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All Journal JURNAL LENTERA : Kajian Keagamaan, Keilmuan dan Teknologi EQIEN - JURNAL EKONOMI DAN BISNIS Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi Jurnal Doktor Manajemen (JDM) Jurnal Pendidikan dan Kewirausahaan Jurnal Ilmiah Manajemen Kesatuan JURNAL ILMIAH KOHESI Jurnal Tunas Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Bima Abdi: Jurnal Pengabdian Masyarakat International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Ekonomi Jurnal IPTEK Bagi Masyarakat JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal Of Human And Education (JAHE) Jurnal Masyarakat Indonesia Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Medani : Jurnal Pengabdian Masyarakat Innovative: Journal Of Social Science Research Jurnal Pengabdian Pada Masyarakat METHABDI IIJSE Jurnal Pengabdian Masyarakat dan Riset Pendidikan Gudang Jurnal Pengabdian Masyarakat PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Jurnal Pengabdian Masyarakat Eka Prasetya Oikonomia : Journal of Management Economics and Accounting Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Petrus Loo
Sekolah Tinggi Ilmu Ekonomi Eka Prasetya
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EDUCATING THE IMPACT OF GADGET USE ON THE ETHICS OF WR SUPRATMAN 1 MEDAN HIGH SCHOOL STUDENTS Manik, Desma Erica Maryati; Nainggolan, Elisabeth; Loo, Petrus
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol 5, No 1 (2025): April 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v5i1.3370

Abstract

Abstract: Information technology is currently developing rapidly. Gadgets as a form of technological development is a common tool used by all circles. Gadgets such as smartphones, tablets or laptops allow users to search for any information instantly via the internet. In the world of education, the presence of these gadgets can have both positive and negative impacts on students. Through gadgets, students can learn online, access e-books, watch educational videos and attend online classes. Gadgets facilitate communication through text messaging, voice calls, video calls and social media anytime and anywhere. Students can interact with teachers through apps like Zoom and Google Meet. Despite their benefits in terms of information access and learning, unwise use can affect students' behaviour and ethics, such as lack of manners, dependence on social media, and reduced in-person social interaction. Through this activity, students of SMA WR Supratman 1 Medan were given an understanding of the benefits and risks of using gadgets, as well as how to use them wisely and responsibly. The education was delivered by a team of STIE Eka Prasetya lecturers through interactive lectures, discussions, and case studies. The results of the activity showed that participants gained an increased understanding and awareness of the importance of maintaining ethics in the daily use of technology. Keyword: technology, gadgets, ethics  Abstrak: Teknologi informasi saat ini berkembang dengan pesat. Gadget sebagai salah satu bentuk perkembangan teknologi merupakan alat yang umum digunakan oleh semua kalangan. Gadget seperti smartphone, tablet, atau laptop memungkinkan penggunanya untuk mencari informasi apapun secara instan melalui internet. Dalam dunia pendidikan, kehadiran gadget ini dapat memberikan dampak positif dan negatif bagi pelajar. Melalui gadget, pelajar dapat belajar secara online, mengakses e-book, menonton video edukasi, dan mengikuti kelas online. Gadget memfasilitasi komunikasi melalui pesan teks, panggilan suara, panggilan video, dan media sosial kapan saja dan di mana saja. Pelajar dapat berinteraksi melalui aplikasi seperti Zoom dan Google Meet dengan guru. Meskipun memberikan manfaat dalam hal akses informasi dan pembelajaran, penggunaan yang tidak bijak dapat mempengaruhi perilaku dan etika pelajar, seperti kurangnya sopan santun, ketergantungan terhadap media sosial, serta menurunnya interaksi sosial langsung. Melalui kegiatan ini, pelajar SMA WR Supratman 1 Medan diberikan wawasan mengenai manfaat dan risiko penggunaan gadget, serta cara menggunakannya secara bijak dan bertanggung jawab. Edukasi disampaikan oleh tim dosen STIE Eka Prasetya melalui ceramah interaktif, diskusi, dan studi kasus. Hasil kegiatan menunjukkan bahwa peserta memperoleh peningkatan pemahaman dan kesadaran akan pentingnya menjaga etika dalam penggunaan teknologi sehari-hari. Kata kunci: teknologi, gadget, etika 
Strategies To Increase Customer Satisfaction Through Relationship Marketing And Discounts At Penyet Kalasan Chicken Restaurant Loo, Petrus; Gultom, Pesta; Luckyanto, Marvin
JURNAL LENTERA : Kajian Keagamaan, Keilmuan dan Teknologi Vol 24 No 3 (2025): September 2025
Publisher : LP2M STAI Miftahul 'Ula (STAIM) Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/lentera.v24i3.1771

Abstract

This study investigates the influence of relationship marketing and discounts on customer satisfaction at the Penyet Kalasan Chicken Restaurant. The study adopts a quantitative approach with sampling determined using the Hair formula. Data were analyzed through multiple linear regression. The results show that relationship marketing has a significant positive effect on customer satisfaction, with a regression coefficient of 0.714 and tcount (10.054) greater than ttable (1.9804), and a significance value below 0.05. Similarly, discounts also exert a significant positive effect, indicated by a regression coefficient of 0.251 and tcount (3.278) > ttable (1.9804). The joint effect of both variables is confirmed by the F-test, where Fcount (89.698) exceeds Ftable (3.07), suggesting that relationship marketing and discounts simultaneously influence customer satisfaction. Furthermore, the coefficient of determination (R²) indicates that 60.5% of the variance in customer satisfaction is explained by these two variables, while 39.5% is attributed to other factors outside the study. These findings emphasize that customer relationship strategies and discount programs are critical drivers of satisfaction in the restaurant industry. Therefore, managers are advised to strengthen relational engagement with customers while offering attractive promotional pricing to sustain loyalty and competitiveness in a highly dynamic market.
The Influence Of Shopping Lifestyle On Impulse Buying Behavior With Positive Emotion As A Moderating Variable Loo, Petrus; Novilia, Fitri; Budi Raharjo, Teguh; Semmawi, Ramli; Junaedi Abas, Ahmad
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.7740

Abstract

Peneliti meyakini Gaya Hidup Belanja akan meningkatkan Impulsive Buying karena ketergantungan, mengingat belanja sebagai kebutuhan primer, dan dapat mengganggu stabilitas keuangan terutama bagi wanita yang tidak mempunyai uang lebih. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan eksplanatori, yaitu penelitian yang menjadikan penelitian terdahulu sebagai inspirasi dalam menghasilkan pola-pola baru pada penelitian selanjutnya. Data dalam penelitian ini dikumpulkan dengan menggunakan metode kuesioner pada wanita berpenghasilan 1-3 juta yang terdiri dari 14 butir pertanyaan pilihan ganda 1-5 yang berisi kalimat setuju, sangat setuju, tidak setuju, sangat tidak setuju, dan tidak keduanya. Data yang digunakan dalam penelitian ini dianalisis dengan smart PLS 4.0.
SYSTEMATIC LITERATURE REVIEW: ENHANCING STUDENTS' DIGITAL LITERACY AND DIGITAL COMPETENCY THROUGH TECHNOLOGICAL INNOVATIONS IN HIGHER EDUCATION Afrizal; Albert Herlambang; Claudie Tiofanny; Petrus Loo
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 1 (2025)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i1.2520

Abstract

This article explores the enhancement of students' digital literacy and competencies through technological innovation in higher education. Digital transformation has reshaped the way teaching and learning occur, particularly with the implementation of artificial intelligence, virtual reality, and digital learning platforms. This literature review spans research from 2019 to 2023, highlighting the impact of the COVID-19 pandemic, the role of technology in distance learning, and the challenges of integrating technology into educational institutions. The research findings indicate that technological innovation in higher education has the potential to improve students' digital literacy and competencies, although infrastructure challenges and institutional readiness remain significant barriers.
The Role of People's Business Credit (Kur) and The Use of E-Marketing For The Development of Msmes In Medan Deli District In Medan City Sujinny, Sujinny; Loo, Petrus; Nasution, Lisa Elianti
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 1 (2024): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i1.2513

Abstract

This research aims to find out whether People's Business Credit has an effect on the development of MSMEs in Medan Deli subdistrict in Medan City, to find out whether E-Marketing has an effect on the development of MSMEs in Medan Deli subdistrict in Medan City, and to find out whether People's Business Credit and E-Marketing have an effect on development of MSMEs in Medan Deli sub-district in Medan City. The type of data for this research is quantitative data. Data analysis techniques in this research are validity test, reliability test, descriptive statistics, classic assumption test (normality test, multicollinearity test, heteroscedasticity test), multiple linear regression analysis, hypothesis testing (t test, f test), and coefficient of determination. The results of this research state that the influence of people's business credit and e-marketing on the development of MSMEs in Medan Deli subdistrict in Medan City is shown by the results of multiple linear regression analysis which means that the variables of people's business credit and e-marketing together have an influence on the development of MSMEs in Medan district. Deli in Medan City.
The Influence of Service Quality and Digital Payment on Purchasing Decisions at PT. Plangkaraya Semi Mart Sirwindy; Petrus Loo
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v2i1.84

Abstract

The retail business in the city of Medan is growing day by day, this makes retail business managers have to work harder to stay in the competition. This study aims to analyze the effect of service quality, digital payments influence on purchasing decisions at PT. Plangkaraya Semi Mart. This research is a descriptive research with a quantitative approach. The sample of 104 respondents selected through non-probability sampling were consumers at PT. Plangkaraya Semi Mart. Data collected through questionnaires collected data analyzed by multiple linear regression. The results showed that the quality of service and digital payments had a partial or simultaneous effect on purchasing decisions at PT.Plangkaraya Semi Mart and Service Quality are the most dominant variables affecting purchasing decisions at PT. Plangkaraya Semi Mart. In this study proves that good service quality is able to direct and ultimately will encourage the formation of purchasing decisions. With the existence of digital payments, and the increasing use of digital payment applications indicate that consumers have been fulfilled and satisfied with their needs.
The Influence of Lifestyle and Brand Image on Purchasing Decisions for Mundo Products with Purchase Intention as an Intervening Variable Pratama Perangin-angin, Muhammad Farid; Hommy Dorthy Ellyany Sinaga; Petrus Loo
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v2i1.99

Abstract

The textile industry in Indonesia has great potential with various types of raw materials, including cotton, silk, rattan, and polyester. An integrated supply chain is the key to success in this industry, which is currently experiencing positive growth. Socks are an important textile product and have become part of the lifestyle, especially in the digital era. This study aims to understand the effect of lifestyle and brand image in the digitalization era on purchasing decisions for Mundo socks products through purchase intention as an intervening variable. This research uses descriptive quantitative methods and involves 250 retail stores spread across the city of Medan. The research sample size was determined by the Slovin method with an error rate of 5% resulting in 154 respondents. data was collected with various research instruments, literature studies and research questionnaires. The results showed that Lifestyle and Brand Image and Purchase Intention as intervening variables had a partial and simultaneous effect on Purchasing Decisions at PT. Jumbo Niaga Lestari. And Lifestyle is the most dominant variable influencing Purchasing Decisions at PT. Jumbo Niaga Lestari.
The Effect of Digital Marketing and Service Quality on Consumer Decisions to Visit Maimun Palace Tourist Attractions in Medan City Qadisa Putri Maharani; Petrus Loo
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v2i1.116

Abstract

The tourism sector in Sumatra is growing rapidly from day to day, this can be seen from the development of tourist attractions around the city of Medan which are already numerous and crowded with visitors, this makes competitors in the tourism service business have to work extra hard for each tourist spot to exist and survive in competition. This study aims to analyze the effect of Digital Marketing and Service Quality both partially and simultaneously on consumer decisions to visit the Maimun Palace Tourism site in the city of Medan. This research is descriptive research with a quantitative approach. The sample amounted to 140 respondents, the data was collected through a questionnaire. The data that has been collected is then analyzed by multiple linear regression. And the results of the study show that digital marketing and service quality have a partial or simultaneous effect on consumer decisions to visit Maimun Palace tours and service quality is the most dominant variable influencing consumer decisions to visit Maimun Palace tours.
Effectiveness of Electronic Customer Relationship Management, Electronic Service Quality, and Trust on Customer Loyalty at PT Bilah Baja Makmur Abadi Sri Rezeki; Elisabeth Nainggolan; Kelly Huang; Hommy Dorthy Ellyany Sinaga; Petrus Loo
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7065

Abstract

This study aims to examine the effects of electronic customer relationship management (e-CRM), electronic service quality, and trust on customer loyalty at PT Bilah Baja Makmur Abadi. The research employs a quantitative approach using a survey method with 167 customers as respondents. Data was collected through questionnaires and analyzed using multiple regression analysis to test the hypotheses. The findings reveal that e-CRM, electronic service quality, and trust each significantly influence customer loyalty both individually and when considered together. Specifically, e-CRM had the highest contribution to customer loyalty, followed by trust and electronic service quality. The research also found that these three factors, when combined, explain over 50% of the variance in customer loyalty. The study contributes to existing theories by linking traditional customer relationship management to modern digital practices and highlights the critical role of trust and service quality in driving customer loyalty in the digital era. The research provides valuable insights for businesses aiming to enhance customer loyalty through digital platforms and offers recommendations for future studies to explore additional factors such as customer satisfaction and brand image.
The Mediating Effects of Governance, Financial Literacy, and Technological Innovation on Digital Finance in North Sumatra’s Rural Banks Loo, Petrus
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4259

Abstract

The rapid shift to digital financial systems has transformed rural banking, yet challenges like uneven adoption and limited financial literacy persist in regions like North Sumatra. This study aims to examine how financial inclusion and taxation influence digital finance adoption in North Sumatra’s rural banks, focusing on the mediating roles of corporate governance, financial literacy, and technological innovation. Using a quantitative approach with Structural Equation Modeling, data were collected from 91 rural banks through questionnaires, documentation, and observations. The findings confirm that financial inclusion and taxation significantly drive digital finance, both directly (p<0.05) and through the mediators, with corporate governance, financial literacy, and technological innovation explaining 85.4% of the variance in digital finance adoption. These results highlight the critical role of inclusive financial systems and transparent tax policies in enhancing digital transformation. The study concludes that rural banks should prioritize financial literacy programs and digital tax systems to improve efficiency, particularly in less-developed districts like Nias. These findings offer practical strategies for rural banks and policymakers to strengthen digital financial systems and promote inclusive growth in North Sumatra.
Co-Authors - Afrizal Abdullah Sirad Afrizal Agam Sinaga Alfiana Aminuyati Amril Amril Asianna Martini Simarmata Budi Raharjo, Teguh Charles Jhony Mantho Sianturi, Charles Jhony Mantho Claudie Tiofanny Darmawati Darmawati Dedy Lazuardi Desma Erica Maryati M Desma Erica Maryati Manik Dewantara, Nowell Dian Setyorini Dina Hastalona Dina Rosmaneliana Edy Firmansyah EDY FIRMANSYAH Elisabeth Nainggolan Elisabeth Nainggolan Ersa Tarigan Eva Solita Pasaribu Febri Yanto Zai Fransisca, Caroline Gultom, Pesta Herlambang, Albert Hommy Dorothy Ellyany Sinaga Hommy Dorthy Ellyany Sinaga Hommy Dorthy Ellyany Sinaga Hommy Dorthy Ellyany Sinaga Hutabarat, Metyria Imelda Irvan Rolyesh Situmorang Jefri Jemmy Christian Rakinaung Junaedi Abas, Ahmad Junika Napitupulu Jupert Jasser Abellana Kelly Huang KRISTINA . Linda Wahyu Marpaung Loso Judijanto Luckyanto, Marvin Manik, Desma Erica Maryati MARDIAH HASANAH NASUTION Marihot Manullang Marpaung, Linda Wahyu Mashitah Binti Duralim Monetarist Butar Butar Nainggolan, Elisabeth Nainggolan, Susan G Nasution, Lisa Elianti Ngurah Pandji Mertha Agung Durya Nikous Soter Sihombing NIRWANA DEWI HARAHAP Norhaslina BT Asri Novilia, Fitri Nur Fadzillah Binti Jaafar Pratama Perangin-angin, Muhammad Farid Pristiyono Qadisa Putri Maharani Rahmad Dianta Purba Ramli Semmawi, Ramli Rebecca Evadine Rusmin Saragih, Rusmin SALEH SITOMPUL Sihombing, Marto Simarmata, Asiana Sinaga, Hommy Dorthy Ellyany Sirwindy SITORUS, ERBIN Situmorang, Frenky Situmorang, Irvan Rolyesh Sri Rezeki Sri Rezeki Sri Rezeki Sri Rezeki Suardi Yakub Sujinny, Sujinny SUNDAY ADE SITORUS Susan G.V Nainggolan Susan Grace Nainggolan Tiofanny, Claudie Togar Timoteus Gultom Vesuvius, Deric Widalicin Januarty Wiranata, Wilson Yonson Pane Yulianti Hidayah Yusoff, Asliza