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All Journal Jurnal Ilmiah Penegakan Hukum Jurnal Masyarakat Indonesia JUPADAI : Jurnal Pengabdian Kepada Masyarakat Pinisi Journal of Entrepreneurship Review Journal of Contemporary Administration and Management (ADMAN) Technology and Society Perspectives (TACIT) LAWYER: Jurnal Hukum Technopreneurship and Educational Development Review (TENDER) Edukasi Jurnal Abdimas Peradaban SAMBARA: Jurnal Pengabdian Kepada Masyarakat Innovation and Applied Education Journal
Murthada
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Optimising Global Competitiveness of MSMEs through Innovative Strategies for Digital Business Development Sutrisno, Sutrisno; Susanti, Ike; Murthada
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.124

Abstract

In the current era of globalisation, rapid changes are taking place in the business paradigm. Digital transformation has become the main key in advancing business at the global level. Therefore, efforts to optimise the competitiveness of MSMEs are a must to remain relevant and compete in an increasingly competitive global market. This research aims to explore and identify optimal innovative strategies for MSME digital business development. This research uses a qualitative literature review method by retrieving data from Google Scholar from 2022 to 2023. The study results show that optimising the global competitiveness of Micro, Small and Medium Enterprises (MSMEs) through innovative strategies for digital business development is not just an option, but a necessity in this digital era. As the backbone of the economy, MSMEs need to utilise information technology, e-commerce, and digital platforms to create a competitive advantage in the global market. With the adoption of digital innovation, MSMEs can improve operational efficiency, expand markets, and build sustainable collaborations.
Analisis Literasi AI Meningkatkan Motivasi dan Hasil Belajar Mahasiswa di Perguruan Tinggi Kota Makassar Rosa Zulfikhar; Murthada; Yudha Nurfaiz; Abd. Majid; Sumarno
Innovation and Applied Education Journal Volume 1, Issue 1, Februari 2024
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/iaej.v1i1.242

Abstract

Dalam situasi ini, setiap orang terutama mahasiswa harus memiliki literasi digital yang memadai. Literasi digital sebagai kemampuan individu dalam menerapkan keterampilan fungsional dalam media digital sehingga dapat menemukan dan memilih informasi yang relevan, mengevaluasi secara kritis, berkreasi, berkolaborasi dengan orang lain. Kecerdasan buatan atau AI (Artificial Intelligence) adalah kecerdasan berbasis teknologi dan pengetahuan yang dapat meniru kecerdasan manusia. Kecerdasan ini dapat menganalisis dan bereaksi dengan cepat. Untuk itu dilakukan sebuah penelitian dengan menggunakan metode penelitian kuantitatif deskriptif yang bertujuan untuk   Literasi AI dalam Meningkatkan Motivasi dan Hasil Belajar Mahasiswa di Perguruan tinggi Makassar yang memperoleh hasil . Hasil dari analisis data juga menunjukkan secara keseluruhan sebanyak 80% lebih responden setuju menggunakan aplikasi AI yang berpengaruh terhadap meningkatkan Motivasi dan Hasil Belajar
SITUATIONAL LEADERSHIP IN THE CONTEXT OF GLOBAL ENTREPRENEURIAL BUSINESS: EFFECTIVE COMMUNICATION STRATEGIES FOR ADDRESSING ENVIRONMENTAL CHANGES Sutrisno; Suherlan; Murthada
Technopreneurship and Educational Development Review (TENDER) Vol 1 No 2 (2024): June 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tender.v1i2.188

Abstract

The current global business environment is highly dynamic and fraught with uncertainty. Globalization, technological advancements, and rapid economic changes compel companies to continually adapt. Situational leadership is crucial as it enables leaders to adjust their leadership styles according to the situation and organizational needs. This research aims to explore and analyze the effectiveness of situational leadership in the context of global entrepreneurial business, with a specific focus on the communication strategies employed to tackle environmental changes. This study utilizes a literature review method with a qualitative approach. Data were gathered from articles accessed via Google Scholar published between 1988 and 2024. The study findings indicate that situational leadership offers an adaptive and effective approach in addressing the complexities of the global business environment. By tailoring leadership styles to specific situations, leaders can achieve maximum effectiveness in guiding teams and managing change. Effective communication strategies such as transparency, regular feedback, active listening, and leveraging technology support the successful implementation of situational leadership. By proactively preparing and managing change effectively, leaders can ensure that their organizations remain competitive in facing global business challenges.
Co-Authors Abd. Majid Abdul Rahmad Amraeni Amrizal Aqshal Arlian Raya Arda Tonara Bambang Eko Prayetno Budiman DESI PURNAMA SARI Evi Lestaria Gamar Al Haddar, Gamar Al Gymnastiar, Iman Ahmad Harry Fauzi, Harry Ike Susanti ISKANDAR Krishernawan, Indra Lestaria, Evi M Khoiri Mahardhani, Ardhana Januar Mughni Sulubara, Seri Muhammad Ade Kurnia Harahap Muhammad Imam Ma'ruf Nasruddin Nopri Abadi Miko Prayetno, Bambang Eko Rosa Zulfikhar Sarinauli, Barep Suherlan Sulistyo Ningsih Sumarno Susantinah, Nugrahini SUTRISNO Sutrisno, Sutrisno Syafridha Yanti Tahir, Mukhtar Tekat Sukomardojo Yanti Arnilis Yanti, Syafridha Yudha Nurfaiz Zainal Abidin