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All Journal Jurnal Promosi Pendidikan Ekonomi Kanal : Jurnal Ilmu Komunikasi Jurnal Manajemen dan Bisnis Indonesia JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business Journal of Economic, Management, Accounting and Technology (JEMATech) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat JESI (Jurnal Ekonomi Syariah Indonesia) JURAKUNMAN (JURNAL AKUNTANSI DAN MANAJEMEN) Jutisi: Jurnal Ilmiah Teknik Informatika dan Sistem Informasi KOLOKIUM: Jurnal Pendidikan Luar Sekolah International Journal of Economics Development Research (IJEDR) Jurnal E-Bis: Ekonomi Bisnis Jurnal Darma Agung JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Belantika Pendidikan Academia Open Benchmark Surplus: Jurnal Riset Mahasiswa Ekonomi, Manajemen, dan Akuntansi Procedia of Social Sciences and Humanities Dedikasi: Jurnal Pengabdian Kepada Masyarakat Populer: Jurnal Penelitian Mahasiswa Manajemen Kreatif Jurnal Journal of Multiperspectives on Accounting Literature Transparan JSCS JAIDE Journal of Economics and Economic Policy IECON: International Economics and Business Conference Proceeding of International Conference on Social Science and Humanity
Mochamad Rizal Yulianto
Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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Pengaruh Sales Promotion, Shopping Lifestyle, dan Hedonic Shopping Motivation terhadap Keputusan Impulsive Buying pada konsumen Shopee di Sidoarjo Redhi Fahruddin; Mochamad Rizal Yulianto; Rizky Eka Febriansah
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1730

Abstract

This research aims to determine the influence of sales promotion, shopping lifestyle, and hedonic shopping motivation on impulsive buying decisions among Shopee consumers in Sidoarjo. This research uses quantitative methods. The number of samples in this research was 100 respondents. Samples were taken using a non-probability sampling technique with a purposive sampling method. Data analysis in this study used multiple linear regression. The results of this research show that simultaneously and partially the sales promotion, shopping lifestyle and hedonic shopping motivation variables have a significant effect on impulsive buying among Shopee consumers in Sidoarjo.
COFFEE SHOP DAN PERUBAHAN GAYA HIDUP MAHASISWA MUSLIM DI SIDOARJO: COFFEE SHOP DAN PERUBAHAN GAYA HIDUP MAHASISWA MUSLIM DI SIDOARJO Pujianto, Wahyu Eko; Yulianto, Mochamad Rizal; Pebrianggara, Alshaf; Widyasmara, Bunga Aulia
Journal of Economic and Economic Policy Vol. 1 No. 1 (2024): Journal of Economic and Economic Policy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v1i1.6

Abstract

Perubahan zaman yang dipicu oleh modernisasi telah mengubah pola hidup masyarakat, terutama dalam konteks perilaku konsumtif. Kemajuan ilmu pengetahuan dan teknologi memengaruhi perubahan sosial, ekonomi, dan budaya, menciptakan tuntutan akan gaya hidup yang semakin meningkat. Perilaku konsumtif tidak hanya terbatas pada orang dewasa, tetapi juga merambah ke kalangan remaja, terutama mahasiswa, yang dipengaruhi oleh faktor psikologis, kemajuan teknologi, dan lingkungan sosial. Industri minuman, khususnya kedai kopi, menjadi contoh nyata dari pergeseran pola konsumtif di kalangan mahasiswa. Fenomena ini tercermin dalam pertumbuhan jumlah gerai kopi dan popularitas merek-merek terkenal. Ngopi telah menjadi gaya hidup yang penting, menciptakan identitas dan tempat berkumpul bagi masyarakat. Bagi mahasiswa Muslim di Sidoarjo, ngopi bukan hanya sekadar minum kopi, tetapi juga menjadi bagian dari identitas mereka. Fenomena ini mencerminkan perubahan budaya yang didorong oleh keinginan daripada kebutuhan, menciptakan simbol-simbol dan nilai-nilai baru dalam masyarakat.
COMMODIFICATION OF RELIGION: BETWEEN RELIGION AND MANIPULATION (A LITERATURE REVIEW) Pujianto , Wahyu Eko; Yulianto, Mochamad Rizal; Hidayatulloh, Hidayatulloh
Journal of Economic and Economic Policy Vol. 1 No. 4 (2024): Journal of Economics and Economic Policy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v1i4.38

Abstract

Objective: This study investigates the current practices of religious commodification and their effects on religious authenticity, focusing on how commercialization impacts the spiritual integrity of religious values. Method: Employing a literature study approach, the research analyzed 53 articles selected from databases such as Google Scholar, ScienceDirect, ProQuest, JIM, and ResearchGate. These articles were drawn from an initial pool of 30,590 publications related to religious commodification, with 20 articles serving as the analytical framework. Results: The findings reveal that religious commodification is a manipulative practice aimed at material gain, often resulting in the erosion of spiritual values and the reduction of religion to a consumable commodity. This process undermines the sacredness of religious practices, transforming them into tools for societal and economic exploitation. Novelty: The study highlights that religious commodification is not merely a commercial phenomenon but a materialistic intrusion that challenges the foundational beliefs and authenticity of religious practices. This perspective underscores the need to reexamine the balance between spiritual and material elements in religious contexts. Future research should incorporate direct case studies to provide empirical insights into the nuanced practices of religious commodification, offering critical guidance for religious communities and policymakers
INTERNATIONAL BUSINESS STRATEGY FOR ISLAMIC BANKING INDUSTRY IN INDONESIA: AN ANALYSIS FOR EXPANSION Kusuma, Kumara Adji; Rosyihin, Farih Ayu Mukhoirotin Sirojul Umma; Maharani, Febi Putri; Yulianto, Mochamad Rizal; Wai, Khoong Tai
Journal of Economic and Economic Policy Vol. 2 No. 1 (2025): Journal of Economics and Economic Policy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v2i1.57

Abstract

Objective: The Indonesian Islamic banking industry holds tremendous potential for growth, driven by factors like the large Muslim population, government support, increasing economic activity, and growing demand for ethical and Sharia-compliant financial products. In its implementation of course there are challenges, but with the right strategies, Indonesia’s Islamic banking sector could emerge as a leader not only in the Southeast Asian region but also on the global stage. This study will be covering the environments where an Islamic bank would survive, grow and develop itself, including examining on the current situation of the Islamic banking industry in Indonesia: its strength, weakness, opportunities and threats internally and externally. Method: This study uses a qualitative method with primary and secondary data collection. This research approach uses a case study of Indonesian Islamic banks. Results: The result of the analysis will be used to build up a structure, let’s say a methodology, a mechanism or a framework which allows an Islamic bank in Indonesia to mapping out and measure the feasibility of its enterprise in the targeted country as new area of market and create a step by step strategy for the bank to strengthen its basis in the new market. This will help the Indonesian Islamic financial institution especially Islamic banks in opening up the expansion possibilities in a certain country in the world. Novelty: This will help the Indonesian Islamic financial institution especially Islamic banks in opening up the expansion possibilities in a certain country in the world.
Peran Brand Ambassador, Brand Image, dan Product Quality Terhadap KeputusanPembelian Produk Scarlett Whitening di Sidoarjo Fitriani, Fitriani; Sari, Dewi Komala; Yulianto, Mochamad Rizal
PROMOSI (Jurnal Pendidikan Ekonomi) Vol 13, No 1 (2025): PROMOSI
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v13i1.10887

Abstract

Persaingan pasar di industri perawatan kulit semakin ketat, sehingga strategi pemasaran yang efektif menjadi kunci keberhasilan suatu merek. Penelitian ini bertujuan untuk mengetahui peran Brand Ambassador, Brand Image dan Product Quality terhadap Keputusan Pembelian Produk Scarlett Whitening di Sidoarjo. Penelitian ini menggunakan pendekatan kuantitatif dengan populasi adalah masyarakat yang tinggal di Sidoarjo. Sampel penelitian ini diambil menggunakan teknik ­Non-Probability Sampling dan metode Purposive Sampling dengan jumlah 100 responden. Teknik pengumpulan dengan menyebarkan kuisioner dan jawaban akan diukur dengan menggunakan skala likert. Teknik analisa data dalam penelitian ini menggunakan metode PLS-SEM dengan bantuan software SmartPlS 3.0. Hasil penelitian ini membuktikan bahwa Brand Ambassador berpengaruh terhadap keputusan pembelian produk Scarlett Whitening di Sidoarjo, Brand Image berpengaruh negatif terhadap keputusan pembelian produk Scarlett Whitening di Sidoarjo, dan Product Quality berpengaruh terhadap keputusan pembelian produk Scarlett Whitening di Sidoarjo.
Pengaruh Persepsi Harga, Citra Merek, dan Kualitas Produk Terhadap Minat Beli Produk Smartphone iPhone Yulianto, Mochamad Rizal; Imawati, Angraini Putri
Benchmark Vol. 5 No. 2: April 2025
Publisher : Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46821/benchmark.v5i2.598

Abstract

Penelitian ini dilakukan untuk mengetahui pengaruh Persepsi Harga, Citra Merek dan Kualitas Produk terhadap Minat Beli produk smartphone iPhone. Populasi penelitian ini adalah pengguna iPhone di Sidoarjo, dengan sampel diambil menggunakan teknik simple random sampling yang melibatkan 100 responden. Metode penelitian yang digunakan adalah deskriptif dengan analisis kuantitatif, menggunakan data primer dan sekunder yang diperoleh melalui penelitian dokumen dan penyebaran kuesioner yang diukur dengan skala likert. Analisis data yang digunakan dalam penelitian ini menggunakan pendekatan Structural Equation Modeling (SEM) dengan menggunakan alat analisis Partial Least Squares (PLS). Hasil penelitian menunjukkan bahwa Persepsi Harga, Citra Merek dan Kualitas Produk berpengaruh positif dan signifikan terhadap Minat Beli produk smartphone iPhone.
Implementasi Logika Fuzzy Tsukamoto Dalam Menentukan Harga Jual Produk Letter Timbul Pada Usaha Reklame Rokhmah, Farida; Almanfaluti, Istian Kriya; Yulianto, Mochamad Rizal
Jutisi : Jurnal Ilmiah Teknik Informatika dan Sistem Informasi Vol 14, No 2: Agustus 2025
Publisher : STMIK Banjarbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35889/jutisi.v14i2.2681

Abstract

This study aims to determine the selling price of advertising products, particularly 3D letters, using the Fuzzy Logic Tsukamoto method. This approach was chosen to address the uncertainty in price determination, which is often influenced by variables such as material type, quantity, size, and quality. Implemented on the Google Colab platform, the study achieved an 80% accuracy rate in pricing, with classifications into cheap, medium, and expensive categories. These results indicate the effectiveness of the Fuzzy Tsukamoto method in producing more consistent and objective pricing, enhancing consumer trust in offered prices.Keywords: Fuzzy Tsukamoto; Selling Price; Advertising AbstrakPenelitian ini bertujuan untuk menentukan harga jual produk reklame, khususnya huruf timbul, menggunakan metode Fuzzy Logic Tsukamoto. Pendekatan ini dipilih untuk menangani ketidakpastian dalam penentuan harga, yang sering kali dipengaruhi oleh variabel seperti jenis bahan, banyaknya barang, ukuran, dan kualitas. Dengan menggunakan platform Google Colab untuk implementasi, penelitian ini berhasil menghasilkan tingkat akurasi sebesar 80% dalam penetapan harga, dengan kategori harga murah, sedang, dan mahal. Hasil ini menunjukkan efektivitas metode Fuzzy Tsukamoto dalam menghasilkan penetapan harga yang lebih konsistem dan objektif, sehingga dapat meningkatkan kepercayaan konsumen terhadap harga yang ditawarkan. 
Peran FOMO, Price Discount, dan Product Quality Terhadap Impulse Buying Makeup Somethinc di Shopee Haniifah, Sherliy Putri; Yulianto, Mochamad Rizal; Oetarjo, Mas
Journal of Economic, Management, Accounting and Technology (JEMATech) Vol 8 No 2 (2025): Agustus
Publisher : Fakultas Teknik dan Ilmu Komputer, Universitas Sains Al-Qur'an (UNSIQ) Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jematech.v8i2.9447

Abstract

Industri kecantikan di Indonesia berkembang dengan cepat, terutama pada kalangan generasi muda. Pada generasi tersebut, Mereka semakin menyadari pentingnya penampilan dan perawatan diri. Penelitian ini bertujuan untuk memahami bagaimana peran Fear of Missing Out (FOMO), price discount, dan product quality terhadap impulse buying produk makeup Somethinc pada e-commerce Shopee. Penelitian ini juga menggunakan metode pendekatan kuantitatif dengan teknik pengambilan sampel yakni purposive sampling, yang terdiri dari 100 responden dan IBM SPSS versi 25 digunakan untuk mengolah data. Hasil penelitian menunjukkan bahwa Fear of Missing Out memiliki peran positif signifikan terhadap impulse buying produk makeup Somethinc pada e-commerce Shopee. Price discount juga terdapat peran yang positif signifikan terhadap impulse buying produk makeup Somethinc pada e-commerce Shopee. Selain itu, product quality juga memiliki peran positif signifikan terhadap impulse buying produk makeup Somethinc pada e-commerce Shopee.
Improving Employee Performance in the Laser Cutting Industry through Talent Management, Innovation Work Behavior, and Work Discipline Sumartik Sumartik; Herlinda Maya Kumala Sari; Mochamad Rizal Yulianto
IECON: International Economics and Business Conference Vol. 3 No. 1 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The laser cutting company provides precise, efficient and flexible material cutting solutions for various industries. The purpose of this study is to determine the effect of talent management, innovation work behavior and work discipline on employee performance in terms of developing and retaining potential employees. The research method used is quantitative research with an explanatory research approach. The population is all employees of the laser cutting company, totaling 86 employees, the sample was taken as a saturated sample. The questionnaire was distributed to respondents and analyzed using SEM PLS software with inner and outer models. The results of the study indicate that training employees with competency development and the use of the latest technology can improve employee performance. Employees are always looking for the best way to improve cutting efficiency, reduce waste and shorten machine set-up time. Compliance with working hours and work safety standards can improve employee performance. The contribution of this study strengthens the theory of resource Base View, Talent Management Framework and componential theory of creativity and innovation which practically facilitates the laser cutting industry in improving optimal work performance.
KEPUTUSAN PEMBELIAN PRODUK NIKE OLEH GENERASI Z DITINJAU DARI PENGARUH INFLUENCER DAN CONTENT MARKETING Putra Agung, Marcello Dicaprio; Almanfaluti, Istian Kriya; Yulianto, Mochamad Rizal
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 11 No 2 (2025): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v11i2.1576

Abstract

Riset ini bertujuan untuk menilai bagaimana Generasi Z Sidoarjo melakukan pembelian produk Nike sebagai respon terhadap influencer dan content marketing. Pengambilan sampel menggunakan teknik nonprobability sampling, salah satu tekniknya adalah purposive sampling, digunakan dalam metodologi kuantitatif penelitian ini. Sampel penelitian ini terdiri dari 96 responden Generasi Z. Data dikumpulkan melalui survei daring. Untuk keperluan analisis data, digunakan metode regresi linier berganda yang diproses menggunakan SPSS. Temuan penelitian ini mengungkap bahwa baik strategi pemasaran konten maupun peran influencer memberikan dampak positif dan signifikan terhadap keputusan pembelian yang diambil oleh konsumen. Hal ini menyiratkan bahwa Generasi Z lebih mungkin membeli produk Nike jika influencer tersebut memiliki lebih banyak pengikut dan jika pendekatan content marketing dijalankan dengan baik. Konsekuensi dari temuan penelitian ini menyoroti betapa pentingnya bagi bisnis untuk meningkatkan kemitraan dengan influencer terkait dan meningkatkan kualitas content marketing mereka guna menumbuhkan loyalitas pelanggan dan menarik minat konsumen Generasi Z untuk melakukan pembelian.
Co-Authors AA Sudharmawan, AA Ahmed, Zuhal Yussi Almanfaluti, Istian Kriya Almanfaluti, Istian Kriya Alshaf Pebrianggara Alshaf Pebrianggara As’at Rizal Bayu Hari Prasojo Dewi Komala Sari Dwi Nurita Dyah Renita Setyaningayu Eka Febrianto EKA RATNA SARI Errinda Ayu Dwi Pramesti Fadila Putri Aisya Ramadhini Fajar Muharram Febrianti, Nila Osama Fitria Nur Hasanah Fitriani Fitriani Haniifah, Sherliy Putri Hendri Rahman Susetyo Heri Widodo Heri Yanto Herlinda Maya Kumala Sari Hidayatulloh Hidayatulloh Humroh, Faizatul Imawati , Angraini Putri Imawati, Angraini Putri KHOIRUN NISA Kumara Adji Kusuma Lidya Agustin T. Lilik Indayani Maharani, Febi Putri Mahardika Darmawan Kusuma Wardana Mekarsari, Dafita Wahyu Misti Hariasih Mochamad Nashrullah Mubarok, Akhmad Nur Muhammad Irfan Jazuli Naily Fitria Faroha Ningdiyah, Endra Wahyu Nurasik Nurasik, Nurasik Octafehili, Dwi Nur Oetarjo, Mas Poppy Febriana Prameswari, Amanda Tiara pratiwi, rossy Pujianto , Wahyu Eko Putra Agung, Marcello Dicaprio Rahmadani, Diah Rahmania Sri Untari Rakhmat Auliya Hidayat Redhi Fahruddin Rita Ambarwati Sukmono Rizky Eka Febriansah Rokhmah, Farida Ronny Ronny Rosyihin, Farih Ayu Mukhoirotin Sirojul Umma Sari, Dewi Komala Sari, Eka Ratna Sarwenda Biduri Setiyono, Wisnu Panggah Sri Mukhodim Faridah Hanum Sumarno Sumarno Sumarno Sumartik Sumartik Sumartik Supardi Supardi Supardi Suyogo, Muhammad Wahyu Eko Pujianto Wai, Khoong Tai Widowati, Hesty Widyasmara, Bunga Aulia Wisnu Panggah Setyono Zahrotul Maftuhkin Zulfani Anggraini