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All Journal Jurnal Promosi Pendidikan Ekonomi Kanal : Jurnal Ilmu Komunikasi Jurnal Manajemen dan Bisnis Indonesia JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Journal of Economic, Management, Accounting and Technology (JEMATech) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat JESI (Jurnal Ekonomi Syariah Indonesia) JMD: Jurnal Riset Manajemen & Bisnis Dewantara JURAKUNMAN (JURNAL AKUNTANSI DAN MANAJEMEN) Jutisi: Jurnal Ilmiah Teknik Informatika dan Sistem Informasi MANAJEMEN DEWANTARA KOLOKIUM: Jurnal Pendidikan Luar Sekolah International Journal of Economics Development Research (IJEDR) Jurnal E-Bis: Ekonomi Bisnis Jurnal Darma Agung JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Belantika Pendidikan Academia Open Jurnal Teknologi Informasi dan Komunikasi Benchmark Surplus: Jurnal Riset Mahasiswa Ekonomi, Manajemen, dan Akuntansi Procedia of Social Sciences and Humanities Dedikasi: Jurnal Pengabdian Kepada Masyarakat Populer: Jurnal Penelitian Mahasiswa Manajemen Kreatif Jurnal Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Journal of Multiperspectives on Accounting Literature Transparan Journal of Social Comunity Services JAIDE Journal of Economics and Economic Policy IECON: International Economics and Business Conference Proceeding of International Conference on Social Science and Humanity International Journal of Artificial Intelligence for Digital Marketing
Mochamad Rizal Yulianto
Universitas Muhammadiyah Sidoarjo
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THE INFLUENCE OF CONTENT MARKETING, E-WOM, AND BRAND AWARENESS ON PURCHASE INTENTION OF EIGER PRODUCTS ON TIKTOK AMONG GENERATION Z Nafi’, Ahmad Rosyidun; Yulianto, Mochamad Rizal; Rachmadany, Andry
International Journal of Artificial Intelligence for Digital Marketing Vol. 2 No. 10 (2025): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v2i10.423

Abstract

Objective: This study aims to analyze the influence of Content Marketing, Electronic Word of Mouth (E-WOM), and Brand Awareness on the Purchase Intention of Eiger products among Generation Z on TikTok, focusing on identifying which factors most effectively drive consumer decisions in the digital-native segment. Method: A quantitative descriptive approach was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM), with data collected from 96 Generation Z respondents who actively use TikTok and have been exposed to Eiger promotional content. A purposive sampling method was applied, and measurements were conducted using a Likert-scale questionnaire based on established indicators for each variable. Results: The findings reveal that Brand Awareness significantly and positively influences purchase intention, while Content Marketing and E-WOM do not show a significant impact. The R-square value of 0.778 indicates that 77.8% of the variance in purchase intention can be explained by the tested variables, with brand awareness emerging as the dominant factor. Novelty: Unlike many prior studies highlighting the role of content marketing and E-WOM in driving Generation Z consumer behavior, this research demonstrates that on TikTok, purchase intention is primarily shaped by brand awareness. This highlights the strategic importance of enhancing brand presence, consistent messaging, and digital engagement to strengthen consumer trust and encourage purchasing decisions.
THE INFLUENCE OF TIKTOK SHOP’S PREDATORY PRICING ON CONSUMER ATTRACTION AND PURCHASING DECISIONS OF FASHION PRODUCTS AMONG GENERATION Z Priyanto, Ramadhani Dwi; Pebrianggara, Alshaf; Yulianto, Mochamad Rizal
International Journal of Artificial Intelligence for Digital Marketing Vol. 2 No. 10 (2025): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v2i10.424

Abstract

Objective: This study aims to empirically examine the effect of predatory pricing strategies on consumer attraction and purchasing decisions of fashion products on TikTok Shop among Generation Z, with consumer attraction serving as a mediating variable. Method: This study employed a quantitative approach with an explanatory research design and analyzed the data using Partial Least Squares Structural Equation Modeling (PLS-SEM). The sample consisted of 100 Generation Z respondents in Indonesia who actively shop for fashion products on TikTok Shop. Data were collected through a five-point Likert scale questionnaire distributed online and analyzed using SmartPLS. Result: The findings indicate that predatory pricing has a significant positive effect on both consumer attraction and purchasing decisions. Consumer attraction was also found to positively influence purchasing decisions and partially mediates the relationship between predatory pricing and purchasing decisions. The R² values for consumer attraction (0.871) and purchasing decisions (0.847) demonstrate very strong explanatory power, while the Q² values for each construct (>0.35) indicate high predictive relevance. Novelty: This study confirms that although extreme pricing strategies can trigger impulsive purchases and increase purchase urgency among Generation Z, long-term reliance on such practices may erode consumer trust and undermine market sustainability. Unlike previous studies that focused primarily on regulatory aspects and SMEs, this research provides empirical evidence of the paradoxical effects of predatory pricing on digital-native consumer behavior.
EXPLORING CONSUMER INTEREST, PRICE, AND PERCEPTION IN COFFEE PURCHASING DECISIONS AT BELIKOPI SIDOARJO Yunita Wulandari; Mochamad Rizal Yulianto; Rizky Eka Febriansah
JMD : Jurnal Riset Manajemen & Bisnis Dewantara Vol. 9 No. 1 (2026): Januari (2026) - Juni (2026)
Publisher : STIE PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/jmd.v9i1.1486

Abstract

This study was conducted to analyze the effect of purchase interest, price, and consumer perception on purchasing decisions at Kedai Belikopi Sidoarjo. The research method used was a quantitative approach with the help of Tolls SmartPLS version 3.29. Data collection was carried out by distributing questionnaires to Kedai Belikopi consumers, with a total of 96 respondents. From the test results, it can be seen that purchase interest has a positive and significant effect on purchasing decisions, with a T-count > the T table value of 1.98 and 4.700, and a P-Value of 0.00 below 0.05. Price has a positive and significant effect on purchasing decisions with a T-Statistic value of 2.559 and a P-Value of 0.011. Consumer perception does not affect purchasing decisions with a T-statistic value of 0.059 and a P-value of 0.953.
Analysis of the Influence of Social Media Marketing on Glad2Glow Skincare Purchase Decisions through Celebrity Endorsers Navaro, Muhammad Saddam; Prasojo, Bayu Hari; Pebrianggara, Alshaf; Yulianto, Mochamad Rizal
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 1 (2025): AGUSTUS
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v4i1.1027

Abstract

The Indonesian skincare industry has experienced rapid growth, driven by increasing consumer awareness of skin health and a strong inclination toward trends promoted on digital platforms. Among emerging local brands, Glad2Glow has leveraged social media marketing and celebrity endorsements to enhance visibility and consumer engagement. This study aims to analyze the influence of Social Media Marketing and Celebrity Endorser on Purchase Decision of Glad2Glow skincare products. This research employed a quantitative approach using an online questionnaire survey distributed to Glad2Glow product users in Indonesia. Data analysis was carried out using Partial Least Square-Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0 software. The results reveal that Social Media Marketing has a positive and significant effect on Purchase Decision, and similarly, Celebrity Endorser also has a positive and significant effect on Purchase Decision. These findings shed light that social media marketing strategies combined with celebrity endorsement can effectively enhance consumer interest and purchasing decisions for Glad2Glow products.
ANALISIS PERBANDINGAN PENGALAMAN PENGGUNA PADA APLIKASI PEMETAAN LOKASI DI BPS SIDOARJO (STUDI KASUS PADA SW MAPS DAN KENDEDES MOBILE) FUAIDA, FAMROTUL; Mochamad Rizal Yulianto
JURNAL TEKNOLOGI INFORMASI DAN KOMUNIKASI Vol. 17 No. 1 (2026): Maret
Publisher : UNIVERSITAS STEKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jtikp.v17i1.1534

Abstract

Penelitian ini bertujuan untuk menganalisis dan membandingkan pengalaman pengguna (user experience) dalam penggunaan aplikasi SW Maps dan Kendedes Mobile pada kegiatan pemetaan lokasi usaha di BPS Kabupaten Sidoarjo sebagai bagian dari persiapan Sensus Ekonomi 2026. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa wawancara mendalam terhadap pegawai BPS dan mahasiswa magang yang telah menggunakan kedua aplikasi tersebut. Hasil penelitian menunjukkan bahwa SW Maps memiliki keunggulan pada fleksibilitas penggunaan secara luring, namun kurang efisien dari sisi pengelolaan dan integrasi data karena memerlukan proses ekspor dan input ulang ke sistem BPS. Sebaliknya, Kendedes Mobile dinilai lebih unggul dalam kemudahan penggunaan, efisiensi alur kerja, dan integrasi sistem karena data dapat dikirimkan secara langsung dan real-time ke server BPS. Temuan ini menunjukkan bahwa desain antarmuka sederhana dan integrasi sistem yang baik berperan penting dalam meningkatkan kualitas pengalaman pengguna dan efektivitas pendataan lapangan.
PENGARUH KUALITAS LAYANAN, MEREK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO INDAH BORDIR DI SIDOARJO Sari, Netta Try Pustika; Oetarjo, Mas; Yulianto, Mochamad Rizal
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to analyze the influence of service quality, brand, and price on purchasing decisions at Indah Bordir Shop in Sidoarjo. Increasing competition in the embroidery retail industry requires business actors to understand the main factors that drive consumer purchasing decisions in order to maintain competitiveness and customer loyalty. This research employs a quantitative approach using primary data collected through questionnaires distributed to 96 respondents who have previously purchased products from Indah Bordir Shop. The sampling technique used was purposive sampling. Data were analyzed using multiple linear regression with the assistance of SPSS software, including instrument testing, classical assumption tests, and hypothesis testing through t-test and F-test. The results indicate that service quality, brand, and price each have a positive and significant effect on purchasing decisions. Service quality shows the strongest influence among the three variables, followed by brand and price. Simultaneously, all independent variables significantly affect purchasing decisions. These findings suggest that improving service quality, maintaining a strong brand image, and offering competitive pricing are essential strategies for enhancing consumer purchasing decisions at Indah Bordir Shop in Sidoarjo.
THE EFFECT OF BRAND TRUST AND PERCEIVED RISK ON CUSTOMER LOYALTY MEDIATED BY CUSTOMER SATISFACTION (A STUDY OF DAVIENA SKINCARE CUSTOMERS ON TIKTOK SHOP) Luthfiyani, Andhika Ayu; Yani , Muhammad; Yulianto, Mochamad Rizal; Sukmono, Rita Ambarwati
International Journal of Artificial Intelligence for Digital Marketing Vol. 2 No. 11 (2025): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v2i11.457

Abstract

Objective: The purpose of this study is to analyze the effect of brand trust and perceived risk on customer loyalty, customer satisfaction as a mediator, for Daviena Skincare products distributed by TikTok Shop. The issue of product overclaims present in the marketing of skincare products, specifically for Indonesia generally and for Daviena Skincare in particular, contributed to consumer uncertainty, which can hamper brand trust, perceived risk, and customer loyalty. Method: The approach and strategy for this study are quantitative, specifically represented by surveys, with 150 respondents who are customers of Daviena Skincare, having transacted at least twice at TikTok Shop. Results: The findings from this study show that brand trust and perceived risk affected customer satisfaction on TikTok Shop, customer satisfaction affected customer loyalty, and brand trust and perceived risk directly affected customer loyalty. The findings show that customer satisfaction can mediate the relationship between Brand Trust, Perceived Risk, and Customer Loyalty for Daviena Skincare on TikTok Shop. Novelty: The development of social media and e-commerce, specifically TikTok Shop, has fueled competition in the local skincare industry in Indonesia, highlighting the role of customer satisfaction as a mediating variable in the relationship between brand trust, perceived risk, and customer loyalty for Daviena Skincare products distributed through TikTok Shop.
THE ROLE OF HEDONIC SHOPPING MOTIVATION AND PROMOTION IN SHAPING ONLINE IMPULSIVE BUYING: THE MEDIATING EFFECT OF SHOPPING ENJOYMENT IN GENERATION Z Ramadhan, Muhammad Anugerah; Yani , Muhammad; Yulianto, Mochamad Rizal; Sukmono, Rita Ambarwati
International Journal of Artificial Intelligence for Digital Marketing Vol. 2 No. 12 (2025): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v2i12.465

Abstract

Objective: The development of e-commerce has encouraged changes in consumer shopping behavior that was previously offline and is now done online, especially in Generation Z who tend to do Impulsive Buying. This study aims to analyze the influence of Hedonic Shopping Motivation and Promotion on Online Impulsive Buying with Shopping Enjoyment as a mediating variable. Method: The study used a quantitative approach with a survey method of 150 Generation Z respondents who actively shop through e-commerce platforms. The data was analyzed using the Partial Least Square Structural Equation Modeling (PLS SEM) method. Results: The results of the study show that Hedonic Shopping Motivation and Promotion have a positive and significant effect on Online Impulsive Buying. In addition, Shopping Enjoyment has been shown to have a significant effect on Online Impulsive Buying and is able to mediate the influence of Hedonic Shopping Motivation and Promotion on this behavior. Novelty: These findings confirm that emotional aspects, engaging promotions and shopping experiences have an important role in shaping Generation Z's impulsive buying behavior.
Co-Authors AA Sudharmawan, AA Ahmed, Zuhal Yussi Al Ubaidah, Fandy Almanfaluti, Istian Kriya Almanfaluti, Istian Kriya Alshaf Pebrianggara Alshaf Pebrianggara As’at Rizal Bayu Hari Prasojo Citrawati, Fonny Dwi Darmawan Kusuma Wardana, Mahardika Dewi Komala Sari Dwi Nurita Dyah Renita Setyaningayu Eka Febrianto EKA RATNA SARI Errinda Ayu Dwi Pramesti Fadila Putri Aisya Ramadhini Fahruddin, Redhi Fajar Muharram Febrianti, Nila Osama Fitria Nur Hasanah Fitriani Fitriani Fuaida, Famrotul Haniifah, Sherliy Putri Hendri Rahman Susetyo Heri Widodo Heri Yanto Herlinda Maya Kumala Sari Hidayatulloh Hidayatulloh Humroh, Faizatul Imawati , Angraini Putri Imawati, Angraini Putri Jannah, Hayyu Nur Khaqi, M. Ivan Imanulloh KHOIRUN NISA Kumara Adji Kusuma Lidya Agustin T. Lilik Indayani Luthfiyani, Andhika Ayu Maharani, Febi Putri Mekarsari, Dafita Wahyu Misti Hariasih Mochamad Nashrullah Mubarok, Akhmad Nur Muhammad Irfan Jazuli Nafi’, Ahmad Rosyidun Naily Fitria Faroha Navaro, Muhammad Saddam Ningdiyah, Endra Wahyu Nurasik Nurasik, Nurasik Octafehili, Dwi Nur Oetarjo, Mas Poppy Febriana Prameswari, Amanda Tiara pratiwi, rossy Priyanto, Ramadhani Dwi Pujianto , Wahyu Eko Putra Agung, Marcello Dicaprio Rachmadany, Andry Rahmadani, Diah Rahmania Sri Untari Rakhmat Auliya Hidayat Ramadhan, Muhammad Anugerah Rita Ambarwati Sukmono Rizky Eka Febriansah Rokhmah, Farida Ronny Ronny Rosyihin, Farih Ayu Mukhoirotin Sirojul Umma Salshabilla, Zalwa Raniah Sari, Dewi Komala Sari, Eka Ratna Sari, Netta Try Pustika Sarwenda Biduri Setiyono, Wisnu Panggah Sri Mukhodim Faridah Hanum Sumarno Sumarno Sumarno Sumartik Sumartik Sumartik Supardi Supardi Supardi Suyogo, Muhammad Wahyu Eko Pujianto Wai, Khoong Tai Widowati, Hesty Widyasmara, Bunga Aulia Wisnu Panggah Setyono Yani , Muhammad Yunita Wulandari Zahrotul Maftuhkin Zahrotul Maftuhkin Zulfani Anggraini