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All Journal Jurnal Cakrawala Ilmiah Gemilang: Jurnal Manajemen dan Akuntansi Profit: Jurnal Manajemen, Bisnis dan Akuntansi Optimal: Jurnal Ekonomi dan Manajemen Asian Journal of Applied Business and Management (AJABM) Journal of Management and Social Sciences Student Scientific Creativity Journal Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Riset Manajemen Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Pusat Publikasi Ilmu Manajemen Master Manajemen Journal Economic Excellence Ibnu Sina Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Contemporary Journal of Applied Sciences (CJAS) Jurnal Ekonomi dan Pembangunan Indonesia Jurnal Intelek Dan Cendikiawan Nusantara Kajian Ekonomi dan Akuntansi Terapan Jurnal Intelek Insan Cendikia Jurnal Manajemen Kewirausahaan dan Teknologi Jurnal Ilmiah Manajemen dan Akuntansi Jurnal Manajemen Bisnis Digital Terkini Neptunus: Jurnal Ilmu Komputer dan Teknologi Informasi Global Leadership Organizational Research in Management
Vera Maria
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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Journal : Master Manajemen

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Analisis Faktor-Faktor Yang Dapat Mempengaruhi Inovasi Umkm Dalam Meningkatkan Daya Saing Produk Lokal Vera Maria; Linda Nurkhalida; S. Ulfa. AB. AL
Master Manajemen Vol. 2 No. 2 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i2.378

Abstract

The era of globalization is an era of competition, where all MSMEs (Micro, Small and Medium Enterprises) compete with each other in order to survive and develop their businesses to a better one. The purpose of this study is to analyze the factors that enable MSME innovation to increase the competitiveness of its products. The research method used is a descriptive method with a qualitative approach. Data are obtained through the results of literature studies. The results showed that there are two factors that greatly influence MSME innovation in increasing their competitiveness, namely internal factors (human resources, finance, management, and technology) and external factors (market, competition, and government policies). This research provides recommendations to be able to increase competitiveness to innovate in its products, namely by developing new or improved products, improving production processes, developing new marketing strategies and building strong brands
Co-Authors Afrian Setiawan Agung Farrel Ramdhani Ahmad Fauzan Aziz AHMADI Aidha Zahira Luthfi Baihaqie Aisar Muhammad Akram Alya Malika Putri Amadeus Kenisa Hermawan Amanda Olivia Andini Susanti Anggi Qomala Sari Aninda Anggia Putri Annisa Aulia Annisa Fitriyani Arifani Yanuar Astuti Ramayati Bagus Ridho Hikmawan Dea Firnanda Depi Rahmawati Desi Maryana Devi Yani Dinda Cahya Ramadhan Dita Maelani Elsanty Mulyasmi Fadya Salamah Fany Rahma Fatika Andaristi Febri Haerurrohman Felicia Zhafira Herlambang Fidda Nuraini Nabilah Fina Shofia Irpani Finanti Ayu Fadhillah Fitriyani Geshyta Firda Zahra Gita Maudina Gita Salwa Fauziah Hayanti Hayanti Herviani Fandiska Hilda Agustiani Hilman Priyadi Ibnu Atho’ilah Ramadhan Ibnu Khoir Ar Razak Ilah Ilah Intan Nuraini Ivanka Putri Kamaliya Karina Widya Mareta Komang Windi Yuniantari Latifah Rahwawati Linda Nurkhalida Louissa Vedra M. Ikhwan Nur Rifki M. Vhikry Salam Milla Nadrotul Aini Muhamad Ridho Wajdi Mustika Ayu Cahaya Lintang Nabylla Zahra Najla Indira Faradiva Najwa Widodo Putri Naomi Kinsha Rachhaliya Naswha Nurika Putri Nazwa Alifia Khariza Nisrina Khalda Turnip Nuzulan Nijmah Azzahra Putri May Lani Raisyha Rafania Rany Tri Suwarni Ratih Puspita Dewi Raudohtul Janah Refaya Risa Al Kahfi Regi Regi Riska Anggraini Robbi Fito Ardana Rosdiyanti Rosdiyanti S. Ulfa. AB. AL Safina Prabowo Salimah Zakia Salsabila Azzahra Salsabila Ramadhan Sebastian Nicodemus Gunawan Seftiara Rahmadina Selvia Laelatul Istianah Shahnaz Mawaria Sherla Dara Rizky Siti Masitoh Sofyan Ramadhan Suherman, Suherman Sutan Aliyatar Puspa Syaeful Hidayat Tabina Nasywa Nur Fatma Tamam Mubarok Tesalonika Situmeang Tito Vielanivano Vicko Ratna Saputra Vina Nailatul Nabila Vinny Ramadhani Yona Maydiana