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All Journal Jurnal Promosi Pendidikan Ekonomi Kanal : Jurnal Ilmu Komunikasi Jurnal Manajemen dan Bisnis Indonesia JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Journal of Economic, Management, Accounting and Technology (JEMATech) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat JESI (Jurnal Ekonomi Syariah Indonesia) JMD: Jurnal Riset Manajemen & Bisnis Dewantara JURAKUNMAN (JURNAL AKUNTANSI DAN MANAJEMEN) Jutisi: Jurnal Ilmiah Teknik Informatika dan Sistem Informasi MANAJEMEN DEWANTARA KOLOKIUM: Jurnal Pendidikan Luar Sekolah International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal E-Bis: Ekonomi Bisnis Jurnal Darma Agung JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Belantika Pendidikan Jurnal Teknologi Informasi dan Komunikasi Benchmark Jurnal Abdimas Indonesia : Jurnal Abdimas Indonesia Bima Journal : Business, Management and Accounting Journal Surplus: Jurnal Riset Mahasiswa Ekonomi, Manajemen, dan Akuntansi Procedia of Social Sciences and Humanities Dedikasi: Jurnal Pengabdian Kepada Masyarakat Populer: Jurnal Penelitian Mahasiswa PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Manajemen Kreatif Jurnal Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Journal of Multiperspectives on Accounting Literature Journal of Business Economics and Agribusiness Transparan Journal of Social Comunity Services JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Journal of Economics and Economic Policy Analisa: Jurnal Manajemen dan Akuntansi IECON: International Economics and Business Conference Jurnal Ilmiah Manajemen Dan Kewirausahaan Proceeding of International Conference on Social Science and Humanity Academia Open
Mochamad Rizal Yulianto
Program Studi Manajemen, Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Implementasi Logika Fuzzy Tsukamoto Dalam Menentukan Harga Jual Produk Letter Timbul Pada Usaha Reklame Rokhmah, Farida; Almanfaluti, Istian Kriya; Yulianto, Mochamad Rizal
Jutisi : Jurnal Ilmiah Teknik Informatika dan Sistem Informasi Vol 14, No 2: Agustus 2025
Publisher : STMIK Banjarbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35889/jutisi.v14i2.2681

Abstract

This study aims to determine the selling price of advertising products, particularly 3D letters, using the Fuzzy Logic Tsukamoto method. This approach was chosen to address the uncertainty in price determination, which is often influenced by variables such as material type, quantity, size, and quality. Implemented on the Google Colab platform, the study achieved an 80% accuracy rate in pricing, with classifications into cheap, medium, and expensive categories. These results indicate the effectiveness of the Fuzzy Tsukamoto method in producing more consistent and objective pricing, enhancing consumer trust in offered prices.Keywords: Fuzzy Tsukamoto; Selling Price; Advertising AbstrakPenelitian ini bertujuan untuk menentukan harga jual produk reklame, khususnya huruf timbul, menggunakan metode Fuzzy Logic Tsukamoto. Pendekatan ini dipilih untuk menangani ketidakpastian dalam penentuan harga, yang sering kali dipengaruhi oleh variabel seperti jenis bahan, banyaknya barang, ukuran, dan kualitas. Dengan menggunakan platform Google Colab untuk implementasi, penelitian ini berhasil menghasilkan tingkat akurasi sebesar 80% dalam penetapan harga, dengan kategori harga murah, sedang, dan mahal. Hasil ini menunjukkan efektivitas metode Fuzzy Tsukamoto dalam menghasilkan penetapan harga yang lebih konsistem dan objektif, sehingga dapat meningkatkan kepercayaan konsumen terhadap harga yang ditawarkan. 
Peran FOMO, Price Discount, dan Product Quality Terhadap Impulse Buying Makeup Somethinc di Shopee Haniifah, Sherliy Putri; Yulianto, Mochamad Rizal; Oetarjo, Mas
Journal of Economic, Management, Accounting and Technology (JEMATech) Vol 8 No 2 (2025): Agustus
Publisher : Fakultas Teknik dan Ilmu Komputer, Universitas Sains Al-Qur'an (UNSIQ) Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jematech.v8i2.9447

Abstract

Industri kecantikan di Indonesia berkembang dengan cepat, terutama pada kalangan generasi muda. Pada generasi tersebut, Mereka semakin menyadari pentingnya penampilan dan perawatan diri. Penelitian ini bertujuan untuk memahami bagaimana peran Fear of Missing Out (FOMO), price discount, dan product quality terhadap impulse buying produk makeup Somethinc pada e-commerce Shopee. Penelitian ini juga menggunakan metode pendekatan kuantitatif dengan teknik pengambilan sampel yakni purposive sampling, yang terdiri dari 100 responden dan IBM SPSS versi 25 digunakan untuk mengolah data. Hasil penelitian menunjukkan bahwa Fear of Missing Out memiliki peran positif signifikan terhadap impulse buying produk makeup Somethinc pada e-commerce Shopee. Price discount juga terdapat peran yang positif signifikan terhadap impulse buying produk makeup Somethinc pada e-commerce Shopee. Selain itu, product quality juga memiliki peran positif signifikan terhadap impulse buying produk makeup Somethinc pada e-commerce Shopee.
Improving Employee Performance in the Laser Cutting Industry through Talent Management, Innovation Work Behavior, and Work Discipline Sumartik Sumartik; Herlinda Maya Kumala Sari; Mochamad Rizal Yulianto
IECON: International Economics and Business Conference Vol. 3 No. 1 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/277y0f16

Abstract

The laser cutting company provides precise, efficient and flexible material cutting solutions for various industries. The purpose of this study is to determine the effect of talent management, innovation work behavior and work discipline on employee performance in terms of developing and retaining potential employees. The research method used is quantitative research with an explanatory research approach. The population is all employees of the laser cutting company, totaling 86 employees, the sample was taken as a saturated sample. The questionnaire was distributed to respondents and analyzed using SEM PLS software with inner and outer models. The results of the study indicate that training employees with competency development and the use of the latest technology can improve employee performance. Employees are always looking for the best way to improve cutting efficiency, reduce waste and shorten machine set-up time. Compliance with working hours and work safety standards can improve employee performance. The contribution of this study strengthens the theory of resource Base View, Talent Management Framework and componential theory of creativity and innovation which practically facilitates the laser cutting industry in improving optimal work performance.
KEPUTUSAN PEMBELIAN PRODUK NIKE OLEH GENERASI Z DITINJAU DARI PENGARUH INFLUENCER DAN CONTENT MARKETING Putra Agung, Marcello Dicaprio; Almanfaluti, Istian Kriya; Yulianto, Mochamad Rizal
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 11 No 2 (2025): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v11i2.1576

Abstract

Riset ini bertujuan untuk menilai bagaimana Generasi Z Sidoarjo melakukan pembelian produk Nike sebagai respon terhadap influencer dan content marketing. Pengambilan sampel menggunakan teknik nonprobability sampling, salah satu tekniknya adalah purposive sampling, digunakan dalam metodologi kuantitatif penelitian ini. Sampel penelitian ini terdiri dari 96 responden Generasi Z. Data dikumpulkan melalui survei daring. Untuk keperluan analisis data, digunakan metode regresi linier berganda yang diproses menggunakan SPSS. Temuan penelitian ini mengungkap bahwa baik strategi pemasaran konten maupun peran influencer memberikan dampak positif dan signifikan terhadap keputusan pembelian yang diambil oleh konsumen. Hal ini menyiratkan bahwa Generasi Z lebih mungkin membeli produk Nike jika influencer tersebut memiliki lebih banyak pengikut dan jika pendekatan content marketing dijalankan dengan baik. Konsekuensi dari temuan penelitian ini menyoroti betapa pentingnya bagi bisnis untuk meningkatkan kemitraan dengan influencer terkait dan meningkatkan kualitas content marketing mereka guna menumbuhkan loyalitas pelanggan dan menarik minat konsumen Generasi Z untuk melakukan pembelian.
Pengaruh Green Marketing Product Lele Wakoel Sidoarjo Terhadap Keputusan Pembelian Rizal Yulianto, Mochamad; Nindia Intan Agustin; Asat Rizal
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 1 No. 1 (2022): Januari: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v1i1.154

Abstract

This study aims to determine and analyze the effect of Green Marketing Wakoel Sidoarjo catfish products on purchasting decisions partially and simultaneously to determine which variables have a significant effect.This reseaech is a descriptive study using quantitative motheodes methodes, while the population and sampel are sampele are taken by accidental samplin, where the numer of samples is 100 respondents calculated using the Lemeslow formula. Data collection techniques using qustionnaires that are measured using a Likert scale. The results of this study indicate that study indicate that partially green product, green price, green place, green promotion has a positive and significant effect on purchassing decisions of Wakoel Sidoarjo products with a value a value >, which is above 1,660. The result of simultaneous test, it is known that green product, green price, green plice, green promotion simultaneously influence the purchasing decision of the Wakoel Sidoarjo product w with a value of 15.630. while the results of beta or significanece tests show that the green product hypothesis is proven to be the most significant indepent variabel on purchasing decisions with a 0.529 so that it is concluded that green products have a strong enough influence on purchasing de disions.
PENGARUH LINGKUNGAN KERJA, KOMITMEN ORGANISASI DAN BUDAYA ORGANISASI TERHADAP EFEKTIVITAS KERJA MELALUI ORGANIZATIONAL CITIZENSHIP BEHAVIOR Rizal Yulianto, Mochamad; Saputro, Wahyu; Ubaidillah, Hasan; Nashrullah, Mochamad
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 2 No. 1 (2023): Januari: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v2i1.889

Abstract

This study aims to determine the effect of Work Environment, Organizational Commitment, and Organizational Culture on Work Effectiveness with Organizational Citizenship Behavior as an Intervening Variable at PT. Ilham Hasil Mandiri. This study uses a quantitative approach. The data collection technique is by distributing questionnaires. The population in this study were 150 employees of PT. Ilham Hasil Mandiri. The sample in this study were 60 employees of PT. Ilham Hasil Mandiri. Sampling using propability sampling technique. The analysis technique used in this research is path analysis, using the SmartPLS 3.0 application program. The results of the research conducted prove that the work environment has a significant effect on work effectiveness, organizational commitment has no significant effect on work effectiveness, organizational culture has a significant effect on work effectiveness, the work environment does not have a significant effect on work effectiveness through organizational citizenship behavior, organizational commitment does not significant effect on work effectiveness through organizational citizenship behavior, organizational culture has no significant effect on work effectiveness through organizational citizenship behavior, organizational citizenship behavior has no significant effect on work effectiveness at PT. Ilham Hasil Mandiri.
ARTIFICIAL INTELLIGENCE (AI) OPTIMALIZATION IN CUSTOMER BEHAVIOR ANALYSIS TO DETERMINE MARKETING STRATEGIES: SYSTEMATIC LITERATURE REVIEW Prameswari, Amanda Tiara; Pebrianggara, Alshaf; Yulianto, Mochamad Rizal; Almanfaluti, Istian Kriya
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 1 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i1.235

Abstract

Objective: This research aims to examine the optimization of the use of AI in understanding and analyzing customer behavior in developing effective and efficient marketing strategies. Method: The method used in this research is the SLR (Systematic Literature Review) method, by collecting data through various sources of academic database articles such as Google Scholar, IEEE Xplore, Science Direct and others that discuss the application of AI. Results: The results of this literature review show that the application of AI such as machine learning and data analysis is able to identify customer preferences and needs, which will be used by companies in designing more personalized and efficient marketing strategies. Novelty: In the digital era, the use of artificial intelligence (AI) in customer behavior analysis has become one of the effective tools to determine a more appropriate marketing strategy. Optimizing AI through the SLR method is an important step for companies in achieving a competitive advantage in understanding customer behavior patterns more accurately in a dynamic market.
THE ROLE OF CONSUMER REVIEWS IN BEHAVIOR AND LOYALTY Yuniar, Anira; Pebrianggara, Alshaf; Almanfaluti , Istian Kriya; Yulianto , Mochamad Rizal
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 1 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i1.242

Abstract

Objective: This study aims to analyze the influence of Influencer Review, Affiliate Marketing, and Content Marketing on Sales. Method: The validity test shows that all variables have an r-count > r-table (0.361), indicating they are valid. The reliability test using Cronbach's Alpha of 0.621 confirms that the data is reliable. Multiple regression analysis with a partial test (t-test) reveals that all independent variables positively affect sales, with t-count values for X1 (6.114), X2 (23.588), and X3 (23.078) > t-table (1.697) and a significance level of 0.00. Results: The coefficient of determination test (R Square 0.988) indicates that 98.8% of sales variability can be explained by influencer review, affiliate marketing, and content marketing, while 1.2% is influenced by other factors. Novelty: Thus, this study confirms that digital marketing strategies through influencer reviews, affiliate marketing, and content marketing significantly contribute to increasing sales.
TIKTOK SOCIAL MEDIA INSIGHTS IN DIGITAL MARKETING Masayu, Shafira Alfi; Prasojo, Bayu Hari; Yulianto , Mochamad Rizal; Racmadany , Andry
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 1 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i1.244

Abstract

Objective: The development of technology and social media has changed the dynamics of digital marketing, with TikTok as one of the most prominent platforms. This article discusses insights into TikTok's use in digital marketing, highlighting how the platform offers a new approach to engaging with audiences. Method: This research uses qualitative methods to analyze data from various sources. Results: Through its For You Page (FYP) algorithm, TikTok leverages user behavior data to deliver relevant content, increasing engagement and brand reach. The TikTok Live feature provides opportunities for businesses, especially MSMEs, to interact directly with consumers, strengthening promotional strategies through real-time interactions. In addition, collaboration with influencers and personalized content has proven effective in increasing brand awareness and purchase intent. The results confirm the importance of creative and interactive content in attracting users' attention and encouraging them to make purchases. Novelty: TikTok offers a new approach to engaging with audiences by leveraging user behavior data and real-time interaction features, presenting unique advantages for businesses to boost brand awareness and drive purchase intent through creative, personalized content strategies.
Analysis of the Influence of Social Media Marketing on Glad2Glow Skincare Purchase Decisions through Celebrity Endorsers Navaro, Muhammad Saddam; Prasojo, Bayu Hari; Pebrianggara, Alshaf; Yulianto, Mochamad Rizal
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 1 (2025): AGUSTUS
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v4i1.1027

Abstract

The Indonesian skincare industry has experienced rapid growth, driven by increasing consumer awareness of skin health and a strong inclination toward trends promoted on digital platforms. Among emerging local brands, Glad2Glow has leveraged social media marketing and celebrity endorsements to enhance visibility and consumer engagement. This study aims to analyze the influence of Social Media Marketing and Celebrity Endorser on Purchase Decision of Glad2Glow skincare products. This research employed a quantitative approach using an online questionnaire survey distributed to Glad2Glow product users in Indonesia. Data analysis was carried out using Partial Least Square-Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0 software. The results reveal that Social Media Marketing has a positive and significant effect on Purchase Decision, and similarly, Celebrity Endorser also has a positive and significant effect on Purchase Decision. These findings shed light that social media marketing strategies combined with celebrity endorsement can effectively enhance consumer interest and purchasing decisions for Glad2Glow products.
Co-Authors AA Sudharmawan, AA Ahmed, Zuhal Yussi Al Akbar Himawan Alshaf Pebrianggara Annifa Ummayah Bassiroh Ariska Putri Ramadhani Asat Rizal As’at Rizal Bayu Hari Prasojo Bunga Aulia Widyasmara Chofivah Alif Tiani Citrawati, Fonny Dwi Dafita Wahyu Mekarsari Dewi Komala Sari Dwi Nurita Dyah Renita Setyaningayu Eka Febrianto EKA RATNA SARI Errinda Ayu Dwi Pramesti Fadila Putri Aisya Ramadhini Fahruddin, Redhi Faizatul Humroh Fajar Muharram Febrianti, Nila Osama Fitria Nur Hasanah Fitriani Fitriani Fitriani Fitriani Fuaida, Famrotul Gustiawan Budi Pradana Hadiah Fitriyah Haniifah, Sherliy Putri Hendri Rahman Susetyo Heri Widodo Heri Widodo Heri Yanto Herlinda Maya Kumala Sari Hesty Widowati Hidayatulloh Hidayatulloh Humroh, Faizatul Imawati , Angraini Putri Imawati, Angraini Putri Ira Cahyanti Isnaini Rodiyah Istian Kriya Almanfaluti Ivanda Febrianti Jannah, Hayyu Nur KHOIRUN NISA Kumara Adji Kusuma Lidya Agustin T. Lilik Indayani M Misti Hariasih Maf'ula, Eka Riyadhatul Maharani, Febi Putri Mahardika Darmawan Kusuma Wardana Mahda Mufarrikhah Mas Oetarjo Masayu, Shafira Alfi Mekarsari, Dafita Wahyu Misti Hariasih Mochamad Alfan Rosyid Mochamad Nashrullah Mubarok, Akhmad Nur Muhammad Alan Fakhrul Ardi Muhammad Alvin Fauzi Muhammad Irfan Jazuli Muhammad Yani Mukhamad Masykur Hadi Nabila Insyira Natasha Naily Fitria Faroha Navaro, Muhammad Saddam Netta Try Pustika Sari Nindia Intan Agustin Ningdiyah, Endra Wahyu Nurasik Nurasik Nurasik Nurasik, Nurasik Octafehili, Dwi Nur Poppy Febriana Prameswari, Amanda Tiara pratiwi, rossy Pujianto , Wahyu Eko Putra Agung, Marcello Dicaprio Racmadany , Andry Rahmadani, Diah Rahmania Sri Untari Rakhmat Auliya Hidayat Revi Anggraeni Rita Ambarwati Sukmono Rizky Eka Febriansah Rokhmah, Farida Ronny Ronny Rosyihin, Farih Ayu Mukhoirotin Sirojul Umma Sari, Eka Ratna Sarwenda Biduri Satrio Sudarso Setiyono, Wisnu Panggah Silvy Harmiardillah Siti Nabilah Sri Mukhodim Faridah Hanum Sumarno Sumarno Sumarno Sumartik Sumartik Sumartik Supardi Supardi Supardi Sutrisno Sutrisno Suyogo, Muhammad Tedy Indra Pranata Tontowi Ashari Ubaidillah, Hasan Umi Khoirun Nisak Wahyu Eko Pujianto Wahyu Saputro Wai, Khoong Tai Widyasmara, Bunga Aulia Windi Astuti Yuniar, Anira Yunita Wulandari Zahrotul Maftuhkin Zahrotul Maftuhkin Zulfani Anggraini