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CHALLENGES OF TOURISM CAMPAIGNS IN THE NEW NORMAL ERA: ANALYSIS ON INDONESIAN GOVERNMENT'S SOCIAL MEDIA Dimas Subekti
Profetik: Jurnal Komunikasi Vol. 15 No. 1 (2022)
Publisher : Faculty of Social Sciences and Humanities Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v15i1.2188

Abstract

The COVID-19 pandemic has had a severe impact on the tourism industry sector. The government is trying to revive the Indonesian tourism sector by issuing a new normal policy.Therefore, this study aims to determine how Twitter is used as a tourism campaign tool by the Indonesian government in the new normal era of the COVID-19 pandemic. This study uses a descriptive qualitative approach to explain the tourism campaign in the new normal era of the COVID-10 pandemic by the Indonesian government through Twitter social media. This study uses the NVIVO 12 Plus analysis technique with chart features, word frequency, and cluster analysis. The source of this research data is the Twitter account of the Ministry of tourism and creative economy and the charm of Indonesia. The findings in this study are the Twitter content of the Ministry of tourism and creative economy and the charm of Indonesia in campaigning for Indonesian tourism is about tourist facilities, tourist events, tourist destinations, and health protocol. The narrative of the Twitter account of the Ministry of Tourism and Creative Economy and Indonesian charm is related to invitations to travel to Indonesia, the beauty of tourism, and Indonesian tourist destinations. Actors involved in the Indonesian tourism campaign are Minister Sandiaga Salahudin Uno and Deputy Minister Angela Tanoesoedibjo, and President Joko Widodo. The two Twitter accounts have a balanced intensity in campaigning for Indonesian tourism from July 2020 to June 2021.
Artists' roles and digital strategies in the 2024 Indonesian presidential election Subekti, Dimas; Hapsa, Hapsa; Rohayati, Wahyu
Jurnal Studi Komunikasi Vol. 9 No. 3 (2025)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v9i3.9735

Abstract

This research explains the roles and strategies of influencer artists who collaborate with presidential and vice-presidential candidate pairs in conducting political campaigns through digital media in the 2024 general elections. This research uses a qualitative method with a case study approach. The data collection technique in this research is a literature study. The finding of this research is that influencer artists supporting Prabowo Subianto-Gibran Rakabuming Raka are dominant in taking on the icon role in their digital political campaigns. Meanwhile, influencer artists supporting Anies Baswedan-Muhaimin Iskandar and Ganjar Pranowo-Mahfud MD are more predominant in the role of messengers. Furthermore, in their digital political campaign strategies, these influencer artists use ways to create creative content, mobilise fanbases incorporated in their social media, conduct giveaways and carry out live streaming routines on their respective digital platforms and other people's channels. Therefore, this study explains that the power of digital media, coupled with a recognised figure in the channel, significantly impacts electoral politics if utilised in a directed and measured manner.