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All Journal Jurnal Crystal : Publikasi Penelitian Kimia dan Terapannya Jurnal Pendidikan Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Jurnal Ilmu Ekonomi Journal of Finance, Economics, and Business INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) Nomico Maneggio Journal of Social Science and Multidisciplinary Analysis International Journal of Social and Education (INJOSEDU) MOMENTUM : Jurnal Sosial dan Keagamaan eJEBA
Muh. Husriadi
Halu Oleo University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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CRITICAL REVIEW OF THE USE OF BLOCKCHAIN TECHNOLOGY IN IMPROVING MSME DATA TRANSPARENCY AND SECURITY Husriadi, Muh.; Bahar, Harmiaty; Windayani, Windayani
Journal of Finance, Economics and Business Vol. 3 No. 1 (2024): JFEB, May 2024
Publisher : Laboratorium Riset Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59827/jfeb.v3i1.107

Abstract

The use of blockchain technology in MSMEs is an increasingly important topic to support data transparency and security. The aim of this research is to evaluate the effectiveness of blockchain technology in increasing transparency and data security for SMEs in Mandonga District, Kendari City. The research approach uses descriptive qualitative by involving respondents from MSME actors. The analysis results show that the application of blockchain technology has a positive effect in improving data integrity, reducing security risks and increasing customer trust. The implication of this research is that MSMEs can use blockchain technology to improve their business performance and meet increasingly stringent compliance requirements. Therefore, this research provides a strong theoretical and practical foundation for the application of blockchain technology in the MSME environment and provides valuable insights for practitioners and researchers in the field.
MARKET ETHICS IN THE DIGITAL ERA: A CRITICAL REVIEW OF MSME MARKETING STRATEGIES AND THE CHALLENGES OF THE PLATFORM ECONOMY THE TITLE IS BRIEF, CLEAR, AND EXPLICIT Husriadi, Muh.
Journal of Finance, Economics and Business Vol. 4 No. 2 (2025): Journal of Finance, Economics, and Business (JFEB), 2025
Publisher : Laboratorium Riset Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59827/jfeb.v4i2.324

Abstract

The development of the platform economy has transformed MSME marketing strategies, but platform dominance often limits the freedom of MSMEs to implement digital marketing ethics. This study aims to examine ethical awareness, ethical challenges, and interactions among coffee MSMEs. Shops with a platform economy in digital marketing practices. The research method uses a qualitative approach with in-depth interviews and observations of coffee MSMEs. shop in Mandonga District. The rresults of the study indicate that MSMEs have a high awareness of the principles of honesty and transparency, but face competitive pressures that encourage them to manage marketing strategies to remain ethical. Dependence on digital platforms limits the space for freedom in marketing strategies, so policy support and ethics training are urgently needed. The implications of this study emphasize the importance of regulation and fostering digital marketing ethics as a requirement for the sustainability of MSME businesses in the competitive digital era. This research provides theoretical and practical contributions in developing an ethical and sustainable digital marketing paradigm.
ANALYZING THE POSITIVE IMPACT OF VISUAL BRANDING IN IMPROVING THE PRODUCT IMAGE OF A MODERN COFFEE BUSINESS bahar, harmiati; Muh. Husriadi
Journal of Finance, Economics and Business Vol. 4 No. 2 (2025): Journal of Finance, Economics, and Business (JFEB), 2025
Publisher : Laboratorium Riset Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59827/jfeb.v4i2.376

Abstract

The contemporary coffee industry in Indonesia is growing rapidly among millennials and Gen Z, but MSMEs face the challenge of weak product image due to suboptimal visual branding in the era of social commerce. This study aims to analyze the positive impact of visual branding on improving the product image of contemporary coffee businesses. A qualitative method with a case study design was used, involving semi-structured interviews, observations, and thematic analysis of 10 MSMEs in Kendari City. Results show that visual elements such as earthy colors, local typography, and authentic imagery increase premium perceptions and loyalty, supported by visual ethics that prevent greenwashing. Theoretical implications enhance brand equity for emerging markets, encouraging MSMEs to implement authentic design via Instagram for coffee MSMEs.
ANALYSIS OF THE EFFECTIVENESS OF USING SOCIAL MEDIA IN INCREASING BRAND AWARENESS IN MSMEs IN KENDARI CITY kartika, Bunga Kartika; Muh. Husriadi
Journal of Social Science and Multidisciplinary Analysis Vol. 2 No. 4 (2025): Journal of Social Science and Multidisciplinary Analysis, 2025
Publisher : Noble Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59827/jossama.v2i4.123

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Kendari City face the challenge of low brand awareness amidst the post-pandemic digital transformation, with only 28% active on social media due to limited infrastructure and minimal digital literacy. This study aims to analyze the effectiveness of social media use in increasing brand awareness of MSMEs in Kendari City through local adoption and engagement patterns. A descriptive qualitative method with data triangulation was applied to 15 purposive informants, using semi-structured interviews and observations of Instagram/TikTok accounts. Results show that easy adoption and relative advantage drive a twofold increase in turnover and top-of-mind recall via Muna/Tolaki cultural content, although internet signal constraints moderate effectiveness.
Co-Authors Amos Amos Amos Aris, Laode bahar, harmiati Bahar, Harmiaty Citra Ayu Ningsi, Citra Ayu Citra Ayu Ningsih Darwin, La Ode Ahmad Fari aus Gadafi, Muamal Hartini Hasan, Hasni Hasni Hasan Kartika, Bunga kartika, Bunga Kartika Kasman Muslimin La Janu La Ode Abdul Musawir La Ode Agus Said, La Ode Agus La Ode Ahmad Darwin La Ode Muhammad Sardin La Ode Wahidin La Ode Wahidin M, Usman. Muhammad Aswin Muhammad Aswin Mulya, La Ode Andi Rahmat Nada Kusuma Nurjanah, Ana Putri, Triwulandari Nehru Rahman Ramawati, Yussi Salebaran Sukmarini, Mita Akbar Syahrun Usman. M, Usman. M Windayani, Windayani Winesty Sofyani, Wa Ode Yussi Ramawati