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All Journal Isamic Communication Journal Jurnal Dinamika Pengabdian (JDP) Warta Pengabdian Jurnal Review Pendidikan dan Pengajaran (JRPP) Abdimas UNWAHAS : Jurnal Pengabdian Masyarakat UNWAHAS Jurnal Abdi: Media Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Pengabdian kepada Masyarakat Jurnal Pengabdian Masyarakat Madani juremi: jurnal riset ekonomi Kolaborasi Jurnal Pengabdian Masyarakat Jurnal Ilmu Komunikasi Journal of Innovation Research and Knowledge Jurnal Ilmiah Multidisiplin (JUKIM) SENTRI: Jurnal Riset Ilmiah Jurnal PADE: Pengabdian & Edukasi Jurnal Ilmu Sosial, Pendidikan Dan Humaniora Media Bina Ilmiah Journal of Artificial Intelligence and Digital Business Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH) Jurnal Riset Rumpun Ilmu Pendidikan (JURRIPEN) Komunikasi : Jurnal Komunikasi Jurnal Penelitian Sosial Ilmu Komunikasi
Sahri Aflah Ramadiansyah
Universitas Pendidikan Nasional
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Akselerasi Tata Kelola BUMDes dalam Perspektif Reinventing Government: Study Komparatif antara BUMDes Pedesaan dan Perkotaan Petronela Desi Gamda; I Nyoman Subanda; Sahri Aflah Ramadiansyah; Ni Ketut Arniti
JURNAL RISET RUMPUN ILMU PENDIDIKAN Vol. 5 No. 1 (2026): April: JURRIPEN : Jurnal Riset Rumpun Ilmu Pendidikan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurripen.v5i1.8024

Abstract

Village-Owned Enterprises (BUMDes) are a strategic instrument in promoting village economic independence and increasing Village Original Income (PAD). However, in practice, BUMDes management still faces various governance issues, particularly related to human resource capacity, business innovation, and public accountability and trust. This study aims to analyze the acceleration of BUMDes governance from a Reinventing Government perspective through a comparative study between BUMDes in rural and urban areas. This study uses a qualitative method with a descriptive-comparative approach. Data collection techniques are carried out through in-depth interviews, observation, and documentation. The research locations include BUMDes in Paan Leleng Village, Kota Komba Utara District, East Manggarai Regency as a representative of rural villages, and BUMDes in Golo Bilas Village, Komodo District, West Manggarai Regency as a representative of urban villages. The research results indicate that the implementation of Reinventing Government principles in the governance of Village-Owned Enterprises (BUMDes) in both villages has been successful, but not yet optimal. The BUMDes in Golo Bilas Village has advantages in market access, business potential, and innovation, but still faces challenges in accountability and public trust. Meanwhile, the BUMDes in Paan Leleng Village demonstrates strong community participation and social values, but is hampered by limited human resources, technology, and business diversification. Accelerating BUMDes governance requires institutional strengthening, increased managerial capacity, business innovation, and the implementation of governance that is oriented towards results and community needs.
Strategi Penyebaran Konten Digital TVRI Bali dalam Meningkatkan Visibilitas Berita Lokal Ni Putu Rika Anggarani; Kadek Devi Kalfika Anggria Wardani; Putu Suparna; Sahri Aflah Ramadiansyah
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i1.6676

Abstract

This study examines the digital communication strategy through the distribution of TVRI Bali's digital content in increasing the visibility of local news on social media as a form of broadcast media adaptation in the era of media convergence. The study used a qualitative approach, data collection was conducted through observation, interviews, and document studies of TVRI Bali's media content division, divisions that assist with content distribution, and TVRI Bali's social media audience. The results showed that the New Media Content Division helped optimize the use of social media by designing, managing, and distributing content on social media and conducting audience interest analysis to determine the right posting time. Other strategies were carried out by using attractive visuals, and utilizing content distribution formats by selecting keywords, hooks, and SEO. In addition, citizen journalism activities, inter-media mentions, and contributors from each region in Bali accelerated uploads on social media. Through targeted content design and strengthening collaboration between divisions and external parties, TVRI Bali's New Media Content Division was able to produce diverse content and maintain consistent uploads according to the results of audience interest analysis, so that the formulated strategy could become a plan and reference in increasing news visibility on social media platforms.
Analisis Penerapan Model AIDA dalam Komunikasi Pemasaran Produk Kayu di UD Rahmat Jati Melalui Facebook Sahri Aflah Ramadiansyah; Bramantio Firdausy
Jurnal Penelitian Sosial Ilmu Komunikasi Vol. 9 No. 2 (2025): Volume 9 No 2 Tahun 2025
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Social media has become a primary marketing channel for small and medium enterprises (SMEs). UD Rahmat Jati, a woodcraft business in Ketewel, Bali, utilizes Facebook Marketplace to promote its teakwood products. This study aims to understand how the AIDA model (Attention, Interest, Desire, Action) is applied in the company’s digital marketing communication and how consumers respond to these strategies. The research employs a descriptive qualitative approach with a single case study. Data were collected through in-depth interviews with the business owner, direct observation of digital marketing activities, and content analysis of 20 Facebook Marketplace posts uploaded between January and June 2025. The findings show that the elements of Attention and Interest are relatively strong, reflected in the use of product visuals and basic product information. However, the Desire and Action stages remain weak due to the absence of emotional storytelling, customer testimonials, and clear call-to-action messages in most posts. As a result, online engagement increases but does not translate into significant purchase conversions. The study concludes that partial implementation of the AIDA model improves consumer awareness, yet strengthening the Desire and Action stages is essential for digital communication to effectively drive sales. These findings may serve as a reference for other SMEs seeking to optimize social media-based marketing strategies.
Co-Authors Anak Agung Adi Wiryya Putra Argiyanti, Ni Kadek Pradnya Atta, Alfan Ayu Made Bianca Juarez Bambang Dwi Prasetyo Bramantio Firdausy Denanda, Andry Aprillya Dewi, Dewa Ayu Anggi Diantari Donny Irza Hariri Effendy Dwiputra Aryasa, I Gusti Ngurah Made Hegar Eczatio Rizkyanto Syardi Putra Ekaresty Haes, Putri Febrianty, Putu Ayu Trisna Gorda, A.A.A. Ngr Sri Rahayu Gracia Marsella Nggay Haes, ‎Putri Ekaresty I Gusti Ayu Wirati Adriati I Kadek Bagus Mahendrayana I Nyoman Subanda I Putu Andrean Guritna Putra I Putu Dharmawan Pradhana I Wayan Abimayu Angga Nugraha I Wayan Joniarta Ida Bagus Teddy Prianthara Ika Fitri Aprilia Indradana, Gde Nararya Jejineng, Ida Ayu Suci Aksara Juarez, Ayu Made Bianca Kadek Adyatna Wedananta Kadek Devi Kalfika Anggria Wardani Kanda, Ni Kadek Arum Aprillia Ketut Bayu Agung Suwiyoga Tangkas Khlil, Mazin Amir Mohammed Komang Widhya Sedana Putra P Latupeirissa, Jonathan Jacob Latupeirissa, Jonathan Jacob Paul Mariana Agneta Diana Dea Melati Budi Srikandi Muhammad Iqbal Fathoni Nadya Dominica Putri Yudda Ni Ketut Arniti Ni Made Nila Widya Puspa Dewi Ni Putu Rika Anggarani Ni Putu Yunita Anggreswari Nuning Indah Pratiwi Parasari, Nyoman Sri Manik Petronela Desi Gamda Pramana, Ida Bagus Gde Agung Yoga Pulasari, Luh Ayu Putri Wedayanti Putri Ekaresty Haes Putri, Ni Ketut Lisa Alfina Putri putu suparna, putu relia, agitha Rian Arif Fahendra Sidanta, I Made Pande Surya Tiffania, Ni Kadek Ayusrine Widyaswari, Ni Kadek Wulan Yanthi, Ni Putu Dera