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Rahmadini Payla Juarsa
Universitas Riau
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Journal : Unri Conference Series: Community Engagement

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Peningkatan Citra Pangan Lokal Nisan dan Oluo Sebagai Oleh-oleh Wisata Rumah Lontiok di Desa Kuok Kecamatan Kuok, Kabupaten Kampar, Provinsi Riau Rahmayuni, Rahmayuni; Nopiani, Yanti; Pramana, Angga; Juarsa, Rahmadini Payla; Hasnah, Nur; Yunita, Imelda; Kurniawan, Mhd. Andry; Zalfiatri, Yelmira
Unri Conference Series: Community Engagement Vol 6 (2024): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.6.303-308

Abstract

The traditional food products of nisan and oluo are local heritage items obtained through the process of menggelek tobu. As local products, nisan and oluo have rich and distinctive cultural value. This study intends to explore the significant role that labeling and packaging design have in promoting and spreading local culture to the larger community, as well as in improving the perception of local nisan and oluo. Incorporating cultural components such as symbols, theme colors, patterns, and language into packaging design can give it a distinctive personality and attract customers. When packaging design effectively portrays the cultural richness and history of a region, local products like nisan and oluo become more appealing and instill a sense of pride in the local community. The results indicate that using cultural information on packaging design and labeling containing cultural information can be a useful strategy improving the perception of local nisan and oluo food products and bringing culture to a larger audience. In the era of globalization, efforts to preserve cultural diversity and promote local products should be recognized and strengthened through smart and sustainable packaging design. Local products can therefore be a powerful representation of valuable cultural identity and contribute positively to the economy and cultural awareness both nationally and internationally.
Co-Authors Aidil Jaya Putra Aldino, Zulvani Dwi Amrizal Amrizal Anaya, Nurul Fatya Andry Kurniawan, Mhd Angga Pramana, Angga Anggi Nurikholifa Aqil, Nazliana Ayu Diana Bela, Aldi Okta Cika Maulidia Putri Dewi Fortuna Ayu Dewi, Yossie Kharisma Eka Kurnia Erliza Hambali Erpiani Siregar Fauziah Fachrani Firdaus, Shiva Ainda Fortuna Ayu, Dewi Hanif, M. Khairul Hanik Atus Sangadah Hasnah AR, Nur Hasnah, Nur Imelda Yunita Imelda Yunita Jumiati, Melvy Kuniawan, Andry Lia Nurdianti M. Idris M. Idris Melvy Jumiati Mhd Andry Kurniawan Miftahulnisa Nurisnani Nabilla Prima Ambarwati Nainggolan, Ledy Pretty Natasya Dwi Kinanti Nazliana Aqila Niskan Walid Masruri Nopiani, Yanti Nur Hasnah AR Nurtani, Anjelina Parsitogi, Bintang Pramana Angga Putra, Aidil Jaya Qalbi, Raihanul Rahmayani, Irma Rahmayuni Rahmayuni, Rahmayuni Raihanul Qalbi Raswen Efendi Rasyid, T. Afnan Robby Ilham Alfayet Royando Cibro Siburian, Gilbert Ernest Simalongo, Ariandini Sintia Widia Ningsih SISPA PEBRIAN Situmorang, Budi Lambok Takifa, Adrina Taufik Djatna USMAN PATO Wulan Puti Maulina Yelmira Yelmira Zalfiatri Yudha Alvarizi Zesma Aulia