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All Journal Jurnal Manajemen dan Bisnis Sriwijaya Widya Cipta : Jurnal Sekretari dan Manajemen Scientific Journal of Reflection : Economic, Accounting, Management and Business JURNAL PENDIDIKAN TAMBUSAI Procuratio : Jurnal Ilmiah Manajemen Dinasti International Journal of Management Science SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Dinasti International Journal of Education Management and Social Science Jurnal STEI Ekonomi Jurnal Pendidikan dan Kewirausahaan Dinasti International Journal of Digital Business Management International Journal of Social and Management Studies (IJOSMAS) International Journal of Multidisciplinary: Applied Business and Education Research International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Abdimas Ekonomi dan Bisnis Jurnal Abdimas Komunikasi dan Bahasa Jurnal Administrasi Bisnis (J-Adbis) ProBisnis : Jurnal Manajemen Jurnal Manajemen dan Perbankan (JUMPA) Proceeding National Conference Business, Management, and Accounting (NCBMA) Jurnal Ekonomi Bisnis Antartika Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (Jebisma) Journal of Scientific Interdisciplinary Jurnal Riset Multidisiplin Edukasi Ulil Albab JMAEKA: Jurnal Manajemen Ekonomi Akuntansi
Wiwin Wianti, Wiwin
Universitas Bina Sarana Informatika Jakarta
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Social Sciences Other

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Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Burger Bangor Di Sukamaju Depok Naufal Hafizh Adhyatma; Wiwin Wianti; Yosie Noverha
Journal of Scientific Interdisciplinary Vol. 3 No. 3 (2026)
Publisher : PT. Banjarese Pacific Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62504/jsi1575

Abstract

Industri restoran cepat saji di Indonesia menunjukkan pertumbuhan yang pesat, didorong oleh meningkatnya permintaan konsumen serta perubahan gaya hidup masyarakat perkotaan yang semakin praktis. Burger Bangor, sebagai salah satu merek lokal dengan jaringan lebih dari seratus empat puluh gerai di berbagai wilayah Indonesia, menghadapi tantangan dalam menjaga konsistensi mutu produk dan pelayanan, sebagaimana tercermin dari sejumlah keluhan pelanggan terkait cita rasa yang tidak stabil serta proses pelayanan yang berlangsung lambat, khususnya pada gerai Sukamaju, Depok. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk dan kualitas pelayanan terhadap kepuasan pelanggan, baik secara parsial maupun simultan, pada objek tersebut. Pendekatan yang digunakan adalah metode kuantitatif dengan desain survei, sedangkan data primer dihimpun melalui penyebaran kuesioner kepada sembilan puluh delapan responden yang dipilih menggunakan teknik purposive sampling. Data yang terkumpul selanjutnya dianalisis dengan bantuan perangkat lunak statistik SPSS versi dua puluh lima, meliputi uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, uji t, uji F, serta uji koefisien determinasi. Hasil analisis menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap kepuasan pelanggan, demikian pula kualitas pelayanan. Secara simultan, kedua variabel tersebut terbukti berpengaruh positif dan signifikan, dengan kontribusi gabungan sebesar 62,6 persen terhadap kepuasan pelanggan, sedangkan sisanya dipengaruhi oleh faktor lain di luar model penelitian ini.
Pengaruh Beban Kerja Dan Lingkungan Kerja Terhadap Kinerja Pegawai Kelurahan Kembangan Selatan Jakarta Barat : The Effect of Workload and Work Environment on Employee Performance in Kembangan Selatan Sub-District, West Jakarta Mochamad Kemal Abizar; Wiwin Wianti
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 1 No 4 (2025): September 2025 - November 2025
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v1i4.208

Abstract

The problems in this study focus on achieving optimal employee performance, where performance is not only determined by workload, but also by work environment conditions. An unbalanced workload and a less conducive work environment can reduce employee work effectiveness, so a strategy is needed that is able to create balance and comfort at work. This study aims to determine the influence of workload and work environment on employee performance in South Kembangan Village, West Jakarta. The research method used is quantitative with a statistical approach. The research population amounted to 39 employees with a saturated sampling technique, which involved the entire population as a sample. The analysis technique used was multiple linear regression with the help of SPSS version 27 application. The results showed that workload had a positive and significant effect partially on employee performance by 41%, while the work environment had a positive and significant effect partially by 29.8%. Simultaneously, workload and work environment had a positive and significant effect on employee performance by 70.8%, while 29.2% were influenced by other variables outside the study. Therefore, this study can be concluded that the balance of workload and a conducive work environment contribute greatly to improving employee performance
Pengaruh Estetika Kemasan dan Harga Terhadap Keputusan Pembelian Produk Kosmetik OMG di Kalangan Milenial dan Gen Z Pada Kelurahan Sukabumi Utara Dian Rifiyah; Wiwin Wianti
Jurnal Ekonomi Bisnis Antartika Vol. 3 No. 2 (2025): Desember
Publisher : Antartika Media Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70052/jeba.v3i2.1030

Abstract

Industri kosmetik lokal di Indonesia terus menunjukkan perkembangan yang signifikan, terutama dalam satu dekade terakhir, seiring meningkatnya kesadaran konsumen terhadap penampilan dan gaya hidup modern. Generasi Milenial dan Gen Z sebagai konsumen utama memiliki karakteristik unik, yaitu cenderung kritis, rasional, dan visual-oriented dalam mengambil keputusan pembelian. Bagi mereka, estetika kemasan tidak hanya sekadar pelindung produk, tetapi juga simbol kualitas, identitas merek, serta faktor emosional yang dapat membangkitkan minat beli. Di sisi lain, harga dipandang sebagai ukuran rasionalitas yang menentukan apakah suatu produk dianggap layak dibeli berdasarkan manfaat dan kualitas yang diterima. Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh estetika kemasan dan harga terhadap keputusan pembelian produk kosmetik OMG di Kelurahan Sukabumi Utara. Metode penelitian yang digunakan adalah kuantitatif dengan desain asosiatif kausal, melibatkan 110 responden dari kalangan Milenial dan Gen Z yang pernah membeli produk OMG. Sampel ditentukan dengan teknik purposive sampling. Data dikumpulkan melalui kuesioner berskala Likert, kemudian dianalisis menggunakan SPSS versi 26 melalui uji validitas, reliabilitas, asumsi klasik, regresi linier berganda, uji t, uji f, serta koefisien determinasi. Hasil penelitian menunjukkan bahwa baik secara parsial maupun simultan, estetika kemasan dan harga berpengaruh positif dan signifikan terhadap keputusan pembelian. Harga memiliki pengaruh dominan dengan nilai determinasi 56,8%, sedangkan kontribusi simultan keduanya mencapai 59,5%. Hasil ini mengimplikasikan bahwa strategi pemasaran produk kosmetik lokal, khususnya OMG, harus mengintegrasikan kekuatan visual kemasan yang kreatif dengan strategi harga yang kompetitif agar mampu menarik dan mempertahankan konsumen muda. Penelitian ini juga memberikan kontribusi teoritis dengan memperkuat literatur mengenai perilaku konsumen di era digital, serta manfaat praktis bagi perusahaan dalam merancang strategi pemasaran yang efektif.   The local cosmetic industry in Indonesia has continued to show significant developments, especially in the last decade, as consumer awareness increases in modern appearance and lifestyle. Millennial generation and Gen Z as the main consumers have unique characteristics, which tend to be critical, rational, and visual oriented in making purchasing decisions. For them, the aesthetics of packaging are not only product protectors, but also quality symbols, brand identity, and emotional factors that can arouse buying interest. On the other hand, Prices are seen as a measure of rationality that determines whether a product is considered feasible based on the benefits and quality received. This study aims to test and analyze the influence of the aesthetic packaging and price on the decision to purchase OMG cosmetic products in North Sukabumi Village. The research method used is quantitative with causal associative design, involving 110 respondents from millennials and Gen Z who have bought OMG products. The sample is determined by the purposive sampling technique. Data was collected through a Likert -scale questionnaire, then analyzed using SPSS version 26 through the validity test, Reliability, classical assumptions, multiple linear regression, T test, F test, and coefficient of determination. The results showed that both partially and simultaneously, packaging aesthetics and prices had a positive and significant effect on purchasing decisions. Prices have a dominant effect with a determination value of 56.8%, While the simultaneous contribution both reached 59.5%. These results imply that the marketing strategy of local cosmetic products, especially OMG, must integrate creative visual packaging power with a competitive price strategy to be able to attract and maintain young consumers. This study also provides a theoretical contribution by strengthening literature on consumer behavior in the digital age, as well as practical benefits for companies in designing effective marketing strategies.
Co-Authors Abizar, Mochamad Kemal Aida Nur Aisyah Rachman Andrean Susanto Anis Sahatin Universitas Bina Sarana Informatika Ati Haryati, Raden Azzahra Haula Syafitri Dahlia Sarkawi Dede Mustomi Dede Suleman Dede Suleman Dedy Syahyuni Devy Sofyanty Dian Rifiyah Dwi Setyaningrum, Etik Etik Dwi Styaningrum Eulin Karlina Helmy Ivan Taruna Idah Yuniasih Ira Karina Putri Joko Ariawan Lukman Hakim Mochamad Kemal Abizar Nandang Estri Nurgaheni Naufal Hafizh Adhyatma Ningrum, Raflesia Hana Nurhidayati Nurhidayati Nurzalinar Joesah Puji Yuniarti Puji Yuniarti Raden Ati Haryati Ratih Setyo Rini Resti Yulistria Rohani Lestari Napitupulu Roy Irawan sabil sabil, sabil Shesarina Oktavianty Siska Rahmadia Nengsih Slamet Heri Winarno Sofyan Marwansyah Styaningrum, Etik Dwi Sugiyah Sugiyah SUPRIATIN Wangsit Supeno Widyamurti, Olivia Yohanes Totok Suyoto Yosie Noverha Yuniarti, Puji Zulkifli Zulkifli