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All Journal Jurnal Studi Manajemen dan Bisnis Jurnal Ekonomi dan Bisnis NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Doktor Manajemen (JDM) International Journal of Financial, Accounting, and Management Dinasti International Journal of Management Science Journal of Global Business and Management Review Dinasti International Journal of Digital Business Management Enrichment : Journal of Management BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Aliansi : Jurnal Manajemen dan Bisnis Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Kompleksitas: Jurnal Ilmiah Manajemen, Organisasi, dan Bisnis Mediastima International Journal of Islamic Business and Management Review Jurnal Abdimas Perbanas Jurnal Manajemen dan Perbankan (JUMPA) Annals of Human Resource Management Research Reviu Akuntansi, Manajemen, dan Bisnis Journal of Accounting and Finance Management (JAFM) Jurnal Kewirausahaan, Akuntansi, dan Manajemen TRI BISNIS Jurnal Manajemen dan Pemasaran Jasa Management Research Studies Journal Jurnal Ilmiah Manajemen Surya Pasca Scientia Adpebi International Journal of Multidisciplinary Sciences Jurnal Bakti Dirgantara Pelita : Jurnal Penelitian, Terapan dan Aplikatif Journal of Business, Finance, and Banking
Yohanes Ferry Cahaya
Department Of Master Of Management, Postgraduate Program, Universitas Dirgantara Marsekal Suryadarma, Jakarta, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Management Research Studies Journal

 1 
INTERNET BANKING SERVICE QUALITY IN INDONESIA AND ITS IMPACT ON E-CUSTOMER SATISFACTION AND E-CUSTOMER LOYALTY Yohanes Ferry Cahaya; Indra Siswanti
Management Research Studies Journal Vol. 1 No. 1 (2020): Management Research Studies Journal
Publisher : Perbanas Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (461.376 KB) | DOI: 10.56174/mrsj.v1i1.350

Abstract

This study proposes a model of the effect of internet banking service quality on e customer satisfaction and e customer satisfaction on e customer loyalty in the banking industry in Indonesia. Based on the technology acceptance model, this study aims to expand the model to better understand why consumers are willing or hesitant to adopt internet banking as a means of financial transactions. The researcher proposes a framework that integrates the factors that affect service quality, customer satisfaction, and customer loyalty. Some important implications are also discussed and the proposed model will form the basis of empirical studies.
The Influence of Celebrity Ambassador, Company Image and Service Quality on Rental Interest in Bassura City Apartments on Travelio.com Yohanes Ferry Cahaya; Firda Aisyah Aisyah Pratiwi
Management Research Studies Journal Vol. 2 No. 2 (2021): Management Research Studies Journal
Publisher : Perbanas Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (455.908 KB) | DOI: 10.56174/mrsj.v2i2.423

Abstract

This study aims to determine the effect of Celebrity Ambassador, Company Image and Service Quality on Rental Interest in Bassura City Apartments on Travelio.com. The research design used is an explanative research design, the type of research is descriptive quantitative research using a questionnaire. The sample technique uses probability sampling (simple random sampling) with 100 respondents. The analysis used is the correlation test, multiple linear regression, the coefficient of determination, and hypothesis testing. The results showed that: (1) Celebrity Ambassador has a significant effect on Rental Interest and has the smallest effect; (2) Corporate Image has a significant effect on Apartment Rental Interest and has the greatest influence (3) Service Quality has a significant effect on Apartment Rental Interest and has a greater influence on the Celebrity Ambassador variable and less than the Corporate Image variable. The F test shows if the regression model is considered feasible to predict the independent variable on the dependent variable. The R test shows that the independent variable is able to explain the dependent variable of rental interest by 58.6%. Keywords: Celebrity Ambassador, Company Image, Service Quality, Rental Interest
The Influence Of Lifestyle, Celebrity Endorser, And Brand Awareness On Purchase Intention Instant Lemonilo Noodles Products In Jabodetabek Yohanes Ferry Cahaya; lina basafira dewi
Management Research Studies Journal Vol. 3 No. 1 (2022): Management Research Studies Journal
Publisher : Perbanas Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (570.308 KB) | DOI: 10.56174/mrsj.v3i1.481

Abstract

This study aims to determine the effect of Lifestyle, Celebrity Endorser, and Brand Awareness on Purchase Intention Lemonilo Instant Noodle Products. The research design used is causality research design while the type of research used is quantitative research using questionnaires. The research population is all people who are interested in and or like healthy instant food in Jabodetabek, while the sampling technique uses purposive sampling with a total of 100 respondents. The analytical tool used is SPSS version 26. The results of the analysis obtained are multiple linear regression analysis, partial analysis (t-test), regression model reliability analysis (f-test), correlation coefficient analysis, and coefficient of determination analysis. The results showed that: (1) Lifestyle had a positive and significant effect on Purchase intention and had the greatest influence; (2) Celebrity Endorser has a positive and significant effect on Purchase intention and has the least effect; (3) Brand Awareness has a positive and significant effect on Purchase intention and has a greater influence than Celebrity Endorser and less than Lifestyle. Reliability analysis of the regression model (f-test) shows that the regression model is considered feasible in explaining the independent variables. Analysis of the coefficient of determination (R2) shows that Lifestyle, Celebrity Endorser, and Brand Awareness contribute 59.6% to Purchase intention.
Customer Service Analysis, Application of Technology Applications, Product Variations on Customer Satisfaction (Study on Livin By Mandiri K CP Jayapura Business Center Products) Yohanes Ferry Cahaya; Widyarsih AV Rahajeng; Rina Marlina L
Management Research Studies Journal Vol. 3 No. 2 (2022): Management Research Studies Journal
Publisher : Perbanas Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (815.983 KB) | DOI: 10.56174/mrsj.v3i2.505

Abstract

This research was conducted to test whether customer service , product variations , application of technology applications take effect partially and simultaneously on customer satisfaction. The study was conducted at Bank Mandiri KCP Jayapura Sentra Bisnis on Livin by Mandiri products using a sample of 96 people using the SPSS version 27 statistical test tool . Study this test : classical assumption test, namely normality test, heteroscedasticity test, multicollinearity test, multiple regression analysis, hypothesis testing (t test and f test) . The results showed that customer service , application of technology applications, and product variations have a partial and simultaneous impact on customer satisfaction and the application of technology applications is more dominant in influencing customer satisfaction
The Role of Career Development, Work Environment and Compensation in Improving Employee Performance PT Bridgestone Tire Indonesia Bekasi Suryanto Suryanto; Yohanes Ferry Cahaya
Management Research Studies Journal Vol. 4 No. 1 (2023): Management Research Studies Journal
Publisher : Perbanas Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/mrsj.v4i1.526

Abstract

This study aims to analyze the effect of career development, work environment and compensation on the performance of PT Bridgestone Tire Indonesia Bekasi employees. The free variables used are career development, work environment and compensation while the bound variables of this study are employee performance. This research method uses quantitative methods with a total sample of 71 respondents. The analysis technique used in the study is a regression test. The results of this study can be concluded that the variables of career development and work environment do not have a significant effect on employee performance , while the compensation variable has a significant effect on employee performance.
The influence of pricing and advertising on customer pleasure as mediated by purchase decisions Ferry Cahaya, Yohanes; Putri Nofzil, Friska; Yosepha, Sri Yanthy; Pujiati, Herni; Setyanto, Eddy
Management Research Studies Journal Vol. 5 No. 2 (2024): Management Research Studies Journal
Publisher : Institut Keuangan-Perbankan Dan Informatika Asia Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/mrsj.v5i2.476

Abstract

This study aims to examine the influence of price and advertising on consumer satisfaction through purchase decisions. This study employs a quantitative methodology. This study utilized a sample of 100 participants from the Shopee program. The questionnaire results provided the research data, which was analyzed using the SEM PLS method through the SmartPLS 3.0 application. The results of this study indicate that: (1) Price has a positive and substantial impact on purchase decisions. Advertising elements significantly and positively impact purchasing decisions. Acquisition decisions significantly and positively impact client satisfaction. The coefficient of determination for consumer satisfaction is 0.681. Price, advertising, and purchasing decisions constitute 68.1% of the variance in consumer satisfaction among users of the Shopee program, while other factors account for the remaining 31.9%.
The Influence Of Promotion And Customer Behavior On The Decision To Pursue Postgraduate Studies Mediated By Trust Cahaya, Yohanes Ferry; Siswanti, Indra; Syamsunasir, Syamsunasir
Management Research Studies Journal Vol. 6 No. 2 (2025): Management Research Studies Journal
Publisher : Institut Keuangan-Perbankan Dan Informatika Asia Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/mrsj.v6i2.870

Abstract

This study examines the influence of promotion and customer behavior on the decision to continue studying for a Master's degree with trust as a mediating variable. Using a quantitative approach with PLS-SEM analysis, the study found that customer behavior has a significant direct influence on the decision to continue studying (β=0.661, p<0.001), while promotion and customer behavior have a significant effect on the formation of trust. However, trust was not proven to mediate the relationship between the independent variables and the decision to continue studying, creating a "trust-action gap" phenomenon. The implication is that higher education institutions need to integrate customer experience management with promotional strategies that build trust, as well as develop mechanisms for converting trust into actual decisions.
Co-Authors AA Sudharmawan, AA Abdullah Alwyni, Farouk Agrameri, Alvino Ahmad Faisal Ailsa Hasdani, Shafa Alamsyah, Inas Salma Alex Sondra, William Andriany, Dessy Anggreani , Noeorlina Annathasia P Erasashanti Annathasia Puji Erasashanti Annathasia Puji Erasashanti Annathasia Puji Erasashanti Annathasia Puji Erasashanti Ardelia, Talitha Mega Armanda, Ilham Nawang Asai, Markonah Aspani, Rony Azra Rifda Komala Bilqis, Devia Fairus Budi, Yohanes Ch. Endah Winarti Ch. Endah Winarti Ch. Endah Winarti Chairul , Al Ghifary Desmar Panji Suryananto Devia Dewi Puspaningtyas Dhika Mahendra, Alloysius Pamurda Dian Kurniawati Eddy Setyanto Embun Prowanta Endang Swasthika Firda Aisyah Aisyah Pratiwi Harahap, Aswin Syapii Hedwigis Esti Riwayati Hedwigis Esti Riwayati Hidayat, R. Taufik Isnanto, Samto Hadi Johan Hendri Prasetyo Karima, Syafika Ketut Kerta Widana, I Dewa Khairunnisa Khairunnisa Kurniawan, Bongsu Leo Agung, Leo lina basafira dewi Markonah Markonah Markonah Markonah Markonah Markonah Markonah, Markonah Meriyana Dhamayanti Rachman Muhammad Rizky Darmawan Nadya Fitrimady Nurmaliza, Nurmaliza Nyi Mas Rizki Noviyah Nyi Mas Rizky Noviyah Ovalia Pamcasasti, Ranthy Prasetyo, Johan Hendri Pujiati, Herni Purnomo, Lucky Bayu Putri Nofzil, Friska Rachman, Hikmah Abdul Rahardi, Patrick Dwi Rajoana, Jakia Ramdan, Amir Ramdhani, Rija Randa, Putera Muhammad Rheza Dwi Andzar Rina Marlina L Riska Intania Hastari Perbanas Institute Riyadi, Christianto Robby Kurniawan Rukmana, Ovalia Sadipung, Theresia Oktavia Santoso, Faid Pratama Arif Saripudin Saripudin Setyarachma, Anita Sidapung, Theresia Oktavia Siladjadja, Muljanto Simroangkir, Panubut Siti Aminah Siti Safaria Siti Soimaturrohmah Sofa Yulandari Sekolah Tinggi Ilmu Ekonomi Y.A.I Sri Wahyuni Suharyanto Sulistyo, Dadang Sunarto Sunarto Sungkono , Sungkono Suryanto Suryanto Suryanto Suryanto Syamsunasir, Syamsunasir Theresa Oliveira Usmeila, Evrida Wahyuningisih, Erna Widana, I Dewa Ketut Kerta Widyarsih AV Rahajeng Widyarsih, A.V Rahajeng Winarti, Ch Endah Wita, Nurul Kurnia Yananto Mihadi Putra Yosepha, Sri Yanthy