. This study uses quantitative methodology, positivism paradigm, with explanatory research type, using survey methods and simple linear regression analysis tests. Data from this study was taken through a google form survey with respondents as many as 100 Instagram followers @official.jasamarga. The results of this study show that the Sig (2-tailed) value between the variables of information quality and event marketing with the image of each company is 0.000 where this value is smaller than 0.005 and it can be concluded that there is a significant relationship between the variables of information quality and event marketing on the company's image. Informative content is recognized as important in shaping positive perceptions, while event marketing strategies such as "Jumat Kuis" are effective in building positive interactions. Nevertheless, the study highlights areas that need further attention, such as increasing information related to rest areas and toll tariff discounts in the content presented.
The Impact of Social Media on Organizational Culture in Islamic Organizations Ganiem, Leila Mona
Journal International Dakwah and Communication Vol. 4 No. 2 (2024)
Publisher : Sekolah Tinggi Agama Islam Al-Hikmah Pariangan Batusangkar, West Sumatra, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55849/jidc.v4i2.774

Abstract

The increasing integration of social media into organizational communication has significantly influenced the way Islamic organizations function, interact, and uphold their cultural values. Traditional hierarchies and communication patterns in Islamic institutions are being reshaped by digital engagement, transparency, and participatory decision-making. Social media platforms provide opportunities for improving collaboration, enhancing da’wah efforts, and fostering a more dynamic organizational culture, but they also introduce challenges related to information control, ethical considerations, and maintaining Islamic identity. Understanding the impact of social media on organizational culture within Islamic institutions is essential for developing strategies that balance digital engagement with core religious and ethical principles. A qualitative research design is employed, combining in-depth interviews, content analysis of organizational social media pages, and case studies of Islamic institutions. Findings reveal that social media enhances engagement, accelerates decision-making, and fosters inclusivity within Islamic organizations. However, challenges such as misinformation, ethical dilemmas, and shifts in authority structures must be addressed to maintain organizational cohesion and adherence to Islamic values. The study concludes that Islamic organizations must strategically integrate social media while safeguarding their cultural and ethical foundations. Recommendations for optimizing social media governance and digital leadership in Islamic organizations are discussed.
Strategi Integrated Marketing Communication dalam Mendukung Reputasi Merek Indogrosir Mikhael Jatu Hendra Permana; Irmulansati Tomohardjo; Leila Mona Ganiem
Journal of Economics and Business UBS Vol. 12 No. 5 (2023): Special Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i5.663

Abstract

Beberapa tahun belakangan ini, bisnis retail mengalami pertumbuhan di Indonesia. Hal ini dilihat dari semakin berkembangnya bisnis retail modern yang makin banyak di lingkungan masyarakat. Bahkan tidak sedikit pula bisnis retail tradisional yang mulai berbenah menjadi bisnis retail semi-modern. Hal itu dimulai dengan kebijakan pemerintah yang mengeluarkan Keppres No. 96/2000 mengenai bidang usaha tertutup dan terbuka bagi penanaman modal asing. Hal ini menyebabkan persaingan bisnis retail tidak hanya melibatkan pemain lokal, melainkan melibatkan pemain asing/investor asing. Indogrosir merupakan pusat perbelanjaan modern dengan format distribusi ke pedagang retail/eceran tradisional serta memenuhi kebutuhan sehari-hari. Indogrosir yang memiliki nama korporasi PT Inti Cakrawala Citra ini merupakan anak perusahaan dari PT Indomarco Prismatama (Indomaret). Menyadari bahwa dibutuhkan suatu strategi komunikasi pemasaran yang saling terintegrasi untuk meningkatkan reputasi perusahaan, peneliti membuat suatu penelitian yaitu “Strategi Komunikasi Pemasaran Terpadu Indogrosir dalam Meningkatkan Reputasi Perusahaan. Dalam penelitian ini, peneliti akan melakukan pengambilan data di toko Indogrosir Kemayoran yang terletak di Jakarta Pusat. Hal yang menarik perhatian peneliti untuk mengambil objek penelitian di Indogrosir tidak terlepas dari perkembangan dunia retail semakin meningkat, baik dari penjualan dan keuntungannya. Jenis penelitian yang digunakan yaitu menggunakan metode kualitatif dengan pendekatan deskriptif. Penelitian ini menggunakan paradigma konstruktivis sebagai dasar penelitian, di mana paradigma ini melihat pengamatan dan objektivitas untuk menemukan realitas ilmu pengetahuan.
Communication Styles of Wives with Smoking Husbands in Protecting Their Babies from Cigarette Smoke Exposure at Home Safitry, Desy; Ganiem, Leila Mona
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 9 No. 2 (2024): December 2024 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v9i2.1135

Abstract

Exposure to cigarette smoke in the home poses significant health risks, particularly to infants and toddlers. This study explores the communication styles used by wives to encourage their smoking husbands to quit or reduce smoking to protect their children’s health. A qualitative approach was employed, utilizing a constructivist paradigm with in-depth interviews conducted among mothers of toddlers with smoking husbands. The findings reveal that while most wives possess good knowledge about the dangers of smoking, they face challenges in persuading their husbands to quit. The most common communication style used was passive, influenced by cultural norms, education levels, and social support. While assertive communication was more effective in reducing smoking habits, it was less frequently employed. The study concludes that broader interventions, such as community-based programs and education for both parents, are necessary to promote smoke-free environments for children. Training and social support are recommended to improve communication effectiveness in encouraging smoking cessation.
Co-Authors Achmad Suhendra Hadiwijaya Ade Farida Ade Farida, Ade Afifah Aini Bahran Harahap Agustina, Anna Aji, Arfanul Ali Hanafiah Aminuyati Anshar Ayati, Retno B.M.A.S. Anaconda Bangkara Budi Sulistiyo Nugroho Nugroho Dara Aulia Rachmat Dede Sulaeman, Dede Dessy Yusniawati Dian Nurvita Sari Gatot Wijayanto Handayani, Sri Hasanah Suryani Utami Hilderiah, Rosmawati Ibnu Hamad Ibnu Hamad Inge Hutagalung Inge Yulistia Dewi Irmulansati Tomohardjo Jatu Hendra Permana, Mikhael Komalawati, Euis Mahdalena Lubis Marselinus Nuba Sabini Maulana Filani Rizal Mikhael Jatu Hendra Permana Mogi, Amelia Haness Mokhammad A'lan Tabaika Muhammad Sabir Novelia, Nina Nur Kholisoh Nurhayai, Nurhayai Nurhayani Saragih Nurhayani Saragih Otong Surasman, Otong Pandjaitan, Rosmawati Hilderiah Poetry, Salfhaoctha Friemay Aliefia Pratama, Tubagus Faisal Putra, Gede Aldi Legawa Radisatra, Brian Rafika Hani Ramdhani, Rahmat Rantesalu, Agustina Ratri Mustika Dewi Retno Ayati Reza Yuridian Purwoko Robbi Rahim Rona Fika Jamila Rosmawati Hilderiah Pandjaitan Rosmawaty Hilderiah Pandjaitan Safitry, Desy Salfhaoctha Friemay Aliefia Poetry setiawati, rahmi SITI MARYAM Solihat, Ade Sri Hartono, Sri Suardi Suardi Sundah, Edra Carissa Syafruddin Rais, Syafruddin Syaifuddin Triwinarti, Wiwin Ukke Inggryd Aulia Utomo, Fransisca Yunita Wawan Mulyana Wulansari Budiastuti Yoyoh Hereyah Yulian Purnama Yusniawati, Dessy Zulham Zulham