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Yusrita
Magister Manajemen Fakultas Ekonomi Dan Bisnis Universitas Islam Sumatera Utara, Indonesia
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Capabilities, Commitments and Effect on the Competitiveness of Small and Medium Enterprises (SME) in Medan Yusrita Yusrita; Nur Augus Fahmi; Tri Kartika Yudha; Ismail Nasution
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 3, No 3 (2020): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v3i3.1218

Abstract

Non-governmental group enterprises amounting to 152 business actors under the Medan Pemko building, and still need to increase the competitiveness of product quality caused by SMES have not had a high commitment in improving the business that must compete with the product A kind and low commitment business people to business in the building from scratch by not replacing the original product that they managed to have the competitiveness of the target company BDC. Which is the direction of this study to know the competitiveness of SME products with the method of survey and direct observation of SMES in the city of Medan consist of 21 districts and what factors cause the ability to compete low SME actors in the city of Medan By linking to SMB capability variables and commitment to its business. Analysis of the techniques used by using some linear regression analysis result test results obtained. Ability to influence but if the SME's commitment is improved, it will make the competitiveness of SMES competing with other similar businesses can increase.
Co-Authors Abdul Naim Manurung Afrah, Pheby Alfatia, Tasya aminuddin aminuddin Amirulsyah Amirulsyah Andika Andika Andina Mei Vani Lubis Ansari, Febri Antoni Ardini, Elsi Azra Putri Amaliana Azura, Aya Shofia Br. Harahap, Julienda Butar - Butar, Ernita Christin Cornelia Ivani Cut Riska Jafira Deniawati Deniawati Diajeng Marisah Eddi Suprayitno Efendi Pakpahan Efendi Sadly Elny, Sri Elviani, Sri Evi Susilawati Evi Syuriani Harahap Fatia, Debi FATY RAHMARISA Fauzi Muliawan Isma Firmansyah, Ridho Hak, Rizki Zaenul Hasrita Lubis Hotni Sinamo Huda, Ismi Nur Hutapea, Lambok Huzaini, Rofiqoh Ilham Sonata Imamul Khaira Ismail Nasution Ismail Nasution Ismail Nst Ismail, Shafinar Jalilah Ilmiha Jesicah Putri Joni Barus, Muhammad Julienda Br Harahap Julkarnain, Julkarnain Jurhana, Jurhana Lestari, Ade Septia Putri Lindung Kaloko Lubis, Ismayani Lubis, M.Tareh Khaifis Lubis, Rosidah Lusi Elviani Rangkuti Lusida, Novi Mutia Lutfya Dwi Syahra Luthfiana, Della Nanda M Endang Asmara M Tahir M. Endang Asmara M. Hidayat M. Prasetyo Wibowo Mangunsong, Junita Apriani Manullang, Oyong Liza Mhd Akmalsyah Lubis Muhammad Fauzan Purba Muhammad Joni Barus Muhammad Prasetyo Wibowo Muliati Mutia Chairunisa Nasrullah Nasution, Ainul Khotimah Nasution, Elinasari Neni Sri Wahyuni Nugroho, Joko Purwanto Nur Augus Fahmi Nur Augus Fahmi Nur M Ridha Tarigan Nurholisr, Iman Nurhudawi Nurhudawi Nurul Hofifah Padang, Horas Pane, Sri Gustina Pangestu, Angga Pasaribu, Arie Febiansyah Pratiwi, Rosi Putra, Hendardi Gama Rahma Sari Lubis Ramadona Simbolon Rangkuti, Lusi Elviani Repina Simamora, Fitryani Melfa Riana, Zenny Ritonga, Ali Ibrahim Ryan Farizal, Ryan Safrida Safrida Safrida Safrida Sani, Ucok Syahputra Sapta Kesuma Sari, Maulyna Siahaan, Hendra Simbolon, Elfrida Sinaga, Feliza Paramitha Siregar, Nasan Martua Sitompul, Argado Vrits SRI RAHAYU Sri Rahayu Supriadi Syaifuddin Syaifuddin Syamsul Effendi Tahir Tahir Tammimi, Mhd Khairul Teuku Mirza, Teuku Tika Indria Tri Kartika Yudha Triastuti Kurnianingsih, Heny Triastuti, Henny Ummi Khoiriah Veriana Wahyuni, Neni Sri Wibowo, M. Prasetyo Widya Sundari Yusniar Lubis Zenni Riana Zenni Riana Zulyaden, Ahmad