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All Journal JURNAL LENTERA : Kajian Keagamaan, Keilmuan dan Teknologi EQIEN - JURNAL EKONOMI DAN BISNIS Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi Jurnal Doktor Manajemen (JDM) Jurnal Pendidikan dan Kewirausahaan Jurnal Ilmiah Manajemen Kesatuan JURNAL ILMIAH KOHESI Jurnal Tunas Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Bima Abdi: Jurnal Pengabdian Masyarakat International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Ekonomi Jurnal IPTEK Bagi Masyarakat JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal Of Human And Education (JAHE) Jurnal Masyarakat Indonesia Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Medani : Jurnal Pengabdian Masyarakat Innovative: Journal Of Social Science Research Jurnal Pengabdian Pada Masyarakat METHABDI IIJSE Jurnal Pengabdian Masyarakat dan Riset Pendidikan Gudang Jurnal Pengabdian Masyarakat PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Jurnal Pengabdian Masyarakat Eka Prasetya Menulis: Jurnal Penelitian Nusantara Journal of Golden Generation Economic Oikonomia : Journal of Management Economics and Accounting Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Petrus Loo
Sekolah Tinggi Ilmu Ekonomi Eka Prasetya
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Sosialisasi Aplikasi “SignalPolri” Sebagai Pengabdian Masyarakat Jemaat GKPI Resmi Jemaat Teladan Widalicin Januarty; Desma Erica Maryati Manik; Petrus Loo
Jurnal IPTEK Bagi Masyarakat Vol 3 No 1 (2023)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/jibm.v3i1.670

Abstract

Tulisan ini merupakan hasil pengabdian untuk membahas Sosialisasi Aplikasi SiglnalPolri. Tujuan dari penelitian ini adalah untuk mengetahui tata cara pembayaran pajak kendaraan bermotor secara online melalui aplikasi  SiglnalPolrit Kota Medan dan untuk mengetahui kendala apa saja yang terjadi pada saat pembayaran pajak kendaraan bermotor secara online melalui aplikasi Signal Samsat Kota Medan dan untuk mengetahui upaya apa saja yang dilakukan. telah dilakukan untuk mengatasi kendala saat membayar pajak kendaraan bermotor secara online melalui aplikasi Signal Polres Medan Kota. Metode yang digunakan dalam penelitian ini adalah dengan menggunakan metode deskriptif kualitatif. Dari penulisan yang telah dilakukan dapat disimpulkan bahwa pembayaran pajak kendaraan bermotor tidak perlu ke kantor Samsat tetapi dapat dilakukan melalui aplikasi Signal online
Perencanaan Keuangan Keluarga Menuju Kemandirian Ekonomi di Desa Karang Anyar Kecamatan Beringin Kabupaten Deli Serdang Rosmaneliana, Dina; Rebecca Evadine; Nikous Soter Sihombing; Monetarist Butar Butar; Togar Timoteus Gultom; Petrus Loo
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 5 No 2 (2025): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol5No2.pp225-229

Abstract

Financial planning is an essential foundation to support household economic stability, resilience, and long-term welfare. This community service program aims to provide education, training, and practical guidance on family financial planning for community members, especially housewives. The activity includes knowledge enhancement regarding budgeting, the 50-30-20 allocation principle, debt management, savings and investment strategies, emergency funds, and financial protection. The program was carried out through workshops, interactive counseling, and practice sessions using simple financial tools. The results show that participants experienced an increase in understanding and skills in managing household finances, were able to create monthly budgets, identify financial leaks, and formulate savings and investment plans. This community service contributes to strengthening family financial independence toward sustainable household welfare.
Local Raw Materials and Food Quality in Shaping Local Economic Linkages: The Mediating Role of Consumer Satisfaction Sinaga, Hommy Dorthy Ellyany; Loo, Petrus; Purba, Rahmad Dianta; Yusoff, Asliza
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 21 No 1 (2026): March
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ekuilibrium.v21i1.2026.pp52-71

Abstract

This study investigates the role of local raw materials in improving food quality and shaping local economic linkages, using the Yoku Yatta restaurant in Medan as a case study. Based on a survey of 140 consumers and analyzed using a quantitative SEM-PLS approach, the research examines the relationships between local raw material quality, food quality, consumer satisfaction, and the local economic linkages impact. The results indicate that the use of local raw materials significantly enhances food quality and contributes to strengthening local economic linkages through supply-side interactions. Food quality is a key driver of consumer satisfaction; however, its effect on economic linkages is fully mediated by consumer satisfaction. Instead, its influence is transmitted indirectly through consumer satisfaction, which serves as a crucial mediating mechanism. This finding highlights the study’s primary theoretical contribution by demonstrating the importance of consumer satisfaction as a mechanism connecting product quality and local economic benefits. These results reflect recent trends in the Indonesian culinary sector, where consumer awareness of sustainability and local sourcing is increasing. Preliminary evidence from the Yoku Yatta consumer survey shows that local ingredient use not only enhances perceived quality but also helps build a positive restaurant image. The managerial implications emphasize the need to strengthen local supply chains, improving value-added communication strategies regarding local sourcing, and promote menu innovation based on local raw materials.
The Making Menir as Fortified Rice Milk: A Healthy and Economical Innovation of the Housewife’s Pioneering Business: Menir Jadi Susu Beras Fortifikasi: Inovasi Sehat dan Ekonomis Dalam Upaya Rintisan Usaha Ibu Rumah Tangga Elisabeth Nainggolan; Petrus Loo; Susan Grace Nainggolan
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol. 9 No. 4 (2025): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : DPD Jatim Perkumpulan Dosen Indonesia Semesta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community service activity was organized by the PKM team from the Eka Prasetya College of Economics. The activity took the form of a training workshop on making groats into fortified milk for the PKK (Family Welfare Movement) women's group in Pematang Johar Village. This community service activity was carried out to increase knowledge about creative economic innovations and improve innovative skills in creating creative economic products by utilizing the potential of local resources. Groats into fortified milk has the potential to be an alternative food with added value and economic potential because it can be developed into a business. The results of this community service activity are ready-to-sell fortified groats milk products. This product opens up business opportunities that can have an impact on increasing household income.
SYSTEMATIC LITERATURE REVIEW: ENHANCING STUDENTS' DIGITAL LITERACY AND DIGITAL COMPETENCY THROUGH TECHNOLOGICAL INNOVATIONS IN HIGHER EDUCATION Afrizal; Albert Herlambang; Claudie Tiofanny; Petrus Loo
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 1 (2025)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i1.2520

Abstract

This article explores the enhancement of students' digital literacy and competencies through technological innovation in higher education. Digital transformation has reshaped the way teaching and learning occur, particularly with the implementation of artificial intelligence, virtual reality, and digital learning platforms. This literature review spans research from 2019 to 2023, highlighting the impact of the COVID-19 pandemic, the role of technology in distance learning, and the challenges of integrating technology into educational institutions. The research findings indicate that technological innovation in higher education has the potential to improve students' digital literacy and competencies, although infrastructure challenges and institutional readiness remain significant barriers.
LITERATURE REVIEW: PENGARUH OMNICHANNEL EXPERIENCE DAN SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION PADA KONSUMEN RITEL MODERN DI INDONESIA Angelica; Feby Audrey; Petrus Loo
Journal of Golden Generation Economic Vol. 2 No. 2 (2026): In Progress 2026: Journal of Golden Generation Economic
Publisher : PT. Lembaga Penerbit Penelitian Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65244/jggeconomic.v2i2.759

Abstract

Penelitian ini dilatarbelakangi oleh inkonsistensi temuan penelitian sebelumnya terkait hubungan omnichannel experience dan customer satisfaction. Penelitian ini bertujuan mengkaji pengaruh omnichannel experience dan service quality terhadap customer satisfaction pada ritel modern di Indonesia menggunakan metode kualitatif melalui Systematic Literature Review (SLR). Data diperoleh dari jurnal ilmiah dan buku melalui tahapan identifikasi, seleksi, ekstraksi, sintesis, dan penarikan kesimpulan. Hasil menunjukkan bahwa omnichannel experience dan service quality masing-masing berpengaruh positif dan signifikan terhadap kepuasan konsumen. Secara simultan, keduanya menjadi faktor utama dalam meningkatkan kepuasan konsumen ritel modern.
Literature Review: Pengaruh Kualitas Layanan Maskapai dan Kepercayaan Merek terhadap Loyalitas Penumpang di Indonesia Dewi Melati; Fitri Cahyani; Petrus Loo
Menulis: Jurnal Penelitian Nusantara Vol. 2 No. 5 (2026): Menulis - Mei
Publisher : PT. Padang Tekno Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/menulis.v2i5.1143

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan maskapai dan kepercayaan merek terhadap loyalitas penumpang di Indonesia. Penelitian ini penting dilakukan karena persaingan industri penerbangan yang semakin ketat menuntut maskapai untuk meningkatkan kualitas pelayanan dan memperkuat citra merek guna mempertahankan loyalitas pelanggan. Metode penelitian yang digunakan adalah literature review dengan pendekatan deskriptif kualitatif melalui analisis terhadap 10 jurnal ilmiah relevan yang diterbitkan dalam kurun waktu lima tahun terakhir. Seleksi jurnal dilakukan berdasarkan kesesuaian topik, reputasi sumber, serta keterkaitan variabel kualitas layanan, kepercayaan merek, kepuasan pelanggan, dan loyalitas penumpang pada industri penerbangan. Data dianalisis menggunakan teknik content analysis untuk mengidentifikasi pola hubungan antarvariabel yang dominan. Hasil penelitian menunjukkan bahwa kualitas layanan berpengaruh positif terhadap loyalitas penumpang, dimana pelayanan yang baik seperti ketepatan waktu, kenyamanan, keamanan, dan profesionalisme awak kabin mampu meningkatkan kepuasan pelanggan serta mendorong penggunaan ulang jasa maskapai. Selain itu, kepercayaan merek juga berpengaruh signifikan terhadap loyalitas pelanggan karena pelanggan cenderung lebih loyal terhadap maskapai yang memiliki reputasi baik, citra positif, dan pelayanan yang konsisten. Penelitian ini juga menemukan bahwa kepuasan pelanggan dan brand reputation menjadi variabel mediasi yang dominan dalam membentuk loyalitas penumpang. Berdasarkan hasil literature review, dapat disimpulkan bahwa kualitas layanan dan kepercayaan merek merupakan faktor penting dalam meningkatkan loyalitas penumpang maskapai penerbangan di Indonesia serta memberikan kontribusi teoritis dan praktis bagi perusahaan dalam menyusun strategi peningkatan pelayanan dan penguatan merek.
Analysis Of Fintech Payment Apps And Hedonistic Lifestyle On The Impulsive Buying Habits To UNPRI Students (Impact On Online Shopping Habits): Analisis Financial Technology dan Lifestyle Hedonis Terhadap Kebiasaan Impulsive Buying Mahasiswa UNPRI (Dampak Terhadap Kebiasaan Belanja Online) Caroline Fransisca; Petrus Loo
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.303

Abstract

Motivated by the growing adoption of financial technology and the rise of hedonistic lifestyles among students, this research aims to analyze the effect of financial technology and hedonistic lifestyles on the impulsive buying habits of students at Universitas Prima Indonesia (UNPRI) Medan. This study employs a quantitative approach using a Using a quantitative survey of 100 Management students of Universitas Prima Indonesia (UNPRI) Medan selected via incidental sampling, considering the characteristics of Generation Z, selected through incidental sampling techniques. The analysis results indicate that financial technology and hedonistic lifestyle have a positive and significant impact on impulsive buying. The R² value of 0.482 indicates that 48.2% % of the variance in impulsive buying is explained by these predictors, with effect sizes of 0.111 (fintech, weak) and 0.215 (hedonistic lifestyle, moderate). We recommend enhancing financial literacy programs and embedding budget‑reminder features in fintech apps to curb impulsive spending, while future research can examine moderators such as emotional intelligence and peer influence
Analyzing the Impact of TikTok-Video Content Marketing Strategy and Entrepreneur Personal Branding on Consumer Purchase Intention in the Used Car Market: A Case Study of Mestika Jaya Mobil Showroom: Menganalisis Dampak Strategi Pemasaran Konten Video TikTok dan Personal Branding Pelaku Usaha terhadap Minat Beli Konsumen di Pasar Mobil Bekas: Studi Kasus Showroom Mestika Jaya Mobil Wilson Wiranata; Petrus Loo; Jupert Jasser Abellana; Abdullah Sirad
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.306

Abstract

The development of digital marketing has encouraged used car businesses to leverage social media, particularly TikTok. This study aims to analyze the influence of content marketing and personal branding on purchase intention for used cars at Mestika Jaya Mobil Showroom, Medan. The research design employed a descriptive quantitative approach with a sample of 100 respondents obtained through purposive sampling. Data were collected using a five-point Likert scale questionnaire and analyzed through multiple linear regression using SPSS, accompanied by validity and reliability tests, classical assumption tests, t-tests, F-tests, and the coefficient of determination. The findings reveal that content marketing and personal branding significantly affect purchase intention, both individually and simultaneously. The model explains 74.2% of the variance in purchase intention. These results highlight the effectiveness of content marketing strategy through TikTok and entrepreneurs’ personal branding in enhancing purchase intention in the used car market. This study offers practical insights for used car businesses to optimize their marketing strategies.
The Influence of Content Marketing Strategy and Promotion on Customer Loyalty at TOP Advertising: Pengaruh Strategi Konten Marketing dan Promosi terhadap Loyalitas Pelanggan di TOP Advertising Deric Vesuvius; Petrus Loo
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.330

Abstract

This study aims to analyze the influence of Content Marketing Strategy and Promotion on Customer Loyalty at TOP Advertising. This study uses a quantitative method with primary data obtained through distributing questionnaires to 126 respondents using a saturated sample method. Data analysis was carried out using descriptive statistics, classical assumption tests, multiple linear regression, partial tests (t-tests), simultaneous tests (F-tests), and coefficient of determination (R²) tests. The results show that Marketing Strategy has a positive and significant effect on Customer Loyalty with a t-value of 1.660 > t-table 1.657 and a significance level of 0.000 < 0.05. This finding is in line with the research of Setiayasa et al. (2024) and Darado et al. (2023) which also stated that Marketing Strategy has a significant effect on Customer Loyalty. Meanwhile, Promotion does not have a significant effect on Customer Loyalty, with a t-value of 0.843 < t-table 1.657 even though it has a significance level of 0.000 < 0.05. Simultaneously, Marketing and Promotion Strategy does not have a significant effect on Customer Loyalty, indicated by the Fcount value of 1.770 < Ftable 3.07 with a significance of 0.000 < 0.05. The results of the determination coefficient (R²) test of 0.427 indicate that 42.7% of the variation in Customer Loyalty can be explained by Marketing and Promotion Strategy, while the remaining 57.3% is influenced by other factors outside this study, such as service quality, trust, and customer satisfaction.
Co-Authors - Afrizal Abdullah Sirad Afrizal Afrizal Agam Sinaga Ahmad Junaedi Abas Alfiana Aminuyati Amril Amril Angelica Asianna Martini Simarmata Budi Raharjo, Teguh Caroline Fransisca Charles Jhony Mantho Sianturi, Charles Jhony Mantho Claudie Tiofanny Darmawati Darmawati Dedy Lazuardi Deric Vesuvius Desma Erica Maryati M Desma Erica Maryati Manik Dewantara, Nowell Dewi Melati Dian Setyorini Dina Hastalona Dina Rosmaneliana Edy Firmansyah EDY FIRMANSYAH Elisabeth Nainggolan Elisabeth Nainggolan Erbin Sitorus Ersa Tarigan Eva Solita Pasaribu Febri Yanto Zai Feby Audrey Fitri Cahyani Gultom, Pesta Herlambang, Albert Hommy Dorothy Ellyany Sinaga Hommy Dorthy Ellyany Sinaga Hommy Dorthy Ellyany Sinaga Hommy Dorthy Ellyany Sinaga Hutabarat, Metyria Imelda Irvan Rolyesh Situmorang Jefri Jemmy Christian Rakinaung Junika Napitupulu Jupert Jasser Abellana Kelly Huang KRISTINA . Linda Wahyu Marpaung Loso Judijanto Luckyanto, Marvin Manik, Desma Erica Maryati MARDIAH HASANAH NASUTION Marihot Manullang Marpaung, Linda Wahyu Mashitah Binti Duralim Monetarist Butar Butar Nainggolan, Elisabeth Nainggolan, Susan G Nasution, Lisa Elianti Ngurah Pandji Mertha Agung Durya Nikous Soter Sihombing NIRWANA DEWI HARAHAP Norhaslina BT Asri Novilia, Fitri Nur Fadzillah Binti Jaafar Pratama Perangin-angin, Muhammad Farid Pristiyono Qadisa Putri Maharani Rahmad Dianta Purba Ramli Semmawi Rebecca Evadine Rusmin Saragih, Rusmin SALEH SITOMPUL Sihombing, Marto Simarmata, Asiana Sinaga, Hommy Dorthy Ellyany Sirwindy Situmorang, Frenky Situmorang, Irvan Rolyesh Sri Rezeki Sri Rezeki Sri Rezeki Sri Rezeki Suardi Yakub Sujinny, Sujinny Sunday Ade Sitorus Susan G.V Nainggolan Susan Grace Nainggolan Tiofanny, Claudie Togar Timoteus Gultom Widalicin Januarty Wilson Wiranata Yonson Pane Yulianti Hidayah Yusoff, Asliza