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PENGARUH KUALITAS LAYANAN, MEREK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO INDAH BORDIR DI SIDOARJO Netta Try Pustika Sari; Mas Oetarjo; Mochamad Rizal Yulianto
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21969

Abstract

Objectives: To examine the effects of service quality, brand, and price on purchasing decisions at Indah Bordir Shop in Sidoarjo. Methods: Quantitative research involving 96 respondents selected through purposive sampling, analyzed using multiple linear regression. Research Gap/Novelty: Integrates service quality, brand, and price to explain purchasing decisions in the embroidery retail industry. Results: All three variables positively and significantly influenced purchasing decisions, both partially and simultaneously. Service quality demonstrated the strongest effect, followed by brand and price. Conclusion: Improving service quality, strengthening brand image, and maintaining competitive prices are essential for enhancing purchasing decisions.
PELATIHAN PELAYANAN KESEHATAN TRADISIONAL AKUPRESUR DI KLINIK ASYIYAH HOLISTIC CARE KECAMATAN JAMBANGAN SURABAYA Sri Mukhodim Faridah Hanum; Mochamad Rizal Yulianto; Hesty Widowati; Lidya Agustin T.
Bestari: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 2 (2023)
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Melawi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46368/dpkm.v3i2.1074

Abstract

Abstract: Traditional Health Services are treatment and/or care by methods and drugs that refer to experiences and skills handed down empirically which can be accounted for and applied in accordance with the norms prevailing in society. Based on the community's need for quality traditional health services, the Head of Aisyiyah Branch (PCA) Jambangan Surabaya wants to provide quality traditional health services, the existing services are not running well. The purpose of this activity is to increase the knowledge and skills of partners so that they can develop health services at the Aisyiyah Holistic Care Clinic. Activities that have been carried out include: providing training in acupressure and marketing and financial management. This community service activity was attended by 12 participants from the management and members of PCA Jambangan Surabaya. Next, they will become therapists who practice at the Aisyiyah Holistik Care clinic. The launching of the service was carried out simultaneously with the PCA Jambangan Surabaya branch deliberations. Keywords: Clinic Establishment, Health Services, Acupressure. Abstrak: Pelayanan Kesehatan Tradisional adalah pengobatan dan atau perawatan dengan cara dan obat yang mengacu pada pengalaman dan keterampilan turun temurun secara empiris yang dapat dipertanggungjawabkan dan diterapkan sesuai dengan norma yang berlaku di masyarakat. Berdasarkan atas kebutuhan masyarakat akan pelayanan kesehatan tradisional yang berkualitas maka Pimpinan Cabang Aisyiyah (PCA) Jambangan Surabaya ingin memberikan pelayanan kesehatan tadisional yang berkualitas, pelayanan yang sudah ada saat ini belum berjalan dengan baik. Tujuan kegiatan ini adalah meningkatkan pengetahuan serta keterampilan mitra sehingga dapat mengembangkan pelayanan kesehatan di Klinik Aisyiyah Holistic Care. Kegiatan yang sudah dilakukan yakni: memberikan pelatihan akupresur dan manajemen pemasaran dan keuangan. Kegiatan pengabdian masyarakat ini dikuti oleh 12 peserta dari pengurus dan anggota PCA Jambangan Surabaya. Selanjutnya akan menjadi terapis yang melakukan praktik di klinik Aisyiyah Holistik Care. Launching pelayanan dilakukan bersamaan dengan musyawarah cabang PCA Jambangan Surabaya. Kata Kunci: Pendirian Klinik, Pelayanan kesehatan, Akupresur.
Peran Brand Ambassador, Brand Image, dan Product Quality Terhadap KeputusanPembelian Produk Scarlett Whitening di Sidoarjo Fitriani Fitriani; Dewi Komala Sari; Mochamad Rizal Yulianto
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 13 No 1 (2025): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v13i1.10887

Abstract

Persaingan pasar di industri perawatan kulit semakin ketat, sehingga strategi pemasaran yang efektif menjadi kunci keberhasilan suatu merek. Penelitian ini bertujuan untuk mengetahui peran Brand Ambassador, Brand Image dan Product Quality terhadap Keputusan Pembelian Produk Scarlett Whitening di Sidoarjo. Penelitian ini menggunakan pendekatan kuantitatif dengan populasi adalah masyarakat yang tinggal di Sidoarjo. Sampel penelitian ini diambil menggunakan teknik ­Non-Probability Sampling dan metode Purposive Sampling dengan jumlah 100 responden. Teknik pengumpulan dengan menyebarkan kuisioner dan jawaban akan diukur dengan menggunakan skala likert. Teknik analisa data dalam penelitian ini menggunakan metode PLS-SEM dengan bantuan software SmartPlS 3.0. Hasil penelitian ini membuktikan bahwa Brand Ambassador berpengaruh terhadap keputusan pembelian produk Scarlett Whitening di Sidoarjo, Brand Image berpengaruh negatif terhadap keputusan pembelian produk Scarlett Whitening di Sidoarjo, dan Product Quality berpengaruh terhadap keputusan pembelian produk Scarlett Whitening di Sidoarjo.
Implementation of Marketing Strategy At J&C Cookies Bandung in an Effort to Increase Sales: Implementasi Strategi Pemasaran Pada J&C Cookies Bandung dalam Upaya Meningkatkan Penjualan Mochamad Rizal Yulianto; Gustiawan Budi Pradana; Mahda Mufarrikhah; Chofivah Alif Tiani; Ariska Putri Ramadhani
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/crcz9h75

Abstract

This article aims to examine the implementation of marketing strategies implemented by J&C Cookies Bandung in an effort to increase sales volume. The Food and Beverage (F&B) sector in Indonesia, especially the cake and snack category, shows significant growth along with increasing public demand. As one of the key players in this sector, J&C Cookies must implement appropriate and flexible marketing strategies. This study uses a qualitative descriptive method with a field research approach. Data collection was carried out through observation, in-depth interviews, and document collection. The research findings show that J&C Cookies implements various marketing strategies, including digital marketing, branding, product development, pricing, distribution, and promotion. The effective implementation of the marketing mix (7P) and the STP (Segmentation, Targeting, Positioning) approach has been proven to increase sales and expand J&C Cookies' market share. Highlights: Integrating the 7P principles with targeting approaches broadens consumer reach significantly. Deploying physical storefronts alongside digital reseller networks optimizes product accessibility. Seasonal influencer collaborations combined with aesthetic packaging successfully secure competitive advantages. Keywords: Digital Promotion, Distribution Networks, Aesthetic Packaging, Target Segmentation, Influencer Collaborations
The Role of BJB University Bandung in Building a Learning Organization to Support the Development of Bank BJB Employee Competence: Peran BJB University Bandung dalam Membangun Learning Organization untuk Mendukung Pengembangan Kompetensi Karyawan Bank BJB Siti Nabilah; Revi Anggraeni; Ivanda Febrianti; Mochamad Rizal Yulianto
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/q641a483

Abstract

General Background Human resource development in the banking sector requires continuous capability building to adapt to technological changes and competition. Specific Background BJB University serves as an internal corporate university designed to align employee competency development with organizational objectives at Bank BJB. Knowledge Gap However, empirical documentation detailing how corporate universities structure learning organizations in regional banking contexts remains limited. Aims This study analyzes the role of BJB University in establishing a learning organization and enhancing employee competence. Results The findings show that structured competency-based training, leadership programs, coaching, and digital learning platforms foster continuous learning and collaborative innovation. Novelty This paper provides an integrative framework linking corporate university operations with the people, process, and physical evidence dimensions in regional banking. Implications Practically, these results offer strategic guidance for banking institutions to optimize talent retention and organizational agility through structured internal learning ecosystems.  Keywords: BJB University, Corporate University, Learning Organization, Competency Development, Human Resources Key Findings Highlights BJB University aligns employee competency development directly with corporate business strategies. Continuous learning is fostered through structured digital learning platforms, leadership development, and mentoring. Organizational capability enhancement depends on the integration of people, process, and physical evidence infrastructure.  
Influence of Price, Promotion, and Service Quality On Consumer Purchasing Decisions at Geprek Sa’i Chicken Mukhamad Masykur Hadi; Mochamad Rizal Yulianto; Satrio Sudarso
BIMA Journal (Business, Management, & Accounting Journal) Vol. 7 No. 1 (2026)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.7.1.1011-1020

Abstract

Purpose: This study aims to examine the influence of price, promotion, and service quality on consumer purchasing decisions at Ayam Geprek Sa'i. Methodology: The research used a quantitative method with a descriptive approach. The sample consisted of 100 respondents who were consumers of Ayam Geprek Sa'i and had made purchases more than once. The sampling technique used was purposive sampling, and data were collected through a questionnaire measured using a Likert scale. Data analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with the help of SmartPLS software. Results:  The results showed that price and promotion had a positive and significant effect on consumer purchasing decisions. Price was the most dominant variable influencing purchasing decisions, while promotion had a smaller but still significant effect. Meanwhile, service quality did not have a significant effect on purchasing decisions. The R-square value of 0.539 indicates that price, promotion, and service quality explain 53.9% of purchasing decisions, while the remaining percentage is influenced by other variables not included in this study. Findings: The findings of this study indicate that price and promotion have a positive and significant effect on consumer purchasing decisions at Ayam Geprek Sa’i. Price was found to be the most dominant factor influencing purchasing decisions, while promotion also contributed significantly with a smaller effect size. In contrast, service quality did not show a significant effect on purchasing decisions. Additionally, the model explained 53.9% of the variance in purchasing decisions, indicating that other factors outside the study also influence consumer behavior. Novelty: The novelty of this study lies in examining the influence of price, promotion, and service quality simultaneously on purchasing decisions at Ayam Geprek Sa’i, with findings showing that price is the most dominant factor while service quality has no significant effect. Originality: The originality of this study lies in analyzing purchasing decisions at Ayam Geprek Sa’i by examining the combined effect of price, promotion, and service quality, with findings that identify price as the dominant factor and service quality as non-significant. Conclusion: In conclusion, price and promotion have a positive and significant effect on purchasing decisions at Ayam Geprek Sa’i, while service quality has no significant effect. Price was identified as the most dominant factor influencing consumer purchasing decisions. Type of paper: Quantitative research article.
Pengaruh Kualitas Pelayanan, Kepercayaan, Dan Kepuasan Terhadap Loyalitas Nasabah Kredit Ira Cahyanti; Mochamad Rizal Yulianto; M Misti Hariasih
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.1363

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan, kepercayaan, dan kepuasan terhadap loyalitas nasabah kredit pada Bank Perkreditan Rakyat Buduran Deltapurnama. Penelitian ini menggunakan pendekatan kuantitatif dengan desain penelitian asosiatif. Data dikumpulkan melalui kuesioner yang disebarkan kepada 90 nasabah kredit yang dipilih menggunakan rumus Slovin. Analisis data dilakukan dengan metode Partial Least Square (PLS) menggunakan perangkat lunak SmartPLS 3.0. Hasil penelitian menunjukkan bahwa kualitas pelayanan dan kepercayaan berpengaruh positif dan signifikan terhadap loyalitas nasabah kredit. Sementara itu, kepuasan nasabah berpengaruh signifikan terhadap loyalitas, namun menunjukkan arah pengaruh negatif. Temuan ini mengindikasikan bahwa kepuasan tidak selalu menjadi penentu utama loyalitas nasabah kredit. Keterbatasan penelitian ini terletak pada objek penelitian yang hanya berfokus pada satu Bank Perkreditan Rakyat, sehingga hasilnya belum dapat digeneralisasi secara luas. Implikasi penelitian ini diharapkan dapat menjadi bahan pertimbangan bagi pihak bank dalam meningkatkan kualitas pelayanan dan memperkuat kepercayaan nasabah. Orisinalitas penelitian ini terletak pada temuan hubungan negatif antara kepuasan dan loyalitas dalam konteks perbankan kredit BPR.
Pengaruh Promosi, Kemudahan Transaksi, dan Celebrity Endorse Terhadap Keputusan Pembelian Fashion Thrift Pada Marketplace Facebook Muhammad Alvin Fauzi; Mochamad Rizal Yulianto; Muhammad Yani
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.1386

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh promosi, kemudahan transaksi, dan celebrity endorse ter­ha­dap keputusan pembelian produk fashion thrift pada mar­ket­place Facebook menggunakan pendekatan kurang­ti­ta­tif asosiatif melalui penyebaran kuesioner kepada para pembeli pakaian bekas. Hasil penelitian menunjukkan bahwa secara parsial maupun simultan, variabel promosi, kemudahan transaksi, dan celebrity endorse berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai kontribusi sebesar 73%. Di antara ketiga faktor tersebut, kemudahan transaksi ditemukan sebagai elemen paling dominan karena memberikan jaminan keamanan melalui sistem rekening bersama serta efisiensi dalam proses pemba­yaran. Temuan ini menegaskan bahwa strategi promo­si yang interaktif, sistem transaksi yang praktis, dan penggunaan figur publik yang tepat merupakan kunci utama dalam membangun kepercayaan konsumen serta mendo­rong aktivitas belanja di platform digital.
Pengaruh Persepsi Manfaat, Kepercayaan, dan Ulasan Pengguna Terhadap Loyalitas Konsumen Tokopedia Muhammad Alan Fakhrul Ardi; Mochamad Rizal Yulianto; Muhammad Yani
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.1476

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh persepsi manfaat, kepercayaan, dan ulasan pengguna terhadap loyalitas konsumen pada platform e-commerce Tokopedia. Penelitian menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui kuesioner kepada 96 responden yang merupakan pengguna Tokopedia. Analisis data dilakukan menggunakan metode Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa persepsi manfaat, kepercayaan, dan ulasan pengguna berpengaruh positif dan signifikan terhadap loyalitas konsumen, baik secara parsial maupun simultan. Kepercayaan dan persepsi manfaat menjadi faktor dominan dalam meningkatkan loyalitas karena berkaitan dengan rasa aman, kenyamanan, serta nilai guna yang dirasakan konsumen saat bertransaksi. Sementara itu, ulasan pengguna berperan dalam memperkuat keyakinan konsumen sebelum melakukan pembelian. Temuan ini mengimplikasikan bahwa peningkatan loyalitas konsumen dapat dilakukan melalui penguatan sistem keamanan, optimalisasi fitur layanan, serta pengelolaan ulasan yang transparan dan kredibel guna menjaga hubungan jangka panjang dengan konsumen.
EXPLORING CONSUMER INTEREST, PRICE, AND PERCEPTION IN COFFEE PURCHASING DECISIONS AT BELIKOPI SIDOARJO Yunita Wulandari; Mochamad Rizal Yulianto; Rizky Eka Febriansah
JMD : Jurnal Riset Manajemen & Bisnis Dewantara Vol. 9 No. 1 (2026): Januari (2026) - Juni (2026)
Publisher : STIE PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/jmd.v9i1.1486

Abstract

This study was conducted to analyze the effect of purchase interest, price, and consumer perception on purchasing decisions at Kedai Belikopi Sidoarjo. The research method used was a quantitative approach with the help of Tolls SmartPLS version 3.29. Data collection was carried out by distributing questionnaires to Kedai Belikopi consumers, with a total of 96 respondents. From the test results, it can be seen that purchase interest has a positive and significant effect on purchasing decisions, with a T-count > the T table value of 1.98 and 4.700, and a P-Value of 0.00 below 0.05. Price has a positive and significant effect on purchasing decisions with a T-Statistic value of 2.559 and a P-Value of 0.011. Consumer perception does not affect purchasing decisions with a T-statistic value of 0.059 and a P-value of 0.953.
Co-Authors AA Sudharmawan, AA Adika Surya Perdana Ahmed, Zuhal Yussi Aidah Safira ni Mahara Al Akbar Himawan Alifiah Tia Mariska Alshaf Pebrianggara Annifa Ummayah Bassiroh Ariska Putri Ramadhani Asat Rizal As’at Rizal Bagas Agung Setiawan Bayu Hari Prasojo Bunga Aulia Widyasmara Chlarissa Maharani Chofivah Alif Tiani Citrawati, Fonny Dwi Dafita Wahyu Mekarsari Dewi Komala Sari Dwi Nurita Dyah Renita Setyaningayu Eka Febrianto EKA RATNA SARI Errinda Ayu Dwi Pramesti Fadila Putri Aisya Ramadhini Fahruddin, Redhi Faizatul Humroh Fajar Muharram Febrianti, Nila Osama Fitria Nur Hasanah Fitriani Fitriani Fitriani Fitriani Fuaida, Famrotul Gustiawan Budi Pradana Hadiah Fitriyah Hayyu Nur Jannah Hendri Rahman Susetyo Heri Widodo Heri Widodo Heri Yanto Herlinda Maya Kumala Sari Hesty Widowati Hidayatulloh Hidayatulloh Humroh, Faizatul Imawati , Angraini Putri Imawati, Angraini Putri Ira Cahyanti Isnaini Rodiyah Istian Kriya Almanfaluti Ivanda Febrianti KHOIRUN NISA Kumara Adji Kusuma Lidya Agustin T. Lilik Indayani M Misti Hariasih Maf'ula, Eka Riyadhatul Maharani, Febi Putri Mahardika Darmawan Kusuma Wardana Mahda Mufarrikhah Mas Oetarjo Masayu, Shafira Alfi Mekarsari, Dafita Wahyu mifta mmiftakhudin Misti Hariasih Mochamad Alfan Rosyid Mochamad Nashrullah Mochammad Alfan Rosid Mubarok, Akhmad Nur Muhammad Alan Fakhrul Ardi Muhammad Alvin Fauzi Muhammad Irfan Jazuli Muhammad Yani Mukhamad Masykur Hadi Nabila Insyira Natasha Naily Fitria Faroha Navaro, Muhammad Saddam Navisa Nur Maulida Netta Try Pustika Sari Nindia Intan Agustin Ningdiyah, Endra Wahyu Nurasik Nurasik Nurasik Nurasik, Nurasik Octafehili, Dwi Nur Poppy Febriana Prameswari, Amanda Tiara pratiwi, rossy Pujianto , Wahyu Eko Putra Agung, Marcello Dicaprio Racmadany , Andry Rahmadani, Diah Rahmania Sri Untari Rakhmat Auliya Hidayat Revi Anggraeni Rita Ambarwati Sukmono Rizky Eka Febriansah Rokhmah, Farida Ronny Ronny Rosyihin, Farih Ayu Mukhoirotin Sirojul Umma Sari, Eka Ratna Sarwenda Biduri Satrio Sudarso Setiyono, Wisnu Panggah Sherliy Putri Haniifah Silvy Harmiardillah Siti Nabilah Sri Mukhodim Faridah Hanum Sumarno Sumarno Sumarno Sumartik Supardi Supardi Supardi Sutrisno Sutrisno Suyogo, Muhammad Sylvi Harmiardillah Tedy Indra Pranata Tontowi Ashari Ubaidillah, Hasan Umi Khoirun Nisak Wahyu Eko Pujianto Wahyu Saputro Wai, Khoong Tai Widyasmara, Bunga Aulia Windi Astuti Yuniar, Anira Yunita Wulandari Zahrotul Maftuhkin Zahrotul Maftuhkin Zulfani Anggraini