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All Journal Jurnal Promosi Pendidikan Ekonomi Kanal : Jurnal Ilmu Komunikasi Jurnal Manajemen dan Bisnis Indonesia JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Journal of Economic, Management, Accounting and Technology (JEMATech) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat JESI (Jurnal Ekonomi Syariah Indonesia) JMD: Jurnal Riset Manajemen & Bisnis Dewantara JURAKUNMAN (JURNAL AKUNTANSI DAN MANAJEMEN) Jutisi: Jurnal Ilmiah Teknik Informatika dan Sistem Informasi MANAJEMEN DEWANTARA KOLOKIUM: Jurnal Pendidikan Luar Sekolah International Journal of Economics Development Research (IJEDR) Jurnal E-Bis: Ekonomi Bisnis Jurnal Darma Agung JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Belantika Pendidikan Jurnal Teknologi Informasi dan Komunikasi Benchmark Surplus: Jurnal Riset Mahasiswa Ekonomi, Manajemen, dan Akuntansi Procedia of Social Sciences and Humanities Dedikasi: Jurnal Pengabdian Kepada Masyarakat Populer: Jurnal Penelitian Mahasiswa Nuras : Jurnal Pengabdian Kepada Masyarakat Manajemen Kreatif Jurnal Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Journal of Multiperspectives on Accounting Literature Journal of Business Economics and Agribusiness Transparan Journal of Social Comunity Services JAIDE Journal of Economics and Economic Policy IECON: International Economics and Business Conference Proceeding of International Conference on Social Science and Humanity International Journal of Artificial Intelligence for Digital Marketing Academia Open
Mochamad Rizal Yulianto
Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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EXPLORING CONSUMER INTEREST, PRICE, AND PERCEPTION IN COFFEE PURCHASING DECISIONS AT BELIKOPI SIDOARJO Yunita Wulandari; Mochamad Rizal Yulianto; Rizky Eka Febriansah
JMD : Jurnal Riset Manajemen & Bisnis Dewantara Vol. 9 No. 1 (2026): Januari (2026) - Juni (2026)
Publisher : STIE PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/jmd.v9i1.1486

Abstract

This study was conducted to analyze the effect of purchase interest, price, and consumer perception on purchasing decisions at Kedai Belikopi Sidoarjo. The research method used was a quantitative approach with the help of Tolls SmartPLS version 3.29. Data collection was carried out by distributing questionnaires to Kedai Belikopi consumers, with a total of 96 respondents. From the test results, it can be seen that purchase interest has a positive and significant effect on purchasing decisions, with a T-count > the T table value of 1.98 and 4.700, and a P-Value of 0.00 below 0.05. Price has a positive and significant effect on purchasing decisions with a T-Statistic value of 2.559 and a P-Value of 0.011. Consumer perception does not affect purchasing decisions with a T-statistic value of 0.059 and a P-value of 0.953.
Analysis of the Influence of Social Media Marketing on Glad2Glow Skincare Purchase Decisions through Celebrity Endorsers Navaro, Muhammad Saddam; Prasojo, Bayu Hari; Pebrianggara, Alshaf; Yulianto, Mochamad Rizal
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 1 (2025): AGUSTUS
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v4i1.1027

Abstract

The Indonesian skincare industry has experienced rapid growth, driven by increasing consumer awareness of skin health and a strong inclination toward trends promoted on digital platforms. Among emerging local brands, Glad2Glow has leveraged social media marketing and celebrity endorsements to enhance visibility and consumer engagement. This study aims to analyze the influence of Social Media Marketing and Celebrity Endorser on Purchase Decision of Glad2Glow skincare products. This research employed a quantitative approach using an online questionnaire survey distributed to Glad2Glow product users in Indonesia. Data analysis was carried out using Partial Least Square-Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0 software. The results reveal that Social Media Marketing has a positive and significant effect on Purchase Decision, and similarly, Celebrity Endorser also has a positive and significant effect on Purchase Decision. These findings shed light that social media marketing strategies combined with celebrity endorsement can effectively enhance consumer interest and purchasing decisions for Glad2Glow products.
ANALISIS PERBANDINGAN PENGALAMAN PENGGUNA PADA APLIKASI PEMETAAN LOKASI DI BPS SIDOARJO (STUDI KASUS PADA SW MAPS DAN KENDEDES MOBILE) FUAIDA, FAMROTUL; Mochamad Rizal Yulianto
JURNAL TEKNOLOGI INFORMASI DAN KOMUNIKASI Vol. 17 No. 1 (2026): Maret
Publisher : UNIVERSITAS STEKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jtikp.v17i1.1534

Abstract

Penelitian ini bertujuan untuk menganalisis dan membandingkan pengalaman pengguna (user experience) dalam penggunaan aplikasi SW Maps dan Kendedes Mobile pada kegiatan pemetaan lokasi usaha di BPS Kabupaten Sidoarjo sebagai bagian dari persiapan Sensus Ekonomi 2026. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa wawancara mendalam terhadap pegawai BPS dan mahasiswa magang yang telah menggunakan kedua aplikasi tersebut. Hasil penelitian menunjukkan bahwa SW Maps memiliki keunggulan pada fleksibilitas penggunaan secara luring, namun kurang efisien dari sisi pengelolaan dan integrasi data karena memerlukan proses ekspor dan input ulang ke sistem BPS. Sebaliknya, Kendedes Mobile dinilai lebih unggul dalam kemudahan penggunaan, efisiensi alur kerja, dan integrasi sistem karena data dapat dikirimkan secara langsung dan real-time ke server BPS. Temuan ini menunjukkan bahwa desain antarmuka sederhana dan integrasi sistem yang baik berperan penting dalam meningkatkan kualitas pengalaman pengguna dan efektivitas pendataan lapangan.
THE EFFECT OF BRAND TRUST AND PERCEIVED RISK ON CUSTOMER LOYALTY MEDIATED BY CUSTOMER SATISFACTION (A STUDY OF DAVIENA SKINCARE CUSTOMERS ON TIKTOK SHOP) Luthfiyani, Andhika Ayu; Yani , Muhammad; Yulianto, Mochamad Rizal; Sukmono, Rita Ambarwati
International Journal of Artificial Intelligence for Digital Marketing Vol. 2 No. 11 (2025): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v2i11.457

Abstract

Objective: The purpose of this study is to analyze the effect of brand trust and perceived risk on customer loyalty, customer satisfaction as a mediator, for Daviena Skincare products distributed by TikTok Shop. The issue of product overclaims present in the marketing of skincare products, specifically for Indonesia generally and for Daviena Skincare in particular, contributed to consumer uncertainty, which can hamper brand trust, perceived risk, and customer loyalty. Method: The approach and strategy for this study are quantitative, specifically represented by surveys, with 150 respondents who are customers of Daviena Skincare, having transacted at least twice at TikTok Shop. Results: The findings from this study show that brand trust and perceived risk affected customer satisfaction on TikTok Shop, customer satisfaction affected customer loyalty, and brand trust and perceived risk directly affected customer loyalty. The findings show that customer satisfaction can mediate the relationship between Brand Trust, Perceived Risk, and Customer Loyalty for Daviena Skincare on TikTok Shop. Novelty: The development of social media and e-commerce, specifically TikTok Shop, has fueled competition in the local skincare industry in Indonesia, highlighting the role of customer satisfaction as a mediating variable in the relationship between brand trust, perceived risk, and customer loyalty for Daviena Skincare products distributed through TikTok Shop.
THE ROLE OF HEDONIC SHOPPING MOTIVATION AND PROMOTION IN SHAPING ONLINE IMPULSIVE BUYING: THE MEDIATING EFFECT OF SHOPPING ENJOYMENT IN GENERATION Z Ramadhan, Muhammad Anugerah; Yani , Muhammad; Yulianto, Mochamad Rizal; Sukmono, Rita Ambarwati
International Journal of Artificial Intelligence for Digital Marketing Vol. 2 No. 12 (2025): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v2i12.465

Abstract

Objective: The development of e-commerce has encouraged changes in consumer shopping behavior that was previously offline and is now done online, especially in Generation Z who tend to do Impulsive Buying. This study aims to analyze the influence of Hedonic Shopping Motivation and Promotion on Online Impulsive Buying with Shopping Enjoyment as a mediating variable. Method: The study used a quantitative approach with a survey method of 150 Generation Z respondents who actively shop through e-commerce platforms. The data was analyzed using the Partial Least Square Structural Equation Modeling (PLS SEM) method. Results: The results of the study show that Hedonic Shopping Motivation and Promotion have a positive and significant effect on Online Impulsive Buying. In addition, Shopping Enjoyment has been shown to have a significant effect on Online Impulsive Buying and is able to mediate the influence of Hedonic Shopping Motivation and Promotion on this behavior. Novelty: These findings confirm that emotional aspects, engaging promotions and shopping experiences have an important role in shaping Generation Z's impulsive buying behavior.
Enhancing Organizational Effectiveness: The Interplay of Human Resource Information Systems, Organizational Citizenship Behavior, and Organizational Communication: Meningkatkan Efektivitas Organisasi: Interaksi Sistem Informasi Sumber Daya Manusia, Perilaku Kewarganegaraan Organisasi, dan Komunikasi Organisasi Mochamad Rizal Yulianto; Faizatul Humroh; Lilik Indayani; Alshaf Pebrianggara; Bunga Aulia Widyasmara
Academia Open Vol. 8 No. 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.8.2023.6595

Abstract

This quantitative research investigates the dynamics of the human resource information system (HRIS), organizational citizenship behavior (OCB), and organizational communication in bolstering organizational effectiveness. A sample of 100 employees served as the basis of the study, and analytical tools such as classical assumption tests, multiple linear regression, F-test, T-test, and determinant coefficients were employed with the help of SPSS software. Primary data, garnered from questionnaires utilizing a Likert scale, ensured validity and reliability. The results manifested that HRIS and organizational communication substantially contributed to organizational effectiveness, while OCB had a less significant effect. Furthermore, the study illuminated a combined effect of HRIS, OCB, and organizational communication on organizational effectiveness. Among the variables, organizational communication was identified as the most significant factor. The study highlights the potential of effectively managed communication, alongside HRIS and OCB, to optimize organizational effectiveness. The implications thus emphasize the need for enhanced organizational communication practices, OCB, and HRIS implementation for improved organizational performance. Highlights: Organizational communication emerged as the most significant contributor to organizational effectiveness, underscoring the importance of effective internal communication practices. The Human Resource Information System (HRIS), despite its significant influence, indicates the need for technological enhancement in managing human resources for improved organizational performance. The study highlighted the potential of Organizational Citizenship Behavior (OCB) in boosting organizational effectiveness, even though its impact was less significant compared to other variables. Keywords: Human Resource Information Systems, Organizational Citizenship Behavior, Organizational Communication, Organizational Effectiveness, Quantitative Research.
Macro-Factors' Impact on Stock Returns: Insights from Exchange-Diversified Shares: Dampak Faktor Makro terhadap Return Saham: Wawasan dari Saham yang Terdiversifikasi di Bursa Mochamad Rizal Yulianto; Dafita Wahyu Mekarsari; Heri Widodo; Nurasik Nurasik; Bayu Hari Prasojo
Academia Open Vol. 8 No. 2 (2023): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.8248

Abstract

This study investigates the impact of fundamental and macroeconomic factors on diversified stock returns, crucial for investment decisions. Employing purposive sampling, key analysis methods included coefficient of determination (R2), multiple regression, paired t-tests, and classic assumption tests. Results reveal that inflation, market price, profitability, and leverage insignificantly affect share prices, challenging conventional assumptions. These findings underscore the need for a reevaluation of factors influencing stock returns, prompting a rethinking of investment strategies and risk assessment in global markets. Highlights : Methodological Rigor: Utilized purposive sampling and robust statistical techniques like regression and t-tests to analyze the impact of diverse factors on stock returns. Challenging Conventional Wisdom: Findings contradict traditional assumptions about the influence of inflation, market price, profitability, and leverage on share prices. Implications for Investment Strategy: Emphasizes the necessity for a paradigm shift in investment strategies, urging a reassessment of risk evaluation and decision-making processes in global markets. Keywords : Stock returns, Fundamental factors, Macroeconomic factors, Investment decisions, Risk assessment
Optimalisasi Strategi Pemasaran Digital Produk untuk Meningkatkan Penjualan pada Perusahaan UD. Dian Kurniawati Ardiansyah, Muhammad Viky Fajar; Yulianto, Mochamad Rizal
Nuras : Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 2 (2026): April
Publisher : Lembaga Pendidikan, Penelitian, dan Pengabdian Kamandanu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/nuras.v6i2.1077

Abstract

The development of digital technology has encouraged MSMEs to begin implementing digital-based marketing. This community service project aims to determine the implementation of digital marketing strategies at UD. Dian Kurniawati, a MSME producing cooking spices in Tanggulangin, Sidoarjo, and its impact on marketing and sales. This research used a qualitative approach with a case study method through observation, interviews, and documentation. The results of the community service project indicate that the use of social media platforms like Instagram and TikTok can increase promotional reach, consumer interaction, and brand recognition, with TikTok being the most effective platform. Although sales through Shopee are still suboptimal, as most wholesale transactions are conducted through direct communication. In general, digital marketing has a positive impact on market expansion and sales movements, but further development is needed to maximize results.
Pengaruh Influencer Review, Affiliate Marketing dan Content Marketing Terhadap Penjualan di Toko Sepatu Robert Firdaus di Shopee Al Akbar Himawan; Istian Kriya Almanfaluti; Alshaf Pebrianggara; Mochamad Rizal Yulianto
Journal of Business Economics and Agribusiness Vol. 3 No. 3 (2026): May
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbea.v3i3.1183

Abstract

Penelitian ini mengkaji pengaruh influencer, affiliate, dan content marketing terhadap volume penjualan di Toko Sepatu Robert Firdaus melalui platform Shopee. Populasi dalam penelitian ini adalah seluruh pembeli yang pernah membeli produk di Toko Sepatu Robert Firdaus pada platform Shopee. Data dari 150 responden dikumpulkan menggunakan desain penelitian kuantitatif dengan teknik analisis data berbasis Python melalui survei yang disebarkan kepada pelanggan toko. Hasil penelitian ini menunjukkan adanya hubungan positif dan signifikan antara stratgei influencer, program afliliasi dan pemasaran konten terhadap peningkatan penjualan produk. Temuan ini menyoroti pentingnya penerapan strategi pemasaran digital yang terintegrasi dan kreatif melalui ekosistem e-commmerce untuk memperkuat daya saing UMKM. Signifikansi studi ini terletak pada kontribusinya terhadapa pemahaman mengenai efektivitas variabel pemasaran modern dalam membantu pelaku usaha dalam mengembangkan stategi komunikasi pemasaran tepat guna meningkatkan keterlibatan pelanggan dan pertumbuhan bisnis era digital.
PENGARUH KUALITAS LAYANAN, MEREK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO INDAH BORDIR DI SIDOARJO Netta Try Pustika Sari; Mas Oetarjo; Mochamad Rizal Yulianto
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to analyze the influence of service quality, brand, and price on purchasing decisions at Indah Bordir Shop in Sidoarjo. Increasing competition in the embroidery retail industry requires business actors to understand the main factors that drive consumer purchasing decisions in order to maintain competitiveness and customer loyalty. This research employs a quantitative approach using primary data collected through questionnaires distributed to 96 respondents who have previously purchased products from Indah Bordir Shop. The sampling technique used was purposive sampling. Data were analyzed using multiple linear regression with the assistance of SPSS software, including instrument testing, classical assumption tests, and hypothesis testing through t-test and F-test. The results indicate that service quality, brand, and price each have a positive and significant effect on purchasing decisions. Service quality shows the strongest influence among the three variables, followed by brand and price. Simultaneously, all independent variables significantly affect purchasing decisions. These findings suggest that improving service quality, maintaining a strong brand image, and offering competitive pricing are essential strategies for enhancing consumer purchasing decisions at Indah Bordir Shop in Sidoarjo.
Co-Authors AA Sudharmawan, AA Ahmed, Zuhal Yussi Al Akbar Himawan Al Ubaidah, Fandy Almanfaluti, Istian Kriya Almanfaluti, Istian Kriya Alshaf Pebrianggara Alshaf Pebrianggara Alshaf Pebrianggara Ardiansyah, Muhammad Viky Fajar As’at Rizal Bayu Hari Prasojo Bunga Aulia Widyasmara Citrawati, Fonny Dwi Dafita Wahyu Mekarsari Darmawan Kusuma Wardana, Mahardika Dewi Komala Sari Dwi Nurita Dyah Renita Setyaningayu Eka Febrianto EKA RATNA SARI Errinda Ayu Dwi Pramesti Fadila Putri Aisya Ramadhini Fahruddin, Redhi Faizatul Humroh Fajar Muharram Febrianti, Nila Osama Fitria Nur Hasanah Fitriani Fitriani Fuaida, Famrotul Haniifah, Sherliy Putri Hendri Rahman Susetyo Heri Widodo Heri Widodo Heri Yanto Herlinda Maya Kumala Sari Hidayatulloh Hidayatulloh Humroh, Faizatul Imawati , Angraini Putri Imawati, Angraini Putri Istian Kriya Almanfaluti Jannah, Hayyu Nur Khaqi, M. Ivan Imanulloh KHOIRUN NISA Kumara Adji Kusuma Lidya Agustin T. Lilik Indayani Lilik Indayani Luthfiyani, Andhika Ayu Maharani, Febi Putri Mas Oetarjo Mekarsari, Dafita Wahyu Misti Hariasih Mochamad Nashrullah Mubarok, Akhmad Nur Muhammad Irfan Jazuli Nafi’, Ahmad Rosyidun Naily Fitria Faroha Navaro, Muhammad Saddam Netta Try Pustika Sari Ningdiyah, Endra Wahyu Nurasik Nurasik Nurasik Nurasik, Nurasik Octafehili, Dwi Nur Oetarjo, Mas Poppy Febriana Prameswari, Amanda Tiara pratiwi, rossy Priyanto, Ramadhani Dwi Pujianto , Wahyu Eko Putra Agung, Marcello Dicaprio Rachmadany, Andry Rahmadani, Diah Rahmania Sri Untari Rakhmat Auliya Hidayat Ramadhan, Muhammad Anugerah Rita Ambarwati Sukmono Rizky Eka Febriansah Rokhmah, Farida Ronny Ronny Rosyihin, Farih Ayu Mukhoirotin Sirojul Umma Salshabilla, Zalwa Raniah Sari, Dewi Komala Sari, Eka Ratna Sarwenda Biduri Setiyono, Wisnu Panggah Sri Mukhodim Faridah Hanum Sumarno Sumarno Sumarno Sumartik Sumartik Sumartik Supardi Supardi Supardi Suyogo, Muhammad Wahyu Eko Pujianto Wai, Khoong Tai Widowati, Hesty Widyasmara, Bunga Aulia Wisnu Panggah Setyono Yani , Muhammad Yunita Wulandari Zahrotul Maftuhkin Zahrotul Maftuhkin Zulfani Anggraini