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Setini, Made

Universitas Warmadewa

Author-ID : 6622055

Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Transportation Other

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Customer Satisfaction As A Bridge: The Impact Of Service Quality And Product Diversification On Loyalty Nyoman Indra Wiratama; Made Setini; Putu Ngurah Suyatna Yasa
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.7983

This study aims to analyze the influence of product diversity and service quality on customer loyalty through customer satisfaction as an intervening variable in PT. Tirta Sakti Mandiri. The food and beverage (F&B) industry is a vital sector in the economy, offering significant market potential amid increasing competition. Customer loyalty is the key to success; However, the data shows a decline in loyalty due to inadequate product availability and service support. This study uses a quantitative method with the Structural Equation Modeling (SEM-PLS) approach to analyze the relationship between variables. Data was collected through a survey to customers of PT. Tirta Sakti Mandiri, including hotels, villas, cafes, and restaurants in Bali. The results of the study show that product diversity and service quality have a positive and significant influence on customer satisfaction, which in turn increases customer loyalty. Customer satisfaction serves as a mediating variable in the relationship between product diversity and service quality to customer loyalty. This study provides managerial implications for PT. Tirta Sakti Mandiri to increase product diversity and service quality to maintain customer loyalty. With the right strategy, companies can build a sustainable competitive advantage.

Inclusive Growth in Indonesia: An Environmental Sustainability Approach Ahmad Soleh; Kresnawati Kresnawati; Andy Mulyana; Made Setini; Heru Wahyudi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.9282

This study aims to analyse inclusive growth in Indonesia using an environmental sustainability approach. The approach used in this research is descriptive analysis. The data collection technique used a literature study. The data used is secondary data sourced from books, journals, reports and official information from BPS-Statistics Indonesia. Poverty-Equivalent Growth Rate (PEGR) is a method developed to measure the inclusive growth coefficient in Indonesia. The measurement of inclusive growth has mostly been done using poverty, income distribution inequality and employment approaches. This study introduces a new concept in measuring the inclusiveness of economic growth using the environmental sustainability approach. The results showed that during the period 2001-2022 Indonesia's economic growth has not been inclusive. The inclusive growth coefficient (IGen) is smaller than the economic growth coefficient (Ĝg). This phenomenon occurred in most provinces and islands during the observation period. High economic growth has not been accompanied by environmental sustainability. Increased population growth and high economic activity contribute to environmental degradation. Government strategies and policies are needed as well as the commitment of various parties for sustainable development.

Smart Branding: Integration Of AI In The Marketing Strategy Of Bali MSME Cultural Products Made Setini; Made Juliasa
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2026): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i1.9916

The development of Artificial Intelligence (AI) technology has provided a great opportunity for culture-based Micro, Small, and Medium Enterprises (MSMEs) to strengthen their marketing strategies in the digital era. This study aims to analyze the influence of AI Integration on marketing performance with smart branding as a mediating variable, as well as examine the role of cultural brand identity in strengthening the competitiveness of cultural MSME brands in Bali. Using an explanatory quantitative approach, data was collected through a survey of 150 cultural MSME actors who actively use digital media. The analysis was carried out using Partial Least Squares–Structural Equation Modeling (PLS-SEM) through the SmartPLS 4 application. The results of the study show that AI Integration has a significant positive effect on smart branding, which further improves cultural brand identity and marketing performance. These findings confirm that AI not only serves as an automation tool, but also as a strategic enabler in connecting local cultural values with the needs of modern markets. Furthermore, smart branding has proven to be a bridge between technological capabilities and the preservation of cultural values, strengthening brand image and customer loyalty. Theoretically, this study expands the application of Dynamic Capability Theory by affirming AI as a new form of dynamic capability in culture-based brand management. Practically, the results provide guidance for Balinese cultural MSMEs in optimizing AI to create an adaptive, authentic, and sustainable branding strategy.

The Effect of Price, Service Quality, and Location on Purchase Decisions at Tan-Panama Coffee Shop in Denpasar Gunawan, I Putu Bayu Arya; Setini, Made; Pramana, Made Surya
International Journal of Environmental, Sustainability, and Social Science Vol. 7 No. 2 (2026): International Journal of Environmental, Sustainability, and Social Science (Mar
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v7i2.1426

The industry that has the potential to provide a direct impact on the creative economy is the food sector. One type of culinary business that is currently very popular with the public is a coffee shop. The purpose of this study was to examine how the influence of the Tan-Panama coffee shop in Denpasar City on consumer purchasing decisions by looking at several factors such as price, location, and service quality. This study uses accidental sampling techniques to test and evaluate the causal relationship between two variables. The Slovin formula is used to determine the sample size and 100 respondents are included in the sample. By utilizing the (t) and (f) tests and multiple linear regression analysis as data analysis techniques. The findings of the study indicate that in the Tan-Panama coffee shop located in Denpasar City, price, service quality, and place all have a positive and significant impact on the variables influenced, namely the decision to buy. Price, service quality, and location have a positive and significant influence on purchasing decisions.

Integrating Tri Hita Karana into Entrepreneurial Orientation for Business Sustainability in Balinese MSMEs Ni Wayan Sitiari; Made Setini; Anik Puspa Ningsih; Cokorda Krisna Yuda
International Journal of Applied Business and International Management Vol 11, No 1 (2026): April 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v11i1.4521

Business sustainability often varies depending on cultural perspectives. This study aims to explore business sustainability through the lens of entrepreneurial orientation practices, specifically from the Tri Hita Karana (THK) cultural perspective in Bali. The research employs a qualitative approach, with respondents including owners and managers of Micro, Small, and Medium Enterprises (MSMEs), community leaders, and academics from Bali. The findings of the study reveal that business sustainability, as seen through the THK cultural perspective in Bali, encompasses entrepreneurial orientation practices such as maintaining a harmonious relationship with God by seeking taksu, fostering harmonious relationships with others through memyamabraya, and protecting the natural environment and its resources by safeguarding the earth. Business sustainability, viewed through the lens of cultural values, can help maintain long-term business viability in Bali; however, it tends not to promote growth at the scale of larger companies. The findings of this study indicate that MSMEs in Bali, with a deep understanding of their culture, tend to preserve traditional business practices, which, while sustainable, often hinder the transition to larger-scale enterprises. The results provide insights for policymakers in designing culturally grounded strategies to enhance both the sustainability and growth potential of MSMEs.

Moderating Role of Tri Hita Karana on Work Systems, Engagement, and Turnover Intention in Bali Hospitals Anak Agung Media Martadiani; Made Setini; Daru Asih; Made Panji Satrya Wiradarma
International Journal of Applied Business and International Management Vol 11, No 1 (2026): April 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v11i1.4348

High nurses’ turnover intention remains a critical issue in healthcare organizations, affecting service quality and organizational sustainability. This study aims to examine the effect of High-Performance Work Systems (HPWS) and employee engagement (EE) on turnover intention (TOI), with Tri Hita Karana (THK) as a moderating variable. This study employs a quantitative approach using data collected from 150 nurses working in private hospitals in Denpasar. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that HPWS has a significant negative effect on TOI (? = -0.45, p = 0.001), and EE also shows a significant negative effect (? = -0.50, p = 0.001), suggesting that effective HR practices and higher EE reduce employees’ intention to leave. In addition, THK has a significant negative direct effect on TOI (? = -0.30, p = 0.006) and strengthens the relationships between HPWS and TOI as well as between EE and TOI. These findings highlight the importance of integrating HR practices, psychological engagement, and cultural values in reducing turnover intention. This study contributes to the human resource management literature by incorporating local cultural values into employee retention and offers practical implications for developing culturally aligned retention strategies in healthcare.

The Relationship between Digital Lifestyle (Cashless Society) and Consumer Financial Behavior of Generation Z in Denpasar Made Wianto Putra; Made Setini; I Ketut Selamet; Ida Ayu Putu Santi Purnamawati
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 9, No 1 (2026): February 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v9i1.4345

The development of digital financial technology is driving significant changes in the consumption behavior of Generation Z, especially in the city of Denpasar, which is the center of digital-based economic activity in Bali. This study aims to analyze the influence of Financial Literacy and Digital Lifestyle (Cashless Society) on Consumptive Financial Behavior with Impulse Buying as a mediating variable. Using a quantitative approach and Partial Least Squares–Structural Equation Modeling (PLS-SEM) analysis, the study involved 250 Gen Z respondents who actively use digital services such as e-wallets, QRIS, and paylater. The results of the study show that financial literacy has a significant negative effect on consumptive behavior, which means that the higher the financial literacy, the lower the tendency to overconsumption. On the contrary, digital lifestyles have a significant positive effect on consumptive behavior, confirming that the ease of digital transactions increases the tendency to spontaneous consumption. The findings also reveal that impulse buying partially mediates the relationship between digital lifestyle and consumptive behavior, as well as mediates the full influence of financial literacy on consumptive behavior. Thus, impulsive impulses are an important psychological mechanism that explains how the digital environment shapes the financial behavior of Gen Z. This research makes a theoretical contribution to the literature on digital consumer behavior and offers practical implications for financial literacy education and digital transaction management policies for the younger generation

Revisiting the Role of Corporate Governance: Evidence on R&D, Marketing Intensity, and Profitability in Indonesian Pharmaceutical Firms Ida Ayu Surasmi; Made Setini
International Journal of Applied Business and International Management Vol 11, No 1 (2026): April 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v11i1.4597

Firm profitability is a critical indicator of business sustainability, particularly in competitive industries such as pharmaceutical manufacturing, where innovation, marketing, and governance play essential roles. This study examines the effect of research and development (RD) expenditure and marketing intensity on firm profitability, with corporate governance as both an independent and moderating variable. Using panel data from pharmaceutical firms listed on the Indonesia Stock Exchange (IDX) for the 2020–2024 period, this study applies Moderated Regression Analysis (MRA). The results show that RD expenditure (? = 3.392; p 0.001) and marketing intensity (? = 0.393; p = 0.015) have a significant positive effect on profitability (ROA), while corporate governance also has a significant positive direct effect (? = 2.114; p 0.001). However, the interaction effects are not significant, indicating that corporate governance does not moderate these relationships. The model is statistically significant (F = 14.662; p 0.001) with moderate explanatory power (R² = 0.604). These findings highlight the importance of strategic investment in innovation, marketing, and governance. This study contributes to the literature by positioning corporate governance as an independent determinant rather than a moderating mechanism and provides practical implications for improving firm performance.

Artificial Intelligence in HRM: Threat or Opportunity for Employee Engagement? Ida Bagus Udayana Putra; Made Setini; Ida Bagus Nyoman Udayana; Mochamad Soelton; Olivia Imaculada do Rêgo Sarmento
Asia Pacific Journal of Management and Education (APJME) Vol 9, No 1 (2026): March 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v9i1.4346

Digital transformation in human resource management encourages universities to adopt an artificial intelligence-based human resource management (AI-based HRM) system to improve the efficiency and quality of organizational governance. However, the application of AI technology in HRM functions often raises ambivalence among lecturers and education staff, because on the one hand it provides ease of work, but on the other hand it raises concerns related to the burden of adaptation and shift in work roles. This condition has the potential to affect the level of employee engagement, which is an important factor in maintaining the performance and sustainability of higher education institutions. This study aims to analyze the influence of AI-based HRM and organizational support on employee engagement with AI perception as a mediation variable. This study uses a quantitative approach with an explanatory design. Data was collected through an online questionnaire using the Likert scale from 250 respondents consisting of lecturers and education staff at universities who have implemented an AI-based e-HRM system. The data analysis technique used Partial Least Squares–Structural Equation Modeling (PLS-SEM) to test the validity, reliability, and relationships between variables in the research model. The results showed that AI-based HRM and organizational support has a positive and significant effect on employee engagement. These two variables also have a significant effect on AI perception. Furthermore, AI perception has been shown to have a direct effect on employee engagement and partially mediates the influence of AI-based HRM and organizational support on employee engagement. These findings indicate that employee perception of AI as an opportunity, not a threat, is a crucial psychological mechanism in increasing work attachment. Theoretically, this research strengthens the relevance of this studySocial Exchange Theory, Organizational Support Theory, Technology Acceptance Model, and Job Demands–Resources Theory in the context of HRM digitalization in higher education. Practically, this study emphasizes the importance of the human-centered digitalization approach so that the implementation of AI can improve the quality of work and employee engagement in a sustainable manner

DETERMINANTS OF IMPULSIVE BUYING BEHAVIOR ON TIKTOK SHOP GENERATION Z Made Setini; Ni Kadek Cerina Puspa Dewi; I Gusti Ayu Agung Istri Sari Dewi
Jurnal Manajemen dan Bisnis Performa Vol. 23 No.1 (2026)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v23i1.9568

The rapid growth of social commerce has significantly influenced consumer purchasing behavior, particularly among Generation Z. TikTok Shop has emerged as a popular platform that integrates entertainment and shopping, increasing the potential for impulsive buying behavior. This study aims to examine the effect of free shipping, advertising, and price perception on impulsive buying through TikTok Shop among Generation Z in Denpasar, both partially and simultaneously. This research employs a quantitative associative approach. The population consists of Generation Z university students in Denpasar who have made purchases through TikTok Shop. A total of 100 respondents were selected using purposive sampling, and data were collected through a structured questionnaire using a five-point Likert scale. The data were analyzed using multiple linear regression analysis with SPSS. The results indicate that free shipping, advertising, and price perception each have a positive and significant effect on impulsive buying. Simultaneously, these three variables also significantly influence impulsive buying behavior among Generation Z TikTok Shop users in Denpasar. Among the variables tested, advertising is the most dominant factor in encouraging impulsive buying. These findings suggest that attractive promotional strategies, engaging advertising content, and positive price perceptions play a crucial role in stimulating impulsive buying behavior on social commerce platforms.This study provides theoretical contributions to impulsive buying literature and practical implications for marketers in developing effective digital marketing strategies on TikTok Shop.

Co-Authors Adinda Ayu Lestari Ningsih Agus Arijanto Ahmad Soleh Anak Agung Media Martadiani Andy Mulyana Anik Puspa Ningsih Asnawati Asnawati Cokorda Krisna Yuda Daru Asih Daru Asih Datrini, Luh Kade Denny Maulida DEWI, Kadek Goldina Puteri Dio Darma Eko Tama Putra Saratian Evi Triandini Evi Triandini Faizan Ul-Haq , Faizan Ul-Haq Gede Suardana GUNAWAN, I Putu Bayu Arya I Gede Harry Pratama Saputra I Gusti Ayu Agung Istri Sari Dewi I Gusti Bagus Agastya Putra I Gusti Lanang Putu Tantra I Kadek Yoga Adi Antara I Ketut Selamet I Made Leo Doniartha I Made Sara I Made Setena I Made Suniastha Amerta I Nengah Dasi Astawa I Nengah Wirsa I Nengan Muliarta I Nyoman Bagus Yoga Kepakisan I Nyoman Rasmen Adi I Putu Bayu Arya Gunawan I Putu Gede Bayu Kirana Sanjaya Putra I Putu Santikayasa Ida Ayu Putu Santi PURNAMAWATI Ida Ayu Surasmi Ida Bagus Nyoman Udayana Ida Bagus Teddy Prianthara Ida Bagus Udaya Putra Ida Bagus Udayana Putra januarianta, I Kadek Kadek Ayu Yessy Ermawardani Ketut Darmayasa Kresnawati Kresnawati Luh Putu Nomy Cahyani Luh Putu Virra Indah Perdanawati Made Dwika Dinda Damayanti Made Juliasa Made Mulyadi Made Panji Satrya Wiradarma Made Wahyuni Made Wianto Putra Maryam Nadi Milla Permata Sunny Mochamad Soelton Mochamad Soelton Muhammad Sadiq Muhammed Hokroh Ni Kadek Cerina Puspa Dewi Ni Kadek Linda Surlimna Ni Luh Putu Indiani Ni Luh Wayan Sayang Telagawathi Ni Made Wahyuni Ni Nyoman Ayu Tresna Cahya Dewi Ni Nyoman Kerti Yasa Ni Putu Ita Puspa Yanti Ni Putu Surya Maharani Ni Wayan SITIARI Ni Wayan Sitiari Nyoman Indra Wiratama Olivia Imaculada do Rêgo Sarmento Pasupati, Bayu Pramana, Made Surya Puji Purwatiningsih, Aris Purwadi Purwadi Purwadi Putra, I Gede Cahyadi Putra, Ida Bagus Udaya Putu Ayu Sita Laksmi PUTU IKA WAHYUNI Putu Ngurah Suyatna Yasa Putu Ngurah Suyatna Yasa Rahmayanti, Putu Laksmita Dewi Retno Wulandari Ria Sawitri, Ni Putu Yuliana Sahya Amertha, Genijayendra Sarmawa, Wayan Gede Sudiyani, Ni Nyoman Wirasmi Wardhani Yani, Anhar

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