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All Journal Isamic Communication Journal Jurnal Dinamika Pengabdian (JDP) Warta Pengabdian Jurnal Review Pendidikan dan Pengajaran (JRPP) Abdimas UNWAHAS : Jurnal Pengabdian Masyarakat UNWAHAS Jurnal Abdi: Media Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Pengabdian kepada Masyarakat Berajah Journal juremi: jurnal riset ekonomi Kolaborasi Jurnal Pengabdian Masyarakat Jurnal Ilmu Komunikasi Journal of Innovation Research and Knowledge Jurnal Ilmiah Multidisiplin (JUKIM) SENTRI: Jurnal Riset Ilmiah Jurnal PADE: Pengabdian & Edukasi Jurnal Ilmu Sosial, Pendidikan Dan Humaniora Media Bina Ilmiah Journal of Artificial Intelligence and Digital Business Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH) Jurnal Riset Rumpun Ilmu Pendidikan (JURRIPEN) Jurnal Penelitian Sosial Ilmu Komunikasi Optimal: Jurnal Ekonomi dan Manajemen
Sahri Aflah Ramadiansyah
Universitas Pendidikan Nasional
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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MEMBANGUN KESADARAN LINGKUNGAN SEJAK DINI, SOSIALISASI PENGELOLAAN SAMPAH 3R DAN PENGENALAN BANK SAMPAH BAGI SISWA SD NEGERI 3 RENON UNTUK MEWUJUDKAN SEKOLAH RAMAH LINGKUNGAN agitha relia; I Putu Dharmawan Pradhana; Komang Widhya Sedana Putra P; Ida Bagus Gde Agung Yoga Pramana; Sahri Aflah Ramadiansyah
ABDIMAS UNWAHAS Vol. 11 No. 1 (2026): Abdimas Unwahas
Publisher : Universitas Wahid Hasyim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/abd.v11i1.12514

Abstract

Kegiatan pengabdian ini mengusung tema "Membangun Kesadaran Lingkungan sejak Dini: Sosialisasi Pengelolaan Sampah 3R dan Pengenalan Bank Sampah bagi Siswa SD Negeri 3 Renon untuk Mewujudkan Sekolah Ramah Lingkungan" Permasalahan utama yang ditemukan dalam kegiatan masyarakat pengabdian ini adalah rendahnya tingkat kesadaran masyarakat dalam hal pemilahan dan pengelolaan sampah, padahal program bank sampah tersedia. Oleh karena itu, program ini bertujuan untuk meningkatkan pemahaman siswa SD Sumerta Kauh tentang konsep 3R (Reduce, Reuse, Recycle) dan mendorong partisipasi mereka dalam memilah sampah dan memanfaatkan bank sampah. Kegiatan ini dilaksanakan melalui sosialisasi yang melibatkan pemaparan materi dan diskusi langsung dengan mahasiswa. Hasil kegiatan menunjukkan peningkatan pemahaman mahasiswa tentang pentingnya pengelolaan sampah. Ke depannya, diharapkan program ini dapat terus memberikan dukungan yang lebih luas sehingga manfaatnya semakin dirasakan oleh masyarakat sekitar.
STRATEGI KOMUNIKASI PEMASARAN PRODUK DUPE DI TIKTOK DALAM MEMBENTUK SIKAP PRO DAN KONTRA KONSUMEN GENERASI Z Mathilda Keizha Kwando; Sahri Aflah Ramadiansyah
Berajah Journal Vol. 7 No. 1 (2026): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v7i1.757

Abstract

This study aims to analyze marketing communication strategies for dupe bags on TikTok in shaping pro and contra attitudes among Generation Z consumers using the AISAS (Attention, Interest, Search, Action, and Share) model. This study employed a qualitative descriptive approach, with data collected through non-participant observation, structured interviews, and documentation. Informants were selected using purposive sampling and included Generation Z consumers, consumers who had purchased dupe products, a content creator, and an academic specializing in communication or marketing. The findings indicate that consumer attention and interest are primarily shaped by exposure to content on the For You Page (FYP), visual similarity, affordability, user reviews, and engaging content presentation. Consumers subsequently seek information regarding price, quality, materials, durability, and reviews before making purchase decisions and sharing their experiences with others. Pro attitudes are primarily driven by affordability, product variety, accessibility, and the ability to follow trends, whereas contra attitudes arise from concerns regarding quality, originality, excessive similarity, and design ethics. The study concludes that TikTok functions not only as a promotional medium but also as an interactive and evaluative space that dynamically shapes Generation Z consumers’ attitudes toward dupe products.
Pengaruh Endorsement Influencer TikTok terhadap Purchase Intention Produk Skintific Shafira Najwa Aini; Sahri Aflah Ramadiansyah
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 1 (2026): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i1.9298

Abstract

Advances in digital marketing have elevated influencer endorsements on the TikTok platform as a highly sought-after approach, particularly in the beauty industry. This study aims to evaluate the impact of TikTok influencer endorsements on purchase intention for Skintific products through the AIDA model framework, which includes the stages of Attention, Interest, Desire, and Action. An experimental quantitative research approach was applied by distributing online questionnaires to 100 students who actively use TikTok in Denpasar City, selected through purposive sampling. Data analysis was conducted using Partial Least Squares (PLS) with the assistance of SmartPLS software. The findings reveal that among the four AIDA stages, only Desire and Action showed a significant and positive influence on purchase intention, while Attention and Interest did not have a meaningful impact. This conclusion indicates that the success of endorsements does not solely depend on initial engagement but rather on the ability to cultivate desire and trigger concrete actions. The implications of this study highlight the need for content strategies that emphasize desire formation and the inclusion of explicit calls-to-action in TikTok endorsement campaigns.
Co-Authors agitha relia Anak Agung Adi Wiryya Putra Anak Agung Ayu Ngurah Sri Rahayu Gorda Argiyanti, Ni Kadek Pradnya Atta, Alfan Ayu Made Bianca Juarez Bambang Dwi Prasetyo Bramantio Firdausy Denanda, Andry Aprillya Dewi, Dewa Ayu Anggi Diantari Donny Irza Hariri Effendy Dwiputra Aryasa, I Gusti Ngurah Made Hegar Eczatio Rizkyanto Syardi Putra Ekaresty Haes, Putri Febrianty, Putu Ayu Trisna Gracia Marsella Nggay I Gusti Ayu Wirati Adriati I Kadek Bagus Mahendrayana I Nyoman Subanda I Putu Andrean Guritna Putra I Putu Dharmawan Pradhana I Wayan Abimayu Angga Nugraha I Wayan Joniarta Ida Ayu Suci Aksara Jejineng Ida Bagus Teddy Prianthara Ika Fitri Aprilia Indradana, Gde Nararya Kadek Adyatna Wedananta Kadek Devi Kalfika Anggria Wardani Ketut Bayu Agung Suwiyoga Tangkas Khlil, Mazin Amir Mohammed Komang Widhya Sedana Putra P Latupeirissa, Jonathan Jacob Latupeirissa, Jonathan Jacob Paul Mariana Agneta Diana Dea Mathilda Keizha Kwando Melati Budi Srikandi Muhammad Iqbal Fathoni Nadya Dominica Putri Yudda Ni Ketut Arniti Ni Made Nila Widya Puspa Dewi Ni Putu Rika Anggarani Ni Putu Yunita Anggreswari Nuning Indah Pratiwi Parasari, Nyoman Sri Manik Petronela Desi Gamda Pramana, Ida Bagus Gde Agung Yoga Pulasari, Luh Ayu Putri Wedayanti Putri Ekaresty Haes Putri, Ni Ketut Lisa Alfina Putri putu suparna, putu Rian Arif Fahendra Shafira Najwa Aini Tiffania, Ni Kadek Ayusrine Widyaswari, Ni Kadek Wulan Yanthi, Ni Putu Dera ‎Putri Ekaresty Haes