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Journal : Sci-Tech Journal

Inovasi Pengembangan Film Dokumenter Sinematografi Sebagai Upaya Akselerasi Aset Digital Marketing Industri Tape Desa Banjarsari Iriaji; Abdul Rahman Prasetyo; Agusta Rakhmat Taufani; Alby Aruna; Eka Putri Surya; Ginanjar Atma Wijaya; Adinda Marcelliantika
Sci-tech Journal Vol. 3 No. 1 (2024): Sci-Tech Journal
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/stj.v3i1.390

Abstract

The development of innovations in the production of cinematographic documentaries aims to accelerate digital marketing assets for the tape industry in Banjarsari Village. Through a methodology that includes analyzing digital marketing needs, designing documentary concepts, and evaluating the effectiveness of marketing campaigns, the documentary is designed to showcase the tape-making process in depth and engaging, as well as promote local cultural values. A significant increase in brand awareness and consumer interest in tape products from Banjarsari Village was revealed from the results of this activity. Evaluations conducted through in-depth surveys and interviews confirm the effectiveness of this approach in supporting digital marketing strategies and expanding market reach. The innovations applied in this cinematographic documentary not only increase consumer interest but also play an important role in strengthening marketing strategies and expanding market reach through an engaging visual approach. Thus, an important contribution is made to the development of innovative digital marketing assets for the rural tape industry, demonstrating that this approach is effective in supporting digital marketing strategies as well as expanding the market and increasing brand awareness of local products.
Pola Penerapan Desain Teknologi Tepat Guna Berbasis Mesin CNC dalam Industri Batik Cap sebagai Akselerasi Produksi Batik Cap Ike Ratnawati; Abdul Rahman Prasetyo; Iriaji; Alby Aruna; Eka Putri Surya; Adinda Marcelliantika
Sci-tech Journal Vol. 3 No. 1 (2024): Sci-Tech Journal
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/stj.v3i1.391

Abstract

The pattern of applying appropriate technology design based on CNC machines in the stamp batik industry aims to accelerate production. With this technology, the efficiency and quality of batik stamp production are significantly improved, reducing reliance on manual processes that take a lot of time and effort. The methods used include intensive training and mentoring to batik craftsmen in the use of CNC machines to create batik patterns with high precision. The results show a significant increase in the speed and consistency of production, as well as a decrease in the error rate in making batik motifs. In addition, the use of CNC technology has a positive impact on the productivity and income of batik artisans, ultimately improving their well-being. The pattern of applying this technology not only speeds up the production process but also improves the quality of the final product, so that batik stamp can be more competitive in the global market. It is hoped that this technology can be widely adopted in the batik stamp industry to support the development of the creative industry in Indonesia, increase the competitiveness of local products, and contribute more to the national economy. The adoption of this technology shows that innovations in the production process can provide great benefits to traditional industries such as batik stamping, helping to maintain cultural heritage while keeping up with the times.
Pemanfaatan Ruang Terbuka Studio Pengembang Media Pembelajaran Sebagai Pusat Inkubasi Batik Berbasis Triplehelix Collaboration Bernilai Income Generating Annisa Ayu Salsabila; Eka Putri Surya; Mohamad Firzon Ainur Roziqin; Abdul Rahman Prasetyo; Adinda Marcelliantika; Alby Aruna; Ginanjar Atma Wijaya
Sci-tech Journal Vol. 3 No. 1 (2024): Sci-Tech Journal
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/stj.v3i1.392

Abstract

The use of the open space of the learning media developer studio as a batik incubation center based on the Triple Helix Collaboration with income generating value aims to increase innovation and productivity in the batik industry through collaboration between academics, industry, and the government. This program utilizes the open space of the studio to create an ecosystem that supports the development of skills, creativity, and entrepreneurship in batik production. Various methods are used, including in-depth technical training, creative workshops to encourage innovation, and facilitation of market access to expand the range of batik products. The results of the program show a significant improvement in the technical skills and entrepreneurial capacity of the participants, which contributes to their economic growth and competitiveness. The implementation of the program focuses not only on improving individual skills, but also on strengthening networks and relationships between academia, industry, and government to create synergistic and sustainable collaborations. Through this approach, the economic value and competitiveness of the local batik industry can be significantly improved, providing a long-term positive impact on the community and the local economy.