Articles
<![CDATA[Assistance In the Preparation of SWOT Analysis On MSMEs Sambikrep District Surabaya City ]]>
<![CDATA[Sitepu*, Sri Nathasya Br]]>;
<![CDATA[Efrata, Tommy Christian]]>
<![CDATA[ Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 1 (2024): Dinamisia: Jurnal Pengabdian Kepada Masyarakat ]]>
Publisher : <![CDATA[Universitas Lancang Kuning ]]>
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DOI: 10.31849/dinamisia.v8i1.16658
<![CDATA[MSMEs in Sambikerep District were affected by the Covid-19 pandemic which was marked by a decline in business performance. MSMEs need strategies based on business analysis to improve the performance of business units. SWOT analysis (Strength, Weakness, Opportunity, Threat) is an internal and external analysis to determine business unit strategies. Community service activities in the form of assistance in the preparation of SWOT analysis were given to MSME actors in Sambicrep District, Surabaya City. Assistance was provided to 20 MSME actors (MSME owners). This mentoring activity was carried out in October in four meetings. The training method is provided offline which consists of several activities, namely: internal analysis, external analysis, mentoring, preparation and presentation of SWOT matrix and determination of business strategy. The purpose of mentoring activities is to provide knowledge on the preparation of business analysis (SWOT analysis) so that MSME actors can compile business strategies to improve business unit performance. The results of mentoring activities: 1) MSME actors compile Internal Factor Analysis Summary (IFAS) analysis, 2) Factors Analysis Summary (EFAS), 3) SWOT matrix, 4) strategies to develop MSMEs]]>
<![CDATA[PENGARUH ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) DAN HEALTHSCAPE PADA KEPUASAN DAN LOYALITAS PASIEN : (STUDI PADA PASIEN RAWAT JALAN DI KLINIK PRATAMA POLKES 05.09.28) ]]>
<![CDATA[Z, Thomy Al Jabbari]]>;
<![CDATA[Efrata , Tommy C]]>
<![CDATA[ Seroja Husada: Jurnal Kesehatan Masyarakat Vol. 1 No. 3 (2024): Seroja Husada: Jurnal Kesehatan Masyarakat ]]>
Publisher : <![CDATA[Seroja Husada: Jurnal Kesehatan Masyarakat ]]>
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<![CDATA[Perilaku yang dikenal sebagai “Organizational Citizenship Behavior” (OCB) ditandai dengan mengambil inisiatif sendiri dan memberikan kontribusi positif terhadap tempat kerja dan organisasi. Alasan dilakukannya penelitian ini adalah untuk mengetahui dampak OCB dan Healthscape terhadap pemenuhan pemahaman dan kesetiaan di Fasilitas Pratama Polkes 05.09.28 Bangkalan. Partisipan penelitian ini adalah pasien rawat jalan Klinik Pratama Polkes 05.09.28 Bangkalan. Untuk keperluan analisis kuantitatif dan statistik, metode pengumpulan data menggunakan metode survei populasi. Pengujian faktual setiap dugaan hubungan menggunakan PLS dilakukan dengan menggunakan teknik bootstrapping pada contoh. Dampak OCB terhadap kepuasan pasien. Dilihat dari tabel uji t, pengaruh variabel OCB terhadap pemenuhan persisten sebesar 0,000 – 0,050, sedangkan t harga yang ditentukan sebesar t tabel sebesar 4,907, artinya spekulasi diakui dan artinya OCB berpengaruh terhadap pemenuhan pembeli. Hasilnya, temuan ini meningkatkan kepuasan dan retensi pelanggan klinik.]]>
<![CDATA[Efektivitas User-Generated Content, Inovasi Produk, dan Word of Mouth melalui Minat Pembelian untuk Meningkatkan Keputusan Pembelian di Kafe 2Hos ]]>
<![CDATA[Putri Julia Alexandra Surya]]>;
<![CDATA[William Santoso]]>;
<![CDATA[Tommy C. Efrata]]>
<![CDATA[ Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue ]]>
Publisher : <![CDATA[Faculty of Economics and Business, University of Pancasakti Tegal ]]>
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DOI: 10.24905/permana.v17i3.770
<![CDATA[Tujuan daripada penelitian ini guna mengkaji pengaruh UGC, inovasi produk, dan WoM terhadap keputusan pembelian di Kafe 2Hos, dengan minat pembelian sebagai variabel mediasi. Menerapkan pendekatan kuantitatif dengan 150 responden berusia 18–30 tahun yang aktif di media sosial dan pernah melihat konten terkait Kafe 2Hos. Data dianalisis dengan regresi linear berganda dan uji mediasi dengan SPSS Process Macro. Temuan mengungkapkan bahwasanya UGC, inovasi produk, dan WoM berpengaruh signifikan terhadap minat pembelian dan keputusan pembelian. Inovasi produk mempunyai pengaruh paling dominan, diikuti oleh UGC dan WoM. Selain itu, minat pembelian terbukti memediasi hubungan antara variabel bebas dan keputusan pembelian secara signifikan. Temuan ini mendukung Theory of Planned Behavior (Ajzen, 1991), yang menyebutkan bahwasanya minat menjadi prediktor utama terhadap tindakan pembelian. Penelitian ini memberikan kontribusi teoretis dan praktis bagi pelaku industri kafe dalam merancang strategi pemasaran digital berbasis konten interaktif, inovasi berkelanjutan, dan rekomendasi sosial]]>
<![CDATA[PROGRAM PELATIHAN PENINGKATAN KETERAMPILAN KOMUNIKASI UNTUK SISWA-SISWI SMA TRI KARYA SURABAYA ]]>
<![CDATA[Setiobudi, Auditia]]>;
<![CDATA[Soetandio, Linda Laurensia]]>;
<![CDATA[Wijaya, Antoni Yohan]]>;
<![CDATA[Efrata, Tommy Christian]]>;
<![CDATA[Christian, Timotius Febry]]>
<![CDATA[ Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Vol 3 No 2 (2023): Mei ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya ]]>
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DOI: 10.24034/kreanova.v3i2.5521
<![CDATA[Indonesia kaya akan sumber daya alam dan sumber daya manusia yang berkualitas. Seiring berkembangnya zaman, semakin banyak lapangan kerja baru terbuka dan menghasilkan tenaga kerja yang semakin melimpah. Pada sisi lain, masih banyak lapisan masyarakat yang potensinya belum dijangkau. Hal ini menjadi pertimbangan perlunya program pelatihan yang merata untuk memaksimalkan potensi dan kemampuan yang dimiliki oleh sumber daya manusia di Indonesia. Program pelatihan dapat dimulai dengan sektor pendidikan sebagai penyumbang generasi muda. Di lingkup sekolah, para siswa diajarkan keterampilan serta nilai luhur yang dapat diterapkan saat terjun dalam dunia kerja. Tetapi sebelum mempelajari seluruh keterampilan yang diperlukan, skill komunikasi merupakan modal dasar dalam mengembangkan skill lainnya. Komunikasi membantu siswa untuk berinteraksi dengan lingkungan sekitarnya. Pelatihan yang tepat dan efektif dapat membuat potensi siswa siswi tersalurkan pada bidang yang sesuai dan turut memberikan dampak, memajukan perekonomian Indonesia dan keberlangsungan. Hal ini perlu adanya upaya yang cukup baik untuk mewujudkan apa yang telah menjadi visi dan misi.]]>
<![CDATA[From Intellectual Capital to Firm Performance: The Mediating Role of Agile Strategy Capability in Digital Tourism Innovation ]]>
<![CDATA[Inke Rentandatu]]>;
<![CDATA[Christian Herdinata]]>;
<![CDATA[Tommy Christian Efrata]]>
<![CDATA[ Inkubis : Jurnal Ekonomi dan Bisnis Vol. 8 No. 1 (2026): INKUBIS Jurnal Ekonomi Dan Bisnis ]]>
Publisher : <![CDATA[Politeknik Siber Cerdika Internasional ]]>
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DOI: 10.59261/inkubis.v8i1.142
<![CDATA[Background: Research on intellectual capital and firm performance shows mixed results, especially in emerging markets. Most studies focus on direct effects and provide limited understanding of how intellectual resources are strategically transformed into performance outcomes. The mediating roles of agile strategy capability, digital platform capability, and service innovation have rarely been examined within an integrated framework. This study addresses this gap in tourism firms in Eastern Indonesia, a rapidly digitalizing yet structurally constrained emerging market. Objective: This study investigates how intellectual capital improves firm performance through agile strategy capability, with digital platform capability and service innovation as mediating mechanisms. Methods: Drawing on Dynamic Capability Theory and Resource Advantage Theory, this research applies a cross-sectional quantitative design. Data were collected from 280 C-level executives of resorts and hotels in Eastern Indonesia and analyzed using PLS-SEM. Results: Intellectual capital significantly strengthens agile strategy capability, which subsequently enhances service innovation and firm performance. Although intellectual capital also improves digital platform capability, digital platform capability does not significantly influence firm performance. Mediation analysis confirms that agile strategy capability plays a key mediating role, mainly through service innovation, while the digital platform pathway is not significant. Conclusion: Intellectual capital drives firm performance primarily through agile strategy capability and service innovation rather than digital platform capability alone. These findings highlight the importance of strategic agility and service innovation over technology investment in emerging tourism markets.]]>
<![CDATA[Analisa kepuasan dan keputusan penggunaan kembali teknologi mobile banking dengan pendekatan TAM ]]>
<![CDATA[Suci Mulia Aristiana]]>;
<![CDATA[Tommy Christian Efrata]]>;
<![CDATA[Endi Sarwoko]]>
<![CDATA[ MBR (Management and Business Review) Vol 9 No 1 (2025) ]]>
Publisher : <![CDATA[Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia ]]>
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DOI: 10.21067/mbr.v9i1.12494
<![CDATA[The development of information technology and digitalization has created great opportunities in carrying out digital innovation in the banking sector that makes it easier for customers to make transactions both self-service on digital applications and transactions made at branch offices. This study aims to analyze and explore satisfaction and decisions to reuse mobile banking application technology with the theory of technology acceptance (TAM) including Perceived Usefulness, Perceived Ease of Use, Perceived Trust, Perceived Security at PT. Bank Central Asia Tbk and contribute to improving BCA's digital services and enriching the literature on research studies related to the quality of digital services, customer satisfaction in the banking world. The background of this study was to determine how indicators (TAM) affect customer satisfaction and the reuse of mobile banking technology so that they can be used as evaluation material for improving applications and determining strategies to increase customer satisfaction through the development of application technology that can be adjusted to customer needs. The research methodology uses a quantitative approach with the unit of analysis being customers who transact using the BCA mobile application in the West Nusa Tenggara region. The research sampling technique was random sampling and data collection was carried out through a digital questionnaire. The results of the study indicate that Perceived Ease of Use and Perceived Security have a significant effect on the decision to reuse, while Perceived Trust and Perceived Usefulness do not have a direct effect. However, the three variables have a positive effect on satisfaction, which then mediates the effect on Decision to Use. This finding strengthens the extended TAM model and emphasizes the importance of security and satisfaction aspects in increasing the adoption of digital banking services. This study provides theoretical and practical contributions to the strategy for developing digital-based financial service technology, especially in the banking sector.]]>
<![CDATA[Entrepreneurship and ESG Convergence: Improving Business Performance in Emerging Markets ]]>
<![CDATA[Martinus Calvin Saputra]]>;
<![CDATA[Christian Herdinata]]>;
<![CDATA[Damelina Basauli Tambunan]]>;
<![CDATA[David Sukardi Kodrat]]>;
<![CDATA[Tommy Christian Efrata]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 16, No 1 (2026): MIX : Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jurnal_mix.2026.v16i1.007
<![CDATA[Objectives: This study aims to examine the relationship between entrepreneurial orientation (EO), environmental, social and governance (ESG), and corporate business performance (CBP) in multinational companies operating in Indonesia.Methodology: The research method used is quantitative. This data was obtained from 50 managers who completed the survey through Google Forms. The collected data is analyzed using PLS to verify the relationships between variables.Findings: Results show that EO and ESG investments increase GST positively and significantly. In addition, ESG investments can also act as intermediaries that reinforce the positive effects of executive orders on GST.Conclusion: This study shows that multinational companies in developing countries increase profits while supporting sustainability goals. This can be achieved by aligning the company's innovation strategy with ESG principles. Businesses must not only have profits but also the ability to create sustainable long-term growth. In addition, the results of this study can also serve as practical guidance for business leaders and policymakers in encouraging sustainable development and strengthening entrepreneurship.]]>
<![CDATA[Too Much to Digest: How Transparency and Social Buzz Fuel Gluten-Free Confusion ]]>
<![CDATA[Tjokro, Hadi Wijaya]]>;
<![CDATA[Teofilus, Teofilus]]>;
<![CDATA[Kaihatu, Thomas Stefanus]]>;
<![CDATA[Efrata, Tommy Christian]]>;
<![CDATA[Rizqi, Osama]]>
<![CDATA[ EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2026): April ]]>
Publisher : <![CDATA[UNIVED Press ]]>
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DOI: 10.37676/ekombis.v14i2.9270
<![CDATA[This study aims to analyze the relationship between information transparency, information ambiguity, and information overload on gluten-free products, as well as the influence of social contagion on the relationship. The research method used is a survey by distributing questionnaires to consumers of gluten-free products. The results of the study indicate that there is a significant positive correlation between information transparency and information ambiguity, and a positive correlation between information ambiguity and information overload. In addition, social contagion has also been shown to moderate the relationship between these variables. These findings indicate that consumers want clear, complete, and relevant information about gluten-free products. However, they are often faced with ambiguous and excessive information, which can cause confusion and difficulty in making decisions. Social media plays an important role in disseminating information about gluten-free products, both accurate and inaccurate. This study suggests the importance of increasing information transparency, reducing ambiguity, and managing the dissemination of information through social media to increase consumer satisfaction with gluten-free products.]]>
<![CDATA[Banking Services and Financial Performance of MSMEs in Indonesia’s Fashion Industry: A Resource-Based View Analysis ]]>
<![CDATA[Reni Fitriani]]>;
<![CDATA[Murpin Sembiring]]>;
<![CDATA[Tommy Christian Efrata]]>;
<![CDATA[Christian Herdinata]]>
<![CDATA[ Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 2 (2026): JIMKES Edisi March 2026 ]]>
Publisher : <![CDATA[LPPM Institut Bisnis dan Informatika Kesatuan ]]>
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DOI: 10.37641/jimkes.v14i2.5015
<![CDATA[This study investigates the complex interrelationships between business innovation, financial management, banking services, and financial performance among fashion industry MSMEs in Indonesia. This study employed a quantitative research design with both descriptive and explanatory components. Drawing on data from a comprehensive sample across key regions, we employ structural equation modeling to examine both direct relationships and mediation effects. Our findings reveal that business innovation functions as the predominant driver of financial performance through dual mechanisms: a strong direct pathway and an indirect pathway mediated by banking services. Contrary to theoretical expectations, financial management practices primarily enhance performance through banking service utilization rather than through direct effects. Banking services emerge as a crucial mediating mechanism that translates organizational capabilities into enhanced financial outcomes. These results extend resource-based theory by illuminating specific pathways through which organizational capabilities generate competitive advantage and enhance financial intermediation theory by demonstrating that intermediation benefits are contingent on firm-level capabilities. For practitioners and policymakers, our study underscores the strategic importance of innovation development while highlighting how financial management practices can optimize external financial relationships. The research contributes to both theoretical advancement and practical understanding of capability-performance linkages in emerging economy contexts.]]>
<![CDATA[The Effect of Entrepreneurial Marketing on SME Business Performance: Moderated by Soft Lean Practices ]]>
<![CDATA[Lisnawati Mantero]]>;
<![CDATA[Murpin Joshua Sembiring]]>;
<![CDATA[Tommy Christian Efrata]]>
<![CDATA[ Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025 ]]>
Publisher : <![CDATA[LPPM Institut Bisnis dan Informatika Kesatuan ]]>
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DOI: 10.37641/jimkes.v13i6.4096
<![CDATA[In dynamic competition, SMEs need adaptive strategies such as entrepreneurial marketing and lean practices. This study examines the effect of entrepreneurial marketing and business performance by considering the role of soft lean practices and environmental turbulence as moderating variables. Using an explanatory quantitative methodology with a cross-sectional survey approach, this study involved 198 SMEs out of a total of 225 SMEs surveyed through purposive sampling. The theoretical framework of the study was built based on five theories: resource-based view theory, dynamic capabilities theory, contingency theory, entrepreneurship theory, and organizational learning theory. The results of the structural model analysis indicate that entrepreneurial marketing has a dominant positive influence (β = 0.782, t = 22.035, p < 0.001) on business performance. Soft lean practices show a substantial positive influence (β = 0.647, t = 7.216, p < 0.001), with a significant interaction effect (β = 0.213) between the two variables. The strong synergistic relationship (r = 0.866) confirms the importance of integrating these two practices. The evaluation of the model fit showed satisfactory results with SRMR values of 0.085 and NFI of 0.662. These findings contribute to the development of business strategies that integrate entrepreneurial marketing and soft lean practices.]]>
