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PKM IKABOGA DALAM MEMBANGUN CITRA MELALUI PERSONALBRANDING DAN PERSONAL SOCIAL RESPONSIBILITY PENGUSAHAUMKM Ganiem, Leila Mona; Hilderiah, Rosmawati; Syaifuddin; Hani, Rafika
JUARA: Jurnal Wahana Abdimas Sejahtera Volume 5, Nomor 2, Juli 2024
Publisher : Jurusan Teknik Lingkungan Fakultas Arsitektur Lanskap dan Teknologi Lingkungan, Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/dq5yrj89

Abstract

UMKM berperan penting dalam mendukung perekonomian lokal. Untuk menciptakan persepsi positif, pengusaha UMKM perlu aktif dalam membangun branding, yang mencakup pengelolaan citra, identitas, dan persepsi merek di mata publik. Namun, keterbatasan sumber daya sering menjadi hambatan dalam membangun personal branding yang efektif. Program kerjasama Universitas Mercu Buana dan UMKM Jasaboga IKABOGA bertujuan untuk meningkatkan pemahaman pengusaha tentang Personal Social Responsibility (PSR) dan dampaknya pada branding serta citra perusahaan. Metode yang digunakan meliputi penyampaian konsep PSR, contoh implementasi, dan diskusi tentang keterlibatan peserta dalam kegiatan PSR. Hasil penelitian menunjukkan bahwa PSR memiliki dampak positif yang signifikan pada masyarakat sekitar, memperkuat citra perusahaan, meningkatkan keterlibatan komunitas, dan pembangunan ekonomi lokal. Melalui PSR, pengusaha UMKM dapat memperluas jaringan, meningkatkan pengenalan merek, dan memperkuat reputasi perusahaan, menjadikannya bagian integral dari strategi bisnis dan menciptakan dampak positif yang berkelanjutan. 
Pencapaian Brand Corporate Melalui Brand Activation Pendekatan Experiential Marketing (Studi Kasus Laboratorium Klinik) Mahdalena Lubis; Leila Mona Ganiem
Jurnal Komunikasi Vol. 9 No. 1 (2017): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v9i1.457

Abstract

Brand activation is a corporation's endeavor to look deeper into what's in the brand, strategy and position of the brand. A new approach to brand activation by maximizing the range of relevant assets through product and service, employees, identity and communication combined with experiential marketing through sense, feel, think, act, relate, is considered highly effective in achieving corporate brand because it emphasizes the differentiation of competitors. This study aimed to find out how the achievement of corporate brand through brand activation experiential marketing conducted by Clinical Laboratory with the object of PT. Prodia Widyahusada Tbk. This descriptive case study study obtained data through interviews and observations. This research finds the fact that companies do brand activation to achieve corporate brand is holistic to maximize brand in competitive competition, but to create experiential marketing, company can emphasize certain points in accordance with objectives desired by company. At the same time, denial of Schmitt's theory of surprise is the most important, in contrast to that done in the research object that sense and feel are the strongest according to the needs or goals of the company's customers. Utilization of brand activation experiential marketing can create trust, engagement, loyalty, acquisition, share, differentiator with competitors and lead to the achievement of a corporate brand of reputation.berbagai hal yang ada di dalam brand, strategi dan posisi dari brand tersebut. Pendekatan baru terhadap brand activation dengan memaksimalkan berbagai asset yang relevan melalui product and service, employees, identity dan communication dipadu dengan experiential marketing melalui sense, feel, think, act, relate, dinilai sangat efektif untuk mencapai brand corporate karena lebih menekankan differensiasi terhadap kompetitor.  Penelitian ini ditujukan untuk mengetahui bagaimana pencapaian brand corporate melalui brand activation experiential marketing yang dilakukan oleh Laboratorium Klinik dengan objek PT. Prodia Widyahusada Tbk. Penelitian dengan metode studi kasus deskriptif ini memperoleh data melalui wawancara dan pengamatan. Penelitian ini menemukan fakta bahwa perusahaan melakukan brand activation untuk mencapai brand corporate dilakukan secara holistic untuk memaksimalkan brand di persaingan kompetitif, namun untuk menciptakan experiential marketing, perusahaan dapat menekankan poin-poin tertentu sesuai dengan tujuan yang diinginkan oleh perusahaan. Sekaligus bantahan terhadap teori Schmitt yang menyatakan kejutan (think) adalah yang paling penting, berbeda dengan yang dilakukan di objek penelitian bahwa sense dan feel adalah yang paling kuat sesuai dengan kebutuhan atau sasaran pelanggan perusahaan. Pemanfaatan brand activation experiential marketing dapat menciptakan kepercayaan, engagement, loyalitas, akuisisi, share, pembeda dengan kompetitor dan bermuara pada pencapaian brand corporate berupa reputasi.  
KOMPETENSI KOMUNIKASI ORGANISASI DAN MODEL 4C GUNA BRANDING DAN MEMBANGUN REPUTASI MELALUI MEDIA SOSIAL Pandjaitan, Rosmawaty Hilderiah; Ganiem, Leila Mona; Hereyah, Yoyoh
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 7 (2024): PKMCSR2024: Kolaborasi Hexahelix dalam Optimalisasi Potensi Pariwisata di Indonesia: A
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v7i0.2268

Abstract

The Association of Indonesian Catering Experts (Ikaboga Indonesia) is a social organization with 28 DPDs in 28 Provinces, providing many courses and training in Catering. It is not easy to control; it requires organizational communication competence because it is essential to lead and maintain the organization's running and effectively achieve organizational goals. In the 4C Model, competencies (critical thinking, communication, collaboration, and creativity) are 21st Century Skills. So that Ikaboga Indonesia's activities are widely known and trusted, this can include using social media as a branding and reputation-building medium. Moreover, it is known that 60% of Indonesia's population uses social media. Branding is essential because it can place an organization's name above other competitors, and reputation is critical because it can carry positive attributes and provide sustainable profits. This is the urgency and background of this training. The aim is for Ikaboga Indonesia Chairs to improve their organizational communication competence and the 4C Model, both for branding and building reputation through social media. This activity was carried out hybrid (offline and online) on February 6, 2024, in the Hall, Fl. 7 Tedja Buana Building, Menteng, Central Jakarta. It uses presentation, question and answer, discussion, practice, and simulation methods. One hundred fifty-nine participants participated, 44 (27.8%) offline and 115 (72.2%) online. Get positive responses, rated as needed, helpful, and engaging.
Kompetensi Komunikasi Organisasi dan Model 4C Guna Branding dan Membangun Reputasi Melalui Media Sosial Rosmawaty Hilderiah Pandjaitan; Leila Mona Ganiem; Yoyoh Hereyah
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 3 No. 1 (2024): Maret : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v3i1.1428

Abstract

The Association of Indonesian Catering Experts (Ikaboga Indonesia) is a social organization with 28 DPDs in 28 Provinces, providing many courses and training in Catering. It is not easy to control; it requires organizational communication competence because it is essential to lead and maintain the organization's running and effectively achieve organizational goals. In the 4C Model, competencies (critical thinking, communication, collaboration, and creativity) are 21st Century Skills. So that Ikaboga Indonesia's activities are widely known and trusted, this can include using social media as a branding and reputation-building medium. Moreover, it is known that 60% of Indonesia's population uses social media. Branding is essential because it can place an organization's name above other competitors, and reputation is critical because it can carry positive attributes and provide sustainable profits. This is the urgency and background of this training. The aim is for Ikaboga Indonesia Chairs to improve their organizational communication competence and the 4C Model, both for branding and building reputation through social media. This activity was carried out hybrid (offline and online) on February 6, 2024, in the Hall, Fl. 7 Tedja Buana Building, Menteng, Central Jakarta. It uses presentation, question and answer, discussion, practice, and simulation methods. One hundred fifty-nine participants participated, 44 (27.8%) offline and 115 (72.2%) online. Get positive responses, rated as needed, helpful, and engaging.
Driving Engagement: How Information Quality and Event Marketing Shape Toll Road Companies' Image on Instagram Poetry, Salfhaoctha Friemay Aliefia; Ganiem, Leila Mona; Tomohardjo, Irmulansati
Journal of Dialogos Vol. 2 No. 1 (2025): Journal of Dialogos - February
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/qp6w6h45

Abstract

PT Jasa Marga, as a company in the field of transportation services and toll road management infrastructure in Indonesia, faces the challenge of understanding and utilizing the potential of social media to build a positive corporate image. Pre-surveys to followers indicate a fairly good understanding of the company's basic information, but need improvement in certain information such as rest areas, toll rate discounts, and "Jumat Kuis" programs. This research aims to provide new insights and strategic guidance for PT Jasa Marga in building and maintaining its corporate image through Instagram considering that a positive corporate image can increase public trust in the company, from this trust which will ensure that toll road users will feel safe and comfortable using the services provided, especially toll road services. This study used Stimulus-Response theory. This study uses quantitative methodology, positivism paradigm, with explanatory research type, using survey methods and simple linear regression analysis tests. Data from this study was taken through a google form survey with respondents as many as 100 Instagram followers @official.jasamarga. The results of this study show that the Sig (2-tailed) value between the variables of information quality and event marketing with the image of each company is 0.000 where this value is smaller than 0.005 and it can be concluded that there is a significant relationship between the variables of information quality and event marketing on the company's image. Informative content is recognized as important in shaping positive perceptions, while event marketing strategies such as "Jumat Kuis" are effective in building positive interactions. Nevertheless, the study highlights areas that need further attention, such as increasing information related to rest areas and toll tariff discounts in the content presented.
The Impact of Social Media on Organizational Culture in Islamic Organizations Ganiem, Leila Mona
Journal International Dakwah and Communication Vol. 4 No. 2 (2024)
Publisher : Sekolah Tinggi Agama Islam Al-Hikmah Pariangan Batusangkar, West Sumatra, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55849/jidc.v4i2.774

Abstract

The increasing integration of social media into organizational communication has significantly influenced the way Islamic organizations function, interact, and uphold their cultural values. Traditional hierarchies and communication patterns in Islamic institutions are being reshaped by digital engagement, transparency, and participatory decision-making. Social media platforms provide opportunities for improving collaboration, enhancing da’wah efforts, and fostering a more dynamic organizational culture, but they also introduce challenges related to information control, ethical considerations, and maintaining Islamic identity. Understanding the impact of social media on organizational culture within Islamic institutions is essential for developing strategies that balance digital engagement with core religious and ethical principles. A qualitative research design is employed, combining in-depth interviews, content analysis of organizational social media pages, and case studies of Islamic institutions. Findings reveal that social media enhances engagement, accelerates decision-making, and fosters inclusivity within Islamic organizations. However, challenges such as misinformation, ethical dilemmas, and shifts in authority structures must be addressed to maintain organizational cohesion and adherence to Islamic values. The study concludes that Islamic organizations must strategically integrate social media while safeguarding their cultural and ethical foundations. Recommendations for optimizing social media governance and digital leadership in Islamic organizations are discussed.
Strategi Integrated Marketing Communication dalam Mendukung Reputasi Merek Indogrosir Mikhael Jatu Hendra Permana; Irmulansati Tomohardjo; Leila Mona Ganiem
Journal of Economics and Business UBS Vol. 12 No. 5 (2023): Special Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i5.663

Abstract

Beberapa tahun belakangan ini, bisnis retail mengalami pertumbuhan di Indonesia. Hal ini dilihat dari semakin berkembangnya bisnis retail modern yang makin banyak di lingkungan masyarakat. Bahkan tidak sedikit pula bisnis retail tradisional yang mulai berbenah menjadi bisnis retail semi-modern. Hal itu dimulai dengan kebijakan pemerintah yang mengeluarkan Keppres No. 96/2000 mengenai bidang usaha tertutup dan terbuka bagi penanaman modal asing. Hal ini menyebabkan persaingan bisnis retail tidak hanya melibatkan pemain lokal, melainkan melibatkan pemain asing/investor asing. Indogrosir merupakan pusat perbelanjaan modern dengan format distribusi ke pedagang retail/eceran tradisional serta memenuhi kebutuhan sehari-hari. Indogrosir yang memiliki nama korporasi PT Inti Cakrawala Citra ini merupakan anak perusahaan dari PT Indomarco Prismatama (Indomaret). Menyadari bahwa dibutuhkan suatu strategi komunikasi pemasaran yang saling terintegrasi untuk meningkatkan reputasi perusahaan, peneliti membuat suatu penelitian yaitu “Strategi Komunikasi Pemasaran Terpadu Indogrosir dalam Meningkatkan Reputasi Perusahaan. Dalam penelitian ini, peneliti akan melakukan pengambilan data di toko Indogrosir Kemayoran yang terletak di Jakarta Pusat. Hal yang menarik perhatian peneliti untuk mengambil objek penelitian di Indogrosir tidak terlepas dari perkembangan dunia retail semakin meningkat, baik dari penjualan dan keuntungannya. Jenis penelitian yang digunakan yaitu menggunakan metode kualitatif dengan pendekatan deskriptif. Penelitian ini menggunakan paradigma konstruktivis sebagai dasar penelitian, di mana paradigma ini melihat pengamatan dan objektivitas untuk menemukan realitas ilmu pengetahuan.
STRATEGI KOMUNIKASI KORPORASI MEDIA PENYIARAN DI ERA DISRUPSI Pratama, Tubagus Faisal; Ganiem, Leila Mona
MediaKom : Jurnal Ilmiah Komunikasi Vol 14, No 1 (2024): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mediakom.v14i1.22832

Abstract

ABSTRAK Perkembangan pada dunia teknologi dalam menunjang kebutuhan komunikasi berkembang pesat. Dunia tanpa kebel menjadi hal yang diusung pada era ini. Digitalisasi memberikan kemudahan bagi masyarakat dalam mengakses informasi. digitalisasi juga membuat semua orang bisa menajdi sumber sebuah informasi. jelas, ini adalah sebuah inovasi bagi masyarakat untuk mendapatkan informasi dengan lebih cepat dan mudah. Kemudahan yang diberikan oleh digitalisasi ini membuat perubahan pada perilaku masyarakat dalam mendaptkan akses informasi. Perusahaan penyiaran konvensional baik lokal maupun nasional harus melakukan strategi-strategi adaptif dalam menjalankan perusahaan di era digital saat ini jika ingin bertahan dan tidak ditinggal jaman. BANTEN TV sebagai perusahaan penyiaran lokal juga ikut bersaing pada era digital ini.Penelitian ini menggunakan teori cross media dari Feldmann (2005) dan mediamorfosis dari Roger Fidler (2003). Jenis penelitian ini adalah penelitian kualitatif yang bersifat deskirptif dengan metode studi kasus guna mengetahui strategi apa yangdigunakan oleh BANTEN TV sebagai media penyiaran lokal dalam mempertahankan diri di era disrupsi. Penelitian ini juga menggunakan paradigma konstruktivis dimana kebenaran suatu realitas sosial dapat dilihat sebagai hasil konstruksi sosial, dan kebenaran suatu realitas sosial itu bersifat relatif. Paradigma konstruktivisme ini berada dalam perspektif interpretivisme (penafsiran) yang terbagi dalam tiga jenis, yaitu interaksi simbolik, fenomenologis dan hermeneutik.Hasil dari penelitian ini, peneliti menemukan bahwa BANTEN TV sebagai media penyiaran konvensional lokal melakukan strategi cross media dan melakukan diversifikasi menengah yang didorong oleh konvergensi. Selain itu, ditemukan bahwa BANTEN TV melakukan mediamorfosis dengan memenuhi enam prinsip mediamorfosis. 
Edukasi dan Implementasi Personal Social Responsibility dalam Keselamatan dan Kesehatan Kerja (K3) Melalui Media Digital di SMKN 49 Jakarta: Pengabdian Rafika Hani; Leila Mona Ganiem; Wulansari Budiastuti
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.1555

Abstract

A School can be the place where cause a danger such as injuries and accidents for the students. The basic education about Occupational Safety and Health (OSH) can be given trough Risk Communication approach. It consists of hazard identification, risk assessment, and risk control for the students in school area. The students also can disseminate information about the advantage of OSH in scholl area which is a part of personal social responsibility in savety and health to other people. The participant of this activity are the students from SMKN 49 Jakarta, Marunda, Cilincing, North Jakarta. It consists of 25 students. The acitivities are presented the informations, literations , and prevention about the risk possibility in school area. The participants also practice of hazard identification and risk assessment. This activity have been reached cognitive, affection, and behavior of the participants. By presented the education about OSH in school and implemented the PSR concept trough the digital media, can encourage the participants awareness about the importance to maintain health, security and safety while doing the activity inside or outside school area.
Edukasi Kesehatan Penyakit Stroke pada Usia Produktif melalui Diskusi Publik bersama Yastroki Mogi, Amelia Haness; Novelia, Nina; Ganiem, Leila Mona
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 5, No 3 (2025): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v5i3.1659

Abstract

Stroke is one of the leading causes of death and disability worldwide, including in Indonesia. This condition can affect anyone, including individuals in their productive years, due to risk factors such as hypertension, diabetes, obesity, and unhealthy lifestyles. The prevalence of stroke in Indonesia continues to rise, with an increasing number of cases occurring among people under the age of 50. Public discussion activity highlights the importance of Personal Social Responsibility (PSR) in raising public awareness about stroke, especially among people in their productive age. Collaboration between the fields of communication and medicine can produce more effective educational strategies by delivering information in a simpler and more understandable way. One of method is a public discussion titled "Be Great, Don’t Regret," involving approximately 100 (hundred) persons medical professionals, academics, organizations such as the Indonesian Stroke Foundation (Yastroki), and community groups in Jakarta, Indonesia. In the discussion which was held at LSPR Campus, it was interactive, focusing on the main theme of the importance of balancing achievement with physical and mental health. Additionally, there were sub-themes on early detection, stress management, and healthy lifestyle habits. The event concluded with a reflection session and the participants' personal commitments to adopting a healthy lifestyle.ABSTRAKStroke merupakan salah satu penyebab utama kematian dan disabilitas di dunia, termasuk di Indonesia. Penyakit ini dapat menyerang siapa saja, termasuk individu dalam usia produktif, akibat faktor risiko seperti hipertensi, diabetes, obesitas, serta gaya hidup tidak sehat. Prevalensi stroke di Indonesia terus meningkat, dengan kasus yang semakin banyak terjadi pada kelompok usia di bawah 50 tahun. Kegiatan diskusi publik ini menyoroti pentingnya masyarakat melakukan PSR (Personal Social Responsibility) dalam rangka meningkatkan kesadaran masyarakat tentang stroke, terutama bagi usia produktif. Kolaborasi antara ilmu komunikasi dan kedokteran dapat menghasilkan strategi edukasi yang lebih efektif, dengan penyampaian informasi yang lebih sederhana dan mudah dipahami. Salah satu metode yang dilakukan adalah diskusi publik bertajuk "Be Great, Don’t Regret", yang melibatkan kurang lebih 100 (seratus) orang tenaga medis, akademisi, organisasi seperti Yayasan Stroke Indonesia (Yastroki) dan komunitas di Jakarta, Indonesia. Dalam diskusi yang diselenggarakan di kampus LSPR ini, berlangsung interaktif, membahas tema besar tentang pentingnya keseimbangan antara prestasi dan kesehatan fisik dan mental. Selain itu, juga sub-tema mengenai deteksi dini, manajemen stres, dan pola hidup sehat. Hingga acara ditutup dengan sesi refleksi dan komitmen pribadi peserta untuk memulai gaya hidup sehat.