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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Eksis: Jurnal Ilmiah Ekonomi dan Bisnis EQIEN - JURNAL EKONOMI DAN BISNIS Arthavidya Jurnal Ilmiah Ekonomi Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Jurnal Ilmiah Poli Bisnis Maker: Jurnal Manajemen Jurnal MEBIS (Manajemen dan Bisnis) JSMA (Jurnal Sains Manajemen dan Akuntansi) Management Studies and Entrepreneurship Journal (MSEJ) REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Journal of Management - Small and Medium Enterprises (SME's) Nusantara Science and Technology Proceedings Jurnal Pengabdian UNDIKMA Jurnal Nuansa Akademik: Jurnal Pembangunan Masyarakat JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Jurnal Pengabdian Kepada Masyarakat Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Islamic Banking : Jurnal Pemikiran dan Pengembangan Perbankan Syariah AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Journal of Economics Development Issues Abadi: Jurnal Ahmad Dahlan Mengabdi Engagement: Jurnal Pengabdian Kepada Masyarakat Balance: Jurnal Ekonomi
Badi'ah, Roudlotul
Institut Teknologi Dan Bisnis Ahmad Dahlan Lamongan
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ANALISIS MANAJEMEN TALENTA PADA DIVISI PUBLIC RELATION DAN PARTNERSHIP PROGRAM INTERNSHIP CAMPUSPEDIA BATCH 9.0 Badi'ah, Roudlotul; Swasti, Ika Korika; Ariyanto, Rizqi
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 7 No 1 (2021): Volume 7 Nomor 1 Tahun 2021
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v0i0.283

Abstract

Penelitian ini bertujuan untuk menganalisis proses penerapan manajemen talenta pada Divisi Public Relation dan Partnership di Program Internship Campuspedia Batch 9.0. Metode penelitian yang digunakan, yaitu pеnеlitiаn dеskriptif dеngаn pеndеkаtаn kuаlitаtif melalui wawancara, dokumentasi, dan literatur. Wawancara dilakukan dengan para narasumber, yaitu: Koordinator Human Capital dan Koordinator Public Relation dan Partnership Campuspedia. Analisis data menggunakan Interactive Model yang dimulai dengan pengumpulan data, kondensasi data, penyajian data, serta penarikan kesimpulan atau verifikasi data. Hasil analisis penelitian ini menunjukkan bahwa proses penerapan manajemen talenta pada Divisi Public Relation dan Partnership di Program Internship Campuspedia Batch 9.0 sudah cukup berjalan dengan baik, hal ini tergambar dalam tahapan-tahapan manajemen talenta yang terdapat pada proses kegiatan Program Internship Campuspedia yang meliputi Perencanaan Pegawai (Workforce Planning), Recruitment, On Boarding, Manajemen Kinerja (Performance Management), Training and Performance Support, Compensation and Benefit, serta Uraian Tugas (Job Description). Akan tetapi pada Program Internship Campuspedia Batch 9.0, Divisi Public Relation dan Partnership tidak dapat menemukan peserta terbaik yang bertalenta untuk dapat dipromosikan karena adanya permasalahan internal divisi yang menyebabkan kinerja peserta internship tidak sesuai dengan yang harapkan.Kata kunci: internship, seleksi, penilaian kinerja, manajemen talenta
Pengaruh E-service Quality, E-satisfaction Terhadap E-loyalty, Melalui E-trust Sebagai Variabel Mediasi pada Aplikasi Brins Mobile Maghfiroh, Nova Wahyu; Badi'ah, Roudlotul
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 5 No 1 (2025): Edisi Januari 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v5i1.1824

Abstract

This research aims to analyze the influence of e-service quality and e-satisfaction on e-loyalty, with e-trust as amediating variable in the Brins Mobile appli cation. The problem discussed is how the quality of electronicservices and user satisfaction can influence application user loyalty. The method used in this research is aquantitative approach with data analysis using Partial Least Square (PLS), as well a s data collection throughquestionnaires involving 100 respondents using the Brins Mobile application. The research results show that e-service quality has a positive and significant effect on e-satisfaction, and e-satisfaction has a positive andsignificant effect on e-loyalty. In addition, e-trust is proven to mediate the relationship between e-service qualityand e-loyalty. Overall, this research found that e-service quality contributed 74.4% to e-satisfaction and 26.1%to e-loyalty. To improve the quality of electronic services on the Brins Mobile application, it is necessary tooptimize the user interface through lighting design, increase service speed so that the application runs smoothly, and personalize services to suit user needs. When it comes to satisfying user satisfaction, it is important to provide responsive customer service channels, offer rewards programs, and regularly conduct monitoring to obtain feedback. In addition, building trust can be done by strengthening data security, providing tra nsparent information, and maintaining consistent service quality.
THE INFLUENCE OF STORE ATMOSPHERE AND CUSTOMER EXPERIENCE ON PURCHASING DECISIONS THROUGH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE Agustin, Defitri Karunia; Badi’ah, Roudlotul
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i1.20242

Abstract

Using customer satisfaction as a mediating variable, this study examines how store environment and customer experience influence purchasing decisions at Kae Kopi, Lamongan. With 100 respondents selected using purposeful sampling using the Lemeshow algorithm, this study uses a quantitative methodology. Likert scales were used in the online survey to collect data, and SmartPLS assisted in the partial least squares (PLS) analysis. The findings of the study indicate that, through customer experience satisfaction, retail atmosphere and customer experience have a significant positive impact on purchasing decisions. Compared to the retail environment, customer experience has the greatest impact on customer satisfaction. This study only looks at one object of study and ignores other factors such as brand image and price. To provide more comprehensive insights, further research is recommended to examine more variables and broader items. Keywords: Store Atmosphere; Customer Experience; Customer Satisfaction; Purchasing Decisions
Pengaruh Promosi, Harga Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Umar, Muhammad Ahsanul; Badi’ah, Roudlotul; Musarofah, Siti; Pujiwahyono, Didik
JURNAL SYNTAX IMPERATIF : Jurnal Ilmu Sosial dan Pendidikan Vol. 6 No. 2 (2025): Jurnal Syntax Imperatif: Jurnal Ilmu Sosial dan Pendidikan
Publisher : CV RIFAINSTITUT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54543/syntaximperatif.v6i2.689

Abstract

Penelitian ini bertujuan untuk menganalisis dampak promosi, harga, dan kualitas layanan terhadap tingkat kepuasan pelanggan pada layanan laundry sepatu TYM Wash yang berlokasi di Babat, Lamongan. Pendekatan yang digunakan dalam penelitian ini adalah kuantitatif dengan analisis data yang dilakukan menggunakan perangkat lunak SmartPLS. Hasil penelitian menunjukkan bahwa promosi dan kualitas layanan memiliki pengaruh signifikan terhadap kepuasan pelanggan, sementara harga mempengaruhi kepuasan pelanggan, namun tidak berpengaruh langsung terhadap kualitas layanan. Faktor utama yang memengaruhi kepuasan pelanggan adalah promosi yang dilakukan secara efektif melalui media sosial, harga yang kompetitif, serta kualitas layanan yang mencakup kecepatan, ketepatan, dan keramahan. Berdasarkan temuan ini, penelitian ini memberikan rekomendasi untuk meningkatkan strategi promosi, meningkatkan transparansi harga, serta memperbaiki kualitas layanan untuk meningkatkan loyalitas pelanggan.
Pengaruh Lifestyle dan Quality Product terhadap Brand Switching dengan Variety Seeking sebagai Variabel Moderasi pada Peralihan Smartphone Android ke Iphone Nugroho, Moch. Andre; Badi’ah, Roudlotul
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 2 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i2.1230

Abstract

This study involved 100 respondents to examine the influence of lifestyle and product quality on brand switching, with variety seeking as a moderating variable. Primary data was collected through interviews and questionnaires. Data analysis was performed using SmartPLS 3, which includes outer model analysis, inner model analysis, and hypothesis testing. The findings indicate that the model shows adequate validity and reliability. Hypothesis testing reveals that both lifestyle and product quality have a significant positive effect on brand switching, meaning that consumers' preferences for lifestyle and high-quality products encourage them to switch brands. Additionally, variety seeking also has a significant positive effect on brand switching, indicating that consumers seek variety when choosing brands. However, variety seeking does not moderate the relationship between lifestyle and product quality with brand switching, meaning that while variety seeking influences brand switching, it does not strengthen or weaken the impact of lifestyle or product quality on this behavior. The implications of these results suggest that brands should focus on aligning their products with consumers' lifestyles and ensuring high product quality to drive brand switching.
Pengaruh Affiliate Marketing dan Live Streaming Terhadap Impulse Buying dengan Consumer Trust sebagai Variabel Mediasi Ardianah, Sefininda Desfia; Badi'ah, Roudlotul
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 2 (2025): Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i2.2029

Abstract

The rapid growth of technology in this modern era has triggered a shift in human behavior patterns, especially in terms of shopping. This research uses consumer trust as a mediating variable to measure the impact of affiliate marketing and live streaming on impulse buying among generation Z consumers who use Shopee in Lamongan. This research uses quantitative methods. The sampling method used was non-probability sampling with purposive sampling as the sample determination method. Data was collected using a questionnaire distributed to 100 respondents. The data analysis technique used is Structural Equation Modeling- Partial Least Squares (SEM-PLS). The research results show that affiliate marketing has no effect on impulse buying, but affiliate marketing has an effect on consumer trust. Live streaming has an effect on impulse buying, but live streaming has no effect on consumer trust. Consumer trust has an effect on impulse buying. There is a mediating role from consumer trust on the influence of affiliate marketing on impulse buying, but there is no mediating role from consumer trust on the influence of live streaming on impulse buying.
Impact of Climate Change on Sustainable Competitive Advantage of Traditional Salt in Central Java Badi'ah, Roudlotul; Harsanto, Budi; Kaltum, Umi; Zulham, Armen; Rahman Nidar, Sulaeman
Jurnal Mebis Vol. 10 No. 1: July 2025
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v10i1.684

Abstract

Indonesia's salt production has great potential, but is still hampered by fluctuations in quality and productivity influenced by weather factors. Dependence on the weather causes instability in salt production results, which impacts achieving salt self-sufficiency. Therefore, this study aims to analyze the influence of climate factors on the productivity and quality of traditional salt in Central Java Province, including temperature, humidity, rainfall, and wind speed. This study uses a quantitative approach, with data collected from 8 salt-producing districts/cities in Central Java with purposive sampling. Climate data was obtained from BMKG, while productivity and quality data were obtained from the Central Java DKP. The analysis technique used panel data regression with the Least Squares (OLS) approach and the Chow, Hausman, and Lagrange Multiplier tests to select the best model. The results showed that rainfall significantly negatively affected traditional salt productivity, while temperature, humidity, and wind speed did not show a significant effect. Overall, climate conditions were shown to affect salt productivity positively. Temperature and humidity have a significant positive effect on salt quality, wind speed has a significant negative effect, and rainfall has no significant effect on salt quality. Overall, climate conditions have a positive effect on salt quality. Rainfall and temperature management are essential to increase salt productivity and quality, while climate factor management will produce optimal results. The development of modern salt production technology that reduces dependence on extreme weather and better management of natural resources and technology can support the achievement of more stable and sustainable salt self-sufficiency.
Pemberdayaan Masyarakat Melalui Kegiatan Economic Project Olahan Fish Corndog di Desa Pasir Panjang, Pulau Rinca, NTT Atfi Indriany Putri; Roudlotul Badi’ah; Muhammad Ikbal Putera; Fahri Ikhlas; Arni Putri Awaliyah Umar
Jurnal Pengabdian UNDIKMA Vol. 4 No. 4 (2023): November
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v4i4.8607

Abstract

This community service aims to diversify processed fishery products as regional souvenirs to attract tourists and increase the selling value of fishery products in Pasir Panjang Village, Rinca Island, West Manggarai Regency, East Nusa Tenggara (NTT) Province. The method used in this service program is counselling and training with a participatory approach. Implementation of service activities includes survey and administration stages, Focus Group Discussion (FGD), implementation, and evaluation based on success indicators determined. The result of this community service activity was the creation of an innovative processed fishery product called "Fish Corndog," which can be used as a souvenir as a typical food product from Pasir Panjang Village, thus helping to increase its attractiveness in the eyes of tourists and ultimately contributing to improving the economy of the surrounding community. Apart from that, a Social Sector PKK Women's Group was also formed to re-socialize the processing of processed Fish Corndog products.
Pelatihan Pemanfaatan Limbah Stryrofoam Sebagai Media Tanaman Hidroponik Sistem Wick Mu'ah Mu'ah; Masram Masram; Mesra Surya Ariefin; Roudlotul Badi'ah; Aranta Prista Dilasari
Jurnal Pengabdian UNDIKMA Vol. 4 No. 4 (2023): November
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v4i4.8901

Abstract

This community service aims to improve the skills of community members regarding wick system hydroponic vegetable planting using Styrofoam waste on limited land to improve the economy in Tumenggungan Village, Lamongan Regency. The method for implementing this service uses training consisting of counseling and mentoring. The evaluation instrument for this activity uses direct observation, which is then analyzed descriptively and based on the achievement of harvest results. The results of the service showed that there was a positive response from the training participants, which was demonstrated by the enthusiasm of the participants' activeness and interaction, starting from the presentation of the material, the practice of making hydroponics, planting hydroponics, until the completion of hydroponic harvesting. Apart from that, the hydroponic vegetable crops produced, namely kale, pak choy, and red spinach, can be used to meet daily consumption needs and open up opportunities to increase income in the family and the economy of the community in Tumenggungan Village, Lamongan Regency.
Pengembangan inovasi produk garam ikan untuk meningkatkan nilai tambah pada KUB Fajar Samudra, Blitar Handayani, Wiwik; Rosariawari, Firra; Badi'ah, Roudlotul; Ishthifaiyah, Ihya Nidarul; Wibowo, Mohammad Bintang; Damara, Rino
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 5 (2025): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i5.34173

Abstract

AbstrakKabupaten Blitar bagian selatan memiliki potensi besar dalam produksi garam rakyat, namun produk yang dihasilkan masih berupa garam krosok dengan nilai tambah rendah. Kelompok Usaha Bersama (KUB) Fajar Samudra di Dusun Peh Pulo, Desa Sumbersih, Kecamatan Panggungrejo, merupakan salah satu produsen garam yang menghadapi tantangan rendahnya harga jual dan terbatasnya inovasi produk. Program pengabdian ini bertujuan untuk meningkatkan kapasitas pengetahuan dan keterampilan anggota KUB melalui pelatihan diversifikasi produk garam ikan (white salt, blue salt, dan yellow salt) sebagai upaya peningkatan nilai tambah dan daya saing. Kegiatan diikuti oleh 10 peserta dengan pendekatan partisipatif-aplikatif melalui ceramah, diskusi, dan praktik langsung. Evaluasi kognitif menunjukkan adanya peningkatan pemahaman peserta, dengan nilai rata-rata pre-test 74 meningkat menjadi 90 pada post-test. Sementara itu, evaluasi psikomotorik memperlihatkan bahwa seluruh peserta mampu memproduksi garam ikan inovatif sesuai standar teknis, dengan hasil produk yang memiliki potensi untuk dipasarkan lebih luas. Selain itu, pelatihan ini juga meningkatkan kepercayaan diri, keterampilan kewirausahaan, serta kesiapan peserta dalam mengembangkan usaha berbasis garam fungsional. Program ini membuktikan bahwa inovasi produk garam ikan dapat menjadi strategi efektif untuk meningkatkan nilai tambah ekonomi masyarakat pesisir, memperkuat kemandirian kelembagaan, dan membuka peluang perluasan pasar. Kata kunci: diversifikasi produk; ekonomi biru; garam ikan; garam rakyat; kelompok usaha bersama. AbstractSouthern Blitar Regency has excellent potential in smallholder salt production, but the product produced is still coarse salt with low added value. The Fajar Samudra Joint Business Group (KUB) in Peh Pulo Hamlet, Sumbersih Village, Panggungrejo District, is one of the salt producers struggling with the challenges of low selling prices and limited innovative products. This community service program aims to increase the knowledge and skills of KUB members through training in the diversification of fish salt products (white salt, blue salt, and yellow salt) as an effort to increase added value and competitiveness. The activity was attended by 10 participants with a participatory-applicative approach through lectures, discussions, and direct practice. Cognitive evaluation showed an increase in participant understanding, with an average pre-test score of 74 increasing to 90 in the post-test. Meanwhile, psychomotor evaluation showed that all participants were able to produce innovative fish salt according to technical standards, with the resulting product having the potential to be marketed more widely. In addition, this training also increased participants' self-confidence, entrepreneurial skills, and readiness to develop functional salt-based businesses. This program proves that fish salt product innovation can be an effective strategy to increase the economic added value of coastal communities, strengthen institutional independence, and open up opportunities for market expansion. Keywords: product diversification; blue economy; fish salt; people's salt; joint business group.
Co-Authors Abdillah, David Fahmi Achmad Farid Dedyansyah Agustin, Defitri Karunia Ahmad Syauqi Ahmad Syauqi ahmad syauqi, ahmad Al-Mashuri, A'lie Ilham Anggraini, Sinta Dewi Aprilia Rahma, Arsa Aranta Prista Dilasari Ardianah, Sefininda Desfia Ariefin, Mesra Surya Ariyanto, Rizqi ARMEN ZULHAM Arni Putri Awaliyah Umar Arni Putri Awaliyah Umar Atfi Indriany Putri Atfi Indriany Putri Baihaqi, Hafizh budi harsanto Dadang Wiratama Damara, Rino Evi Maya Odelia Evi Maya Odelia Fahri Ikhlas Fanani, Fahmi Fedita, Melinda Sherly Felia Ananda Cahya Hendro Widjanarko Hilda Khuzaifah Ika Korika Swasti Ika Korika Swasti Imtinan Widhah Kumala Indira, Irma Ishthifaiyah, Ihya Nidarul Kaltum, Umi Kotima, Khusnul Lutfiyah, Fanny Maghfiroh, Nova Wahyu Maria Arista Ulfa Maria Arista Ulfa Masram Masram Masram, Masram Mesra Surya Ariefin Mohamad Fahmi Yusuf Mu'ah Mu'ah Mu'ah Mu'ah, Mu'ah Muhammad Ikbal Putera Mu’ah Mu’ah Nanda Harlina Safitri Nugroho, Moch. Andre Nurlaili, Rodhotul Evita Odelia, Evi Maya Prasetya, Sandy Tri Pratama, M. Adhitya Nugraha Pujiwahyono, Didik Purwanti, Ika Reiga Ritomiea Ariescy Rizna Ramadhani Winanda Rizqi Ariyanto Romadhani, Ocarullyta Rosariawari, Firra Rusfian Effendi Salsabila Islami Yusnindi Shoffrianto, Achmad Fadlan Prima Sinta Dewi Siti Musarofah Solekhah, Afifatul Aprilia Yani Sri suryani Yuprapti Winasih Sulaeman Rahman Nidar Swasti, Ika Korika Syafarinda, Aldiva Umar, Muhammad Ahsanul Vicriawan , Danang Wibowo, Mohammad Bintang Wicaksono, Arian Yusuf Wiratama, Dadang Wiwik Handayani Yoga Dwi Anugrahadi Yoga Dwi Anugrahadi