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All Journal Jurnal Promosi Pendidikan Ekonomi Kanal : Jurnal Ilmu Komunikasi Jurnal Manajemen dan Bisnis Indonesia JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Journal of Economic, Management, Accounting and Technology (JEMATech) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat JESI (Jurnal Ekonomi Syariah Indonesia) JURAKUNMAN (JURNAL AKUNTANSI DAN MANAJEMEN) Jutisi: Jurnal Ilmiah Teknik Informatika dan Sistem Informasi KOLOKIUM: Jurnal Pendidikan Luar Sekolah International Journal of Economics Development Research (IJEDR) Jurnal E-Bis: Ekonomi Bisnis Jurnal Darma Agung JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Belantika Pendidikan Academia Open Benchmark Surplus: Jurnal Riset Mahasiswa Ekonomi, Manajemen, dan Akuntansi Procedia of Social Sciences and Humanities Dedikasi: Jurnal Pengabdian Kepada Masyarakat Populer: Jurnal Penelitian Mahasiswa Manajemen Kreatif Jurnal Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Journal of Multiperspectives on Accounting Literature Transparan Journal of Social Comunity Services JAIDE Journal of Economics and Economic Policy IECON: International Economics and Business Conference Proceeding of International Conference on Social Science and Humanity International Journal of Artificial Intelligence for Digital Marketing
Mochamad Rizal Yulianto
Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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Peran Media Sosial Instagram, Dukungan Selebriti, Dan Komunikasi Lisan Terhadap Minat Beli Produk Pilotter Dwi Nurita; Lilik Indayani; Rizky Eka Febriansah; Mochamad Rizal Yulianto
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 1 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i1.7911

Abstract

Internet technology is a tool that can be relied on and utilized by entrepreneurs a platform for business by increasing consumer behavior in developing interest in purchasing a product. One brand that uses internet technology to increase purchasing interest is the Pilotter brand. Brand Pilotter is a fashion product brand that provides fashion for racing and classy motorbike lovers new. Brand Pilotter does marketing through social media Instagram, celebrity endorsements and verbal communication. However, Pilot brand entrepreneurs do not know for sure which variables have the most influence in it increase interest in buying their product. So researchers are interested in further research regarding variables what has the most influence on increasing consumer buying interest in their products. The purpose of this research namely to find out which variables have the most influence on increasing consumer buying interest in products Pilotter. The research method used is a quantitative method with primary data types. Respondents on This research was determined using the Lemeshow formula and obtained 96 respondents. Test This research uses multiple linear regression analysis, validity test, reliability test, normality test, test multicollinearity, heteroscedasticity test, T test, F test and coefficient of determination. The results in this study stated that the third variable, namely Instagram social media, celebrity endorsement, and verbal communication have an overall influence significant impact on consumer purchasing interest in Pilotter products. Keywords: Instagram Social Media, Celebrity Endorsements, Oral Communication, Purchase Intention.
PENGARUH FIRM SIZE, INFLASI DAN NON PERFORMING LOAN TERHADAP PROFITABILITAS PERBANKAN Mochamad Rizal Yulianto
Jurnal Transparan Institut Teknologi dan Bisnis Yadika Vol. 15 No. 1 (2023): JURNAL TRANSPARAN – Vol. 15 No. 01 (2023)
Publisher : Institut Teknologi dan Bisnis Yadika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53567/jtsyb.v15i1.33

Abstract

Perkembangan perusahaan perbankan di Indonesia dari tahun ke tahun mengalami perkembangan yang baik seiring juga dengan perkembangan teknologi yang semakin maju dari tahun ke tahun. Akan tetapi hal tersebut terdapat pula dampak yang tidak baik bagi perusahaan perbankan. Tujuan dari penelitian ini yaitu untuk mengetahui hubungan antara variabel Firm Size, Inflasi dan Non Performing Loan (NPL) terhadap Profitabilitas Perbankan. Pendekatan penelitan menggunakan pendekatan kuantitatif sebagai penjelas hubungan antar variabel penelitian. Perusaahan perbankan yang dijadikan sebagai objek penelitian merupakan perusahaan perbankan yang terdaftar di Bursa Efek Indonesia (BEI) pada tahun 2016-2018. Hasil penelitian yang didapatkan yakni adanya pengaruh pada variabel Firm Size dan Non Performing Loan (NPL) berpengaruh terhadap Profitabilitas Perbankan. Sedangkan pada variabel Inflasi tidak memberikan hasil atau tidak berpengaruh terhadap Profitabilitas Perbankan.
Artificial Intelligence (AiI, Pemasaran Digital Dan Popularitas Terhadap Niat Beli Konser Virtual Pada Girlband Korea Aespa Fadila Putri Aisya Ramadhini; Alshaf Pebrianggara; Mochamad Rizal Yulianto; Rizky Eka Febriansah
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.9383

Abstract

This study aims to investigate the influence of artificial intelligence, digital marketing, and popularity on the purchase intention of virtual concerts Korean girlband aespa held on the Beyond Live application. The research design employed in this study is quantitative, and data were collected through the distribution of questionnaires, which were measured using a Likert scale and analyzed using SPSS Version 25. The sample size for this study comprised 100 respondents, selected using purposive random sampling. The results indicate that artificial intelligence has a positive and significant impact on purchase intention, with a t-value of 2.061 and a significance value of 0.011. Similarly, digital marketing has a positive and significant influence on purchase intention, with a t-value of 2.465 and a significance value of 0.015. Furthermore, popularity significantly and positively affects purchase intention, with a t-value of 8.747 and a significance value of 0.000.
The Effect of Sales Promotion, Product Quality, and E-Word Of Mouth on Shopee Live on Impulsive Buying Behavior Among University Students Naily Fitria Faroha; Rizky Eka Febriansah; Mochamad Rizal Yulianto; Lilik Indayani
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 2 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.5041

Abstract

This research aims to determine the influence of sales promotion, product quality, and e-word of mouth on Shopee Live on impulsive buying behavior among Muhammadiyah University Sidoarjo students. The population in this study is all students at the Muhammadiyah University of Sidoarjo who regularly make purchases on Shopee Live. The sample determination method used a purposive sampling method, with a total of 100 respondents. The data analysis technique uses multiple linear regression analysis techniques. The research results show that sales promotion has a positive and significant effect on impulsive buying behavior, product quality has a positive but not significant effect on impulsive buying behavior, while e-word of mouth has a negative and not significant effect on impulsive buying behavior. The research results show that sales promotion, Product quality, and e-word of the mouth simultaneously have a positive and significant influence on impulsive buying behavior.
The Influence of Brand Image, Price Discounts, and Bonus Packs on Impulse Buying Behavior among Indomaret Point Coffee Consumers Mojokerto City Octafehili, Dwi Nur; Sari, Dewi Komala; Yulianto, Mochamad Rizal
JESI (Jurnal Ekonomi Syariah Indonesia) Vol 14, No 1 (2024)
Publisher : Universitas Alma Ata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21927/jesi.2024.14(1).%p

Abstract

This research aims to determine the influence of brand image, price discounts, and bonus packs on impulse buying behavior among consumers at Indomaret Point Coffee in Mojokerto City. The significance of this research lies in its effort to provide deep insights into the factors influencing consumers' impulsive behavior, which can be used by companies to develop more effective marketing strategies. The research problem focuses on understanding how factors such as brand image, price discounts, and bonus packs can affect impulsive purchasing decisions among consumers. This is important because consumers' impulsive behavior can impact revenue and customer loyalty toward a brand or product. The method used in this study is quantitative with a descriptive analysis approach. The population of this study comprises consumers of Indomaret Point Coffee in Mojokerto City. The sampling technique used is non-probability sampling with a purposive sampling method, meaning respondents are selected based on certain criteria, namely consumers who have purchased products at Indomaret Point Coffee. Data collection was carried out by distributing questionnaires, where responses were measured using a Likert scale. Data analysis was conducted using multiple linear regression tests through the Statistical Package for the Social Sciences (SPSS) software version 25. The findings of the study show that the three variables, namely brand image, price discount, and bonus pack, have a significant influence on the impulse buying behavior of consumers at Indomaret Point Coffee in Mojokerto City. Brand image has been proven to have a positive influence on impulsive buying behavior, as do price discounts and bonus packs, each showing a positive relationship with consumers' impulsive behavior. These results indicate that to increase sales through impulsive buying behavior, Indomaret Point Coffee needs to pay attention to and optimize these three factors in its marketing strategy.
Pengaruh Akreditasi, Promosi, dan Kualitas Pelayanan terhadap Minat Kuliah Mahasiswa di Program Studi Manajemen Universitas Muhammadiyah Sidoarjo Ahmed, Zuhal Yussi; Yulianto, Mochamad Rizal; Indayani, Lilik
Jurnal E-Bis Vol 8 No 1 (2024): Vol. 8 No.1 2024
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v8i1.1708

Abstract

Pada era modern ini, terdapat beragam jenis perguruan tinggi yang secara aktif bersaing dalam meningkatkan mutu mereka guna menarik perhatian calon mahasiswa dengan metode melalui berbagai macam faktor yaitu akreditasi, strategi promosi dan kualitas layanan. Tujuan akhirnya adalah Untuk menciptakan tenaga kerja yang telah dipersiapkan Untuk mengatasi berbagai rintangan yang timbul dalam era globalisasi. Studi ini memakai metode kuantitatif. Sampel terpilih untuk memakai metode purposive sampling dan jumlahnya ditentukan menggunakan rumus Slovin. Data yang dipakai diperoleh dari sumber data primer yang terkumpul melalui penyebaran kuesioner. Temuan dari riset ini menunjukkan bahwa Akreditasi, Promosi, dan Kualitas Pelayanan mempunyai pengaruh yang positif dan signifikan pada minat kuliah mahasiswa untuk memilih jurusan dalam jurusan Manajemen di Universitas Muhammadiyah Sidoarjo.
PENGARUH CONTENT MARKETING, CELEBRITY ENDORSEMENT, DAN E-WOM TERHADAP KEPUTUSAN PEMBELIAN PRODUK DI SHOPEE (STUDI PADA MAHASISWA UNIVERSITAS MUHAMMADIYAH SIDOARJO) Rahmadani, Diah; Febriansah, Rizky Eka; Yulianto, Mochamad Rizal; Pebrianggara, Alshaf
JURNAL DARMA AGUNG Vol 32 No 3 (2024): JUNI
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Darma Agung (LPPM_UDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/ojsuda.v32i3.4402

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh variabel-variabel Content Marketing (X1), Celebrity Endorsement (X2), dan e-WOM (X3) terhadap keputusan Pembelian (Y) produk di Shopee. Metode penelitian yang digunakan adalah penelitian kuantitatif. Skala Pengukuran dilakukan dengan menggunakan skala Likert, Populasi pada penelitian ini adalah konsumen Shopee dengan total sampel sebanyak 100 responden. Metode yang digunakan untuk menganalisis adalah Accidental Sampling dan pengumpulan data menggunakan kuesioner. Kemudian, data tersebut diolah menggunakan IBM SPSS Versi 25. Hasil penelitian ini yaitu Content Marketing, Celebrity Endorsement, dan e-WOM berpengaruh positif dan signifikan terhadap Keputusan Pembelian. Pernyataan tersebut dibuktikan dengan hasil t-hitung Content Marketing sebesar 2,958, hasil t-hitung Celebrity Endorsement sebesar 2,013, dan hasil t-hitung e-WOM sebesar 6,146. Dapat disimpulkan bahwa Content Marketing berpengaruh positif dan signifikan terhadap Keputusan Pembelian, Celebrity Endorsement berpengaruh positif dan signifikan terhadap Keputusan Pembelian, dan e-WOM berpengaruh positif dan signifikan terhadap Keputusan Pembelian.
Determination of the implementation of financial reports based on SAK EMKM Ningdiyah, Endra Wahyu; Yulianto, Mochamad Rizal; Biduri, Sarwenda; Prasojo, Bayu Hari; Pratiwi, Rossy
Journal of Multiperspectives on Accounting Literature Vol. 2 No. 1 (2024): Journal of Multiperspectives on Accounting Literature
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jameela.v2i1.30443

Abstract

Purpose: This research aims to find Determination of the implementation of financial reports based on SAK EMKM. Methodology: The sample in this study was 65 Food and Beverage MSMEs in Sidoarjo District using convenience sampling techniques. Tech The data analysis used is analysis multiple linear regression with SPSS 27. Findings: Based on t test results show that perception MSME actors have no influence to implementation of financial reports based on SAK EMKM, meanwhile socialization of SAK EMKM and levels education owner influential to implementation of financial reports based on SAK EMKM. Practical implications: The practical implications of this research can be used as a reference in planning and implementing SAK EMKM in MSMEs. MSME players should train their skills in the field of financial accounting, as well as provide supporting facilities to help implement SAK EMKM. Regulators who experience problems in planning and implementing SAK EMKM for MSMEs can consider factors such as performance expectations, expectations of the business world, and supporting facilities. Originality/value: This research initiates the use of additional indicators from previous research as additional measuring tools in measuring readiness to implement SAK EMKM. This makes the assessment of MSME readiness in implementing SAK EMKM more comprehensive.
Pendampingan Peningkatan Pendapatan UMKM Yang Terdampak Covid-19 Melalui Perbaikan Pengelolaan Manajemen Keuangan dan Pemasaran Supardi; Yulianto, Mochamad Rizal; Sumarno
Procedia of Social Sciences and Humanities Vol. 3 (2022): Proceedings of the 1st SENARA 2022
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v3i.329

Abstract

Mentoring aims to help increase the income of Micro, Small and Medium Enterprises affected by COVID-19 through improving financial management and marketing, especially for mousetrap producers. The development of the corona outbreak, it has an impact on several sectors, especially the economic and industrial sectors. Not a few companies that went out of business. Several companies have decided to lay off their employees and even terminate their employment. Including quantitative research using the results of a questionnaire survey filled out by respondents. The data analysis method used multiple linear regression analysis. To test the partial effect of the independent variables on the dependent variable, the t-test was used. The f test is used to test the effect of the independent variables together on the dependent variable. The results of data processing show that there is an effect of increasing the income of Micro, Small and Medium Enterprises affected by Covid-19 through improving financial management and marketing. together there is an effect of the independent variable on the dependent variable. Improving management and marketing management can increase the income of Micro, Small and Medium Enterprises affected by Covid-19.
The Effect of Viral Marketing on Blackberry Messenger Applications on Customer Satisfaction Through Purchasing Decisions on University Students in Sidoarjo: Pengaruh Viral Marketing Pada Aplikasi Blackberry Messenger Terhadap Kepuasan Pelanggan Melalui Keputusan Pembelian Pada Mahasiswa Di Sidoarjo Yulianto, Mochamad Rizal; Suhartono, Suhartono; Ronny, Ronny
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 4 No. 2 (2018): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (346.854 KB) | DOI: 10.21070/jbmp.v4i2.1988

Abstract

The purpose of this study is to examine the effect of viral marketing on Blackberry Messenger applications on customer satisfaction through purchasing decisions on university students in Sidoarjo. This research hypothesis states that viral marketing affect customer satisfaction through purchasing decisions. This research data was collected by questionnaires distributed to 180 respondents in several universities in Sidoarjo. From the data obtained then tested the validity test, reliability test and structure equation model analysis using the SmartPLS statistical application. The results of this study indicate that viral marketing on the Blackberry Messenger application have a significant positive effect on customer satisfaction through purchasing decisions on university students in Sidoarjo
Co-Authors AA Sudharmawan, AA Ahmed, Zuhal Yussi Al Ubaidah, Fandy Almanfaluti, Istian Kriya Almanfaluti, Istian Kriya Alshaf Pebrianggara Alshaf Pebrianggara As’at Rizal Bayu Hari Prasojo Citrawati, Fonny Dwi Darmawan Kusuma Wardana, Mahardika Dewi Komala Sari Dwi Nurita Dyah Renita Setyaningayu Eka Febrianto EKA RATNA SARI Errinda Ayu Dwi Pramesti Fadila Putri Aisya Ramadhini Fahruddin, Redhi Fajar Muharram Febrianti, Nila Osama Fitria Nur Hasanah Fitriani Fitriani Haniifah, Sherliy Putri Hendri Rahman Susetyo Heri Widodo Heri Yanto Herlinda Maya Kumala Sari Hidayatulloh Hidayatulloh Humroh, Faizatul Imawati , Angraini Putri Imawati, Angraini Putri Jannah, Hayyu Nur Khaqi, M. Ivan Imanulloh KHOIRUN NISA Kumara Adji Kusuma Lidya Agustin T. Lilik Indayani Maharani, Febi Putri Mekarsari, Dafita Wahyu Misti Hariasih Mochamad Nashrullah Mubarok, Akhmad Nur Muhammad Irfan Jazuli Nafi’, Ahmad Rosyidun Naily Fitria Faroha Navaro, Muhammad Saddam Ningdiyah, Endra Wahyu Nurasik Nurasik, Nurasik Octafehili, Dwi Nur Oetarjo, Mas Poppy Febriana Prameswari, Amanda Tiara pratiwi, rossy Priyanto, Ramadhani Dwi Pujianto , Wahyu Eko Putra Agung, Marcello Dicaprio Rachmadany, Andry Rahmadani, Diah Rahmania Sri Untari Rakhmat Auliya Hidayat Rita Ambarwati Sukmono Rizky Eka Febriansah Rokhmah, Farida Ronny Ronny Rosyihin, Farih Ayu Mukhoirotin Sirojul Umma Salshabilla, Zalwa Raniah Sari, Dewi Komala Sari, Eka Ratna Sarwenda Biduri Setiyono, Wisnu Panggah Sri Mukhodim Faridah Hanum Sumarno Sumarno Sumarno Sumartik Sumartik Sumartik Supardi Supardi Supardi Suyogo, Muhammad Wahyu Eko Pujianto Wai, Khoong Tai Widowati, Hesty Widyasmara, Bunga Aulia Wisnu Panggah Setyono Zahrotul Maftuhkin Zahrotul Maftuhkin Zulfani Anggraini