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All Journal Jurnal Ekonomi Syariah Teori dan Terapan JURNAL EKONOMI DAN BISNIS AIRLANGGA Journal of Information Systems Engineering and Business Intelligence Al-Ihkam: Jurnal Hukum dan Pranata Sosial Jurnal Ekonomi dan Bisnis Islam al-Uqud : Journal of Islamic Economics Al-Muzara'ah Pendas : Jurnah Ilmiah Pendidikan Dasar AFEBI Islamic Finance and Economic Review Shirkah: Journal of Economics and Business Iqtishoduna: Jurnal Ekonomi Islam Jurisprudensi: Jurnal Ilmu Syariah, Perundang-undangan, Ekonomi Islam Indonesian Journal of Halal Research Journal of Economics, Business, and Government Challenges Indonesian Journal of Electrical Engineering and Computer Science Airlangga International Journal of Islamic Economics and Finance PROFICIO: Jurnal Pengabdian Masyarakat JRABA Indonesian Journal of Society Development (IJSD) Journal of Islamic Economics Lariba IIJSE International Conference on Islamic Economic Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Kubis Indonesian Journal of Islamic Literature and Muslim Society Journal of Ekonomics, Finance, and Management Studies
Yan Putra Timur
Universitas Negeri Surabaya
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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Journal : International Conference on Islamic Economic

 1 
Exploring Muslim Consumers’ Perceptions of Halal-Certified MSME Food: Evidence from “Kebab Rakyat” in Surabaya Virdian, Keisya Az Zahra Laetisya; Timur, Yan Putra
International Conference on Islamic Economic (ICIE) Vol. 5 No. 1 (2026): April
Publisher : Sekolah Tinggi Agama Islam Darul Ulum Banyuanyar Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58223/icie.v5i1.488

Abstract

Indonesia ranks among the countries with the highest halal product consumption in the world, yet the competitiveness of its national halal industry in the food sector remains below that of Malaysia and the United Arab Emirates. This condition indicates that halal certification has not been fully optimized as a business strategy, particularly at the micro, small, and medium enterprise (MSME) level. This study aims to explore Muslim consumer perceptions toward Kebab Rakyat, a halal-certified food MSME in Surabaya. Through a descriptive qualitative methodology, this study integrates data from multiple sources via interviews, observation, and documentation. The findings reveal a collective understanding among Muslim consumers that halal certification serves as a form of consumer protection. However, variations in perception were observed regarding its significance, where some consumers regarded halal certification as a primary consideration in purchase decisions, while others viewed it as a supporting factor complementing aspects such as taste, price, and consumption experience. This study contributes to advancing understanding of the role of halal certification in shaping positive perceptions, enhancing consumer confidence, and strengthening trust toward halal food MSMEs.
Co-Authors A’rasy Fahrullah Abdul Aziz, Azreen Hamiza Abdul Basit Ach. Yasin Achmad Yasin Ahmad Ajib Ridlwan Ahmad Ajib Ridlwan Ahmad Ajib Ridlwan Ahmad Ajib Ridlwan AHMAD ARSYAD Aini, Zahriya Nurul Ali, Asiah Binti Anwar Adem Shikur Anwar Allah Pitchay Anwar Allah Pitchay Anwar Allah Pitchay Anwar Allah Pitchay, Anwar Allah Araminta, Donna Vanny Ari Prasetyo Author, Nailul A’rasy Fahrullah Badrul Munir, Maryam Bte Battour , Mohamed Battour, Mohamed Cinantya Sriyono Putri Cinantya Sriyono Putri Cinantya Sriyono Putri Citra Dewi , Tazkiyah Nur Laili Clarashinta Canggih Della Rista Pratiwi Dyah Permata Sari Erika Takidah Fadlilah, Fajriyani Nur Fathoni, Mohamad Rifqi Firdan Thoriq Faza Fitriah Dwi Susilowati Hadi, T.Saipul Ilmiawan Auwalin Imron Mawardi Jamilu, Usman Juliana Juliana Khoirunnisa Sabila Khusnul Fikriyah Lu'liyatul Mutmainah Lutfi, Bintang Aulia M Jaenudin Md. Kausar Alam MOCH. KHOIRUL ANWAR Muhamad Nafik Hadi Ryandono, Muhamad Nafik Muhammad Rifqi Muhammad Rifqi Muhammad Rifqi Muhammad Widyarta Wijaya Nanda Lismatiara Zubaid Niken Sefyana Nurafini, Fira Nurillah, Shinta Lintang Nurul Ilmi Putri, Cinantya Sriyono Qudziyah, Qudziyah Rachma Indrarini Ramadhanty, Rifka Putri Rifka Putri Ramadhanty Ririn Tri Ratnasari Ririn Tri Ratnasari Ririn Tri Ratnasari Ririt Iriani Sri Setiawati Rista Dwi Jayanti Rosa Prafitri Juniarti Sari, Dyah Permata Shinta Lintang Nurillah Siti Zulaikha Sri Abidah Suryaningsih Sri Herianingrum Sri Herianingrum Sulistya Sulistya Sulistya Rusgianto Tika Widiastuti Tsaqyfa, Mazaya Najmy Usman Jamilu Usman Jamilu Virdian, Keisya Az Zahra Laetisya Zaimy Johana Johan Zubaid, Nanda Lismatiara