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All Journal Jurnal Promosi Pendidikan Ekonomi Kanal : Jurnal Ilmu Komunikasi Jurnal Manajemen dan Bisnis Indonesia JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Journal of Economic, Management, Accounting and Technology (JEMATech) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat JESI (Jurnal Ekonomi Syariah Indonesia) JMD: Jurnal Riset Manajemen & Bisnis Dewantara JURAKUNMAN (JURNAL AKUNTANSI DAN MANAJEMEN) Jutisi: Jurnal Ilmiah Teknik Informatika dan Sistem Informasi MANAJEMEN DEWANTARA KOLOKIUM: Jurnal Pendidikan Luar Sekolah International Journal of Economics Development Research (IJEDR) Jurnal E-Bis: Ekonomi Bisnis Jurnal Darma Agung JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Belantika Pendidikan Jurnal Teknologi Informasi dan Komunikasi Benchmark Surplus: Jurnal Riset Mahasiswa Ekonomi, Manajemen, dan Akuntansi Procedia of Social Sciences and Humanities Dedikasi: Jurnal Pengabdian Kepada Masyarakat Populer: Jurnal Penelitian Mahasiswa Nuras : Jurnal Pengabdian Kepada Masyarakat Manajemen Kreatif Jurnal Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Journal of Multiperspectives on Accounting Literature Journal of Business Economics and Agribusiness Transparan Journal of Social Comunity Services JAIDE Journal of Economics and Economic Policy IECON: International Economics and Business Conference Proceeding of International Conference on Social Science and Humanity International Journal of Artificial Intelligence for Digital Marketing Academia Open
Mochamad Rizal Yulianto
Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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PERAN BRAND AMBASSADOR, BRAND AWARENESS DAN CUSTOMER TRUST TERHADAP MINAT BELI WARDAH Jannah, Hayyu Nur; Yulianto, Mochamad Rizal; Sari, Dewi Komala
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 10, No 2 (2024): Vol 10, No. 2 (2024)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34203/jimfe.v10i2.10852

Abstract

ABSTRAK Penelitian ini bertujuan untuk mengetahui peran brand ambassador, brand awareness, dan customer trust terhadap minat beli Skincare Wardah pada konsumen di Sidoarjo. Populasi yang terlibat pada penelitian ini yakni konsumen di Sidoarjo yang pernah melakukan pembelian Produk Wardah minimal satu kali pembelian. Sampel yang digunakan dalam penelitian ini sebanyak 100 orang. Metode penelitian ini menggunakan analisis deskriptif dengan pendekatan kuantitatif. Data primer di peroleh dengan membagikan link kuensioner dengan menggunakan Google Form. Teknik analisis data menggunakan Partial Least Square. Hasil penelitian ini menunjukkan bahwa brand ambassador, brand awareness dan customer trust berpengaruh positif dan signifikan terhadap minat beli. Temuan penelitian ini memiliki beberapa implikasi penting, diharapkan Wardah mampu mengembangkan strategi pemasaran melalui brand ambassador terutama pada reputasi yang dimiliki oleh brand ambassador Wardah karena mampu meningkatkan minat beli konsumen, membangun brand awareness yang kuat, serta menjaga kepercayaan konsumen melalui perilaku atau kebiasaan penjual dalam menjual produk. ABSTRACT This research aims to determine the role of brand ambassadors, brand awareness, and customer trust in consumers' interest in purchasing Wardah Skincare in Sidoarjo. The population involved in this research comprises consumers in Sidoarjo who have purchased Wardah products at least once. The sample used in this research was 100 people. This research method uses descriptive analysis with a quantitative approach. Primary data was obtained by sharing the questionnaire link using Google Forms. The data analysis technique uses Partial Least Square. This research shows that brand ambassadorship, brand awareness, and customer trust positively and significantly affect purchasing interest. The findings of this research have several important implications. It is hoped that Wardah will be able to develop marketing strategies through brand ambassadors, especially on the reputation of Wardah brand ambassadors because they can increase consumer buying interest, build strong brand awareness, and maintain consumer trust through seller behavior or habits in selling. product.
PENGARUH KOMUNIKASI INTERPERSONAL, KONSEP DIRI, DAN STRES KERJA TERHADAP IKLIM KERJA PT. INDOFOOD CBP SUKSES MAKMUR,TBK Mochamad Rizal Yulianto; Zahrotul Maftuhkin; Misti Hariasih; Mochamad Nashrullah
Manajemen Kreatif Jurnal Vol. 1 No. 1 (2023): Februari: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v1i1.962

Abstract

Tujuan penelitian ini adalah untuk mengetahui faktor-faktor yang mempengaruhi Iklim Kerja di PT Indofood CBP Sukses Makmur, Tbk yang meliputi faktor Komunikasi Interpersonal (X1), Konsep Diri (X2) dan Stres Kerja (X3). Penelitian ini menggunakan metode deskriptif yang melibatkan 60 orang karyawan bagian prooduksi di PT Indofood CBP Sukses Makmur, Tbk sebagai responden. Pengumpulan data dilakukan dengan menggunakan pembagian kuesioner. Data yang diperoleh dianalisis dengan menggunakan formula statistik, yakni dengan menggunakan analisis regresi berganda yang pengolahannya dilakukan dengan program SPSS versi 18.0. Hasil olahan program SPSS Versi 18.0 juga menunjukkan bahwa variabel Komunikasi Interpersonal (X1), Konsep Diri (X2) dan Stres Kerja (X3) berpengaruh secara parsial terhadap variabel Iklim Kerja (Y) di PT Indofood CBP Sukses Makmur, Tbk. Hasil olahan program SPSS Versi 18.0 menunjukkan bahwa variabel Komunikasi Interpersonal (X1), Konsep Diri (X2) dan Stres Kerja (X3) jika diuji secara serempak (simultan) berpengaruh positif terhadap Variabel Iklim Kerja (Y) di PT Indofood CBP Sukses Makmur, Tbk.
Pengaruh Sales Promotion, Shopping Lifestyle, dan Hedonic Shopping Motivation terhadap Keputusan Impulsive Buying pada konsumen Shopee di Sidoarjo Fahruddin, Redhi; Yulianto, Mochamad Rizal; Febriansah, Rizky Eka
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1730

Abstract

This research aims to determine the influence of sales promotion, shopping lifestyle, and hedonic shopping motivation on impulsive buying decisions among Shopee consumers in Sidoarjo. This research uses quantitative methods. The number of samples in this research was 100 respondents. Samples were taken using a non-probability sampling technique with a purposive sampling method. Data analysis in this study used multiple linear regression. The results of this research show that simultaneously and partially the sales promotion, shopping lifestyle and hedonic shopping motivation variables have a significant effect on impulsive buying among Shopee consumers in Sidoarjo.
Pengaruh Video Marketing, Harga dan Kualitas Produk Terhadap Minat Beli Pengguna Marketplace Shopee Citrawati, Fonny Dwi; Yulianto, Mochamad Rizal; Febriansah, Rizky Eka; Indayani, Lilik
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1718

Abstract

This research aims to analyze the influence of video marketing, price and product quality partially and simultaneously on the buying interest of Shopee marketplace users in Sidoarjo Regency. The sample used in this research was 100 respondents. This research uses an associative explanatory method, this sampling uses a non-probability sampling method, known as purposive sampling with the data analysis approach applied is multiple linear regression, and is calculated using the Slovin formula. The results obtained show that simultaneously the video marketing, price and product quality variables have a positive and significant effect on the buying interest of Shopee marketplace users, but partially only the video marketing variable has no significant effect on the buying interest of Shopee marketplace users.
POLITICAL EDUCATION FOR PEOPLE TO HAVE AWARENESS AND ACTIVE STANCE IN THE 2024 ELECTION: Pendidikan Politik Agar Masyarakat Memiliki Kesadaran dan Sikap Aktif dalam Pemilu 2024 Muharram, Fajar; Darmawan Kusuma Wardana, Mahardika; Yulianto, Mochamad Rizal
Journal of Social Comunity Services Vol. 1 No. 1 (2024): Journal of Social Comunity Services (JSCS)
Publisher : Antis-publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jscs.v1i1.21

Abstract

Political education has a major role in public awareness in having an active attitude towards the participatory democratic process, one of which is elections. Political education is carried out by looking at the typological portrait of Sidoarjo society based on the demography of the region divided into two, namely the type of traditional society and the type of semi-metropolis society. Political education was conducted in five sub-districts of Sidoarjo Regency, namely Jabon, Tanggulangin, Prambon, Tarik and Wonoayu. The implementation of political education to the people of Sidoarjo is done to shape the political personality of Sidoarjo citizens, especially the younger generation, so that it will not lead to apathy or blindness to political issues. In addition, the use of social media is a promising arena and land for conducting political education and political marketing, because it will be directly in contact with two voters who have a large percentage of gadget use.
ARTIFICIAL INTELLIGENCE (AI), DIGITAL MARKETING AND POPULARITY ON PURCHASE INTENTIONS FOR VIRTUAL CONCERTS IN KOREAN GIRLBAND AESPA Al Ubaidah, Fandy; Almanfaluti, Istian Kriya; Yulianto, Mochamad Rizal; Pebrianggara, Alshaf
International Journal of Artificial Intelligence for Digital Marketing Vol. 2 No. 10 (2025): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v2i10.339

Abstract

Objective:  The impact of the Behavioral Control Model, Personal Innovation, and Technology Acceptance on Shopee Online Purchase Interest is examined in this study. Method: Data was gathered from 96 respondents via questionnaires sent to Shopee platform users utilizing a quantitative study design and SmartPLS software. Results: These results show a favorable association between the factors of the Technology Acceptance Model, Personal Innovation, and Behavioral Control, and how these affect Online Purchase Interest. The study's findings emphasize the significance of the Shopee platform's use of the technology acceptance model, consumer creativity, and the application of efficient behavioral management to boost platform users' enthusiasm in making purchases. Novelty: The implications of this research contribute to consumer understanding in the context of online product or service shopping, assisting researchers in developing strategies that can increase customer engagement and satisfaction.
CONTENT MARKETING, DIGITAL INTERACTION, AND UPLOAD FREQUENCY ON CONSUMER PURCHASING DECISIONS IN DIGITAL MARKETING THROUGH INSTAGRAM SOCIAL MEDIA Salshabilla, Zalwa Raniah; Yulianto, Mochamad Rizal
International Journal of Artificial Intelligence for Digital Marketing Vol. 2 No. 10 (2025): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v2i10.418

Abstract

Objective: This study aims to analyze the influence of Content Marketing, digital interaction, and upload frequency on consumer purchasing decisions on Instagram. Method: The research method used a quantitative approach with a purposive sampling technique on 100 respondents, as well as multiple linear regression analysis using SPSS 25. Results: The results showed that marketing content had a positive but insignificant effect, while digital interaction and upload frequency had a significant positive effect on purchasing decisions. Simultaneously, all three variable had a significant effect with a contribution of 56,2%. Novelty: This finding emphasizes the importance of integrating content, interaction, and upload consistency to improve consumer purchasing decisions on Instagram.
THE EFFECT OF LIVE STREAMING, RATINGS, AND PRODUCT REVIEWS ON PURCHASING DECISIONS FOR COMPASS SHOE PRODUCTS IN THE SHOPEE APPLICATION Khaqi, M. Ivan Imanulloh; Yulianto, Mochamad Rizal; Rachmadany, Andry
International Journal of Artificial Intelligence for Digital Marketing Vol. 2 No. 10 (2025): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v2i10.422

Abstract

Objective: This study aims to analyze the effect of the live streaming feature, product ratings, and product reviews on purchasing decisions for Compass shoes in the Shopee application. Method: Using multiple linear regression techniques, the study identified that all independent variables (live streaming, ratings, and product reviews) have a positive and significant relationship to purchasing decisions, and the research instrument proved to be reliable with Cronbach's Alpha and Composite Reliability values above 0.7 for all constructs. Results: The analysis results show that the product review variable (X3) has the most significant influence, while live streaming (X1) has the smallest influence, and the research model shows moderate predictive power of purchasing decisions (R Square=0.528). Novelty: This finding confirms the importance of reviews, ratings, and real-time interactions in encouraging consumers to make purchasing decisions in digital marketplaces.
THE INFLUENCE OF CONTENT MARKETING, E-WOM, AND BRAND AWARENESS ON PURCHASE INTENTION OF EIGER PRODUCTS ON TIKTOK AMONG GENERATION Z Nafi’, Ahmad Rosyidun; Yulianto, Mochamad Rizal; Rachmadany, Andry
International Journal of Artificial Intelligence for Digital Marketing Vol. 2 No. 10 (2025): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v2i10.423

Abstract

Objective: This study aims to analyze the influence of Content Marketing, Electronic Word of Mouth (E-WOM), and Brand Awareness on the Purchase Intention of Eiger products among Generation Z on TikTok, focusing on identifying which factors most effectively drive consumer decisions in the digital-native segment. Method: A quantitative descriptive approach was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM), with data collected from 96 Generation Z respondents who actively use TikTok and have been exposed to Eiger promotional content. A purposive sampling method was applied, and measurements were conducted using a Likert-scale questionnaire based on established indicators for each variable. Results: The findings reveal that Brand Awareness significantly and positively influences purchase intention, while Content Marketing and E-WOM do not show a significant impact. The R-square value of 0.778 indicates that 77.8% of the variance in purchase intention can be explained by the tested variables, with brand awareness emerging as the dominant factor. Novelty: Unlike many prior studies highlighting the role of content marketing and E-WOM in driving Generation Z consumer behavior, this research demonstrates that on TikTok, purchase intention is primarily shaped by brand awareness. This highlights the strategic importance of enhancing brand presence, consistent messaging, and digital engagement to strengthen consumer trust and encourage purchasing decisions.
THE INFLUENCE OF TIKTOK SHOP’S PREDATORY PRICING ON CONSUMER ATTRACTION AND PURCHASING DECISIONS OF FASHION PRODUCTS AMONG GENERATION Z Priyanto, Ramadhani Dwi; Pebrianggara, Alshaf; Yulianto, Mochamad Rizal
International Journal of Artificial Intelligence for Digital Marketing Vol. 2 No. 10 (2025): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v2i10.424

Abstract

Objective: This study aims to empirically examine the effect of predatory pricing strategies on consumer attraction and purchasing decisions of fashion products on TikTok Shop among Generation Z, with consumer attraction serving as a mediating variable. Method: This study employed a quantitative approach with an explanatory research design and analyzed the data using Partial Least Squares Structural Equation Modeling (PLS-SEM). The sample consisted of 100 Generation Z respondents in Indonesia who actively shop for fashion products on TikTok Shop. Data were collected through a five-point Likert scale questionnaire distributed online and analyzed using SmartPLS. Result: The findings indicate that predatory pricing has a significant positive effect on both consumer attraction and purchasing decisions. Consumer attraction was also found to positively influence purchasing decisions and partially mediates the relationship between predatory pricing and purchasing decisions. The R² values for consumer attraction (0.871) and purchasing decisions (0.847) demonstrate very strong explanatory power, while the Q² values for each construct (>0.35) indicate high predictive relevance. Novelty: This study confirms that although extreme pricing strategies can trigger impulsive purchases and increase purchase urgency among Generation Z, long-term reliance on such practices may erode consumer trust and undermine market sustainability. Unlike previous studies that focused primarily on regulatory aspects and SMEs, this research provides empirical evidence of the paradoxical effects of predatory pricing on digital-native consumer behavior.
Co-Authors AA Sudharmawan, AA Ahmed, Zuhal Yussi Al Akbar Himawan Al Ubaidah, Fandy Almanfaluti, Istian Kriya Almanfaluti, Istian Kriya Alshaf Pebrianggara Alshaf Pebrianggara Alshaf Pebrianggara Ardiansyah, Muhammad Viky Fajar As’at Rizal Bayu Hari Prasojo Bunga Aulia Widyasmara Citrawati, Fonny Dwi Dafita Wahyu Mekarsari Darmawan Kusuma Wardana, Mahardika Dewi Komala Sari Dwi Nurita Dyah Renita Setyaningayu Eka Febrianto EKA RATNA SARI Errinda Ayu Dwi Pramesti Fadila Putri Aisya Ramadhini Fahruddin, Redhi Faizatul Humroh Fajar Muharram Febrianti, Nila Osama Fitria Nur Hasanah Fitriani Fitriani Fuaida, Famrotul Haniifah, Sherliy Putri Hendri Rahman Susetyo Heri Widodo Heri Widodo Heri Yanto Herlinda Maya Kumala Sari Hidayatulloh Hidayatulloh Humroh, Faizatul Imawati , Angraini Putri Imawati, Angraini Putri Istian Kriya Almanfaluti Jannah, Hayyu Nur Khaqi, M. Ivan Imanulloh KHOIRUN NISA Kumara Adji Kusuma Lidya Agustin T. Lilik Indayani Lilik Indayani Luthfiyani, Andhika Ayu Maharani, Febi Putri Mas Oetarjo Mekarsari, Dafita Wahyu Misti Hariasih Mochamad Nashrullah Mubarok, Akhmad Nur Muhammad Irfan Jazuli Nafi’, Ahmad Rosyidun Naily Fitria Faroha Navaro, Muhammad Saddam Netta Try Pustika Sari Ningdiyah, Endra Wahyu Nurasik Nurasik Nurasik Nurasik, Nurasik Octafehili, Dwi Nur Oetarjo, Mas Poppy Febriana Prameswari, Amanda Tiara pratiwi, rossy Priyanto, Ramadhani Dwi Pujianto , Wahyu Eko Putra Agung, Marcello Dicaprio Rachmadany, Andry Rahmadani, Diah Rahmania Sri Untari Rakhmat Auliya Hidayat Ramadhan, Muhammad Anugerah Rita Ambarwati Sukmono Rizky Eka Febriansah Rokhmah, Farida Ronny Ronny Rosyihin, Farih Ayu Mukhoirotin Sirojul Umma Salshabilla, Zalwa Raniah Sari, Dewi Komala Sari, Eka Ratna Sarwenda Biduri Setiyono, Wisnu Panggah Sri Mukhodim Faridah Hanum Sumarno Sumarno Sumarno Sumartik Sumartik Sumartik Supardi Supardi Supardi Suyogo, Muhammad Wahyu Eko Pujianto Wai, Khoong Tai Widowati, Hesty Widyasmara, Bunga Aulia Wisnu Panggah Setyono Yani , Muhammad Yunita Wulandari Zahrotul Maftuhkin Zahrotul Maftuhkin Zulfani Anggraini