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Redesign of Sago Tempe Chips Packaging Using a Kansei Engineering Approach Audia, Farhana; Johan, Vonny Setiaries; Juarsa, Rahmadini Payla; Dewi, Yossie Kharisma; Kurniawan, Mhd Andry
Teknotan: Jurnal Industri Teknologi Pertanian Vol 20, No 1 (2026): TEKNOTAN, April 2026
Publisher : Fakultas Teknologi Industri Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jt.vol20n1.3

Abstract

Sago tempe chips are snacks made from soybeans and sago flour. The packaging of sago tempe chips uses transparent plastic with label stickers, making it appear simple and less attractive to consumers. One strategy to attract consumers is redesigning the packaging using the kansei engineering approach. This study aims to produce a packaging design for sago tempe chips that suits consumer preferences using a kansei engineering approach. This study helps produce packaging designs that suit consumer desires and needs so that they can attract consumers. The method used is a survey with a kansei engineering approach. Based on this study, eight kansei words were identified, namely informative, unique, artistic, attractive, quality, easy to use, innovative, and colorful. The packaging design concepts extracted from the kansei words using principal component analysis (PCA) were identified as “informative,” “colorful,” and “quality.” The design elements identified from the 10 packaging samples included shape, supporting images, materials, color, and size. Based on the R-squared value of quantification theory type 1 (QTT1), the concept of “quality” was selected because it had a higher value. Tempe sagu chip packaging is considered quality if it has a pillow-shaped bag design, features product images, uses aluminum foil material, employs multiple colors (>3 colors), and has a medium-sized package.
The Sustainable Business Model Development For Smes In Palm Post-Harvest Equipment Sangadah, Hanik Atus; Juarsa, Rahmadini Payla
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 8 No 2 (2026): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v8i2.1193

Abstract

Small and medium industries that produce post-harvest tools for oil palm are growing quite rapidly in Riau Province. The business activities carried out by MSMEs need to be continuously developed especially business model. This study uses SWOT analysis to determine business model development strategy. The strategy obtained from the SWOT analysis is then used to develop BMC 2.0 with activities that must be maintained, developed, and created. BMC 1.0 resulted from observations and interviews with business actors. The results of this study are the formulation of BMC 2.0 by applying each strategy resulting from the SWOT analysis which is carried out including creating products that are more diverse and in accordance with SNI standards, actively participating in activities or programs from the Regional Government, producing tools according to requests from consumers, and starting to adopt a recording system digital finance. The results of BMC 2.0 can be used as a reference for MSMEs in developing their business units, namely by implementing a market penetration strategy to obtain broader market or consumer segmentation.
Co-Authors Addiena Syahvina Nasution Ahmad Ibrahim Roni Surya Hasibuan Akmal Hawari Aldino, Zulvani Dwi Amrizal Amrizal Anania Rahmah Anaya, Nurul Fatya Andry Kurniawan, Mhd Angga Pramana Angga Pramana, Angga Anggi Nurikholifa Anthony Hamzah Aqil, Nazliana Aqila, Nazliana Aritonang, Andreas Sahat Audia, Farhana Aulia, Zesma Ayu Diana Bela, Aldi Okta Chandra Gunawan Chandra Gunawan Cibro, Royando Cika Maulidia Putri Dewi Fortuna Ayu Dewi, Yossie Kharisma Dinda Yusra Danil Dwi Visti Rurianti Eka Kurnia, Eka Eko Wahyudi Erliza Hambali Erpiani Siregar Fadlila Endyra Fauziah Fachrani Fikratul Ikhsan Firdaus, Shiva Ainda Fortuna Ayu, Dewi Habyba, Anik Nur Handoko, Tito Hanif, M. Khairul Hanik Atus Sangadah Hasnah AR, Nur Hasnah, Nur Imelda Yunita Imelda Yunita Jeany Ristia Jumiati, Melvy Khairumi, Salsabila Kuniawan, Andry Lia Nurdianti M. Idris M. Idris Masyitah Maulina, Wulan Puti Mhd Andry Kurniawan Miftahulnisa Nurisnani Nabila, Khansa Tasya Nabilla Prima Ambarwati Nadya Novianti Dwi Putri Nainggolan, Ledy Pretty Natasya Dwi Kinanti Ningsih, Arum Rovarti Ningsih, Sintia Widia Niskan Walid Masruri Nopiani, Yanti Nur Hasnah Nur Hasnah AR Nurtani, Anjelina Parsitogi, Bintang Pramana Angga Putra, Aidil Jaya Putri, Cika Maulidia Qalbi, Raihanul Rahmayani, Irma Rahmayuni Rahmayuni Rahmayuni Rahmayuni, Rahmayuni Raihanul Qalbi Raswen Efendi Rasyid, T. Afnan Robby Ilham Alfayet Salman, Annisa Nazifa Sianturi, Eben Ezer Siburian, Gilbert Ernest Simalongo, Ariandini Sintia Widia Ningsih SISPA PEBRIAN Siti Nuraisah Situmorang, Budi Lambok Takifa, Adrina USMAN PATO Vivin Jenika Putri Vonny Setiaries Johan Yelmira Yelmira Zalfiatri Yudha Alvarizi