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All Journal Jurnal Promosi Pendidikan Ekonomi Kanal : Jurnal Ilmu Komunikasi Jurnal Manajemen dan Bisnis Indonesia JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business Journal of Economic, Management, Accounting and Technology (JEMATech) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat JESI (Jurnal Ekonomi Syariah Indonesia) JURAKUNMAN (JURNAL AKUNTANSI DAN MANAJEMEN) Jutisi: Jurnal Ilmiah Teknik Informatika dan Sistem Informasi KOLOKIUM: Jurnal Pendidikan Luar Sekolah International Journal of Economics Development Research (IJEDR) Jurnal E-Bis: Ekonomi Bisnis Jurnal Darma Agung JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Belantika Pendidikan Academia Open Benchmark Surplus: Jurnal Riset Mahasiswa Ekonomi, Manajemen, dan Akuntansi Procedia of Social Sciences and Humanities Dedikasi: Jurnal Pengabdian Kepada Masyarakat Populer: Jurnal Penelitian Mahasiswa Manajemen Kreatif Jurnal Journal of Multiperspectives on Accounting Literature Transparan JSCS JAIDE Journal of Economics and Economic Policy IECON: International Economics and Business Conference Proceeding of International Conference on Social Science and Humanity
Mochamad Rizal Yulianto
Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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The Effect of Viral Marketing on Blackberry Messenger Applications on Customer Satisfaction Through Purchasing Decisions on University Students in Sidoarjo: Pengaruh Viral Marketing Pada Aplikasi Blackberry Messenger Terhadap Kepuasan Pelanggan Melalui Keputusan Pembelian Pada Mahasiswa Di Sidoarjo Yulianto, Mochamad Rizal; Suhartono, Suhartono; Ronny, Ronny
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 4 No. 2 (2018): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (346.854 KB) | DOI: 10.21070/jbmp.v4i2.1988

Abstract

The purpose of this study is to examine the effect of viral marketing on Blackberry Messenger applications on customer satisfaction through purchasing decisions on university students in Sidoarjo. This research hypothesis states that viral marketing affect customer satisfaction through purchasing decisions. This research data was collected by questionnaires distributed to 180 respondents in several universities in Sidoarjo. From the data obtained then tested the validity test, reliability test and structure equation model analysis using the SmartPLS statistical application. The results of this study indicate that viral marketing on the Blackberry Messenger application have a significant positive effect on customer satisfaction through purchasing decisions on university students in Sidoarjo
Enhancing Organizational Effectiveness: The Interplay of Human Resource Information Systems, Organizational Citizenship Behavior, and Organizational Communication Yulianto, Mochamad Rizal; Humroh, Faizatul; Indayani, Lilik; Pebrianggara, Alshaf; Widyasmara, Bunga Aulia
Academia Open Vol 8 No 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.8.2023.6595

Abstract

This quantitative research investigates the dynamics of the human resource information system (HRIS), organizational citizenship behavior (OCB), and organizational communication in bolstering organizational effectiveness. A sample of 100 employees served as the basis of the study, and analytical tools such as classical assumption tests, multiple linear regression, F-test, T-test, and determinant coefficients were employed with the help of SPSS software. Primary data, garnered from questionnaires utilizing a Likert scale, ensured validity and reliability. The results manifested that HRIS and organizational communication substantially contributed to organizational effectiveness, while OCB had a less significant effect. Furthermore, the study illuminated a combined effect of HRIS, OCB, and organizational communication on organizational effectiveness. Among the variables, organizational communication was identified as the most significant factor. The study highlights the potential of effectively managed communication, alongside HRIS and OCB, to optimize organizational effectiveness. The implications thus emphasize the need for enhanced organizational communication practices, OCB, and HRIS implementation for improved organizational performance. Highlights: Organizational communication emerged as the most significant contributor to organizational effectiveness, underscoring the importance of effective internal communication practices. The Human Resource Information System (HRIS), despite its significant influence, indicates the need for technological enhancement in managing human resources for improved organizational performance. The study highlighted the potential of Organizational Citizenship Behavior (OCB) in boosting organizational effectiveness, even though its impact was less significant compared to other variables. Keywords: Human Resource Information Systems, Organizational Citizenship Behavior, Organizational Communication, Organizational Effectiveness, Quantitative Research.
Macro-Factors' Impact on Stock Returns: Insights from Exchange-Diversified Shares Yulianto, Mochamad Rizal; Mekarsari, Dafita Wahyu; Widodo, Heri; Nurasik, Nurasik; Prasojo, Bayu Hari
Academia Open Vol 8 No 2 (2023): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.8248

Abstract

This study investigates the impact of fundamental and macroeconomic factors on diversified stock returns, crucial for investment decisions. Employing purposive sampling, key analysis methods included coefficient of determination (R2), multiple regression, paired t-tests, and classic assumption tests. Results reveal that inflation, market price, profitability, and leverage insignificantly affect share prices, challenging conventional assumptions. These findings underscore the need for a reevaluation of factors influencing stock returns, prompting a rethinking of investment strategies and risk assessment in global markets. Highlights : Methodological Rigor: Utilized purposive sampling and robust statistical techniques like regression and t-tests to analyze the impact of diverse factors on stock returns. Challenging Conventional Wisdom: Findings contradict traditional assumptions about the influence of inflation, market price, profitability, and leverage on share prices. Implications for Investment Strategy: Emphasizes the necessity for a paradigm shift in investment strategies, urging a reassessment of risk evaluation and decision-making processes in global markets. Keywords : Stock returns, Fundamental factors, Macroeconomic factors, Investment decisions, Risk assessment
COFFEE SHOP DAN PERUBAHAN GAYA HIDUP MAHASISWA MUSLIM DI SIDOARJO: COFFEE SHOP DAN PERUBAHAN GAYA HIDUP MAHASISWA MUSLIM DI SIDOARJO Pujianto, Wahyu Eko; Yulianto, Mochamad Rizal; Pebrianggara, Alshaf; Widyasmara, Bunga Aulia
Journal of Economic and Economic Policy Vol. 1 No. 1 (2024): Journal of Economic and Economic Policy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v1i1.6

Abstract

Perubahan zaman yang dipicu oleh modernisasi telah mengubah pola hidup masyarakat, terutama dalam konteks perilaku konsumtif. Kemajuan ilmu pengetahuan dan teknologi memengaruhi perubahan sosial, ekonomi, dan budaya, menciptakan tuntutan akan gaya hidup yang semakin meningkat. Perilaku konsumtif tidak hanya terbatas pada orang dewasa, tetapi juga merambah ke kalangan remaja, terutama mahasiswa, yang dipengaruhi oleh faktor psikologis, kemajuan teknologi, dan lingkungan sosial. Industri minuman, khususnya kedai kopi, menjadi contoh nyata dari pergeseran pola konsumtif di kalangan mahasiswa. Fenomena ini tercermin dalam pertumbuhan jumlah gerai kopi dan popularitas merek-merek terkenal. Ngopi telah menjadi gaya hidup yang penting, menciptakan identitas dan tempat berkumpul bagi masyarakat. Bagi mahasiswa Muslim di Sidoarjo, ngopi bukan hanya sekadar minum kopi, tetapi juga menjadi bagian dari identitas mereka. Fenomena ini mencerminkan perubahan budaya yang didorong oleh keinginan daripada kebutuhan, menciptakan simbol-simbol dan nilai-nilai baru dalam masyarakat.
COMMODIFICATION OF RELIGION: BETWEEN RELIGION AND MANIPULATION (A LITERATURE REVIEW) Pujianto , Wahyu Eko; Yulianto, Mochamad Rizal; Hidayatulloh, Hidayatulloh
Journal of Economic and Economic Policy Vol. 1 No. 4 (2024): Journal of Economics and Economic Policy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v1i4.38

Abstract

Objective: This study investigates the current practices of religious commodification and their effects on religious authenticity, focusing on how commercialization impacts the spiritual integrity of religious values. Method: Employing a literature study approach, the research analyzed 53 articles selected from databases such as Google Scholar, ScienceDirect, ProQuest, JIM, and ResearchGate. These articles were drawn from an initial pool of 30,590 publications related to religious commodification, with 20 articles serving as the analytical framework. Results: The findings reveal that religious commodification is a manipulative practice aimed at material gain, often resulting in the erosion of spiritual values and the reduction of religion to a consumable commodity. This process undermines the sacredness of religious practices, transforming them into tools for societal and economic exploitation. Novelty: The study highlights that religious commodification is not merely a commercial phenomenon but a materialistic intrusion that challenges the foundational beliefs and authenticity of religious practices. This perspective underscores the need to reexamine the balance between spiritual and material elements in religious contexts. Future research should incorporate direct case studies to provide empirical insights into the nuanced practices of religious commodification, offering critical guidance for religious communities and policymakers
THE INFLUENCE OF TIKTOK CONTENT ON DIGITAL MARKETING OF ELECTRONIC PRODUCTS ON E-COMMERCE: A SYSTEMATIC LITERATURE REVIEW Yulianto, Mochamad Rizal; Mubarok, Akhmad Nur; Suyogo, Muhammad; Pebrianggara, Alshaf; Almanfaluti, Istian Kriya
Journal of Artificial Intelligence and Digital Economy Vol. 1 No. 9 (2024): Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v1i9.588

Abstract

This study aims to analyze the influence of TikTok content on digital marketing of electronic products in e-commerce through a systematic literature review. TikTok, as an increasingly popular social media platform, offers various engaging content features for users. This study examines how elements of content on TikTok, such as creative short videos, viral challenges, and influencer collaborations, can affect digital marketing strategies and sales performance of electronic products on e-commerce platforms. The methodology used is systematic literature review (SLR) by gathering and analyzing various relevant previous studies on the topic. The findings of this review indicate that TikTok content has a significant impact on brand awareness, consumer engagement, and sales conversion. Effective marketing strategies implemented on TikTok can increase product exposure, attract consumer attention, and drive purchasing decisions. These findings provide valuable insights for digital marketing practitioners in leveraging social media platforms to enhance the marketing performance of electronic products in e-commerce.
DREAM SMARTPHONE: ANALYSIS OF PRODUCT QUALITY, BRAND IMAGE, AND PRICE PERCEPTION IN IPHONE BUYING INTEREST BY SIDOARJO CONSUMERS Imawati , Angraini Putri; Yulianto, Mochamad Rizal; Sukmono, Rita Ambarwati
Journal of Artificial Intelligence and Digital Economy Vol. 1 No. 9 (2024): Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v1i9.926

Abstract

General Background: The rapid advancement of technology has significantly impacted consumer purchasing decisions, particularly in selecting smartphones. Consumers often consider factors like brand image, price perception, and product quality when choosing products. Specific Background: Among the vast range of smartphone options available, iPhone is a prominent choice, but the specific factors driving consumer interest in iPhone products, particularly in Sidoarjo, remain underexplored. Knowledge Gap: While much research has focused on general smartphone buying behavior, limited attention has been given to the specific interplay between price perception, brand image, and product quality in influencing buying interest for iPhones in regional markets like Sidoarjo. Aims: This study aims to examine the impact of price perception, brand image, and product quality on consumer buying interest in iPhone products in Sidoarjo, using Structural Equation Modeling (SEM) and Partial Least Squares (PLS) analysis. Results: From a sample of 110 respondents, the findings reveal that price perception, brand image, and product quality all have a significant positive effect on consumer buying interest. The R-square value of 0.700 suggests that 70% of the variation in buying interest is explained by these three variables. Novelty: This study provides novel insights into the Sidoarjo market, demonstrating that these factors substantially drive iPhone purchase interest, with brand reputation and perceived product quality playing key roles. Implications: The results highlight the importance of enhancing brand image and maintaining high product quality to increase consumer interest, which could inform marketing strategies for smartphone brands targeting regional markets like Sidoarjo. Future studies could explore additional variables influencing buying interest, given that 30% of the variation remains unexplained by the current model.
PENGARUH KOMUNIKASI INTERPERSONAL, KONSEP DIRI, DAN STRES KERJA TERHADAP IKLIM KERJA PT. INDOFOOD CBP SUKSES MAKMUR,TBK Mochamad Rizal Yulianto; Zahrotul Maftuhkin; Misti Hariasih; Mochamad Nashrullah
Manajemen Kreatif Jurnal Vol. 1 No. 1 (2023): Februari: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v1i1.962

Abstract

Tujuan penelitian ini adalah untuk mengetahui faktor-faktor yang mempengaruhi Iklim Kerja di PT Indofood CBP Sukses Makmur, Tbk yang meliputi faktor Komunikasi Interpersonal (X1), Konsep Diri (X2) dan Stres Kerja (X3). Penelitian ini menggunakan metode deskriptif yang melibatkan 60 orang karyawan bagian prooduksi di PT Indofood CBP Sukses Makmur, Tbk sebagai responden. Pengumpulan data dilakukan dengan menggunakan pembagian kuesioner. Data yang diperoleh dianalisis dengan menggunakan formula statistik, yakni dengan menggunakan analisis regresi berganda yang pengolahannya dilakukan dengan program SPSS versi 18.0. Hasil olahan program SPSS Versi 18.0 juga menunjukkan bahwa variabel Komunikasi Interpersonal (X1), Konsep Diri (X2) dan Stres Kerja (X3) berpengaruh secara parsial terhadap variabel Iklim Kerja (Y) di PT Indofood CBP Sukses Makmur, Tbk. Hasil olahan program SPSS Versi 18.0 menunjukkan bahwa variabel Komunikasi Interpersonal (X1), Konsep Diri (X2) dan Stres Kerja (X3) jika diuji secara serempak (simultan) berpengaruh positif terhadap Variabel Iklim Kerja (Y) di PT Indofood CBP Sukses Makmur, Tbk.
Pengaruh Motivasi Kerja, Stres Kerja dan Lingkungan Kerja Terhadap Organizational Citizenship Behavior Yulianto, Mochamad Rizal; Errinda Ayu Dwi Pramesti; Lilik Indayani; Alshaf Pebrianggara
Populer: Jurnal Penelitian Mahasiswa Vol. 2 No. 4 (2023): Desember : Jurnal Penelitian Mahasiswa
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/populer.v2i4.1486

Abstract

This study aims to determine the effect of work motivation, work stres, and work environment on organizational citizenship behaviour at PT. Sari Murni Jaya.The population used is the production employees of PT. Sari Murni Jaya, amounting to 60 people, and in this study 60 people were sampled. The sampling technique used in this study was simple saturated sampling. Data collection was carried out by distributing questionnaires. To test the hypothesis, multiple linear regression analysis tools are used, multiple correlation coefficient (R), multiple determination coefficient (R2), classical assumption test, F test and t test with the help of SPSS statistic 25.0, as well as validity and reliability tests. The results of the validity and reliability tests showed that all items of the questionnaire were declared valid and reliable because the rcount value was greater than the rtable value.The results of this study prove that work motivation influences organizational citizenship behavior (OCB),work stres also influences organizational citizenship behavior (OCB), work environment influences organizational citizenship behavior (OCB), In addition, work motivation, work stres and work environment simultaneously influence on organizational citizenship behavior (OCB).
The Influence of Digital Marketing, Product Quality, and Service on Consumer Purchase Interst at Café Scooterafee Bangil Febrianti, Nila Osama; Yulianto, Mochamad Rizal; Sumartik, Sumartik
KOLOKIUM Jurnal Pendidikan Luar Sekolah Vol 12, No 2 (2024): Kolokium : Publishing October 2024
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/kolokium.v12i2.889

Abstract

Every business actor in each business category is required to have sensitivity to every change that occurs. Digital marketing plays a very important role in business activities, considering its orientation towards providing value to consumers. Café Scooterafee is one of the cafes widely discussed by the millennial generation today. Café Scooterafee can influence consumer purchase intention through the quality of its products and services. The purpose of this study is to determine the variables that have the most significant impact on increasing consumer purchase intention towards Café Scooterafee. The method applied in this research is a quantitative approach. A total of 100 respondents were selected using the Lemeshow formula. The results of this research indicate that three variables digital marketing influence, product quality, and service quality significantly affect consumer purchase intention towards Café Scooterafee.Keywords: Digital Marketing, Product Quality, Service Quality, Consumen Buying Interest
Co-Authors AA Sudharmawan, AA Ahmed, Zuhal Yussi Almanfaluti, Istian Kriya Almanfaluti, Istian Kriya Alshaf Pebrianggara Alshaf Pebrianggara As’at Rizal Bayu Hari Prasojo Dewi Komala Sari Dwi Nurita Dyah Renita Setyaningayu Eka Febrianto EKA RATNA SARI Errinda Ayu Dwi Pramesti Fadila Putri Aisya Ramadhini Fajar Muharram Febrianti, Nila Osama Fitria Nur Hasanah Fitriani Fitriani Haniifah, Sherliy Putri Hendri Rahman Susetyo Heri Widodo Heri Yanto Herlinda Maya Kumala Sari Hidayatulloh Hidayatulloh Humroh, Faizatul Imawati , Angraini Putri Imawati, Angraini Putri KHOIRUN NISA Kumara Adji Kusuma Lidya Agustin T. Lilik Indayani Maharani, Febi Putri Mahardika Darmawan Kusuma Wardana Mekarsari, Dafita Wahyu Misti Hariasih Mochamad Nashrullah Mubarok, Akhmad Nur Muhammad Irfan Jazuli Naily Fitria Faroha Ningdiyah, Endra Wahyu Nurasik Nurasik, Nurasik Octafehili, Dwi Nur Oetarjo, Mas Poppy Febriana Prameswari, Amanda Tiara pratiwi, rossy Pujianto , Wahyu Eko Putra Agung, Marcello Dicaprio Rahmadani, Diah Rahmania Sri Untari Rakhmat Auliya Hidayat Redhi Fahruddin Rita Ambarwati Sukmono Rizky Eka Febriansah Rokhmah, Farida Ronny Ronny Rosyihin, Farih Ayu Mukhoirotin Sirojul Umma Sari, Dewi Komala Sari, Eka Ratna Sarwenda Biduri Setiyono, Wisnu Panggah Sri Mukhodim Faridah Hanum Sumarno Sumarno Sumarno Sumartik Sumartik Sumartik Supardi Supardi Supardi Suyogo, Muhammad Wahyu Eko Pujianto Wai, Khoong Tai Widowati, Hesty Widyasmara, Bunga Aulia Wisnu Panggah Setyono Zahrotul Maftuhkin Zulfani Anggraini