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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Daengku: Journal of Humanities and Social Sciences Innovation Manajemen dan Kewirausahaan NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Nusantara Safari : Jurnal Pengabdian Masyarakat Indonesia Optimal: Jurnal Ekonomi dan Manajemen Jurnal ASIK: Jurnal Administrasi, Bisnis, Ilmu Manajemen & Kependidikan Commodities, Journal of Economic and Business Jurnal Manajemen Bisnis Digital Terkini Jurnal Ilmiah Ekonomi, Manajemen dan Bisnis (EKMABIS) Journal of Community Research & Engagement (JCRE)
Sutariyono Sutariyono
STIE Ganesha
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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THE IMPACT OF DIGITAL MARKETING AND BRAND TRUST ON ONLINE PURCHASE DECISIONS: A STUDY OF IFIVE PERFUME CUSTOMERS Sutariyono; Tohiroh
JURNAL ASIK Vol 3 No 2 (2025): Jurnal ASIK: Jurnal Administrasi, Bisnis, Ilmu Manajemen & Kependidikan
Publisher : BAIK Publishers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59639/asik.v3i2.115

Abstract

This study aims to determine the effect of digital marketing and brand trust on online purcasing decisions among Ifive Perfume customers. The underlying problem is the importance of effective human resource management through fair digital marketing and a transparent, merit-based promotion system to improve online purcasing decisions. The method used in this study was quantitative. Data were collected through questionnaires distributed to 50 respondents, who were online customers of IFive Perfume. Data analysis techniques included simple and multiple linear regression analysis, t-tests, F-tests, and coefficients of determination using SPSS. The results showed that digital marketing had a partial positive and significant effect on online purcasing decisions, with a calculated t-value of 9.073 > t-table 2.012 and a significance level of 0.000. Similarly, brand trust also had a positive and significant effect on online purchasing decisons, with a calculated t-value of 10.492 > ttable 2.012 and a significance level of 0.000. Simultaneously, digital marketing and brand trust significantly influence online purcasing decisions, as indicated by the calculated F-value of 69.673 > F-table 3.20, with a significance level of 0.000. The Rsquare value of 0.748 indicates that 74.8% of the variation in online purcasing decisions can be explained by digital marketing and brand trust.
Peningkatan Kesejahteraan Masyarakat Melalui Budidaya Jangkrik Di Kota Tangerang Selatan Sutariyono, Sutariyono; Saksana, Joned Ceilendra; Amalia, Fisy; Aisha, Neila; Adiguna, Patria; Nurrahman, Syafran; Herawati, Tuti; Tohiroh, Tohiroh; Saefullah, A
Journal of Community Research & Engagement Vol. 1 No. 1 (2024): July 2024
Publisher : LPPM STIE Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/k6k9qn20

Abstract

This activity aims to assess the benefits of cricket farming for improving community welfare in South Tangerang City. In economic and agroecological contexts, cricket farming offers an environmentally friendly solution for producing alternative food and feed. The method used in this study combines material presentations on cricket farming, direct observation, and practical discussions at the farming site. The program involves 30 farmers, workers, and local community members. The activity took place on Saturday, May 25, 2024, focusing on cricket farming management, including cage preparation, cricket maintenance until harvest, marketing, and financial management of the business. The results show that using technology in cricket farming not only increases productivity but also supports sustainability by reducing waste and optimizing resource use. Additionally, crickets have great potential as an alternative protein source that can support global food security. This study provides important insights into cricket farming, from cage preparation and maintenance to harvesting, marketing the products, and managing the business finances. The findings indicate that a more efficient and sustainable production system can enhance community welfare
Edukasi Keuangan dan Pemasaran untuk Peternak Jangkrik: Kunci Kesuksesan UMKM Hakim, Melati Puspita; Syaputra, Riawan; Herawati, Tuti; Sutariyono, Sutariyono; Saefullah, Aep; Adiguna, Patria; Aisha, Neila
Journal of Community Research & Engagement Vol. 1 No. 1 (2024): July 2024
Publisher : LPPM STIE Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/t36msx35

Abstract

This community service activity aims to enhance the knowledge of cricket farmers in financial recording and marketing strategies to help their businesses grow effectively. Conducted on May 25, 2024, this event took place at a cricket farming UMKM (Micro, Small, and Medium Enterprises) located on Jln. Benda Permai II, Pd Benda, Pamulang District, South Tangerang. The activity is a collaboration between Sekolah Tinggi Ilmu Ekonomi Ganesha (STIE GANESHA) and local farmers. The program ran from 08:00 to 12:00 WIB and aimed to apply knowledge and research findings to improve community welfare. The participating lecturers conducted research covering digital marketing, financial analysis, and human resource development. The results of this research are expected to improve production efficiency, marketing, and financial management of UMKM. The main problems faced by the farmers include limited access to bank loans and a lack of strategies to increase sales. Through this program, STIE Ganesha is committed to supporting and developing the potential of local UMKM, while also contributing positively to the welfare of the South Tangerang community.The results of this activity showed an increase in financial and marketing literacy among cricket farming UMKM owners. Jhandriansyah, a dim sum entrepreneur and cricket farmer, expressed his gratitude for the guidance provided, stating that the collaboration with STIE Ganesha greatly helped his business grow
Pelatihan dan Pengembangan Sumber Daya Manusia pada UMKM Melalui Keterampilan Digital dalam Produksi Pangan Adiguna, Patria; Sutariyono, Sutariyono; Aisha, Neila; Herawati, Tuti; Nurrahman, Syafran; Saefullah, Aep; AR, Rasmawati; Hakim, Melati Puspita; Syaputra, Riawan; Sitohang, Ronny Marthin
Journal of Community Research & Engagement Vol. 1 No. 1 (2024): July 2024
Publisher : LPPM STIE Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/v1sgmx97

Abstract

This training aims to address human resource management (HRM) in the digital era and efforts to enhance the productivity of small and medium enterprises (SMEs). The challenges faced by SMEs, such as low productivity, added value, and product quality, are also a primary focus of this training. The activity was conducted on Saturday, May 25, 2024, at Jl Benda Permai III, Kampung Parakan Rt 06 Rw 09 Pondok Benda, Pamulang District, South Tangerang. The implementation methods included seminars, discussions, and hands-on practice. The participants consisted of 10 lecturers from STIE Ganesha and 20 business owners of Dimsum and cricket farmers. The training results indicated that HR professionals need to master strategic competencies, including understanding organizational values, talent management, leadership, and the use of digital technology. Additionally, they need to position the business strategically, build trust-based relationships, and manage various business pressures. The training also emphasized the importance of modernizing business systems and systematic policies as an alternative to increasing regional competitiveness and improving SME performance. Digital skills development, financial management, and information technology proficiency were identified as crucial needs for SME actors. This training provided valuable insights for HR professionals and SME stakeholders in understanding the importance of HRM in the digital era and enhancing SME productivity. Implementing effective strategies in HRM and productivity improvement will help achieve sustainable SME development goals and make a more significant contribution to the national economy
Innovative Strategies to Enhance Cricket Farming Productivity through the Use of Environmental Monitoring Technology in Pamulang, South Tangerang City Sutariyono, Sutariyono; Tohiroh, Tohiroh; Putra, Alifi Restu; Jannah, Dita Miftakhul; Alfarisi, Sya'ban Maulana
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 5 No. 5 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku4293

Abstract

Cricket farming in Indonesia, particularly in Pamulang, South Tangerang City, has seen significant growth. However, productivity is often hampered by a lack of effective environmental monitoring, particularly regarding temperature, humidity, and lighting. This research aims to develop an innovative strategy to increase cricket farming productivity through the application of digital environmental monitoring technology. This tool is used to read environmental conditions in real time, allowing farmers to intervene or maintain optimal environmental conditions for cricket growth and development. The method in this research is a qualitative method with case studies, while data collection is done by surveys, interviews, direct observation, and analysis of data recorded from environmental monitoring tools consisting of temperature, humidity, room lighting, and focus group discussions (FGD). The results of the study show that environmental monitoring was carried out at 3 points, namely the middle, east and west of the cage, as well as three measurement times, namely morning, noon, and evening with a sampling of 30 measurements, found non-ideal conditions, namely air temperature ranging from 29.70°C - 34.10°C and lighting ranging from 25.1 Lux - 217 Lux, while humidity is still in the ideal category ranging from 60% - 70%, but with environmental monitoring the conditions can be immediately addressed and become ideal. From these results, it can increase cricket productivity by 15%, this is also supported by the results of interviews with cricket farmers. The impact of this research can contribute to cricket farmers, especially in Pamulang and Indonesia in general in increasing cricket productivity by using environmental monitoring tools, while for researchers it can be more innovative and technology-based integrated in subsequent research.
Penerapan Budaya 5R Ringkas Rapi Resik Rawat Rajin Dalam Meningkatkan Produktivitas Karyawan Produksi Pabrik 1 Fitting PT XYZ Sutariyono, Sutariyono
Manajemen dan Kewirausahaan Vol. 4 No. 2 (2023): Manajemen dan Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v4i2.7666

Abstract

Tujuan penelitian ini adalah untuk mengetahui pentingnya penerapan budaya 5R dalam meningkatkan produktivitas karyawan Hal tersebut mendorong PT XYZ Fitting perusahaan yang bergerak dibidang industri plumbing fitting dan sanitary yang menerapkan manajemen Japan dalam berproduksinya senantiasa untuk meningkatkan produktivitasnya agar dapat bersaing dan menjadi leader dibidangnya dengan membangun konsep produksi manufacturing Penuntasan Kontrol Visual Visual Management dengan Kegiatan 5R Ringkas Rapi Resik Rawat Rajin Profit dan K3 yang tuntas dengan Konstruksi Brand Memperoleh Kepercayaan Pelanggan Metode penelitian yang digunakan oleh peneliti adalah metode deskriptif dengan pendekatan kualitatif teknik pengumpulan menggunakan teknik observasi dan teknik wawancara kepada Supervisor Foreman dan Ketua 5R khusus di pabrik 1 Tujuan penelitian ini adalah untuk mengetahui pentingnya penerapan budaya 5R dalam meningkatkan produktivitas karyawan Hasil penelitian memperlihatkan bahwa penerapan budaya 5R yang baik terbukti dapat meningkatkan produktivitas Hal ini disebabkan karena aktifitas orang lebih efektif dan sia sia kerja dapat diminimalisir < p> < em>< p> The aim of this research is to determine the importance of implementing 5R in increasing productivity < em>This encourages PT Xyz Fitting Companies engaged in the Plumbing Fitting and Sanitary Industry that apply Japan management in their production always to increase their productivity in order to compete and become a leader in its field by building the concept of manufacturing production of visual control visual management with the activity 5R concise neat resik Care Diligence Profit and K3 which is complete with Brand Construction Gaining Customer Trust The research method used by researchers is a descriptive method with a qualitative approach collection techniques using observation techniques and interview techniques with Supervisors Foreman and the Chair of 5R specifically at factory 1 The research results show that implementing a good 5R culture has been proven to increase productivity This is because people s activities are more effective and waste of work can be minimized< p>
Pengaruh Pelatihan dan Pengembangan terhadap Kinerja Anggota Dewan dan Pegawai DPRD Kota Tangerang Selatan Karim, Abdul; Sutariyono, Sutariyono; Arza, Zubair
Jurnal Ilmiah Ekonomi Manajemen & Bisnis Vol. 3 No. 3 (2025): August 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/tfjenr92

Abstract

Kajian ini mengeksplorasi dampak pelatihan dan pengembangan dengan kinerja anggota dewan dan pegawai di lingkungan DPRD Kota Tangerang Selatan. Keaslian penelitian ini berfokus pada institusi legislatif, yang masih jarang diteliti dalam kajian pengembangan sumber daya manusia. Kajian ini bertujuan untuk mengevaluasi tingkat sejauh mana program pelatihan dan pengembangan memengaruhi hasil kinerja. Studi ini mengadopsi pendekatan kuantitatif berbasis survei, dengan melibatkan 75 partisipan melalui distribusi kuesioner secara online. Temuan studi mengindikasikan bahwa pelatihan dan pengembangan terbukti secara signifikan meningkatkan kinerja, sebagaimana tercermin dari nilai koefisien korelasi sebesar 0,821, yang menunjukkan adanya hubungan sangat kuat serta koefisien determinasi sebesar 67.4% mengindikasikan bahwa proporsi terbesar variasi kinerja dapat dijelaskan oleh faktor pelatihan dan pengembangan. Model regresi (Y = 9.859 + 0.774X), mengonfirmasi pengaruh positif dan uji t menunjukkan hasil signifikan (t = 12.272; p < 0.05). temuan ini mengimplikasikan bahwa implikasi pelatihan dan pengembangan yang sistematis menjadi elemen fundamental guna memperkuat serta produktivitas institusi legislatif.
Pelatihan pemutakhiran akun Sinta dan akun Bima bagi dosen tetap STIE Ganesha, Jakarta Hendra Candra; Ahmad Fadli; Aep Saefullah; Ramadani Pardian; Putri Noor Ramayanti; Haria Saputri; Sutariyono Sutariyono; Yandi Asmana; Ujang Kusnaedi
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 2 (2024): June
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i2.22858

Abstract

AbstrakPada lingkungan akademisi khususnya dosen pasti sudah sangat familiar dengan yang namanya website SINTA dan website BIMA. Adapun tujuan dari kegiatan ini adalah untuk filtering dosen-dosen yang belum memiliki akun SINTA dan BIMA di lingkungan STIE GANESHA kemudian dilakukan pemutakhiran dengan cara updating, upgrading dan syncronzing pada akun-akun tersebut. Metode yang digunakan pada kegiatan PKM ini adalah metode ceramah dan praktek langsung. Adapun hasil dari kegiatan PKM ini adalah seluruh dosen telah di buatkan akun BIMA yang nantinya dapat digunakan ketika ingin mengajukan proposal dana hibah penelitian dari KEMENBUDRISTEK, sedangkan untuk akun SINTA, jumlah dosen yang telah memiliki akun adalah sebanyak 34 Dosen dan setelah terselenggarakan kegiatan ini jumlahnya menjadi 44 Dosen yang berarti bertambah 10 Dosen dan juga seluruh dosen yang hadir diberikan workshop tentang bagaimana cara input dan sinkronisasi karya tulis yang telah mereka terbitkan di jurnal nasional maupun internasional kedalam akun SINTA mereka dengan tujuan untuk mendapatkan score SINTA.Kata kunci: pelatihan; akun sinta; akun bima; STIE Ganesha AbstractIn the academic environment, especially lecturers, they must be very familiar with the name SINTA website and BIMA website. The purpose of this activity is to filter lecturers who do not yet have SINTA and BIMA accounts within STIE GANESHA with the steps updating, upgrading and syncronzing these accounts. The methods used in this PKM activity are lecture methods and direct practice. The result of this PKM activity is that all lecturers are created a BIMA account which can later be used when they want to submit a research grant proposal from the Ministry of Culture and Technology, while for the SINTA account, the number of lecturers who already have an account is 34 lecturers and after this activity is held the number becomes 44 lecturers which means an increase of 10 lecturers and also all lecturers who attend are given workshops on how to input and synchronization of papers they have published in national and international journals into their SINTA accounts with the aim of obtaining SINTA scores. Keywords: training; sinta account; bima account; STIE Ganesha
Co-Authors Abdul Karim Adam Samsudin Noor Adhy Firdaus Adiguna, Patria Aep Saefullah Afandi Rachman Ahmad Fadli Alfarisi, Sya'ban Maulana Alfarisi, Sya’ban Maulana AR, Rasmawati Arda, Devid Putra Cinta Rahmi Delima Indah Permatasari Diana Ambarwati Fahri Fahri Firmansyah Firmansyah Fisy Amalia Fuad Siregar Hakim, Melati Puspita Halim Tjiwidjaja Haria Saputri Hendra Candra Ibah Misbah Idrisi Raliya Putra Ika Agustina Jannah, Dita Miftakhul Jayaun Jayaun Joned C Saksana Joned C. Saksana Khairul Anam Lestari, Veronika Nugraheni Sri M. Tafsiruddin Moehamad Reza Arfiansyah Moh. Islah Moh. Tahang Muhammad Arief Noor Muharifah, Isnaini Neila Aisha Nurhayati Nurhayati Nurmawati Nurmawati Pambudi, Firman Tulus Putra, Alifi Restu Putri Noor Ramayanti Ramadani Pardian Saefullah, A Siskamto Siskamto Siti Mulasih Sitohang, Ronny Marthin Sitti Aliyah Azzahra Suharjana, I Dewa Ketut Suharmanto Suhermanto Suhermanto Syafran Nurrahman Syaputra, Riawan Taufik Akbar Tohiroh Tohiroh Tohiroh, Tohiroh Tuti Herawati Ujang Kusnaedi Yandi Asmana Zainuddin, Zulkifli Zubair Arza