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The Influence of Social Media on Public Relations as a Reinforcement of Higher Education Reputation Ahmad Fauzi; Sanjani, M. Aqil Fahmi; Abdul Wahid Zaini; Lateh, Musammil
Managere: Indonesian Journal of Educational Management Vol. 7 No. 1 (2025)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52627/managere.v7i1.650

Abstract

This study aims to analyze the role of social media in public relations management in Islamic higher education institutions with a focus on ethical governance and use, strategic platform utilization, and its impact on institutional reputation. As digital communication becomes increasingly important in higher education, universities must adapt to this trend by implementing strategies that align with institutional values ​​and effectively meet the needs of their stakeholders. This study explores social media management practices using a qualitative approach and a case study method. Data was collected through interviews with students, lecturers, and staff, as well as analysis of documentation of social media platforms used by the university. The results show that ethical governance and the use of social media have strengthened institutional communication by aligning published content with Islamic values ​​and ethics. Strategically, the institution has utilized various platforms, including Instagram, Facebook, Twitter, and YouTube, to target specific audiences and increase engagement. The impact on reputation is evident in the increase in public interaction and positive perceptions despite the potential risks arising from irrelevant or untimely content. This study is expected to contribute to understanding effective social media governance in higher education institutions, emphasizing the importance of ethical practices, strategic content delivery, and reputation management.
Exploring Complementary Leadership Styles in Madrasahs by Aiming at Their Impact on Integrity and Character Development Ataman, Abdullah; Baharun, Hasan; Sanjani, M Aqil Fahmi; Safitri, Sevia Diana
Business and Applied Management Journal Vol. 1 No. 2 (2024): January-June
Publisher : Al-Qalam Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/bamj.v1i2.487

Abstract

This study aims to explore the role of madrasah principal leadership in shaping students' character through an approach based on Islamic values. This study is based on the importance of character development in the madrasah educational environment that not only emphasizes academic achievement, but also the formation of students' morals according to Islamic teachings. This study was conducted using a qualitative method through semi-structured interviews and observations of two madrasah principals under the auspices of the Pondok Pesantren Education and Social Foundation. The results of the study indicate that the principal applies an exemplary and disciplined approach to build a madrasah culture that values integrity, while the principal of Madrasah Diniyah uses a humanist approach by establishing close personal relationships with students. The contribution of these findings shows that different but complementary leadership strategies can create a conducive learning environment for student character development, and emphasizes the importance of integrity and empathy in building trust between leaders, staff, and students in madrasahs. This study is expected to provide practical insights for madrasah managers in optimizing a leadership approach that is in accordance with the context of education based on Islamic values.
Social Media Influence on Consumerism Trends Among College Students Maulidy, Ayatullah; Zaini, Abdul Wahid; Sanjani, M Aqil Fahmi
Indonesian Journal of Education and Social Studies Vol 4, No 1 (2025)
Publisher : Nurul Jadid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/ijess.v5i1.11682

Abstract

The development of social media in the digital era has had a significant impact on individual consumption patterns, including among college students. Social media is not only a means of communication and entertainment, but also a strategic space for digital marketing practices that can shape consumer behavior on a massive scale. This study aims to analyze how social media shapes student consumer behavior in higher education, particularly in the context of campus life. This study uses a descriptive qualitative approach with data collection techniques through in-depth interviews, participant observation, and documentation. Data analysis is carried out in stages through data presentation, data reduction, and drawing conclusions based on an interactive model. The results show that student consumer behavior is formed through four main factors: structured and systemic influencer marketing, massive promotion through various social media platforms, the formation of virtual student communities that encourage collective consumption practices, and the Fear of Missing Out (FoMO) phenomenon that triggers social anxiety. These findings imply the importance of preventive measures to educate students to be wiser in using social media, as well as developing digital literacy that can curb the rate of excessive consumerism that has the potential to impact psychosocial conditions.
CHALLENGES FOR FUTURE TEACHERS IN INCLUSIVE SCHOOLS Rohmatillah, Layli; Jannah, Ulfa Qomariatul; Sanjani, M Aqil Fahmi
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 2, No 2 (2024): Third International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Every citizen has the same right to receive education, including students with special needs. One of the strategic steps the government takes to provide equal access to quality education for all its citizens is implementing inclusive education at all levels. In this study, the author uses a literature review approach. Based on the results of the literature review, it was found that teachers with all their competencies and resources face the challenge of truly understanding the characteristics of students, which continue to develop over time. In addition, teachers are required to innovate through research activities as part of their duties in addition to teaching. Furthermore, teachers must be able to utilize existing learning communities, such as Teacher Working Groups (KKG) or other communication forums, to become more professional, inclusive elementary school teachers.  
Value-Based Branding in Islamic Boarding Schools: Efforts to Maintain Identity in Digitalization Dynamics Aini, Tsamar Nur; Nugraha, Lukman; Surbakti, Andika Hariyanto; Mundiri, Akmal; Sanjani, M Aqil Fahmi
JURNAL AL-TANZIM Vol 9, No 2 (2025)
Publisher : Nurul Jadid University, Probolinggo, East Java, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/al-tanzim.v9i2.10753

Abstract

This study aims to analyze the value-based branding strategy in Islamic boarding schools as an effort to maintain traditional identity amidst the rapid flow of digitalization and globalization. Although many other educational institutions have implemented digital branding, its application in the context of Islamic boarding schools is still limited. The study employs a qualitative approach, utilizing case studies of two Islamic boarding schools to explore how these institutions integrate traditional Islamic values into their branding strategies through in-depth interviews, observations, and document analysis. The results of the study indicate that Islamic boarding schools have successfully combined values such as sincerity, simplicity, and social benefits in their branding to maintain relevance in the modern era, thereby strengthening character through a balance with digitalization. The findings emphasize the importance of value-based branding strategies as a research contribution in strengthening the position of Islamic boarding schools as moral and spiritual educational institutions. The study's implications suggest that implementing strategies not only enhances the competitiveness of Islamic boarding schools but also strengthens their relationships with local and global communities, thereby supporting the continuity of Islamic boarding school education in the digital era.