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All Journal Jurnal Abdi Insani Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Teknologi dan Manajemen East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Keuangan dan Akuntansi Terapan (KUAT) Neo Journal of economy and social humanities Lead Journal of Economy and Administration Jurnal Masyarakat Madani Indonesia Jurnal Akuntansi Syariah Journal of Economics, Assets, and Evaluation Journal of Environmental Economics and Sustainability GEMBIRA (Pengabdian Kepada Masyarakat) Jurnal Akademik Pengabdian Masyarakat Management Studies and Business Journal PEMIMPIN - Pengabdian Masyarakat Ilmu Pendidikan Jurnal Greenation Ilmu Akuntansi Ekopedia: Jurnal Ilmiah Ekonomi Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat JBIMA: Jurnal Pengabdian kepada Masyarakat Fundamental and Applied Management Journal Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Alfi Maghfuriyah
Universitas Global Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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The Role of Industry Players’ Understanding and Concern in Green Accounting Implementation and Business Sustainability: Evidence from Pempek MSMEs in Palembang Nur Fitri Dewi; Alfi Maghfuriyah
Neo Journal of economy and social humanities Vol 5 No 1 (2026): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v5i1.405

Abstract

Industry players’ understanding and concern play a crucial role in shaping the implementation of green accounting and its implications for business sustainability among pempek MSMEs in Palembang City. Employing a quantitative approach, the data were analyzed using Structural Equation Modeling (SEM) with SmartPLS 4. The findings reveal that industry players’ understanding and concern have a significant positive effect on green accounting implementation. Furthermore, green accounting implementation exerts a significant positive influence on business sustainability. In contrast, understanding and concern do not directly affect business sustainability. Mediation analysis further confirms that green accounting implementation fully mediates the relationship between industry players’ understanding and concern and business sustainability. These results indicate that awareness and concern alone are insufficient to enhance sustainability performance unless they are translated into concrete green accounting practices. Within the context of pempek MSMEs, green accounting emerges as a key mechanism that converts environmental awareness into sustainable business outcomes. This research enriches the literature on green accounting and MSME sustainability while offering practical insights for policymakers and pempek MSME development initiatives in Palembang City.
The Effect of Service Quality on Patient Satisfaction at Jampang Kulon General Hospital, West Java Province Udriyah; D Ilham Rizkian; Ali Ridho; Alfi Maghfuriyah
Lead Journal of Economy and Administration Vol 1 No 2 (2022): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v1i2.53

Abstract

This research is a quantitative study that aims to determine the effect of service quality on patient satisfaction at Jampang Kulon General Hospital, West Java. This is based on the problem of several complaints by patients regarding the quality of existing services. In this study, the unit of analysis was patients at Jampang Kulon General Hospital, the population included were all patients at the Jampang Kulon General Hospital, West Java Provincial Government, from January 2021 to March 2021, a total of 1,658 patients. The sampling technique is Probability Sampling and the number of samples is 94 people. Based on the results, it can be concluded that service quality has a positive effect on patient satisfaction at the Jampang Kulon General Hospital, West Java Province with an effect of 33.98% and a regression function of Y = 14.080 + 0.555 X.
The Effect of Awarding Incentives Toward Employee Productivity at CV. Abdul Fishing Alfi Maghfuriyah; Udriyah; Marini Fitriyani
Lead Journal of Economy and Administration Vol 1 No 3 (2023): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v1i3.74

Abstract

The purpose of this study is to ascertain how incentives at CV. Abdul Fishing in Sukabumi Regency affect worker productivity. This study's design, which takes a quantitative approach, combines associative and descriptive research techniques. The sample used in this study consisted of 70 respondents who were drawn from the whole workforce at CV. Abdul Fishing in Sukabumi Regency using complete sampling or census methodologies. To test the analysis in this study, correlation analysis, analysis of the coefficient of determination, and simple linear regression were used in conjunction with instrument validity tests, instrument reliability tests, descriptive analysis, and statistical analysis tests for relationship analysis and influence. According to the findings of previous research, incentives have a positive effect on employee work productivity at CV. Abdul fishing in the Sukabumi Regency. The magnitude of the effect of incentives on employee productivity is 54.1%, with the remaining 45.9% influenced by variables other than incentive-giving variables such as leadership style, discipline, motivation, work morale, work experience, and others.
WORKSHOP SDM DIGITAL: PERSIAPAN UMKM MENGHADAPI ERA INDUSTRI 4.0 DAN SOCIETY 5.0 PADA FOUNTAINHIDE DEPOK Vrisca Aulia; Annisa Amanna; Fina Alfa Ni’mah; Ananda Siti Salma; Nayla Khairunnisa; Jennet Aqila Zahra; Julianti Damaris Putri; Hasya Darin Athirah; Wahid Dwi Tianto; Zhihan Al Fachri; Yuni Pambreni; Alfi Maghfuriyah
Jurnal Gembira: Pengabdian Kepada Masyarakat Vol 4 No 04 (2026): AGUSTUS 2026
Publisher : Media Inovasi Pendidikan dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan kesiapan sumber daya manusia (SDM) UMKM FountainHide Depok dalam menghadapi tantangan era Revolusi Industri 4.0 dan Society 5.0. Hasil observasi awal menunjukkan rendahnya literasi digital karyawan, terbatasnya pemahaman mengenai upskilling dan reskilling, serta belum adanya program pengembangan SDM yang terstruktur. Kegiatan dilaksanakan melalui workshop tatap muka yang diikuti oleh 15 peserta dengan metode presentasi, diskusi interaktif, tanya jawab, serta evaluasi pre-test dan post-test. Materi yang diberikan mencakup konsep Industri 4.0, Society 5.0, transformasi digital, dan strategi pengembangan kompetensi SDM. Hasil kegiatan menunjukkan peningkatan pemahaman peserta yang signifikan, ditunjukkan oleh kenaikan nilai rata-rata dari 54 pada pre-test menjadi 90 pada post-test atau meningkat sebesar 66,67%. Peserta juga memperoleh pemahaman mengenai kompetensi digital dan strategi adaptasi SDM untuk mendukung keberlanjutan serta daya saing usaha di era digital.
Perancangan Tata Letak Fasilitas Untuk Meningkatkan Efektivitas Operasional UMKM Barbershop Pendi Galang Ramadhan Putra; Lorenza Ayu Putri; Muhammad Faishal Muzhaffar; Muhammad Fahmi Husni Fauzi; Rizzika Iqbal Irzad; Rian Dias Saputra; Yuni Pambreni; Alfi Maghfuriyah; Feri Feri Nugroho
Jurnal Pengabdian kepada Masyarakat Vol 3 No 3 (2026)
Publisher : PT. Edutech Inovatif Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64109/sxewn332

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan salah satu sektor yang memberikan kontribusi signifikan terhadap pertumbuhan ekonomi dan penciptaan lapangan kerja di Indonesia. Salah satu UMKM yang bergerak di sektor jasa dan terus berkembang adalah Pendi Barbershop, yang berlokasi di Depok. Berdasarkan pengamatan lapangan, tata letak fasilitas saat ini belum diatur secara optimal, sehingga berpotensi menghambat kelancaran proses pelayanan dan aktivitas kerja para tukang cukur. Masalah-masalah ini terlihat jelas pada penempatan area tunggu yang terlalu dekat dengan area layanan, penataan peralatan kerja yang tidak teratur, serta pola arus pelanggan yang dapat menyebabkan tumpang tindih aktivitas saat jumlah pelanggan meningkat. Kegiatan pengabdian masyarakat ini bertujuan untuk mengidentifikasi kondisi tata letak fasilitas saat ini dan merancang usulan tata letak yang lebih efektif guna mendukung peningkatan kinerja operasional usaha tersebut. Metode yang digunakan meliputi observasi langsung, identifikasi fasilitas yang tersedia, analisis alur layanan pelanggan, penilaian masalah tata letak, serta perumusan rekomendasi tata letak menggunakan pendekatan Service Flow Layout. Hasil kegiatan menunjukkan bahwa tata letak yang digunakan sebelumnya masih memiliki beberapa kelemahan yang dapat memengaruhi efisiensi operasional dan kualitas layanan. Melalui perancangan tata letak baru yang disesuaikan dengan urutan proses layanan pelanggan, hasilnya adalah alur kerja yang lebih sistematis, pemanfaatan ruang yang lebih optimal, akses yang lebih mudah ke fasilitas kerja, serta peningkatan kenyamanan pelanggan. Oleh karena itu, penerapan tata letak fasilitas yang direncanakan dengan lebih cermat diharapkan dapat meningkatkan efektivitas operasional, produktivitas para tukang cukur, serta kualitas layanan yang diberikan oleh UMKM Pendi Barbershop.
Pengaruh Live Streaming dan Online Customer Review terhadap Keputusan Pembelian Produk Color Palette Eyeshadow Wardah di TikTok Shop Kota Depok Sabina Alysia Moestafa; Alfi Maghfuriyah; Agnemas Yuseop Islami
Lead Journal of Economy and Administration Vol 5 No 1 (2026): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v5i1.474

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh live streaming dan online customer review terhadap keputusan pembelian produk Color Palette Eyeshadow Wardah di TikTok Shop Kota Depok. Penelitian menggunakan metode kuantitatif dengan pendekatan asosiatif, melibatkan 150 responden yang dipilih menggunakan teknik purposive sampling. Kriteria responden meliputi wanita yang berdomisili di Kota Depok, berusia 17 - 64 tahun, memiliki akun TikTok Shop dan pernah melakukan pembelian melalui aplikasi TikTok, pernah menonton live streaming Wardah, serta pernah melihat atau memberikan ulasan produk Color Palette Eyeshadow Wardah di TikTok Shop. Data dikumpulkan melalui kuesioner menggunakan skala Likert lima poin. Pengujian data meliputi uji validitas, uji reliabilitas, dan uji asumsi klasik yang terdiri atas uji normalitas, multikolinearitas, dan heteroskedastisitas. Analisis model menggunakan analisis regresi linier berganda yang didukung oleh uji parsial (t), uji simultan (F), dan koefisien determinasi (R²) dengan bantuan IBM SPSS versi 32. Hasil penelitian menunjukkan bahwa live streaming dan online customer review secara parsial maupun simultan berpengaruh signifikan terhadap keputusan pembelian, dengan online customer review memiliki pengaruh yang lebih besar dibandingkan live streaming. Hasil penelitian ini diharapkan dapat menjadi masukan bagi perusahaan dalam menyusun strategi pemasaran digital yang lebih efektif melalui TikTok Shop.
Co-Authors Adelia Fitri Lumelle Aditama, Naufal Raihan Afifah Latifah Turahma Agnemas Yuseop Islami Agnemas Yusoep Islami Ahmad Antar Ali Ridho Ali Ridho Ali Ridho Ananda Siti Salma Annawati, Sri Annisa Amanna Antono, Zakia Maulida Aslamiah Istiqomah, Nurul Aulia Choiri Windari Ayu Intan Permatasari Balqis Putri Bariyah Bariyah D Ilham Rizkian Daniela Putri Alisha Desi Hertin, Revita Djoko Setyo Widodo Dwi Rachmawati Fawzi, Fiddini Sharika Febria Anjara Felisya Pangi Wijaya Feri Feri Nugroho Feri Nugroho Feri Nugroho Fina Alfa Ni’mah Fitriyani, Marini Galang Ramadhan Putra Hadi Wijaya Hadi Wijaya Hasya Darin Athirah Hertin, Revita Desi Indriyani Setyawati Istiqomah, Nurul Aslamiah Jennet Aqila Zahra Josua Panatap Soehaditama Julianti Damaris Putri Kamsariaty, Kamsariaty Khusni Faizah Lorenza Ayu Putri Marini Fitriyani Maudy Aulia Putri Maulina, Evaf Maylinda Nur Faizah Meli Linda Sari Mesja Dwika Muhammad Fahmi Husni Fauzi Muhammad Faishal Muzhaffar Murdiono, Jatmiko Musahid, Fayza Namira Nadya Nasywa Hanifah Naomi Ramadhia Amir Naufal Raihan Aditama Nayla Khairunnisa Nora Listiana Noviyanti Noviyanti Nur Fitri Dewi Nur Fujianti Nuralisa Nuralisa Nurdiansah, Ramlan Nurjaya Nurjaya Nurul Aslamiah Istiqomah Permatasari, Ayu Intan Perwitasari, Erni Pratiwi Putri Amelia Rahmawati Ulfah Revita Desi Hertin Revita Desi Hertin Revita Hertin Rian Dias Saputra Rizkian, D Ilham Rizzika Iqbal Irzad Sabina Alysia Moestafa Salamah, Ummy Gusti Sarmilah, Sarmilah Setiawan, Teddy Siti Mutiara Husna Sri Anawati Suci Ati Suci Ayu Sudari Sultansyah Adira Putra suryawan, ryan firdiansyah Teddy Setiawan Tri Susilowati Udriya, Udriya Udriyah Vrisca Aulia Wahid Dwi Tianto Yuni Pambreni Yuni Pammbreni Yusuf Kurniawan, Mohamad Zhihan Al Fachri