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All Journal Jurnal Pendidikan Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Jurnal Ilmu Ekonomi Journal of Finance, Economics, and Business Nomico Maneggio Journal of Social Science and Multidisciplinary Analysis MOMENTUM : Jurnal Sosial dan Keagamaan eJEBA INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Muh. Husriadi
Halu Oleo University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Analisis Faktor Dalam Pengembangan Destinasi Wisata Pantai Nambo, Kota Kendari, Sulawesi Tenggara: Analysis of Factors in The Development of Nambo Beach Tourism Destination, Kendari City, Southeast Sulawesi La Janu; Winesty Sofyani, Wa Ode; Aris, Laode; Hartini; Muh. Husriadi
e-Journal Ekonomi Bisnis dan Akuntansi Vol. 12 No. 2 (2025): e-JEBA Volume 12 Number 2 Year 2025
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v12i2.53724

Abstract

Penelitian ini bertujuan untuk mengetahui faktor penghambat dan pendukung pengembangan Destinasi Wisata Pantai Nambo. Sumber data dalam penelitian ini adalah berasal dari data primer dan data sekunder, sementara teknik pengumpulan data yaitu dilakukan melalui wawancara dan pengamatan. Analisis data menggunakan pendekatan kualitatif dimana permasalahan penelitian dianalisis dengan menggunakan teori penghambat dan pendukung pengembangan pariwisata. Hasil penelitian ini menunjukkan bahwa faktor menghambat pengembangan Destinasi Wisata Pantai Nambo yaitu tercemar aktivitas penambangan pasir, limbah rumah tangga, terdapat sarana dan prasarana yang tidak terawat, tempat pembuangan abu jenazah mayat suku-bangsa Bali dan sumber daya manusia pariwisata yang minim. Faktor pendukung pengembangan Destinasi Wisata Pantai Nambo berupa dekat dengan pusat Kota Kendari, dukungan dana dari pemerintah, sarana dan prasarana yang cenderung lengkap dan pusat pagelaran seni dan budaya.
Syair Perahu Hamzah Fansuri (Analisis Pendidikan Akhlak) Wahidin, La Ode; Gadafi, Muamal; Hasan, Hasni; Husriadi, Muh.
MOMENTUM : Jurnal Sosial dan Keagamaan Vol 12 No 2 (2023): MOMENTUM NOVEMBER 2023
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Sekolah Tinggi Islam Blambangan (STIB) Banyuwangi

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Abstract

The main question of this research is what is the content of moral education in the poem Perahu by Hamzah Fansuri. The aim of the research is to determine the content of moral education in the poem Perahu by Hamzah Fansuri. The benefit of this research is that it attempts to straighten out negative accusations against Hamzah Fansuri and to develop knowledge of Islamic education. The sample was taken from the poem Perahu Hamzah Fansuri. In collecting data, the author took the following steps: first, studying the content of the Perahu poetry which is related to the moral content relevant to the research topic, second, studying several writings related to the poetry as a secondary source. The results of the study of akhlaq education are: First, in stanzas 1 to 12, an explanation of akhlaq towards fellow humans. Second, in stanzas 13 to 26, the explanation of ahklaq to Allah Almighty because it reminds the reader to follow Allah Almighty. Third, in stanzas 27 to 32 the moral explanation of fellow human beings. Fourth, stanzas 33 to 38, Hamzah fansuri explains the akhlaq of the Prophet Muhammad (peace be upon him). Fifth, in stanzas 39 to 42, an explanation of akhlaq towards Allah (swt) because in the poem it reminds the reader of the sentence tawhid.
CRITICAL REVIEW OF THE USE OF BLOCKCHAIN TECHNOLOGY IN IMPROVING MSME DATA TRANSPARENCY AND SECURITY Husriadi, Muh.; Bahar, Harmiaty; Windayani, Windayani
Journal of Finance, Economics and Business Vol. 3 No. 1 (2024): JFEB, May 2024
Publisher : Laboratorium Riset Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59827/jfeb.v3i1.107

Abstract

The use of blockchain technology in MSMEs is an increasingly important topic to support data transparency and security. The aim of this research is to evaluate the effectiveness of blockchain technology in increasing transparency and data security for SMEs in Mandonga District, Kendari City. The research approach uses descriptive qualitative by involving respondents from MSME actors. The analysis results show that the application of blockchain technology has a positive effect in improving data integrity, reducing security risks and increasing customer trust. The implication of this research is that MSMEs can use blockchain technology to improve their business performance and meet increasingly stringent compliance requirements. Therefore, this research provides a strong theoretical and practical foundation for the application of blockchain technology in the MSME environment and provides valuable insights for practitioners and researchers in the field.
MARKET ETHICS IN THE DIGITAL ERA: A CRITICAL REVIEW OF MSME MARKETING STRATEGIES AND THE CHALLENGES OF THE PLATFORM ECONOMY THE TITLE IS BRIEF, CLEAR, AND EXPLICIT Husriadi, Muh.
Journal of Finance, Economics and Business Vol. 4 No. 2 (2025): Journal of Finance, Economics, and Business (JFEB), 2025
Publisher : Laboratorium Riset Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59827/jfeb.v4i2.324

Abstract

The development of the platform economy has transformed MSME marketing strategies, but platform dominance often limits the freedom of MSMEs to implement digital marketing ethics. This study aims to examine ethical awareness, ethical challenges, and interactions among coffee MSMEs. Shops with a platform economy in digital marketing practices. The research method uses a qualitative approach with in-depth interviews and observations of coffee MSMEs. shop in Mandonga District. The rresults of the study indicate that MSMEs have a high awareness of the principles of honesty and transparency, but face competitive pressures that encourage them to manage marketing strategies to remain ethical. Dependence on digital platforms limits the space for freedom in marketing strategies, so policy support and ethics training are urgently needed. The implications of this study emphasize the importance of regulation and fostering digital marketing ethics as a requirement for the sustainability of MSME businesses in the competitive digital era. This research provides theoretical and practical contributions in developing an ethical and sustainable digital marketing paradigm.
ANALYZING THE POSITIVE IMPACT OF VISUAL BRANDING IN IMPROVING THE PRODUCT IMAGE OF A MODERN COFFEE BUSINESS bahar, harmiati; Muh. Husriadi
Journal of Finance, Economics and Business Vol. 4 No. 2 (2025): Journal of Finance, Economics, and Business (JFEB), 2025
Publisher : Laboratorium Riset Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59827/jfeb.v4i2.376

Abstract

The contemporary coffee industry in Indonesia is growing rapidly among millennials and Gen Z, but MSMEs face the challenge of weak product image due to suboptimal visual branding in the era of social commerce. This study aims to analyze the positive impact of visual branding on improving the product image of contemporary coffee businesses. A qualitative method with a case study design was used, involving semi-structured interviews, observations, and thematic analysis of 10 MSMEs in Kendari City. Results show that visual elements such as earthy colors, local typography, and authentic imagery increase premium perceptions and loyalty, supported by visual ethics that prevent greenwashing. Theoretical implications enhance brand equity for emerging markets, encouraging MSMEs to implement authentic design via Instagram for coffee MSMEs.
ANALYSIS OF THE EFFECTIVENESS OF USING SOCIAL MEDIA IN INCREASING BRAND AWARENESS IN MSMEs IN KENDARI CITY kartika, Bunga Kartika; Muh. Husriadi
Journal of Social Science and Multidisciplinary Analysis Vol. 2 No. 4 (2025): Journal of Social Science and Multidisciplinary Analysis, 2025
Publisher : Noble Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59827/jossama.v2i4.123

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Kendari City face the challenge of low brand awareness amidst the post-pandemic digital transformation, with only 28% active on social media due to limited infrastructure and minimal digital literacy. This study aims to analyze the effectiveness of social media use in increasing brand awareness of MSMEs in Kendari City through local adoption and engagement patterns. A descriptive qualitative method with data triangulation was applied to 15 purposive informants, using semi-structured interviews and observations of Instagram/TikTok accounts. Results show that easy adoption and relative advantage drive a twofold increase in turnover and top-of-mind recall via Muna/Tolaki cultural content, although internet signal constraints moderate effectiveness.
THE ROLE OF ENTREPRENEURIAL MARKETING IN IMPROVINGORGANIZATIONAL PERFORMANCE IN THE HOTEL BUSINESS Muh. Husriadi; La Ode Aris; Harmiaty Bahar
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 9 (2025): JULY
Publisher : Adisam Publisher

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Abstract

The hotel industry is face competition is very tight, so there needs to be method creative and flexible marketing. This study aims to examine how entrepreneurial marketing can help increase hotel organizational performance. The method used is qualitative descriptive in a way collect data through interview in-depth, observation, and analysis of documents involving management as well as hotel staff. The results of the study show that the application of entrepreneurial marketing, through continuous service innovation, adjustments experience guests, creativity in marketing, as well as courage and risk management, can produce significant increase in income, level​ residence, loyalty customers, and the hotel's image. Although thus, there is challenges such as limitations resources, rejection of existing organizational culture, and adaptation to digital technology. Implications from this research highlights the need for human resource development, investment in trusted digital technology, and changes in organizational culture to support the success of marketing strategies innovative in the hospitality sector. This finding contributes both financially and theoretical and practical in developing entrepreneurial marketing in the sector service.
EXPLORATION OF BRAND POSITIONING AND DIFFERENTIATION DYNAMICSIN IMPROVING PRODUCT BRANDING Harmiaty Bahar; Yussi Rahmawati; Muh. Husriadi
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 12 (2025): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Publisher : Adisam Publisher

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Abstract

The market is growing competitive and digitalized demand companies to integrate positioning and differentiation strategies brand in a way effective use strengthen product branding. This research aims exploring the dynamics of positioning and differentiation integration brand in the context of improving product branding, with a focus on uniqueness feature product, coherence between brand position and attributes differentiation, as well as utilization of digital platforms for personalization experience consumers. The method used is qualitative research with data collection through interview deep to practitioners marketing and management brand. The results of the study show that unique product innovation and special features service is foundation capable differentiation​ strengthen brand position in a way authentic. Consistent coherence​ between promises in positioning and attributes applied differentiation​ build trust and loyalty consumers. In addition, personalization experience brand through digital platforms to improve proximity as well as relevance brands with consumers, encouraging stronger interactions and loyalty in the digital age. Implications practical from this research emphasizes importance strategic integration through coordination cross departments and the use of digital technology ethically to produce adaptive and sustainable branding. These findings contribute significant theoretical and practical implications in management development modern brands in the global market.
THE ROLE OF SOCIAL BUSINESS STRATEGY IN IMPROVING SMALL BUSINESS OWNER INCOME Muh. Husriadi; Ikrar Muadsim; Deprianus Sarlis
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 3 No. 1 (2025): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Publisher : Adisam Publisher

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Abstract

Social business strategy is becoming an important approach to improving business actor income small businesses facing various social and economic challenges. This research aims analyzing the role of social business strategies in supporting sustainability business small through product innovation, participation community, and sustainable income models. The method used is qualitative research with a case study approach, involving interview in-depth and observation of business actors’ small businesses implementing social business strategies. The research results show that social business strategies are effective push improvement income by integrating social and economic values through product innovative as well as involvement active community. Obstacles such as limited capital and knowledge managerial is challenges that need to be overcome to optimize results. The implications of this research emphasize importance support training management, access funding, and the use of digital technology to strengthen implementation of social business. This study contributes to the development of theory social entrepreneurship at the same time practice empowerment business sustainable small.
ADOPTION OF DIGITAL MARKETING IN BUSINESS DEVELOPMENT EFFORTS : IMPACT AND CHALLENGES FOR MICRO, SMALL AND MEDIUM ENTERPRISES Muh. Husriadi; La Ode Abdul Musawir, La Ode Ahmad Darwin, Kasman Muslimin
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 1 No. 11 (2024): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Publisher : Adisam Publisher

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Abstract

Given the challenges of increasingly competitive markets, the use of digital marketing is becoming increasingly important for micro, small and medium enterprises (MSMEs). This research aims to determine the role of digital marketing in the development of MSMEs in Wua-wua and Kambu Districts, Kendari City. Using a qualitative approach, data was collected through in-depth interviews with MSME owners who actively utilize digital marketing. Findings show that the implementation of digital marketing has increased online sales, expanded market reach and increased brand awareness. The biggest challenges in implementing digital marketing include limited budget, lack of knowledge, and limited resources. The findings conclude that to strengthen the digital capabilities of MSMEs and ensure their sustainability in an increasingly digital market, the government needs to require further support from the government and related organizations.
Co-Authors Aini Ashary Amos Amos Amos Aris, Laode bahar, harmiati Bahar, Harmiaty Bunga Kartika Candra Puspita Ningtyas Citra Ayu Ningsi Citra Ayu Ningsi, Citra Ayu Citra Ayu Ningsih Darwin, La Ode Ahmad Deprianus Sarlis Fari aus Fari Aus Fari Aus, Nada Kusuma, Amos Fari Aus, Nada Kusuma, Citra Ayu Ningsih Gadafi, Muamal Harmiaty Bahar Hartini Hasan, Hasni Hasni Hasan Hisna Ikrar Muadsim Iwan Patta Kartika, Bunga kartika, Bunga Kartika Kasman Muslimin La Janu La Ode Abdul Musawir La Ode Abdul Musawir, La Ode Ahmad Darwin, Kasman Muslimin La Ode Agus Said La Ode Agus Said, La Ode Agus La Ode Ahmad Darwin La Ode Ahmad Darwin La Ode Aris La Ode Muhammad Sardin La Ode Ramalan La Ode Wahidin La Ode Wahidin La Ode Wahidin M, Usman. Maulidia Berlianti Megasari Megasari Muhammad Aswin Muhammad Aswin Muhammad Aswin Mulya, La Ode Andi Rahmat Munawir Makmur Nada Kusuma Nada Kusuma Nurjanah, Ana Putri, Triwulandari Nehru Rahman Ramawati, Yussi Salebaran Siti Kadri Yanti Sari Syahrun Triwulandari Nehru Putri Usman. M Usman. M, Usman. M Wa Ode Harliyanti Windayani, Windayani Winesty Sofyani, Wa Ode Yussi Rahmawati Yussi Ramawati Yussi Ramawati