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All Journal The Indonesian Journal of Public Administration (IJPA) Journal of Business and Behavioural Entrepreneurship PRoMEDIA Jurnal Ilmiah Edunomika (JIE) Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Yumary: Jurnal Pengabdian kepada Masyarakat Studi Akuntansi, Keuangan, dan Manajemen Berdikari : Jurnal Pengabdian kepada Masyarakat Innovative: Journal Of Social Science Research KAMI MENGABDI Journal of Economics and Management Scienties Jurnal Pemberdayaan Nusantara Midang PANDAWA : Jurnal Pengabdian kepada Masyarakat Jurnal Pengabdian dan Pemberdayaan Masyarakat (ABDI DAYA KU) Economic, Management, Business and Accountancy International Journal (EMBAIJ)
Kamaruddin, Muhammad Junaid
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Inovasi Pembuatan Ketan Ubi Ungu Untuk Pengembangan Ekonomi Kreatif Di Desa Pasir Jaya Kamaruddin, Muhammad Junaid; Fauziah; Farha, Nabilla Fitri Assy; Sinaga, Andre Frianto; Dewi, Maharani; Zahra, Nabila
Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 2 No. 2 (2025): ABDI DAYA KU Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : MJK PUBLISHER

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Abstract

Kegiatan Pengabdian Kepada Masyarakat merupakan salah satu langkah yang dapat memperdalam hubungan masyarakat dengan perguruan tinggi. Dengan adanya perkembangan masyarakat yang terjadi saat ini, pengabdian kepada masyarakat menjadi gerakan yang berkaitan dan penting untuk dilaksanakan. Metode yang digunakan pada kegiatan pemantauan ketan ubi ini adalah metode pelatihan. Dimana metode pelatihan digunakan untuk memberikan implementasi inovasi dan demonstrasi dalam pembuatan ketan ubi ungu sebagai upaya untuk mengembangkan perekonomian masyarakat Desa Pasir Jaya. Pelatihan pembuatan ketan ubi ungu di Desa Pasir Jaya berlangsung sukses dengan partisipasi aktif warga. Peserta belajar manfaat ubi ungu serta mempraktikkan pengolahannya hingga menghasilkan produk yang menarik, enak, dan bernilai gizi. Kegiatan ini meningkatkan keterampilan masyarakat sekaligus membuka peluang usaha kuliner lokal yang berpotensi menjadi produk unggulan desa.
Influence of Scarcity Marketing and Perceived Value on Buying Decision Moderated by Collaboration Didit, Didit Setiawan; Diansyah, Diansyah; Kamaruddin, Muhammad Junaid
Studi Akuntansi, Keuangan, dan Manajemen Vol 5 No 1 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i1.3373

Abstract

Purpose: This study aims to examine the influence of scarcity marketing and customer perceived value on purchasing decisions, with brand collaboration—specifically with the Aerostreet shoe brand—acting as a moderating variable. As consumer behavior continues to evolve in the digital era, understanding the psychological triggers that drive purchasing decisions becomes essential for marketers. This study focuses on how limited availability (scarcity) and perceived benefits (value) can influence buyer intent and how a well-known local brand collaboration may amplify these effects. Methodology/approach: The study uses a quantitative research approach, with data collected through an online questionnaire targeting Aerostreet shoe consumers in Jakarta. A total of 121 respondents were selected using the Slovin formula for large, indefinite populations. The data were analyzed using Structural Equation Modeling (SEM) with the SmartPLS application to assess the relationships among the variables. Results/findings: The analysis reveals that both scarcity marketing and customer perceived value have a positive and significant influence on purchasing decisions. Furthermore, the presence of a brand collaboration with Aerostreet serves as a moderating variable that strengthens the impact of these marketing strategies on consumer behavior. Conclusion: Scarcity and perceived value are key drivers in consumer decision-making, and their influence can be enhanced through strategic brand collaborations such as those involving Aerostreet. Limitations: The study is limited to a specific brand and demographic region, so generalizability may be constrained. Contribution: This study provides practical insights for marketers on leveraging scarcity and value perceptions, especially when paired with brand collaborations, to increase consumer engagement and purchase intent.
The Influence of Switching Barriers and Customer Service on Customer Satisfaction at Hotel Harris Kelapa Gading with Perceived Quality as Moderator Lukiyana , Lukiyana; Kamaruddin, Muhammad Junaid; Firmansyah, Muhammad Herdi
Studi Akuntansi, Keuangan, dan Manajemen Vol 5 No 3 (2026): January
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i3.3385

Abstract

Purpose: This study aims to examine how switching barriers and customer service influence customer satisfaction, while also testing whether perceived quality moderates (strengthens or weakens) these relationships. The study is positioned within the context of increasingly intense competition in service industries, where retaining customers and ensuring satisfaction are critical for long-term sustainability and loyalty. Methodology/approach: Quantitative approach using questionnaire data from 114 customers across various service sectors. Data analysis applies multiple regression to test direct effects and moderation analysis to test the moderating role of perceived quality. Results/findings: The findings suggest that switching barriers and customer service significantly enhance customer satisfaction. Financial, procedural, and relational barriers reduce the intention to switch, fostering continued engagement when service meets expectations. Additionally, perceived quality serves as a crucial moderating factor, strengthening the effect of switching barriers and customer service on satisfaction, with stronger relationships when customers perceive high overall service quality. Conslusion: Customer satisfaction in service industries can be improved through effective management of switching barriers and enhanced customer service quality, particularly when customers perceive the overall service quality as high. Limitations: The study uses a relatively small sample (114 respondents) and relies on self-reported survey data, which may limit generalizability across all service industries and contexts. Contribution: Provides empirical insights for service businesses on how to increase customer satisfaction and loyalty by improving customer service, strategically managing switching barriers, and enhancing perceived quality as a key reinforcing factor.
The Influence of Customer Relationship Management and Social Media on Customer Loyalty in E-Commerce with Brand Image as a Moderator Kamaruddin, Muhammad Junaid
Journal of Business and Behavioural Entrepreneurship Vol. 9 No. 2 (2025): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.009.2.08

Abstract

This study was conducted to test the effect of customer relationship management and social media on customer loyalty with brand image as a moderator. This study shows that customer loyalty has a strong relationship with customer relationship management, social media, and brand image. This study describes how relationships with customers can be managed well so that customer loyalty is achieved. The sample that has been tested is 155 people who have shopped in e-commerce. This research was carried out by utilizing the structural equation modeling analysis method on Smart PLS (Partial Least Square) software. The results presented that Customer Relationship Management has a positive and significant effect on Customer Loyalty, Socia Media has a positive and significant effect on Customer Loyalty, Brand Image has a positive and significant effect on Customer Loyalty, Brand Image Moderation strengthens the positive and significant effect of Customer Relationship Management on Customer Loyalty, Brand Image Moderation weakens the positive and significant effect of SocialMedia on Customer Loyalty. It is hoped that further research can add new variables to make it better.
The Influence of Digital Marketing and Electronic Word of Mouth on Customer Retention in Generation Z Consumers in TikTok Shop with Brand Trust as a Moderator Farhah, Nabilla Fitri Assy; Reza, Bobby; Kamaruddin, Muhammad Junaid
Journal of Economics and Management Scienties Volume 8 No. 2, March 2026
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i2.383

Abstract

This study was conducted in response to the growing phenomenon in which digital marketing gradually replaces traditional marketing, with TikTok shop exemplifying expertise in sustaining social commerce amid intense competition. The research aims to examine the influence of Digital Marketing (X1) and Electronic Word of Mouth (X2) on Customer Retention (Y), with Brand Trust (Z) positioned as a moderating variable. A quantitative approach was employed using Structural Equation Modeling (SEM) with SmartPLS software, as this method is suitable for testing complex relationships among latent constructs. Data were collected through surveys distributed to Generation Z consumers actively engaged with TikTok shop, ensuring representation of the population most immersed in social commerce. Measurement indicators included promotional strategies, SEO, social media, public relations, e-WOM intensity, valence, content, and trust dimensions. The findings revealed that Digital Marketing and Brand Trust significantly and positively affect Customer Retention, while the moderating role of Brand Trust was not statistically significant. These results imply that effective digital marketing strategies and trust-building initiatives are crucial for sustaining customer loyalty, though trust alone may not strengthen moderating effects.
The Influence of Knowledge Management and Product Innovation on Sales in E-Commerce With Price as A Moderator Kamaruddin, Muhammad Junaid; Darnis, Rahmi; Harisuddin
Economic, Management, Business and Accountancy International Journal Vol. 2 No. 2 (2025): Economic, Management, Business and Accountancy International Journal
Publisher : MJK PUBLISHER

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Abstract

The aim of this research is to find out whether knowledge management and product innovation have an impact on e-commerce sales which is moderated by price. As a result of this research, we can gain a better understanding of how individuals with managerial skills can manage all e-commerce activities. We can also learn how they can innovate products by considering customer needs and wants, as well as how much they are willing to pay for the products they sell. The sample used in this research consisted of 100 respondents who came from various educational and community backgrounds. This research is quantitative research using the structural equation model analysis method. The aim of this research is to use high-quality data to show that knowledge management has a positive impact on e-commerce sales and product innovation.  
Strategi Sosialisasi Penjualan Sebagai Solusi Pengembangan UMKM di Desa Pasir Jaya Fauziah; Kamaruddin, Muhammad Junaid; Galuh Sukmaranti; Harisuddin; Sinaga, Andre Frianto; Dewi, Maharani; Zahra, Nabila; Farhah, Nabilla Fitri Assy
Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 2 No. 2 (2025): ABDI DAYA KU Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : MJK PUBLISHER

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Abstract

The real need is that MSME actors need a wider range of purchasing their products, not only in the surrounding environment. This is a real need that inspires and provides the background for community service implementation activities in the form of socialization of sales strategies. In this article, the method used is the consultation method. The consultation method is a method that is carried out by providing material to the audience regarding problems about sales strategies given by lecturers. The results of the marketing strategy socialization activity in Pasir Jaya Village were carried out smoothly and received a good response from the community. Participants who attended included MSME actors, youth groups, and village officials. Through this activity, the public's understanding of the importance of marketing local products is increasing. They began to recognize various promotional approaches, such as the use of social media, attractive packaging designs, and the application of prices that suit market needs.
Co-Authors AA Sudharmawan, AA Abriandi, Abriandi Aghisna, Rana Ahmad, Masnia Alifia, Syifa Alwi, M Alwi Ametha, Sisin Nastasya Anggoro, Hendi Tri Ari Soeti Yani Ariandi, Ariandi Arwanto, Arwanto Asfia, Nurul Aulia, Putri Bayustin, Marisa Bobby Reza Bulan, Maulinda Carissa, Monica Darmawan, Seno Eka Darnis, Rahmi Deewar Mahesa Derius Ardian, Kristian Diansyah, Diansyah Didit Setiawan Djohansah, Violetta Edward, Robert elliyana, ela Farha, Nabilla Fitri Assy Farhah, Nabila Fitri Assy Farhah, Nabilla Fitri Assy Fauzi, Yoga Fauziah Fauziah Fauziah Firmansyah, Muhammad Herdi Galuh Sukmaranti Gissani, Muhammad Fikri Harahap, Irwan Musriza Harisuddin Ika Widiastuti, Ika Jundi, Musthofa Laila, Siti Nur Lukiyana , Lukiyana Lukiyana, Lukiyana Maharani, Dewi Mantiri, Randi Mauliddya, Annisa Mirza Azkia Muhammad Adiba Misidawati, Dwi Novaria Muhammad Ridhwan Muliadi, Jemie Nabilah, Mei Syara Nur Azizah Parisa, Rika Permatasari, Sheila Silvia Prasetya, Budi Agung PRASETYO ADI NUGROHO, PRASETYO ADI Prasetyo, Sisman Putra, Johni Eka Raden Mohamad Herdian Bhakti Rafael, Rafael Ramadhan, Alief Rizal Ramdhani, Mardhiya Sanusi, Yasril Fadlitama Septiyani, Anisah Sinaga, Andre Frianto sukmaranti, galuh Tahalele, Olivia Tono, Marvin Tris Umi Rahmawati Yani, Arie Soeti Yanis, Fauziah Zahra, Nabila