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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Jambura Science of Management JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jambura Economic Education Journal Journal of Information System, Applied, Management, Accounting and Research JOBS (Jurnal Of Business Studies) Jurnal Abdimas Madani dan Lestari (JAMALI) TECHNO-SOCIO EKONOMIKA CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Bussman Journal : Indonesian Journal of Business and Management Jurnal Keuangan dan Akuntansi Terapan (KUAT) Jurnal Pemberdayaan Umat Neo Journal of economy and social humanities Best Journal of Administration and Management Lead Journal of Economy and Administration Journal of Artificial Intelligence and Digital Business KENDALI: Economics and Social Humanities Benefit : Journal of Bussiness, Economics, and Finance GEMBIRA (Pengabdian Kepada Masyarakat) PEDAMAS (Pengabdian Kepada Masyarakat) Jurnal Akademik Pengabdian Masyarakat Journal of Innovative and Creativity PEMIMPIN - Pengabdian Masyarakat Ilmu Pendidikan Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat JBIMA: Jurnal Pengabdian kepada Masyarakat Fundamental and Applied Management Journal
Yuni Pambreni
Universitas Global Jakarta
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Journal : journal of applied business administration

 1 
Analysis of Digital Marketing and Green Marketing Strategies to Maintain Business Sustainability on MSMEs Bandung Regency in Digital Era Rachmawati, Dwi; Wijaya, Hadi; Pambreni, Yuni
Journal of Applied Business Administration Vol 7 No 2 (2023): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v7i2.6345

Abstract

This study aims to find out the influence of Digital Marketing and Green Marketing on marketing performance and Sustainability Business of MSMEs Bandung regency. With the number of respondents as many as 100 MSMEs actors. The instrument in the questionnaire is measured using a Likert scale (5 scales), while the variables are 1) Independent Variables consisting of Digital Marketing and Green Marketing, 2) Dependent Variable is Sustainability Business, 3) Mediating Variable is Marketing Performance analysis used in this study is path analysis. The results show that only Digital Marketing and Green Marketing has positive influence on sustainability business of MSMEs Bandung regency through marketing performance.
Co-Authors Adelia Fitri Lumelle Adelia Tien Novianti Adinda Maulida Adira Aurel Afifah Latifah Turahma Agnemas Yusoep Islami Ahmad Antar Ahmad Dzaky Pratama Ainiyah Putri Aulia Aisyah Shabrina Machmud Al-Haddad, Ali Ridho Aldiansyah Anggorro Putra Alfi Maghfuriyah Ali Ridho Ali Ridho Aliva Nurrachma Allya Kamila Alvia Nada Saputri Alyaputri, Kania Ananda Siti Salma Andika, Citra Andini Prasetyaningrum Syabila Anggita Taufiqi Annisa Amanna Aulia Choiri Windari Azmiyatun Azmiyatun Bariyah Bariyah Budi Prasetya Canthika Aulia Varsha P. K Chelsy Niktyo Daiva Juventino Irwansyah Daniela Putri Alisha Dea Faraysa Devia Salsabila Dewi Mia Lestari Dianawali Cahyaningrum Dwi Rachmawati Fahri Faturahman Febria Anjara Ferdian, Titan Feri Feri Nugroho Feri Nugroho Fina Alfa Ni’mah Firdha Nurul Fitria Galang Ramadhan Putra Ganang Roger Mawardi Hadi Firmansyah Hadi Wijaya Hasbi Arisky Widyanarko Hasna Aina Salsabila Hasya Darin Athirah Hayu Putri Julia Lestari Hazel Lizantha Fatihah Ihwanu Al Afuwu Iman Sutisna Indi Puspita Indra Satriadi Indriyani Setyawati Inta Gustinia Intan Rahmah Puspita Isyana Pramesti Jaysan, Rayeskana Istighfarkhan Jennet Aqila Zahra Jihan Nur Aini Joko Widodo Julianti Damaris Putri Kanti Kurniasih Karnowahadi Karnowahadi Kusnandar, Meivi Lestari, Hayu Putri Julia Lorenza Ayu Putri Maudy Aulia Putri Mawardi, Ganang Roger Muhammad Alif Al Adrunisapta Muhammad Fadilah Muhammad Fahmi Husni Fauzi Muhammad Faishal Muzhaffar Muhammad Qisthi Yovari Muhammad Raihan. A Muhammad Rifky Fadillah Nabila Asdianti Mumtaz Nada Syifa Tsuraya Nadia Syahidah Jahrah Najwa Nia Amanda Najwa Sabrina Nakeisya Puteri Hidayat Nasywa Eka Putri Nayla Khairunnisa Nesya Arsyawa Nora Listiana Nova Eliza Noviyanti Noviyanti Nur Fitri Dewi Nurul Maulidia Nurus Syifa Panca Apriliani Ramdani Eka Pradana Ramzaqy Fadlililah Rasyid Fatullah Rayeskana Istighfarkhan Jaysan Resy Berliana Taruly Manurung Rian Dias Saputra Rianti Amelia Rizki Saputra Mukti Rizzika Iqbal Irzad Rohmat Hidayat Ryansyach, Evans Febryano Putra Safira Rahmadini Sagita Pradyaningrum Salma Dwi Rachmawati Salma Nurindah Intan Pratiwi Salma Rahmawati Salsabila Ramadhani Selvi Marcellia Shabita Kirana Shafira Berliyanti Shinta Dwi Syahrani Shita Nuraisyah Siti Listiana Siti Lutfiah Siti Patimah Sri Anawati Suci Ati Suci Ayu Sudari Syahla Izdihar Syaqila Nur Hidayat Syifa Khairunnisa Tabina Aziz Tegar Firmansyah Tri Undaya Sakti Udriyah Udriyah Udriyah Vrisca Aulia Wahid Dwi Tianto Widya Alvira Wildan Syafiq Winona Arasely. R. A Yupiter Yancik Zakia Maulida Antono Zaky Darmawan Zhihan Al Fachri