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All Journal INFORMASI Sosial Budaya Channel : Jurnal Komunikasi Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Kanal : Jurnal Ilmu Komunikasi Jurnal The Messenger JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora urnal Interaksi: Jurnal Ilmu Komunikasi Jurnal Representamen NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Translitera : Jurnal Kajian Komunikasi dan Studi Media Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Metafora: Education, Social Sciences and Humanities Journal JIIP (Jurnal Ilmiah Ilmu Pendidikan) Budimas : Jurnal Pengabdian Masyarakat Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Nusantara Science and Technology Proceedings Jurnal ISIP : Jurnal Ilmu Sosial dan Ilmu Politik Jurnal Dakwah dan Komunikasi Jurnal Ilmiah Wahana Pendidikan Indonesian Journal of Society Engagement (IJSE) Da'watuna: Journal of Communication and Islamic Broadcasting Indonesian Community Empowerment Journal Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu komunikasi (JIPIK) Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi JOSAR (Journal of Students Academic Research) Jurnal Komunikasi, Masyarakat Dan Keamanan RESLAJ: Religion Education Social Laa Roiba Journal International Journal of Social, Economic, and Business
Ririn Puspita Tutiasri
Universitas Pembangunan Nasional Veteran Jawa Timur
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Journal : RESLAJ: Religion Education Social Laa Roiba Journal

 1 
Penerimaan Audiens Pada Konten Campaign untuk Palestina di Akun Instagram @ariekuntung Lina Yuniati; Tutiasri, Ririn Puspita
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 1 (2025): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i1.5740

Abstract

This study discusses the audience's acceptance of the campaign content for Palestine on the Instagram account @ariekuntung. The content is in the form of embedded content on Arie Untung's Instagram account, the content shows several female public figures reading poetry as a form of support for Palestine and the second content contains Arie Untung's invitation to the public, especially his followers, to take action to take to the streets. The Instagram account @ariekuntung is known to be active in voicing support for Palestine where Arie Untung uses this platform for social campaigns, sharing the latest information, inviting participation in mass actions, donating, and encouraging solidarity with Palestine. The success of this campaign message depends not only on its content, but also on how the audience receives and responds to it. Audience acceptance is influenced by various factors such as social background, culture, education, and how the message is delivered. In the campaign for Palestine, audience acceptance becomes more complex because the Palestinian issue involves sensitive political, humanitarian, and religious aspects. Through various uploads that are informative, persuasive, and emotional, @ariekuntung's posts have attracted the attention of many followers who show varying responses to the content posted. The content shared by Arie Untung has raised various opinions from the audience regarding the posts shared, this is because it is seen from the credibility and background of his public figure. This study aims to analyze how the audience receives, understands, and responds to the campaign content. This study uses a qualitative approach with a descriptive method, and applies reception analysis developed by Stuart Hall. Data collection was carried out through in-depth interviews and documentation. The number of informants in this study was 8 people. From the results of the interviews and analysis that have been carried out by the researcher, it was found that 5 people were included in the dominant hegemonic position category, namely informants 1, 2, 5, 7, and 8. Then 3 other people were included in the negotiated position category, namely informants 3, 4, and 6. The researcher did not find any informants in the oppositional position. Keywords: Audience Reception, Palestine Campaign, Instagram Content
Co-Authors Achmad Fatchullah Minan Jauhari Ade Kusuma Ade Kusuma Ade Kusuma Ade Kusuma Adiasri Putri Purbantina Ahmad, Namira Yunita Alya Nur Andre Yusuf Trisna Putra Anggraeny, Dwi Nuning Anugrah, Yuni Esa Arfianti Valerina Alfi Arisanti, Mutiara Putri Aulia Rahmawati Aulia Rahmawati, Aulia Bayu Setiawan Binti Qumairoh Citra Rani Angga Riswari Clareta, Dyva Dewi, Mifa Amira Dian Hutami Rahmawati Didiek Tranggono Dina Safira Putri Dwi Nuning Anggraeny Dwi Wahyuningtyas Elfira Prasanti Eunike Jayanti Widiastuti Ezra Sabilillah Mahardhika Fadhilah Diva Oktaviansyah Fauzi, Reza Mehdi Febriyanti, M.Med.Kom, Syafrida Nurrachmi Febriyanti, Syafrida N. Febriyanto, Muhammad Galih Ayu Palupi Haidar, Fajar Al Heidy Arviani Heidy Arviani Helenita Margareth br Tarigan Herlambang, Rahmat Noval Ilmi, Ibnu Malkan Bakhrul Inggrid Priscillia Irmawanti Jonathan Diven Setiawan Karim Nazri Karim Nazri Kusnarto Kusnarto Kusuma, Ade Kusumajanti, Kusumajanti Latif Ahmad Fauzan Lina Yuniati Maulidya Rahmatika Aulia Mohammad Syarrafah Muhammad Farhan Ramadhan Murti, Sesilia Tri Ria Mustikasari, Ratih Pandu Nabila Dafa Purwa Nadhifah Bernice Tsaniyah Nadia Nerissa Nadia Nerissa Nafi'ah, Salsabila Niko Kurniawan Laminto Niko Kurniawan Laminto Nursha Dwi Setyowati Pandhu Tanoyo Pandu Tanoyo Poppy Febriana Pradana, Jimmy Pradana, Jimmy Putra Priscillia, Inggrid Purnamasari, Nurjihan Pricillia Putri, Ayudya Raharjo, Ari Puji Rahmawati, Dian Hutami Renada Audri Suhariono Reza Mehdi Fauzi Rista Dwi Lestari Rizky, Andisa Rofi Wahyu Aditama Saifuddin Zuhri Sania Nerissa Santoso, Wahyu Sesilia Tri Ria Murti Shevina Alana Devanty Sigit Andrianto Siti Nurima Septriyanti Sumardjijati Sumardjijati Sumardjijati Sumardjijati Sumardjijati, Sumardjijati Sumrdjijati Tantina, Arin Tsaniyah, Nadhifah Bernice Wahyu Santoso Widiastuti, Eunike Jayanti Yanda Bara Kusuma Zainal Abidin Achmad Zuhri4, Saifuddin