Articles
<![CDATA[The Influence of Price, Endorser, and Location on Navi Wear Purchase Decisions ]]>
<![CDATA[Luh Putu Nomy Cahyani]]>;
<![CDATA[Made Setini]]>;
<![CDATA[Bayu Pasupati]]>
<![CDATA[ Asean International Journal of Business Vol. 5 No. 2 (2026) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.54099/aijb.v5i2.1739
<![CDATA[ABSTRACT This study aims to analyze the influence of price, celebrity endorser, and location on consumer purchase decisions at Navi Wear Clothing Store in Denpasar. This research is motivated by sales fluctuations and high competition in the fashion business in Denpasar City. The research method used was a quantitative approach with survey techniques through the distribution of questionnaires to 100 respondents who were selected using the purposive sampling method. The data obtained was analyzed using multiple linear regression with the help of the SPSS program. The results of the study show that partially price, celebrity endorser, and location have a positive and significant effect on consumer purchase decisions. In addition, simultaneously these three variables also have a positive and significant effect on consumer purchase decisions at Navi Wear Clothing Stores in Denpasar. The findings of this study show that the right pricing strategy, effective use of celebrity endorser, and strategic business location selection play an important role in improving consumer purchasing decisions.]]>
<![CDATA[The Influence of Viral Marketing and Atmosphere on Purchase Decisions with FOMO as Moderation in Coffee Shops ]]>
<![CDATA[Made Setini]]>;
<![CDATA[Ni Putu Ita Puspa Yanti]]>;
<![CDATA[Ni Luh Putu Indiani]]>
<![CDATA[ Asean International Journal of Business Vol. 5 No. 2 (2026) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.54099/aijb.v5i2.1757
<![CDATA[Purpose – This paper seeks to examine the influence of menu variations on Generation Z customer loyalty in coffee shops in Denpasar City, with customer satisfaction as a mediating variable and social media marketing as a moderating variable. Methodology/approach – A quantitative explanatory approach was applied using questionnaire data collected from 175 Generation Z respondents who frequently visit coffee shops in Denpasar. The data were analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM) to test both direct and indirect relationships among menu variations, customer satisfaction, social media marketing, and loyalty. Findings – The results indicate that menu variations have a positive and significant effect on both customer loyalty and customer satisfaction. However, customer satisfaction does not significantly influence loyalty and fails to mediate the relationship between menu variations and loyalty. Furthermore, social media marketing plays a quasi-moderating role, strengthening the effect of menu variations on loyalty while also directly influencing loyalty. These findings suggest that Generation Z loyalty is more strongly driven by innovative product experiences and digital engagement rather than satisfaction alone. Novelty/value – This study contributes to the growing literature on Generation Z consumer behavior in the coffee shop industry by highlighting the importance of continuous menu innovation supported by effective social media marketing strategies to build and maintain long-term customer loyalty.]]>
<![CDATA[Menu Variations Influence Generation Z Customer Loyalty in Coffee Shops: Satisfaction Mediation and Social Media Marketing Moderation ]]>
<![CDATA[Ni Nyoman Ayu Tresna Cahya Dewi]]>;
<![CDATA[Ni Luh Putu Indiani]]>;
<![CDATA[Made Setini]]>
<![CDATA[ International Journal of Islamic Business and Management Review Vol. 6 No. 1 (2026) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.54099/ijibmr.v6i1.1756
<![CDATA[This study examines the influence of menu variations on Generation Z customer loyalty in coffee shops in Denpasar City, with customer satisfaction as a mediating variable and social media marketing as a moderating variable. The research adopts a quantitative explanatory approach using questionnaire data collected from 175 respondents and analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that menu variations have a positive and significant effect on both customer loyalty and customer satisfaction. However, customer satisfaction does not significantly influence loyalty and is unable to mediate the relationship between menu variations and loyalty. Furthermore, social media marketing is found to act as a quasi-moderator, strengthening the impact of menu variations on loyalty while also directly affecting loyalty. These results highlight that Generation Z loyalty is more driven by innovative product experiences and digital engagement rather than satisfaction alone. Therefore, coffee shops should prioritize continuous menu innovation supported by effective social media marketing strategies to build and maintain long-term loyalty among Gen Z consumers.]]>
<![CDATA[Popularity As A Mediator Between Perceived Value, Unique Design, and Balinese Women’s Jewelry Preferences ]]>
<![CDATA[Adinda Ayu Lestari Ningsih]]>;
<![CDATA[Made Setini]]>;
<![CDATA[Ni Made Wahyuni]]>
<![CDATA[ International Journal of Islamic Business and Management Review Vol. 6 No. 1 (2026) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.54099/ijibmr.v6i1.1781
<![CDATA[The increasing use of imitation jewelry among Balinese women during traditional ceremonies reflects shifting consumer preferences influenced by economic considerations and aesthetic trends. This study examines the mediating role of popularity in the relationship between perceived value, design uniqueness, and consumer preferences for imitation jewelry. A quantitative approach was employed using a survey of 119 Balinese women who have used imitation jewelry in traditional activities. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that perceived value and design uniqueness significantly influence consumer preferences and product popularity. Popularity also has a significant effect on consumer preferences and partially mediates the relationships between perceived value, design uniqueness, and preferences. Among the predictors, design uniqueness demonstrates the strongest direct effect on preferences. These findings highlight the importance of integrating cultural aesthetics, perceived value, and social influence strategies to enhance market acceptance of imitation jewelry in Bali. The study contributes to the literature on consumption value theory by incorporating popularity as a social mediating mechanism in cultural product consumption.]]>
<![CDATA[Enhancing Customer Satisfaction Through Upselling and Cross-Selling: The Mediating Role of Brand Image in Automotive After-Sales Services ]]>
<![CDATA[I Made Leo Doniartha]]>;
<![CDATA[Ni Luh Putu Indiani]]>;
<![CDATA[Made Setini]]>;
<![CDATA[Ida Bagus Udaya Putra]]>
<![CDATA[ International Journal of Islamic Business and Management Review Vol. 6 No. 1 (2026) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.54099/ijibmr.v6i1.1802
<![CDATA[After-sales service is an important aspect in building long-term relationships with customers and increasing customer satisfaction with a brand. The implementation of sales strategies such as upselling and cross-selling in after-sales service aims to increase transaction value and shape positive customer perceptions of the brand. Therefore, this study aims to analyze the effect of upselling and cross-selling on customer satisfaction with brand image as a mediating variable in Toyota Tabanan after-sales service. The population in this study were all customers who use Toyota Tabanan after-sales service. The research sample consisted of 100 respondents selected using a purposive sampling technique. The data collection method was carried out through distributing questionnaires. The analysis technique used to test the hypothesis was inferential analysis using Structural Equation Modeling based on Partial Least Square (SEM-PLS). The results showed that upselling and cross-selling had a positive effect on customer satisfaction and brand image. Brand image also had a positive effect on customer satisfaction and was able to mediate the effect of upselling and cross-selling on customer satisfaction. These results indicate that implementing the right sales strategy and strengthening brand image in after-sales service can increase customer satisfaction sustainably.]]>
<![CDATA[Service Quality, Price, and Brand Image Influencing Consumer Purchase Intention ]]>
<![CDATA[I Gusti Bagus Agastya Putra]]>;
<![CDATA[Made Setini]]>;
<![CDATA[Bayu Pasupati]]>
<![CDATA[ Husnayain Business Review Vol. 6 No. 1 (2026) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI) ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.54099/hbr.v6i1.1741
<![CDATA[This study examines the influence of service quality, price, and brand image on consumer purchase intention at M. Aboe Talib Coffee Shop in East Denpasar. The research is motivated by inconsistencies in previous findings and a decline in visitor numbers, indicating the need to better understand factors affecting consumer interest. A quantitative approach was employed using a survey method. Data were collected through questionnaires distributed to 100 respondents, selected using the Slovin formula and purposive sampling technique. The collected data were analyzed using multiple linear regression, supported by t-tests and F-tests to examine partial and simultaneous effects among variables. The results show that service quality, price, and brand image simultaneously have a positive and significant effect on consumer purchase intention. Partially, each variable also demonstrates a positive and significant influence on purchase intention. These findings indicate that improving service performance, offering competitive and value-based pricing, and strengthening brand image are essential strategies for increasing consumer interest in the coffee shop industry. This study contributes empirically by highlighting the importance of integrating service quality, price perception, and brand image to enhance consumer purchase intention, particularly for traditional coffee shops facing intense competition from modern coffee shop trends. The results provide practical implications for business owners in developing effective marketing strategies to attract and retain customers.]]>
<![CDATA[The Influence of Live Streaming, Online Customer Reviews, and Discounts on Impulse Buying Behavior on Tiktok Shop in Bali ]]>
<![CDATA[Ni Putu Surya Maharani]]>;
<![CDATA[Putu Ngurah Suyatna Yasa]]>;
<![CDATA[Made Setini]]>
<![CDATA[ Husnayain Business Review Vol. 6 No. 2 (2026) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI) ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.54099/hbr.v6i2.1805
<![CDATA[The rapid growth of social commerce platforms has significantly transformed consumer purchasing behavior, particularly in the beauty product industry. This study aims to examine the influence of live streaming, online customer reviews, and discounts on impulse buying behavior among TikTok Shop users in Bali. A quantitative research approach was employed using a survey method. Data were collected from 100 respondents who had purchased Glad2Glow products through TikTok Shop using purposive sampling. The data were analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) technique. The results show that live streaming has a positive and significant effect on impulse buying, indicating that interactive product demonstrations and real-time communication between sellers and consumers can stimulate spontaneous purchasing behavior. Online customer reviews also have a positive and significant influence on impulse buying, as positive and credible reviews increase consumer trust and reduce uncertainty in purchase decisions. In addition, discounts were found to significantly influence impulse buying behavior by creating a perception of higher value and a sense of urgency among consumers. These findings highlight the important role of digital marketing strategies in shaping consumer purchasing behavior on social commerce platforms. The study provides practical implications for online sellers and digital marketers to optimize live streaming activities, encourage positive customer reviews, and implement effective discount strategies to enhance consumer engagement and increase impulse buying behavior.]]>
<![CDATA[Festival Economy: The Impact of Events on Sustainable Tourism ]]>
<![CDATA[Purwadi Purwadi]]>;
<![CDATA[Dio Darma]]>;
<![CDATA[Made Setini]]>
<![CDATA[ Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 7 No. 2 (2023) ]]>
Publisher : <![CDATA[Research and Community Service Center, Politeknik Pariwisata NHI Bandung ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.34013/jk.v7i2.1220
<![CDATA[Tourism is like a “treasure” and needs to be developed in order to attract visitors to an area. The advantage of those who have a destination with the presence of various attractions, events, and local culture considered a bonus. The case study of the tourism sector in Samarinda City has not yet developed and is in line with expectations, therefore we have started aspects of the festival economic which are expanded into three dimensions (event management, sustainable tourism, and destination branding). Evaluation to find out how big its role is, filtered by multiple regression analysis. We collected the data based on surveys, in which it conducted direct interviews with respondents who had a good understanding of the local demographic, social and cultural conditions. The survey coverage has determined based on time and place considerations, so they aimed specifically it at the two-day “The 354th Anniversary of Samarinda City” in 2022. The outcome of this study concludes that event management has a significant effect on sustainable tourism and destination branding. In line with that, we also found that sustainable tourism has a significant effect on destination branding and sustainable tourism can play a significant role in both the relationship between event management and destination branding, because the results are significant. Further, our need to study to enrich our findings so that the novelty will continue. The novelty of the theoretical or practical landscape teaches about market segmentation in the middle of a transition, especially boosting tourism commodities towards new trends.]]>
<![CDATA[How Customer Value and Customer Experience Drive Customer Loyalty: The Mediating Role of Customer Satisfaction in Retail Pharmacies ]]>
<![CDATA[Kadek Ayu Yessy Ermawardani]]>;
<![CDATA[Ni Luh Putu Indiani]]>;
<![CDATA[Made Setini]]>
<![CDATA[ ADPEBI International Journal of Business and Social Science Vol. 6 No. 1 (2026) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (Adpebi) ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.54099/aijbs.v6i1.1804
<![CDATA[The rapid growth of the retail pharmacy industry has intensified competition among pharmacies, particularly in Denpasar City. This competitive environment requires pharmacy managers to implement effective strategies to maintain and enhance customer loyalty. This study aims to examine the influence of customer value and customer experience on customer loyalty, with customer satisfaction acting as a mediating variable. This research employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to 130 pharmacy customers in Denpasar City selected through purposive sampling. The measurement instrument used a five-point Likert scale, and the data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results show that customer value has a positive and significant effect on both customer satisfaction and customer loyalty. Customer experience has a positive and significant effect on customer satisfaction but does not directly influence customer loyalty. Furthermore, customer satisfaction significantly affects customer loyalty and acts as a mediating variable in the relationship between customer value, customer experience, and customer loyalty. Customer satisfaction partially mediates the relationship between customer value and customer loyalty, while it fully mediates the relationship between customer experience and customer loyalty. These findings indicate that improving customer loyalty in retail pharmacies can be achieved by enhancing perceived customer value and delivering positive customer experiences that ultimately increase customer satisfaction]]>
<![CDATA[Sustainable Transformation of Endek Fabric: Synergy of Green Product Innovation and Digital Strategy ]]>
<![CDATA[Made Setini]]>;
<![CDATA[I Nengan Muliarta]]>;
<![CDATA[I Made Setena]]>;
<![CDATA[I Putu Santikayasa]]>
<![CDATA[ DHARMA RAFLESIA Vol 24 No 1 (2026): JUNI (ACCREDITED SINTA 5) ]]>
Publisher : <![CDATA[Universitas Bengkulu ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.33369/dr.v24i1.44681
<![CDATA[The sustainable transformation of Bali’s Endek weaving industry has become increasingly important in responding to market competition and growing consumer demand for environmentally friendly products. This study aims to examine the synergy between green product innovation and digital strategies in empowering the Sri Widhi Endek MSME group in Besang Village, Klungkung Regency. A qualitative action research design with a case study approach was employed, using participatory observation, semi-structured interviews, Focus Group Discussions (FGD), and field documentation. The findings reveal that the empowerment intervention achieved a high participation rate of 95% among artisans and successfully encouraged a shift toward sustainable production practices, with 80% of the production process adopting fruit-waste fiber as an eco-friendly raw material. Furthermore, digital marketing adoption increased significantly, as approximately 90% of members actively utilized social media and online marketplaces, resulting in a 120% rise in engagement per post. These results highlight that integrating green product innovation and digital marketing strategies enhances product value, expands market access, and strengthens the sustainability of Endek fabric as a cultural heritage identity of Bali. This empowerment model is scalable and can be replicated in other traditional craft-based MSMEs to support sustainable creative economic development.]]>
