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All Journal JRK (Jurnal Riset Komunikasi) SEIKO : Journal of Management & Business PRoMEDIA J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Warta Ikatan Sarjana Komunikasi Indonesia Risenologi Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal Pengabdian kepada Masyarakat Nusantara Nivedana : Jurnal Komunikasi dan Bahasa The Art of Teaching English as a Foreign Language (TATEFL) Jurnal Abdimas Indonesia : Jurnal Abdimas Indonesia Jurnal Kommunity Online CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Journal Media Public Relations Journal of Social And Economics Research Innovative: Journal Of Social Science Research Priviet Social Sciences Journal SOCIETIES: Journal of Social Sciences and Humanities Ranah Research : Journal of Multidisciplinary Research and Development Da'watuna: Journal of Communication and Islamic Broadcasting Ardhi: Jurnal Pengabdian dalam Negri Journal of Community Empowerment Jurnal Komunikasi Indonesia journal of social and economic research INJECT Interdisciplinary Journal of Communication Indonesian Journal of Islamic Communication
Anggun Nadia Fatimah
Hubungan Masyarakat Dan Komunikasi Digital, Fakultas Ilmu Sosial, Universitas Negeri Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Transportation Other

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Komunikasi Persuasif Terkait Kesadaran Kesehatan Mental dalam Series “Daily Dose of Sunshine”: Analisis Semiotik Ferdinand De Saussure Hafizah, Nur; Fatimah, Anggun Nadia; Rizki, Menati Fajar
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 4 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i4.3065

Abstract

Persuasive communication is a strategy employed to convince and influence others to accept a message without imposing pressure, while still allowing them the freedom to either accept or reject it.In 2023, a medical-themed series titled "Daily Dose of Sunshine" was released, addressing mental health issues. Such series play a vital role in raising awareness and understanding of these issues among the public. This research aims to examine the persuasive communication used by doctors and nurses towards patients regarding mental health awareness in "Daily Dose of Sunshine." The qualitative analysis employs Ferdinand de Saussure's semiotic method, focusing on signifiers and signifieds. Data comprise dialogue excerpts and images from the series. Results reveal persuasive communication techniques such as framing, integration, payoff, and fear arousing, predominantly conveyed through direct verbal communication. Supporting factors include the credibility and attractiveness of communicators. Feedback from persuadees indicates acceptance of persuasive messages, leading to increased openness and positive actions as advised by medical professionals.
Komunikasi Persuasif Trailer Serial Drama dalam Menarik Minat Audiens Murtiawani, Allaysha; Fatimah, Anggun Nadia; Rizki, Menati Fajar; Sari, Wina Puspita; Seyma, Qoryna Noer
Warta Ikatan Sarjana Komunikasi Indonesia Vol. 8 No. 1 (2025): Warta Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v8i1.363

Abstract

Penayangan trailer pada sebuah serial drama memiliki peran penting dalam menarik minat audiens terhadap suatu tayangan. Seiring berkembangnya platform streaming digital, trailer mulai digunakan sebagai media komunikasi awal untuk membangun ketertarikan audiens terhadap serial yang akan dirilis. Penelitian ini bertujuan untuk menganalisis komunikasi persuasif dalam trailer dari serial Squid Game 2 melalui akun @netflixid, serta membahas makna simbolik yang terdapat dalam trailer. Teori yang digunakan dalam penelitian ini adalah teori komunikasi persuasif dan analisis semiotika Ferdinand de Sauusure dengan pendekatan penanda (signifer) dan petanda (signifed). Penelitian ini menggunakan metode kualitatif dengan teknik observasi dan dokumentasi beberapa scene dalam trailer yang berdurasi 1 menit 48 detik. Dari hasil observasi tersebut, telah ditemukan 12 scene yang merepresentasikan bentuk komunikasi persuasif yang diterapkan oleh Netflix untuk menarik minat audiens. Hasil penelitian menunjukkan, komunikasi persuasif yang digunakan oleh Netflix berupa teknik ganjaran, teknik tataan, teknik asosiasi, dan teknik integrasi. Sementara itu, analisis semiotika Ferdinand de Saussure menunjukkan simbol-simbol yang terdapat dalam trailer, membangun ekspektasi dan menciptakan keterikatan emosional audiens. Dengan demikian, hasil penelitian yang dapat disimpulkan adalah penelitian ini memberikan pemahaman komunikasi persuasif dengan pendekatan semiotik pada trailer dapat menjadi sarana efektif menarik minat audiens terhadap serial drama.
Communication Pattern Typologies in Human-AI Interaction: A Qualitative Thematic Analysis of Chatbot Conversational Dynamics Soegiarto, Asep; Imsa, Mentari Anugrah; Fatimah, Anggun Nadia; Harisaksono, Eko; Rumpaka, Aditya Gilang
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 1 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i1.6499

Abstract

Artificial intelligence (AI)-powered chatbots have substantially reshaped the landscape of human-AI interaction, yet questions remain about the communicative behaviors users deploy in these exchanges and how they are shaped by AI system characteristics. This study investigates communication pattern typologies in human-chatbot interactions through qualitative thematic analysis of 150 conversation transcripts across customer service, mental health, and educational contexts. Grounded in social presence theory and affordance theory, and employing reflexive thematic analysis (Braun & Clarke, 2022) with an interpretivist-constructivist epistemological stance, this study identified five typologies of communication patterns: adaptive mirroring (prevalent across the majority of transcripts, 78.7%), emotional scaffolding (frequently manifested, 65.3%), contextual anchoring (emergent in a substantial portion of conversations, 58.0%), conversational repair mechanisms (present in a considerable minority, 42.7%), and trust-building narratives (identified in over one-third of transcripts, 37.3%). These figures reflect descriptive frequency counts indicating the proportion of transcripts in which each pattern was observed; they serve as organizational summaries, not statistical evidence, and patterns are not mutually exclusive. The distribution of these patterns varied across demographic groups and interaction contexts, with younger participants showing comparatively greater communicative flexibility. Results suggest that users deploy socially patterned communicative behaviors in AI-mediated contexts that extend beyond purely task-oriented exchanges. These findings carry implications for designing AI systems that are attentive to the relational and contextual dimensions of user communication in healthcare, education, and customer service.
EVENT MARKETING STRATEGY IN DEVELOPING THE BRAND IMAGE OF MIDEA ELECTRONICS THROUGH THE EVENT “MIDEA BUY WIN FLY 2.0” Tazkia Nursina; Indah Fajar Rosalina; Wina Puspita Sari; Abdul Kholik; Anggun Nadia Fatimah
Indonesian Journal of Islamic Communication Vol. 8 No. 1 (2025): Indonesian Journal Of Islamic Communication
Publisher : Program Studi Komunikasi dan Penyiaran Islam Pascasarjana UIN KHAS Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/ijic.v8i1.2360

Abstract

This study examines how Midea Electronics' "Buy Win Fly 2.0" event enhanced brand image through experiential marketing, using qualitative methods including interviews to analyze how entertainment, excitement, and enterprise elements shaped consumer perceptions. Findings reveal the event successfully created emotional connections through interactive games, international trip prizes, and nationwide activations featuring Manchester City collaborations, strengthening Midea's identity as an innovative and trustworthy brand while driving immediate sales and long-term loyalty. The program demonstrated event marketing's superiority over traditional advertising in building consumer relationships through immersive activities that fostered personal engagement, high-value rewards generating word-of-mouth promotion, and strategic partnerships reinforcing global positioning. The study provides actionable insights for electronics brands to design memorable experiences, leverage emotional triggers, and integrate online-offline touchpoints, while recommending future events incorporate digital extensions and sustainability themes to engage younger demographics, ultimately contributing to understanding how experiential marketing drives brand perception in competitive industries.
Co-Authors Abdul Kholik Abdul Kholik Afina Damayanti Alfat, Raisa Rahmi Alfina Rahmah Dewi Amalia, Bella Amalina, Atika Nur Anggono, Sekar Kinanti Anugrah Imsa, Mentari Asep Soegiarto Ayuningtias, Putri Indana Darmawan, Reno Mu'min Deby Puspitaningrum Dewi, Alfina Rahmah Eko Nugroho El Farabi, Qoryna Noer Seyma Erawaty, Dyah Permana Fadia Ramadania Fajar Saputra, Ghifari Aryapratama Hadinayu, Atmaradhifa Harisaksono, Eko Imsa, Mentari Anugrah Indah Fajar Rosalina Khotimah, Melani Dwi Lumeta, Putri Neva Lydia Prifta Siagian Menati Fajar Rizki Mentari Anugrah Imsa Muria Putriana Murtiawani, Allaysha Najah, Shafa Safira Najah, Shafa Shafira Nirmalasari, Andi Noer Seyma, Qoryna nur hafizah Puspita Sari, Wina Putri Yohana Sitorus Putri, Iasha Aulia Putri, Safiat Amaylia Putriana, Muria Rahmat Gymnastiar, Faisal Raisa Rahmi Alfat Reno, Reno Mu'min Darmawan Rizki, Meinati Fajar Rosalina , Indah Fajar Rumpaka, Aditya Gilang Sagita, Selvi sari, wina puspita Seyma, Qoryna Noer Shinta Aprillia Kusuma Wardhani Siti Lintang Oktiara Soegiarto, Asep Sugiarto, Asep Sulthan Arrafi Fadhila Sylphania, Decency Ananda Tazkia Nursina Valent Sausan Hadipura Hardian Wina Puspita Sari Wina Puspitasari, Wina