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Anggun Nadia Fatimah
Hubungan Masyarakat Dan Komunikasi Digital, Fakultas Ilmu Sosial, Universitas Negeri Jakarta
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Komunikasi Persuasif Terkait Kesadaran Kesehatan Mental dalam Series “Daily Dose of Sunshine”: Analisis Semiotik Ferdinand De Saussure Hafizah, Nur; Fatimah, Anggun Nadia; Rizki, Menati Fajar
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 4 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i4.3065

Abstract

Persuasive communication is a strategy employed to convince and influence others to accept a message without imposing pressure, while still allowing them the freedom to either accept or reject it.In 2023, a medical-themed series titled "Daily Dose of Sunshine" was released, addressing mental health issues. Such series play a vital role in raising awareness and understanding of these issues among the public. This research aims to examine the persuasive communication used by doctors and nurses towards patients regarding mental health awareness in "Daily Dose of Sunshine." The qualitative analysis employs Ferdinand de Saussure's semiotic method, focusing on signifiers and signifieds. Data comprise dialogue excerpts and images from the series. Results reveal persuasive communication techniques such as framing, integration, payoff, and fear arousing, predominantly conveyed through direct verbal communication. Supporting factors include the credibility and attractiveness of communicators. Feedback from persuadees indicates acceptance of persuasive messages, leading to increased openness and positive actions as advised by medical professionals.
Co-Authors Abdul Kholik Afina Damayanti Alfat, Raisa Rahmi Alfina Rahmah Dewi Amalia, Bella Amalina, Atika Nur Anggono, Sekar Kinanti Anugrah Imsa, Mentari Asep Soegiarto Ayuningtias, Putri Indana Darmawan, Reno Mu'min Deby Puspitaningrum Dewi, Alfina Rahmah Eko Nugroho El Farabi, Qoryna Noer Seyma Erawaty, Dyah Permana Fadia Ramadania Fajar Saputra, Ghifari Aryapratama Hadinayu, Atmaradhifa Imsa, Mentari Anugrah Khotimah, Melani Dwi Lumeta, Putri Neva Lydia Prifta Siagian Menati Fajar Rizki Mentari Anugrah Imsa Muria Putriana Murtiawani, Allaysha Najah, Shafa Safira Najah, Shafa Shafira Nirmalasari, Andi Noer Seyma, Qoryna nur hafizah Puspita Sari, Wina Putri Yohana Sitorus Putri, Iasha Aulia Putri, Safiat Amaylia Putriana, Muria Rahmat Gymnastiar, Faisal Raisa Rahmi Alfat Reno, Reno Mu'min Darmawan Rizki, Meinati Fajar Rosalina , Indah Fajar Sagita, Selvi sari, wina puspita Seyma, Qoryna Noer Shinta Aprillia Kusuma Wardhani Siti Lintang Oktiara Soegiarto, Asep Sugiarto, Asep Sulthan Arrafi Fadhila Sylphania, Decency Ananda Valent Sausan Hadipura Hardian Wina Puspita Sari Wina Puspitasari, Wina