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All Journal Jurnal Pendidikan Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Jurnal Ilmu Ekonomi Journal of Finance, Economics, and Business Nomico Maneggio Journal of Social Science and Multidisciplinary Analysis MOMENTUM : Jurnal Sosial dan Keagamaan eJEBA INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Muh. Husriadi
Halu Oleo University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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ANALYSIS OF THE IMPACT OF ORGANIZATIONAL CULTURE AND ORGANIZATIONAL COMMITMENT IN IMPROVING JOB SATISFACTION IN MSMEs Muh. Husriadi; Fari Aus, Nada Kusuma, Citra Ayu Ningsih
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 5 (2025): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
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Inclusive, collaborative and transparent organizational culture has a vital role in improving performance employees at Micro, Small, and Medium Enterprises (MSMEs) in Kendari City. Although thus, the implementation of this culture is still meet obstacles in creating an optimal work environment. This study aims to identify characteristics of organizational culture that influence performance employees in MSMEs Kendari City. With qualitative research methods, data was obtained through interview in-depth with employees and MSMEs owners. The results of the study show that an inclusive, collaborative and transparent organizational culture has a positive impact on performance. employee past improvement involvement, synergy team, and trust. Core values such as integrity, innovation, and service customer participate plays an important role in strengthening the foundation of organizational culture as well increase productivity employees. These finding underlines importance implementation of a supportive organizational culture as a sustainable strategy for performance in MSMEs
EXPLORATION OF CHALLENGES AND OPPORTUNITIES IN THE INTEGRATION OF PRODUCT INNOVATION AND DIGITAL MARKETING IN THE DEVELOPMENT OF MSMEs IN THE FOOD SECTOR Muh. Husriadi; Fari Aus; Siti Kadri Yanti Sari
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 4 (2025): APRIL
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Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the economies of developing countries, but face significant challenges in integrating product innovation and digital marketing. This study reveals that limited resources, both financial and human resources, as well as low digital literacy, are the main obstacles in optimizing MSME digital marketing strategies. Many business actors have difficulty using advanced digital marketing technology and analytical tools, resulting in ineffective marketing strategies. However, this study also found great opportunities through the use of customer data for product innovation and market expansion via digital platforms. By utilizing social media and e-commerce, MSMEs can expand their markets and reduce operational costs. These findings indicate that developing digital literacy and collaborating with the government and e-commerce platforms are essential to support the growth and sustainability of MSMEs. Therefore, this study recommends that MSMEs focus on improving digital literacy, using analytical tools, and utilizing customer data to increase competitiveness in the global market. This approach will strengthen MSMEs ability to face competitive challenges in the digital era.
ANALYSIS OF SOCIO-CULTURAL VALIDITY AND BUSINESS MANAGEMENT IN E-COMMERCE ADOPTION IN FAST FOOD SMEs Fari Aus; Bunga Kartika; Muh. Husriadi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 5 (2025): MAY
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Digital transformation through e-commerce offers opportunity big for fast food SMEs, however​ social cultural resistance and limitations business management becomes an obstacle main in the adoption process. This study aims to analyze socio-cultural validity and readiness management in adopting e-commerce in fast food SMEs, as well as identify factors key influencing​ success digital transformation. The research method uses a qualitative approach with case studies, involving interview in-depth and observation participatory in MSME actors in urban areas. The results of the study revealed that the value family and interaction look at advance Still dominant, causing resistance to digital transactions, while limitations capacity managerial and digitalization of internal processes hinders e-commerce optimization. This finding confirms the need integration of cultural approaches and strengthening organizational capabilities to support technology adoption effective. Implications the practical thing is the importance ongoing training and contextual mentoring, as well as support policies that are adaptive to characteristics local fast food MSMEs. This study contributes to the development of a more inclusive and sustainable e-commerce adoption model in the culinary MSME sector.
EFFECT OF BRAND IMAGE IN INCREASING PURCHASE INTENTION OF BREAD MSMEs Bunga Kartika; Nada Kusuma; Muh. Husriadi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 5 (2025): MAY
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Development The rapid growth of MSMEs bread in Kendari City is facing challenges in building a strong brand image to increase purchase intention in the midst of intense market competition and change preference consumers. This study aims to understand how brand image through utilization local cultural values and digital marketing strategies have effect so that intention buy consumers in MSMEs bread. Qualitative research method using design descriptive. Interview in-depth, observation participatory, and documentation and inductive data analysis through coding and categorization theme. The results of the study show that integration local cultural symbols in branding and strategic social media management own effect to increase trust and loyalty consumers. However, the risks of digital overexposure and limitations human resources are an obstacle in maintaining authenticity brand. Consistency of taste, social testimonials, and availability. product limited also plays an important role in strengthening purchase intention. The implications of this study emphasize importance digital marketing training that is oriented towards conservation cultural values and the development of adaptive marketing strategies to support the sustainability of bread MSMEs in the local market.
INTEGRATED MARKETING COMMUNICATIONS (IMC) STRATEGY IN ATTRACTING ATTENTION INTEREST BUY CONSUMERS IN THE CURRENT COFFEE BUSINESS Muh. Husriadi; Ikrar Muadsim; Usman. M
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 5 (2025): MAY
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Contemporary coffee industry the more competitive so it is important for business actors to implement effective marketing strategies use interesting interest buy consumers. This study aims to explore implementation of Integrated Marketing Communications (IMC) and its impact on consumer interest buy consumers in contemporary coffee businesses. The research method used is qualitative with interviews in-depth and focused group discussions to coffee shop owners and managers. The results of the study showed that the implementation of IMC through social media, promotion attractive and launching new menus can increase interest buy and create experience comprehensive for customers. However, challenges such as limited budget and difficulties guard consistency messages across multiple channels need to be addressed. The implications of this research suggest that an integrated IMC strategy can strengthen connection between brands and consumers as well as increase competitiveness in the market. This study also suggests further exploration of collaboration with local influencers to enhance effectiveness marketing.
MSMEs DEVELOPMENT MODEL IN THE FAST-FOOD SECTOR THROUGH SOCIAL INNOVATION AND BUSINESS MANAGEMENT IN IMPROVING COMMUNITY WELFARE Nada Kusuma; Muh. Husriadi; Hisna
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 5 (2025): MAY
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MSME sector fast food​ has a strategic role in the economy national However Still face challenge in the form of limited product innovation, suboptimal business management and low access to training as well as mentoring. This study aims to developing a model for empowering fast food MSMEs through integration of social innovation and business management to improve competitiveness and welfare society. The research method used is qualitative with a case study approach, data collection through interview in-depth, observation participatory and documentation on MSME actors in several sub-districts in Kendari City. The results of the study showed that product development innovative, collaboration community, as well as implementation systematic business management capable increase capacity adaptation, efficiency operational, and market access for MSMEs. Continuous training and mentoring have also proven to be strengthen skills managerial and expanding Network effort. The implications of this research confirm the importance of empowerment models holistic that combines social and business aspects as well the need support digital technology policies and facilitation to ensure sustainability and inclusiveness of fast food MSME development.
ASSESSING THE EFFECTIVENESS OF VISUAL CONTENT IN DIGITAL MARKETING CAMPAIGNSIN ITS IMPLEMENTATION IN THE TODAY'S COFFEE SHOP BUSINESS SECTOR Muh. Husriadi; Citra Ayu Ningsi; Iwan Patta
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 5 (2025): MAY
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The rapid development of the contemporary coffee shop sector demands an effective digital marketing strategy, especially in utilizing visual content to attract young and urban audiences. This study aims to evaluate the effectiveness of visual content in digital marketing campaigns in contemporary coffee shops and identify production challenges and adaptive solutions applied. The research method uses a qualitative approach with case studies and in-depth interviews and observations of coffee shop business actors who are active on social media. The results of the study show that quality product photos, videos of the coffee making process, and content of the shop atmosphere are the dominant types of visual content that can increase engagement, purchase interest, and customer loyalty. However, limited resources such as time, cost, and technical expertise are significant obstacles in the production of quality content that are overcome through independent training and the use of simple editing applications. These findings provide an important contribution to the digital marketing literature in the creative MSME sector and serve as a practical guide for business actors in optimizing visual content strategies to improve digital marketing performance.
HOW DO CURRENT MSMEs COFFEE SHOP PROMOTION STRATEGIES USE SOCIAL MEDIA? Muh. Husriadi; Usman. M; Citra Ayu Ningsi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 6 (2025): JUNE
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Growth Rapidly growing MSMEs coffee shops in Indonesia present new challenges in business competition, especially related to the use of social media as a tool effective promotion. This study aims to analyze the promotional strategies used by contemporary coffee shop MSMEs. through social media and identify factors that influence its effectiveness. The research method used is qualitative descriptive, with data collection through observation, interview in-depth, and documentation on several MSMEs coffee shops that are active on social media. The results of the study showed that the most effective promotional strategy involves the use of engaging visual content, collaboration with influencers, as well as interaction active with customers through social media features. This strategy has proven to be increase brand awareness, engagement customers, and sales. The implications of this research confirm the importance of innovation and digital adaptation for coffee shop SMEs to strengthen their position in a competitive market, as well as providing references practical and theoretical for business actors and academics in developing promotional strategies social media based.
PRODUCT QUALITY ANALYSIS IN INCREASING BUYING INTERESTIN THE TODAY'S FAST-FOOD BUSINESS Muh. Husriadi; Bunga Kartika; Deprianus Sarlis
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 10 (2025): JULY
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Fast food industry​ current face challenges in maintaining interest buy consumers in the middle increasingly fierce competition strict especially regarding quality product that is a factor main decision purchase. This study aims to analyze in a way comprehensive in dimensions quality products in ready- to-eat food contemporary. The method used is qualitative research. descriptive with data collection through interview in-depth and observation participatory in consumers in Kendari City. The results of the study showed that the dimensions quality products that include authentic and consistent taste, attractive and functional packaging, relevant menu innovations, and consistency production have a role in improving interest buy. In addition, the attraction product, loyalty consumers, and recommendations from word of mouth participate strengthen the relationship. The implications of this research contribute theoretical in the development of marketing science culinary and practical for business actors in formulating strategies for increasing quality products for sustainable competitiveness.
THE ROLE OF SOCIAL MEDIA AS A BUSINESS COMMUNICATION TOOLIN IMPROVING CUSTOMER LOYALTY Muh. Husriadi; Bunga Kartika; Nada Kusuma
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 2 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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rapid development of social media has made this platform a tool main business communication, but many business actors face challenges in utilizing social media to increase loyalty customers. This study aims to examine the role of social media as a tool business communication in building and improving loyalty customers. The method used is qualitative with a case study approach, involving interview in-depth and observation of active business actors utilizing social media. Research results show that selecting platforms such as Instagram and WhatsApp, a personal and responsive communication strategy, and appropriate management of challenges and risks significantly contribute to increased engagement. loyalty customers. Implications In practice, this research emphasizes importance dynamic digital communication strategy adaptation and risk management communication on social media to strengthen business- customer relationship continuously . This research contributes to the development of theory digital business communications and offers directions strategic for business practices in the digital age
Co-Authors Aini Ashary Amos Amos Amos Aris, Laode bahar, harmiati Bahar, Harmiaty Bunga Kartika Candra Puspita Ningtyas Citra Ayu Ningsi Citra Ayu Ningsi, Citra Ayu Citra Ayu Ningsih Darwin, La Ode Ahmad Deprianus Sarlis Fari aus Fari Aus Fari Aus, Nada Kusuma, Amos Fari Aus, Nada Kusuma, Citra Ayu Ningsih Gadafi, Muamal Harmiaty Bahar Hartini Hasan, Hasni Hasni Hasan Hisna Ikrar Muadsim Iwan Patta Kartika, Bunga kartika, Bunga Kartika Kasman Muslimin La Janu La Ode Abdul Musawir La Ode Abdul Musawir, La Ode Ahmad Darwin, Kasman Muslimin La Ode Agus Said La Ode Agus Said, La Ode Agus La Ode Ahmad Darwin La Ode Ahmad Darwin La Ode Aris La Ode Muhammad Sardin La Ode Ramalan La Ode Wahidin La Ode Wahidin La Ode Wahidin M, Usman. Maulidia Berlianti Megasari Megasari Muhammad Aswin Muhammad Aswin Muhammad Aswin Mulya, La Ode Andi Rahmat Munawir Makmur Nada Kusuma Nada Kusuma Nurjanah, Ana Putri, Triwulandari Nehru Rahman Ramawati, Yussi Salebaran Siti Kadri Yanti Sari Syahrun Triwulandari Nehru Putri Usman. M Usman. M, Usman. M Wa Ode Harliyanti Windayani, Windayani Winesty Sofyani, Wa Ode Yussi Rahmawati Yussi Ramawati Yussi Ramawati