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10.61533 PENYUSUNAN STRATEGI UNTUK MENINGKATKAN BRAND AWARENESS PADA PT PRIORITAS INTI SEJAHTERA MENGGUNAKAN ANALISIS SWOT Tohady, Enjellika; Shinta Lestari, Deara; Ruben Manullang, Rizal
Jurnal Ilmiah Niaga Bisnis Elektronik Vol 4 No 1 (2024): JURNAL ILMIAH NIAGA BISNIS ELEKTRONIK
Publisher : STIE IBEK Pangkalpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61533/jinbe.v4i1.365

Abstract

Seeks to improve brand recognition among the company's B2B partners to support future market expansion. This qualitative descriptive research, conducted from February to June 2024, comprises 89 pages, excluding appendices. Utilizing the 7P Marketing Mix framework, the research assesses the company’s internal and external environments, resulting in Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) scores of 5.53403537 and 6.2229091116, respectively. The analysis positions the company in Quadrant 1, indicative of a Growth Oriented Strategy. This strategy recommends an assertive implementation of the 7P Marketing Mix components. The SO strategy harnesses strengths and opportunities, the ST strategy employs strengths to counter threats, the WO strategy exploits opportunities to address weaknesses, and the WT strategy aims to mitigate weaknesses and avert threats. The findings indicate that PT Prioritas Inti Sejahtera’s brand awareness is relatively low, attributed to its recent market entry. This is evidenced by the lower number of application downloads and active users compared to competitors. Therefore, a Growth Oriented Strategy is proposed to increase brand awareness.
10.61533 TINJAUAN PENGARUH KEPEMIMPINAN HEROIK DAN ORGANISASI PEMBELAJARAN TERHADAP PRESTASI KERJA PADA ANGGOTA GMNI BABEL Fukita, Titania; Ruben Manullang, Rizal; Tri Setyo Mulyani, Hendarti
Jurnal Ilmiah Niaga Bisnis Elektronik Vol 4 No 1 (2024): JURNAL ILMIAH NIAGA BISNIS ELEKTRONIK
Publisher : STIE IBEK Pangkalpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61533/jinbe.v4i1.405

Abstract

The purpose of this research is to identify the effects of Heroic Leadership and Learning Organization to GMNI members work performance. This research use a quantitative descriptive approach as its primary data. Subjects within this research involves 72 active GMNI members as respondents, and also using Likert scale questionnaire. The research also used multilinear regression analysis as its data analysis technique which is then processed using University of Amsterdam’s JASP (Jeffreys’s Amazing Statistics Program). The results of this research suggest: (1) Heroic leadership partially affects work performace with a significancy value of 0,0001 < 0,05 and tvalue of 14,521 > ttable 1,667. (2) Learning organization had no partial effect to work performance with a significancy value of 0,046 < 0,05 and tvalue 0,550 < ttable 1,667. (3) Heroic leadership and learning organization simultaneously affects work performance, with a significancy value of 0,001 < 0,05 and fvalue 105,496 > ftabel 3,13
Evaluasi Peran Economic Value Added (EVA) Sebagai Penilaian Kinerja Manajemen Perusahaan dalam Era Bisnis Kontemporer Rizal R. Manullang; Ruki Ambar Arum; Sunarni; Rani Suryani; Yanti Budiasih
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 9 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i9.5018

Abstract

This study aims to initiate the role of Economic Value Added (EVA) as an assessment of corporate management performance in the contemporary business era. The approach method used in this study is a literature study to assess the effectiveness of Economic Value Added (EVA). In addition, this study also provides practical suggestions for the application of Economic Value Added (EVA) and aims to deepen the understanding of corporate management performance assessment. The findings in this study indicate that Economic Value Added (EVA) offers a comprehensive approach by considering cost capital, providing a more accurate picture of the increase in company value. However, the use of Economic Value Added (EVA) also requires strong analytical skills and access to complete data, and must be combined with other evaluation methods to provide a holistic understanding of company performance.
PENGARUH INSENTIF PAJAK DAN TINGKAT PENDAPATAN TERHADAP KEPATUHAN WAJIB PAJAK UMKM E-COMMERCE Rotinsulu, Clara Neltje Meini; Samosir, Hendrik ES; Renaldi, Vikky; Manullang, Rizal R.; Tawil, Muhamad Risal
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.12531

Abstract

Wajib pajak tidak hanya berasal dari pekerja dan pemilik usaha besar, namun kini juga merambah pada sektor UMKM karena kontribusinya terhadap PDB yang cukup besar. Dalam mengembangkan usahanya, tidak sedikit UMKM yang telah bergerak pada e-commerce yakni bisnis berbasis teknologi internet sehingga dapat menunjang penjualannya. Penelitian ini bertujuan untuk mengetahui pengaruh insentif pajak dan tingkat pendapatan terhadap kepatuhan wajib pajak UMKM E-commerce. Hasil penelitian menunjukahn bahwa insentif pajak dan tingkat pendapatan berpengaruh kepatuhan wajib pajak UMKM E-commerce. Kata Kunci: Insentif Pajak, Tingkat Pendapatan, Kepatuhan Wajib Pajak, UMKM E-commerce
ANALISIS PENGARUH INVESTASI ASING DAN INVESTASI DALAM NEGERI TERHADAP PERTUMBUHAN EKONOMI DI INDONESIA Manullang, Rizal R.; Nasution, Abdillah Arif; Nasution, Aulia Arif; Syofya, Heppi; Haeril, Haeril
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13133

Abstract

Abstrak Penelitian ini bertujuan untuk mengetahui sejauh mana pengaruh investasil asing dan investasi dalam negeri terhadap pertumbuhan ekonomi di Indonesia. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif. Jenis data ini menggunakan data sekunder yang diperoleh dari beberapa sumber publikasi, data time series Produk Domestik Bruto, Investasi Asing, dan Investasi Dalam Negeri pada tahun 2000-2023. Data yang telah terkumpul akan melalui tahap pengujian asumsi klasik, kemudian dianalisis menggunakan metode regresi linier berganda. Hasil penelitian berdasarkan uji T menunjukkan bahwa secara parsial investasi asing dan investasi dalam nengeri menunjukkan bahwa secara simultan terdapat pengaruh yang signifikan terhadap Pertumbuhan Ekonomi di Indonesia. Kata Kunci : Investasi Asing, Investasi Dalam Negeri, Pertumbuhan Ekonomi
THE INFLUENCE OF INVESTOR BEHAVIOR ON INVESTMENT DECISIONS WITH PROFIT INFORMATION AS A MODERATING VARIABLE Manullang, Rizal R.; Pian TA, Suprianus; Maulina, Evaf; Arif Nasution, Abdillah; Nasution, Aulia Arif
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13146

Abstract

Abstract This research is quantitative research with an exploratory approach related to Investor Behavior, Investment Decisions, and Information Benefits. The data used in this research is of course primary data which is distributed online through a questionnaire containing 5 statement items for 14 questions covering 6 question items for the Investor Behavior variable, 4 question items for the Decision Variable variable, and 4 question items for the Information Profit variable. Researchers analyzed these data using the smart PLS 4.0 analysis tool with the hypothesis below. The result int this research show the Investor Behavior variable have a positive relationship and a significant influence on the Investment Decision variable can be accepted and even justified. This is because the P-Values results are positive and are below the significance level of 0.05, namely 0.002. These results are in line with research . The reason for creating these results, namely Investor Behavior, one of the characteristics is someone, in this case a student who is good at saving, is interested in investment, and has the desire to increase his finances many times over. Apart from this, the second hypothesis in this research can also be proven for the same reason, namely the P-Vlues value which has a positive relationship direction and is below the 0.05 significance level, namely 0.000. Thus the first and second hypotheses in this research can be proven and accepted. Keywords: Investor Behavior, Investor Decision, Profit Information
THE EFFECT OF INVESTMENT ON INDONESIA'S ECONOMIC GROWTH WITH GOVERNMENT EXPENDITURES AS A MODERATING VARIABLE Manullang, Rizal R.; Sirait, Evi; Syofya, Heppi; Azkia, Muhamad; Harsono, Iwan
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13263

Abstract

Abstract This research is quantitative research with an explanatory approach which uses a number of previous studies such as the five mentioned above as references for finding new variations in the research being carried out. The data used in this research is secondary data that researchers obtained from the annual reports of the Central Statistics Agency from 2004 to 20024 for 20 years. The researchers analyzed these data using the Samrt PLS 4.0 analysis tool with several stages, namely validity testing, reliability testing, and path coefficients which determine whether the hypotheses used in this research can be accepted or not. The result in this article show that the investment variable can have a positive relationship and a significant influence on economic growth because the P-Values have a positive value and are below the 0.05 significance level, namely 0.013.. This means that the more stable, large and well-utilized Indonesia is, the better the economic growth will be. In contrast to the research results above, in the second row of the third table the flow coefficients in this research show different results if the Government Expenditure variable does not have a positive and significant influence on Economic Growth because the P-Values are not below the 0.05 significance level. This means that the greater the Government Expenditure, it does not affect Economic Growth at all because there are still many other factors and variables that need to be considered, such as Good Corporate Governance variables, Education variables, HDI, and so on which make sense in influencing Economic Growth. Based on the explanation above, it can be concluded that the first hypothesis in this research can be accepted and the second hypothesis in this research cannot be accepted. Keywords: Investment, Economic Growth, Government Expenditures
10.61533 PENGARUH LITERASI KEUANGAN DAN INKLUSI KEUANGAN TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO TERBIT ELEKTRIK DAN ELEKTRONIK Wangsa, Melita; Shinta Lestari, Deara; Ruben Manullang, Rizal
Jurnal Ilmiah Niaga Bisnis Elektronik Vol 5 No 2 (2025): JURNAL ILMIAH NIAGA BISNIS ELEKTRONIK
Publisher : STIE IBEK Pangkalpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61533/jinbe.v5i2.424

Abstract

This study aims to analyze the effect of financial literacy and financial inclusion on consumer purchasing decisions at Terbit Elektrik and Elektronik Stores in Central Bangka. The main problem raised is the low ability of consumers to understand product technical specifications and impulsive purchasing decisions without financial planning. In addition, the lack of utilization of digital financial services indicates challenges in financial inclusion. This research uses a quantitative approach with survey techniques and data collection through questionnaires. The research sample amounted to 96 respondents who were determined using the simple random sampling method. Data analysis was performed with multiple linear regression using JASP software. The results showed that partially, financial literacy and financial inclusion each had a positive and significant effect on consumer purchasing decisions. Simultaneously, the two variables also have a significant influence on purchasing decisions, with a coefficient of determination (R²) of 0.673. This means that 67.3% of variations in purchasing decisions can be explained by financial literacy and financial inclusion. This study concludes that improving financial literacy and access to formal financial services can encourage consumers to make more rational, efficient and appropriate purchasing decisions. The findings provide important implications for businesses and policy makers to improve financial education and infrastructure to create more financially savvy consumers.
10.65133 ANALISIS EKONOMI BERKELANJUTAN DAN INKLUSIF TERHADAP REALISASI KPR SUBSIDI FLPP DI KEPULAUAN BANGKA BELITUNG Ramadhan; R. Manullang, Rizal; Tri Setyo Mulyani, Hendarti
Jurnal Ilmiah Niaga Bisnis Elektronik Vol 5 No 2 (2025): JURNAL ILMIAH NIAGA BISNIS ELEKTRONIK
Publisher : STIE IBEK Pangkalpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61533/jinbe.v5i2.431

Abstract

Abstract - This study investigates the influence of sustainable and inclusive economic factors on the realization of subsidized housing loans (KPR FLPP) in Bangka Belitung Islands, Indonesia, during 2022–2024. Despite the region facing economic slowdown, rising unemployment, and environmental degradation, KPR FLPP realization remained unexpectedly high, prompting further analysis. This study aims to examine the impact of economic growth (PDRB ADHK), beneficiary income, and open unemployment rate on KPR FLPP realization, and the moderating role of Environmental Quality Index (IKLH). Using a quantitative approach and secondary data from relevant agencies, multiple linear regression and moderated regression analysis were employed. The findings reveal that economic growth and income significantly influence KPR FLPP realization, while the unemployment rate shows no significant effect. Moreover, IKLH significantly moderates the effect of economic growth and income, strengthening their relationship with housing loan realization. These results underscore the importance of environmental quality and inclusive economic policies in supporting national housing programs, particularly in regions with complex economic and ecological conditions.
Pengaruh Price Earning Ratio, Debt To Equity Ratio, dan Nilai Perusahaan Terhadap Tingkat Pertumbuhan Berkelanjutan Pada Perusahaan Yang Terdaftar Dalam Indeks Sri-Kehati di Bursa Efek Indonesia Tahun 2018-2023 Lia, Vina; Manullang, Rizal R.; Tigor, Ryan Hasianda
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3776

Abstract

Saat ini berbagai perusahaan dituntun untuk beradaptasi dengan tren keberlanjutan, hal ini didukung dengan adanya peningkatan kesadaran global terhadap pentingnya adopsi energi hijau dan praktik bisnis berkelanjutan. Tuntutan ini juga berlaku untuk perusahaan-perusahaaan yang tergabung dalam pasar modal, sebab investasi merupakan sumber pendanaan penting perusahaan yang berperan sebagai fondasi dalam mendorong pertumbuhan perekonomian yang inklusif dan berkelanjutan. Dan apabila perusahaan yang menjalankan praktik bisnis berkelanjutan memiliki prospek kinerja keuangan dan nilai perusahaan yang baik, umumnya memiliki daya tarik yang lebih tinggi. Penelitian ini bertujuan untuk mengetahui pengaruh Price Earningn Ratio (PER), Debt to Equity Ratio (DER), dan Nilai Perusahaan terhadap Tingkat Pertumbuhan Berkelanjutan. Jenis penelitian ini adalah penelitian asosiatif dengan berlandaskan pada filsafat positivisme. Populasi penelitian ini adalah perusahaan yang terdaftar dalam indeks SRI-KEHATI pada Bursa Efek Indonesia tahun 2018-2023. Sampel penelitian dipilih menggunakan metode purposive sampling sebanyak 49 perusahaan yang terdaftar dalam indeks SRI-KEHATI pada Bursa Efek Indonesia tahun 2018-2023. Data yang digunakan adalah data sekunder yang diperoleh dari Bursa Efek Indonesia (BEI) dan analisis data menggunakan statistik deskriptif dan regresi panel. Hasil penelitian ini menunjukkan bahwa PER, DER, dan Nilai Perusahaan secara simultan berpengaruh signifikan terhadap Tingkat Pertumbuhan Berkelanjutan pada perusahaan indeks SRI-KEHATI yang terdaftar di Bursa Efek Indonesia tahun 2018-2023. Dimana PER secara parsial berpengaruh negatif dan signifikan terhadap Tingkat Pertumbuhan Berkelanjutan. Sedangkan DER dan Nilai Perusahaan tidak berpengaruh dan tidak signifikan terhadap Tingkat Pertumbuhan Berkelanjutan