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Journal : Gema Wisata

Pemberdayaan Masyarakat Lokal Dalam Pengembangan Potensi Ulos Ragi Hotang di Desa Meat Kecamatan Tampahan Kabupaten Toba Putri Sapta Maria Silitonga; Wolter P Silalahi; Rusmauli Simbolon; Mery Silalahi; Eduward Hottua Hutabarat
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 21 No. 3 (2025): September : Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v21i3.858

Abstract

This study examines community empowerment in the development of Ulos Ragi Hotang in Desa Meat, Kecamatan Tampahan, Kabupaten Toba. Ulos Ragi Hotang is a cultural heritage of Batak Toba, rich in philosophical and historical meaning, with great potential as a creative economy product. The focus of this research is on the forms and strategies of community empowerment to preserve cultural heritage, increase economic added value, and support Desa Meat as a cultural tourism destination. The research uses a qualitative descriptive approach with data collection through observation, in-depth interviews with local weavers, traditional leaders, Pokdarwis managers, and the Tourism Department, as well as field documentation. The results show that empowerment is carried out through the improvement of weaving skills, community-based weaving groups, and training in production and marketing. Empowerment strategies include traditional marketing, digital promotion, strengthening tourism village institutions, product branding development, and involving the younger generation. Supporting factors include local cultural wealth and government support, while challenges include low digital literacy and limited market access. This study concludes that local community empowerment plays a significant role in the preservation of Ulos Ragi Hotang and creates sustainable creative economic opportunities, while also strengthening the cultural identity of Batak Toba.
Co-Authors Ade Putera Arif Panjaitan Adiani Hulu Afni Sridevi Pardede Agus Marito Saragi Andar Gunawan Pasaribu Andar Pasaribu Andrian Purba Apriliana Lase Ariawan, Sandy Bambang T.J Hutagalung Bambang TJ Hutagalung Benita Ariany Nainggolan Berliyanta K. Samosir Cindy Sriwahyuni Sihombing Dela Wardani Pardede Desi Wulandari Siahaan Devina Mendrofa Eduward Hottua Hutabarat Elisabet Lastri Tumangger Elisabeth Harianja Elvri Teresia Simbolon Ester Harianja Fairy Sinaga Feriel Amelia Sembiring Firmando, Harisan Boni Frainskoy Rio Naibaho Fransiska Rambe Goklas Manalu Grecetinovvitria Butarbutar Hasudungan Simatupang Heriando H. Manik Heru Aldi Hendrawan Barutu Ibelala Gea Imelda Siahaan Jemaya Putri Johari Manik Julita Herawati Jupalman W. Simbolon Lasmaria Lumbantobing Lestari Sinaga Limmarten Simatupang Lince Lauri Ture Simamora Lince R.T Simamora Lisnawati Lisnawati Liyus Waruwu Lydia Nivea Indah Permatasari Silaban Maria Widiastuti Maria Wisdiatuti Maringan Sinambela Martua Sihaloho Masniar H. Sitorus Masniar Herawati Sitorus Masniar Hernawati Sitorus Masniar Hernawaty Sitorus Mery Lumbantobing Mery Silalahi Nona Masni Boru Manalu Ordekoria Saragih Putri Sapta Maria Silitonga Raikhapoor Raikhapoor Remaida Panjaitan Rida Gultom Robert Juni Tua Sitio Robert Simangunsong Robert Sitio Roida Lumbantobing Ronny Simatupang Rosverawati Batubara Rusti Kurnia Mora Sinamo Ryos Gardio Senida Harefa Silalahi, Maryska Debora Sintong Haleluya Simanungkalit Sudirman Lase Tahadodo Waruwu Taripar Aripin Samosir Tio R J Nadeak Tio R. J Nadeak Tio R.J Nadeak Tio Rj Nadeak Tio RJ. Nadeak Titi Rohani Napitupulu Untung P Simanjuntak Wolter P Silalahi Yenni Pranita Nababan Yesika Paulina Purba Yulia K S Sitepu Yulia K.S Sitepu