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Factors That Influence Eco-Friendly Product Purchasing Decisions: A Theoretical Approach Ayuningtyas; Siti Nurjanah; Rd. Tuty Sariwulan; Suparno
Journal of Digital Business and Global Economy Vol. 1 No. 2 (2025): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.01.2.02

Abstract

This study aims to analyze the factors that influence the purchase decision of environmentally friendly products through a comprehensive theoretical approach. Using the PRISMA 2020-based Systematic Literature Review (SLR) method, this study examines ten major relevant journals in the 2020–2024 period. The results show that individual factors such as environmental knowledge and awareness, as well as attitudes, play an important role in shaping purchase intentions and behaviors. On the other hand, social norms and green marketing also influence behavior through the mediation of environmental attitudes. Contextual factors such as the credibility of eco-labels and ease of access to products are moderators in the relationship between intentions and actual behaviors. This study concludes that the integration of individual, social, and contextual factors is essential to understand the complexity of eco-friendly product purchasing decisions. The implications of the research include strategic recommendations for companies and policymakers to encourage the adoption of sustainable consumption.
Understanding How Export Stimuli, Export Knowledge, Product Standards, and Marketing Strategies Shape the Export Performance of Indonesian MSMEs Sekar Tri Widati; Suparno; Saparuddin Mukhtar
Journal of Digital Business and Global Economy Vol. 1 No. 3 (2025): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.01.3.04

Abstract

This study examines how export stimuli, export knowledge, product standards, and marketing strategies shape the export performance of Indonesian MSMEs. Using a qualitative approach, semi-structured interviews with 12 MSME owners and managers were thematically analyzed. Findings reveal that unsolicited buyer inquiries and government-led trade missions often trigger market entry, while regulatory knowledge and cultural awareness sustain operations. The significance of this study lies in its dual contribution. Practically, it provides actionable insights for MSME owners, trade associations, and policymakers to design more effective export promotion policies that integrate market access with continuous capacity building. Academically, it advances business and economic studies by offering a qualitative, context-specific understanding of how internal capabilities and external factors interact to influence MSME export performance, a perspective often overlooked in quantitative research.
The Effect of Entrepreneurship Education and Entrepreneurial Mindset on Students' Ability to Innovate with Creativity as a Mediation Variable in the Entrepreneurial Independence Program of Jakarta State University Ahmad Saoki Andriyana; Dedi Purwana; Suparno
Journal of Digital Business and Global Economy Vol. 1 No. 3 (2025): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.01.3.05

Abstract

This study aims to analyses the impact of entrepreneurship education and entrepreneurial mindset on students' innovation capacity, with creativity as a mediating variable. A quantitative approach with an interpretive style was used. Data were collected through questionnaires distributed to 150 undergraduate students participating in the Wira Wiri program at various universities in Indonesia. The data were analysed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results indicate that entrepreneurship education has a positive and significant effect on both entrepreneurial mindset and creativity. Furthermore, entrepreneurial mindset significantly influences creativity. Creativity, in turn, has a direct effect on innovation capability. Both entrepreneurship education and entrepreneurial mindset also exhibit direct effects on students' innovation capability. Additionally, creativity is proven to act as a significant partial mediator in the relationship between the independent variables and innovation capability. These findings underscore the importance of strengthening entrepreneurship education and fostering an entrepreneurial mindset to enhance students' creativity and innovation within higher education environments.
Analysis of Entrepreneurship Education and Creativity on Technopreneurship Readiness, Mediated by Technopreneurship Intention in Vocational Schools Majoring in Information Technology Shofiyatul Hidayah; Agus Wibowo; Suparno
Journal of Digital Business and Global Economy Vol. 1 No. 3 (2025): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.01.3.06

Abstract

This study investigates the effect of entrepreneurship education and creativity on technopreneurship readiness, mediated by technopreneurship intention, among vocational high school students in information technology. Using a quantitative approach, data were collected from 115 respondents out of a total population of 162 students at SMKN 45 and SMKN 53 Jakarta. Structural Equation Modelling–Partial Least Squares (SEM-PLS) version 4.0.2 was employed for hypothesis testing. The results show that both entrepreneurship education and creativity have positive and significant effects on technopreneurship intention, and together they positively and significantly influence technopreneurship readiness through technopreneurship intention. These findings highlight the critical role of entrepreneurship education, creativity, and technopreneurship intention in strengthening technopreneurship readiness among vocational high school students in the information technology field.
The Effect of Academic Environment and Financial Literacy on the Accounting Competence of Vocational School Students in DKI Jakarta with Self-Efficacy as a Mediating Variable Shofiany; Ari Saptono; Suparno
Journal of Digital Business and Global Economy Vol. 2 No. 1 (2026): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.02.1.04

Abstract

Shofiany. 1716823012. The Impact of Academic Environment and Financial Literacy on the Accounting Skills Competence of Vocational High School Students in DKI Jakarta, with the mediating variable being self-efficacy. thesis. Jakarta State University, Faculty of Economics and Business, Master of Economics Education, 2025. Using self-efficacy as a mediating variable, this study seeks to examine the influence of the academic environment and financial literacy on the accounting skills competency of vocational high school students in DKI Jakarta. The fundamental basis of this research is on the significance of the learning environment's quality and financial literacy skills in developing students' proficiency in accounting, particularly in an era marked by increasingly intense job competition. The employed research methodology was a quantitative approach utilizing a survey technique. The research cohort comprised 207 pupils from three public vocational institutions in Jakarta, chosen through proportional random sampling. A questionnaire that has been verified for correctness and consistency was used to gather information. The data was examined employing partial least squares structural equation modeling, or PLS-SEM. The findings demonstrated that the academic environment exerted a positive and significant influence on students' self-efficacy and proficiency in accounting skills. It was also demonstrated that financial literacy improved competence through self-efficacy, both directly and indirectly. Furthermore, the connection between the academic setting and financial literacy on accounting skills competence is strengthened by self-efficacy acting as a mediating element. These results suggest that raising the quality of the educational setting and strengthening financial literacy need to be carried out continuously to improve students' competency in the field of accounting.
Determinan Kinerja Aparatur Yang Berdampak Pada Kualitas Pelayanan Publik (Survey Pada Pemerintah Daerah Kabupaten Karawang) Herman Hermawan; Saparuddin Saparuddin; Suparno Suparno
Jurnal Pendidikan Indonesia Vol. 6 No. 5 (2025): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v6i5.7800

Abstract

Kualitas pelayanan publik di Kabupaten Karawang sebagai kawasan industri masih menghadapi tantangan seperti rendahnya orientasi tim, disiplin, dan fasilitas pendukung, sehingga penelitian ini bertujuan menganalisis pengaruh kepemimpinan, budaya organisasi, dan kompetensi terhadap kinerja aparatur serta dampaknya pada kualitas pelayanan publik dengan menggunakan metode kuantitatif explanatory survey dan analisis regresi berganda terhadap data primer (kuesioner 30 ASN) dan sekunder (dokumen dinas). Hasil penelitian menunjukkan kepemimpinan memiliki pengaruh dominan (33,52%) terhadap kinerja aparatur, diikuti budaya organisasi (24,33%) dan kompetensi (17,21%), sementara kinerja aparatur sendiri berkontribusi signifikan (81,9%) terhadap kualitas pelayanan meskipun masih terkendala oleh kelengkapan fasilitas dan akses teknologi. Implikasi penelitian merekomendasikan pelatihan kepemimpinan transformasional, penguatan kolaborasi tim, dan integrasi teknologi untuk meningkatkan pelayanan publik, sekaligus mendorong penerapan kebijakan berbasis bukti (evidence-based policy) di daerah industri.
Pengaruh Literasi Ekonomi dan Digital Skill Terhadap Cognitive Flexibility pada Siswa Kelas XI SMA Negeri Jakarta Timur Putri Namira Bintoro; Suparno Suparno; Fitra Dila Lestari
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 3 (2026): MEI 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/nys99b37

Abstract

The study aimed to examine the influence of economic literacy and digital skills on students' cognitive flexibility. The study employed quantitative methods. The primary data source was questionnaires distributed to eleventh-grade economics students as respondents. The data analysis technique used was the Structural Equation Model (SEM) with Partial Least Square (PLS) using the SmartPLS application. The study found that economic literacy had a positive and significant impact on cognitive flexibility. Furthermore, digital skills also had a positive and significant impact on cognitive flexibility. The results of this study indicate that the better students' economic literacy and digital skills, the greater their cognitive flexibility.