Articles
<![CDATA[Digital Marketing Strategy As A Catalyst For SME Growth In The Modern Era ]]>
<![CDATA[Made Setini]]>;
<![CDATA[I Made Suniastha Amerta]]>;
<![CDATA[Ni Luh Putu Indiani]]>;
<![CDATA[Putu Ayu Sita Laksmi]]>;
<![CDATA[Evi Triandini]]>;
<![CDATA[Aris Puji Purwatiningsih]]>;
<![CDATA[Gede Suardana]]>
<![CDATA[ EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari ]]>
Publisher : <![CDATA[UNIVED Press ]]>
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DOI: 10.37676/ekombis.v13i1.7888
<![CDATA[This study aims to explore the influence of digital marketing strategies on the performance of Small and Medium Enterprises (SMEs) in Bali. Through a quantitative approach, this study tests the hypothesis that various digital marketing strategies-including search engine optimisation, content marketing, social media marketing, email marketing, and influencer marketing-significantly predict SME performance. The findings show that the implementation of these strategies contributes to increased sales, market share, and better customer relationships. Although the hypothesis regarding dynamic environment moderation did not show significant effects, the study identified challenges that SMEs face, such as resource limitations and digital literacy deficits. The results recommend that SMEs should utilise digital channels more effectively and conduct data-driven analysis to optimise marketing strategies. This research confirms the importance of digital marketing as a vital tool for the growth and success of SMEs in Bali.]]>
<![CDATA[The Role Of Environmental Concern In Mediating Promotion And Brand Image Of Electric Vehicle Purchase Intention In Denpasar City ]]>
<![CDATA[Ni Kadek Linda Surlimna]]>;
<![CDATA[Made Setini]]>;
<![CDATA[Ni Made Wahyuni]]>
<![CDATA[ EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April ]]>
Publisher : <![CDATA[UNIVED Press ]]>
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DOI: 10.37676/ekombis.v13i2.7958
<![CDATA[This study aims to analyze the role of environmental concern in mediating the influence of promotion and brand image on the purchase intention of electric vehicles in the city of Denpasar. The method used was a survey by collecting data through a questionnaire distributed to 160 respondents. Data analysis was carried out using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The results of the study show that promotion has a positive and significant influence on purchase intention and environmental concern. Brand image has a positive but not significant effect on purchase intention and environmental concern. In addition, environmental concern has proven to have a positive and significant effect on purchase intention. The results also show that environmental concern plays a role as a partial mediator in the relationship between promotion and purchase intention, but does not mediate the relationship between brand image and purchase intention. This finding provides insight for automotive companies in designing more effective marketing strategies by prioritizing environmental issues and brand image to increase purchase intention of electric vehicles.]]>
<![CDATA[Customer Satisfaction As A Bridge: The Impact Of Service Quality And Product Diversification On Loyalty ]]>
<![CDATA[Nyoman Indra Wiratama]]>;
<![CDATA[Made Setini]]>;
<![CDATA[Putu Ngurah Suyatna Yasa]]>
<![CDATA[ EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli ]]>
Publisher : <![CDATA[UNIVED Press ]]>
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DOI: 10.37676/ekombis.v13i3.7983
<![CDATA[This study aims to analyze the influence of product diversity and service quality on customer loyalty through customer satisfaction as an intervening variable in PT. Tirta Sakti Mandiri. The food and beverage (F&B) industry is a vital sector in the economy, offering significant market potential amid increasing competition. Customer loyalty is the key to success; However, the data shows a decline in loyalty due to inadequate product availability and service support. This study uses a quantitative method with the Structural Equation Modeling (SEM-PLS) approach to analyze the relationship between variables. Data was collected through a survey to customers of PT. Tirta Sakti Mandiri, including hotels, villas, cafes, and restaurants in Bali. The results of the study show that product diversity and service quality have a positive and significant influence on customer satisfaction, which in turn increases customer loyalty. Customer satisfaction serves as a mediating variable in the relationship between product diversity and service quality to customer loyalty. This study provides managerial implications for PT. Tirta Sakti Mandiri to increase product diversity and service quality to maintain customer loyalty. With the right strategy, companies can build a sustainable competitive advantage.]]>
<![CDATA[Inclusive Growth in Indonesia: An Environmental Sustainability Approach ]]>
<![CDATA[Ahmad Soleh]]>;
<![CDATA[Kresnawati Kresnawati]]>;
<![CDATA[Andy Mulyana]]>;
<![CDATA[Made Setini]]>;
<![CDATA[Heru Wahyudi]]>
<![CDATA[ EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober ]]>
Publisher : <![CDATA[UNIVED Press ]]>
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DOI: 10.37676/ekombis.v13i4.9282
<![CDATA[This study aims to analyse inclusive growth in Indonesia using an environmental sustainability approach. The approach used in this research is descriptive analysis. The data collection technique used a literature study. The data used is secondary data sourced from books, journals, reports and official information from BPS-Statistics Indonesia. Poverty-Equivalent Growth Rate (PEGR) is a method developed to measure the inclusive growth coefficient in Indonesia. The measurement of inclusive growth has mostly been done using poverty, income distribution inequality and employment approaches. This study introduces a new concept in measuring the inclusiveness of economic growth using the environmental sustainability approach. The results showed that during the period 2001-2022 Indonesia's economic growth has not been inclusive. The inclusive growth coefficient (IGen) is smaller than the economic growth coefficient (Ĝg). This phenomenon occurred in most provinces and islands during the observation period. High economic growth has not been accompanied by environmental sustainability. Increased population growth and high economic activity contribute to environmental degradation. Government strategies and policies are needed as well as the commitment of various parties for sustainable development.]]>
<![CDATA[Smart Branding: Integration Of AI In The Marketing Strategy Of Bali MSME Cultural Products ]]>
<![CDATA[Made Setini]]>;
<![CDATA[Made Juliasa]]>
<![CDATA[ EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2026): Januari ]]>
Publisher : <![CDATA[UNIVED Press ]]>
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DOI: 10.37676/ekombis.v14i1.9916
<![CDATA[The development of Artificial Intelligence (AI) technology has provided a great opportunity for culture-based Micro, Small, and Medium Enterprises (MSMEs) to strengthen their marketing strategies in the digital era. This study aims to analyze the influence of AI Integration on marketing performance with smart branding as a mediating variable, as well as examine the role of cultural brand identity in strengthening the competitiveness of cultural MSME brands in Bali. Using an explanatory quantitative approach, data was collected through a survey of 150 cultural MSME actors who actively use digital media. The analysis was carried out using Partial Least Squares–Structural Equation Modeling (PLS-SEM) through the SmartPLS 4 application. The results of the study show that AI Integration has a significant positive effect on smart branding, which further improves cultural brand identity and marketing performance. These findings confirm that AI not only serves as an automation tool, but also as a strategic enabler in connecting local cultural values with the needs of modern markets. Furthermore, smart branding has proven to be a bridge between technological capabilities and the preservation of cultural values, strengthening brand image and customer loyalty. Theoretically, this study expands the application of Dynamic Capability Theory by affirming AI as a new form of dynamic capability in culture-based brand management. Practically, the results provide guidance for Balinese cultural MSMEs in optimizing AI to create an adaptive, authentic, and sustainable branding strategy.]]>
<![CDATA[How Customer Value and Customer Experience Drive Customer Loyalty: The Mediating Role of Customer Satisfaction in Retail Pharmacies ]]>
<![CDATA[Ermawardani, Kadek Ayu Yessy]]>;
<![CDATA[Indiani, Ni Luh Putu]]>;
<![CDATA[Setini, Made]]>
<![CDATA[ ADPEBI International Journal of Business and Social Science Vol. 6 No. 1 (2026) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (Adpebi) ]]>
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DOI: 10.54099/aijbs.v6i1.1804
<![CDATA[The rapid growth of the retail pharmacy industry has intensified competition among pharmacies, particularly in Denpasar City. This competitive environment requires pharmacy managers to implement effective strategies to maintain and enhance customer loyalty. This study aims to examine the influence of customer value and customer experience on customer loyalty, with customer satisfaction acting as a mediating variable. This research employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to 130 pharmacy customers in Denpasar City selected through purposive sampling. The measurement instrument used a five-point Likert scale, and the data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results show that customer value has a positive and significant effect on both customer satisfaction and customer loyalty. Customer experience has a positive and significant effect on customer satisfaction but does not directly influence customer loyalty. Furthermore, customer satisfaction significantly affects customer loyalty and acts as a mediating variable in the relationship between customer value, customer experience, and customer loyalty. Customer satisfaction partially mediates the relationship between customer value and customer loyalty, while it fully mediates the relationship between customer experience and customer loyalty. These findings indicate that improving customer loyalty in retail pharmacies can be achieved by enhancing perceived customer value and delivering positive customer experiences that ultimately increase customer satisfaction]]>
<![CDATA[The Effect of Big Data Adoption on Regional Bank Profitability: Simulated Data in the Financial Planning ]]>
<![CDATA[Susena, Karona Cahya]]>;
<![CDATA[Hidayah, Nenden Restu]]>;
<![CDATA[Sukrisno, Sukrisno]]>;
<![CDATA[Setini, Made]]>
<![CDATA[ Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026 ]]>
Publisher : <![CDATA[LPPM Institut Bisnis dan Informatika Kesatuan ]]>
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DOI: 10.37641/jimkes.v14i1.4634
<![CDATA[Digital transformation, marked by the era of financial planning 5.0, presents both a challenge and an opportunity for regional banks. While large institutions rapidly adopt data-driven strategies, regional banks often lag due to resource constraints, potentially harming their profitability and competitiveness. This study examines the role of big data adoption within this modern framework to optimize the financial performance of regional banks. Using a quantitative approach with a multiple regression model, this research simulates data from ten regional banks to test the effects of big data adoption, operational efficiency, and risk management on two key profitability indicators: Return on assets and net interest margin. The analysis results show that big data adoption has a significant positive correlation with both profitability measures. In contrast, higher operational costs and increased non-performing loans negatively affect bank profitability. These findings demonstrate that strategic investment in data technology, when integrated with efforts to improve operational governance and human resource capabilities, can be a crucial lever for enhancing the financial performance and sustainability of regional banks in the digital age. ]]>
<![CDATA[The Effect of Price, Service Quality, and Location on Purchase Decisions at Tan-Panama Coffee Shop in Denpasar ]]>
<![CDATA[Gunawan, I Putu Bayu Arya]]>;
<![CDATA[Setini, Made]]>;
<![CDATA[Pramana, Made Surya]]>
<![CDATA[ International Journal of Environmental, Sustainability, and Social Science Vol. 7 No. 2 (2026): International Journal of Environmental, Sustainability, and Social Science (Mar ]]>
Publisher : <![CDATA[PT Keberlanjutan Strategis Indonesia ]]>
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DOI: 10.38142/ijesss.v7i2.1426
<![CDATA[The industry that has the potential to provide a direct impact on the creative economy is the food sector. One type of culinary business that is currently very popular with the public is a coffee shop. The purpose of this study was to examine how the influence of the Tan-Panama coffee shop in Denpasar City on consumer purchasing decisions by looking at several factors such as price, location, and service quality. This study uses accidental sampling techniques to test and evaluate the causal relationship between two variables. The Slovin formula is used to determine the sample size and 100 respondents are included in the sample. By utilizing the (t) and (f) tests and multiple linear regression analysis as data analysis techniques. The findings of the study indicate that in the Tan-Panama coffee shop located in Denpasar City, price, service quality, and place all have a positive and significant impact on the variables influenced, namely the decision to buy. Price, service quality, and location have a positive and significant influence on purchasing decisions.]]>
<![CDATA[Perceived Value Mediation on Price and Product Quality Toward Purchase Intention of Balinese Masks ]]>
<![CDATA[Kepakisan, I Nyoman Bagus Yoga]]>;
<![CDATA[Putra, Ida Bagus Udayana]]>;
<![CDATA[Amerta, I Made Suniastha]]>;
<![CDATA[Setini, Made]]>
<![CDATA[ International Journal of Management and Business Applied Vol. 5 No. 1 (2026) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia ]]>
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DOI: 10.54099/ijmba.v5i1.1789
<![CDATA[Purpose–This study aims to examine the effect of price and product quality on the purchase intention of Balinese masks in Mas Village, Gianyar, and to analyze the mediating role of perceived value in explaining the relationship between these variables within the context of cultural-based creative products. Methodology/approach–This research employs a quantitative explanatory approach using a survey method. Data were collected from 130 respondents who had experience purchasing or considering the purchase of Balinese masks. The sampling technique used purposive sampling. Data analysis was conducted using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to test both direct and indirect (mediating) relationships among variables. Findings –The results indicate that price and product quality have a positive and significant effect on purchase intention. Both variables also significantly influence perceived value, which in turn positively affects purchase intention. Furthermore, perceived value is proven to significantly mediate the relationship between price and purchase intention, as well as between product quality and purchase intention. These findings confirm that consumer buying interest in cultural products is shaped not only by economic and functional evaluations but also by psychological value perception. Novelty/value –This study contributes to the literature by extending the application of the Theory of Planned Behavior and Perceived Value Theory in the context of traditional cultural handicraft products. Unlike prior studies that primarily focus on manufactured or standardized goods, this research emphasizes the mediating role of perceived value in cultural-based creative industries, particularly in Balinese mask products. The findings provide strategic insights for artisans and cultural entrepreneurs in strengthening pricing strategies, maintaining product authenticity, and enhancing perceived value to increase purchase intention.]]>
<![CDATA[The Influence of Viral Marketing and Atmosphere on Purchase Decisions with FOMO as Moderation in Coffee Shops ]]>
<![CDATA[Setini, Made]]>;
<![CDATA[Yanti, Ni Putu Ita Puspa]]>;
<![CDATA[Indiani, Ni Luh Putu]]>
<![CDATA[ Asean International Journal of Business Vol. 5 No. 2 (2026) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia ]]>
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DOI: 10.54099/aijb.v5i2.1757
<![CDATA[Purpose – This paper seeks to examine the influence of menu variations on Generation Z customer loyalty in coffee shops in Denpasar City, with customer satisfaction as a mediating variable and social media marketing as a moderating variable. Methodology/approach – A quantitative explanatory approach was applied using questionnaire data collected from 175 Generation Z respondents who frequently visit coffee shops in Denpasar. The data were analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM) to test both direct and indirect relationships among menu variations, customer satisfaction, social media marketing, and loyalty. Findings – The results indicate that menu variations have a positive and significant effect on both customer loyalty and customer satisfaction. However, customer satisfaction does not significantly influence loyalty and fails to mediate the relationship between menu variations and loyalty. Furthermore, social media marketing plays a quasi-moderating role, strengthening the effect of menu variations on loyalty while also directly influencing loyalty. These findings suggest that Generation Z loyalty is more strongly driven by innovative product experiences and digital engagement rather than satisfaction alone. Novelty/value – This study contributes to the growing literature on Generation Z consumer behavior in the coffee shop industry by highlighting the importance of continuous menu innovation supported by effective social media marketing strategies to build and maintain long-term customer loyalty.]]>
