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The Effect of Brand Image and Price on Tourist Purchasing Decisions Choosing The Westin Resort Nusa Dua Bali as a Mice Venue Wedari, Ni Kadek Maedha; Pitanatri, Putu Diah Sastri; Wiartha, Nyoman Gede Mas
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 11 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i11.11293

Abstract

The tourism industry has great potential in generating foreign exchange and improving the welfare of the community. MICE (Meeting, Incentive, Convention, and Exhibition) is a rapidly growing sector in this industry. The MICE industry in Indonesia has been severely impacted by the COVID-19 pandemic, with many events postponed or canceled, affecting related economic sectors. Recovery of the sector requires strategies to adapt to the "new normal", event innovation, implementation of health protocols, and utilization of technology. Understanding brand image and personality is important for employees in creating a positive company image, such as at The Westin Resort Nusa Dua Bali. This study uses quantitative methods to evaluate the effect of brand image and price on purchasing decisions. The results showed that brand image and price have a positive but significant influence on purchasing decisions.
Kolaborasi Pentahelix dalam Pengembangan Akomodasi dan Pemasaran Wisata Budaya yang Ramah Lingkungan dan Berkelanjutan di Desa Wisata Taro Ni Desak Made Santi Diwyarthi; Nyoman Gede Mas Wiartha; Fakhri Fakhrur Rozy; Ardhana Reswari Masykuri; I Wayan Jata
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i4.6305

Abstract

This study aims to analyze the roles and challenges of accommodation management in supporting the sustainability of Taro Tourism Village, by examining the integration of cultural, local economic, and environmentally friendly aspects. The research adopts a qualitative approach with a case study method, focusing on field observations, in-depth interviews with homestay managers, village leaders, tourists, and regional policymakers, as well as a literature review based on the pentahelix theory. Data analysis was conducted through source and method triangulation to obtain a comprehensive understanding of the dynamics of accommodation management in the tourism village. The findings reveal that most accommodations in Taro Tourism Village are still managed conventionally, with a low level of adoption of environmentally friendly practices and digitalization. The local community plays a dominant role in operational aspects but remains less involved in strategic decision-making and digital marketing. This gap has caused accommodations to function suboptimally as instruments of local economic empowerment. Nevertheless, there is great potential for developing community-based homestays through multi-stakeholder (pentahelix) collaboration, integration with digital marketing, and capacity-building in sustainable service and management. Conceptually, this study emphasizes the importance of repositioning accommodation as a strategic element of cultural tourism. Practically, the results offer policy recommendations to strengthen the competitiveness of tourism villages in Bali through the development of accommodations oriented toward sustainability, community participation, and digital technology.
Online Review Impact on Online Travel Agent toward Room Purchase Intention Riani Puspasari, Ni Made; Jata, I Wayan; Mas Wiartha, Nyoman Gede; Santi Diwyarthi, Ni Desak Made
Jurnal Multidisiplin West Science Vol 4 No 12 (2025): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v4i12.2857

Abstract

The advancement of information technology has reshaped consumer behavior in the tourism and hospitality sectors, particularly in hotel selection. Online reviews on Online Travel Agency (OTA) platforms have become critical sources of information, influencing purchase decisions. This study investigates the effect of online reviews on hotel room purchase intentions in Bali. Using a quantitative approach, data were collected from 100 purposively sampled respondents who had not previously stayed in Bali hotels but intended to book. Online reviews were measured across three dimensions: credibility, expertise, and pleasantness, while purchase intention was assessed through stimulation, awareness, and information-seeking. Results from descriptive and inferential analyses, including simple linear regression, show that online reviews have a positive and significant impact on purchase intentions. Online reviews explain 37.5% of the variance in purchase intention, indicating their substantial influence, while 62.5% of variance is attributed to other factors. Findings suggest that credible and informative reviews enhance consumer trust and booking likelihood. Hotels are recommended to actively encourage positive reviews, respond professionally to feedback, and leverage review insights to improve service quality and digital marketing effectiveness.
Sport Tourism Strategy to Increase Indonesian Tourism: Case Study of Increasing Tourists During the Byon Combat Showbi 4 Event Ainil Mardiah; I Made Sucipta Adnyana; Nyoman Gede Mas Wiartha; A.A. Istri M. Septiviari; Dewa Gde Ngurah
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 5 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i5.8132

Abstract

This research is a qualitative research with a descriptive approach. Qualitative research with a descriptive approach has the main objective of analyzing and describing each main topic used in this study, namely Sport Tourism, Tourism, Byon Combat Showbis 4 Indonesia versus Malaysia. The data used in this study are secondary data that researchers obtain from each source that is most often used in qualitative research including scientific articles, books, magazines, and credible websites. The sources mentioned above are analyzed with the stages of data collection, data reduction, data selection, and drawing conclusions. The result in this article show that Byon Combat is currently the combat sport event with the largest exposure in Indonesia. In Byon Combat Showbiz 3, Byon broke the record of more than three hundred thousand pay per view sales, the most in Indonesia and even in Asia and had more than 23 million viewers on YouTube. In Byon Combat Showbiz 4, Byon had a slightly larger number of pay per views than Byon Combat Showbiz 3, namely more than 400 thousand Pay Per Views and more than 24 million viewers on YouTube. In addition, the variety of Byon Combat Showbiz 4 viewers is more diverse than Byon Combat Showbiz 3 because it pits Indonesian vs. Malaysian fighters. Through this platform, many Asian people, especially Indonesia and Malaysia, know more about Indonesia and some viewers also go directly to Indonesia. This can indirectly increase tourism in Indonesia. Moreover, if Byon Combat continues.
Quantum Hospitality in The Development of Tourism Village Products in Gianyar, Bali Santi Diwyarthi, Ni Desak Made Santi Diwyarthi; Wiartha, Nyoman Gede Mas; Rozi, Fakhri Fakhrur; Jata, I Wayan; Masykuri, Ardhana Reswari
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 1 (2026): February 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/wqy1yf34

Abstract

The development of tourism villages in Bali increasingly requires innovative and adaptive approaches that go beyond conventional service management. In the era of experience economy, community-based tourism, and sustainable destination branding, the concept of Quantum Hospitality emerges as a transformative framework that integrates emotional intelligence, cultural authenticity, local participation, and holistic visitor experience into the development of tourism village products. This study aims to examine the role of Quantum Hospitality in strengthening tourism village products, particularly in the context of Gianyar, Bali, as one of the regions with strong cultural tourism potential. This approach is considered appropriate as it allows for an in-depth understanding of social phenomena, community behavior, and experiential transformation within the tourism village context. Data were collected through in-depth interviews, participant observation, and documentation analysis. The primary method used in this study is in-depth interviews, aimed at capturing the lived experiences, perceptions, and emotional awareness of local stakeholders. Total of 10 informants were selected using purposive sampling, consisting of tourism village community, local MSME actors, culinary business owners, community members involved in tourism services. The findings indicate that Quantum Hospitality contributes to tourism village product development through five main dimensions: emotional resonance, cultural embeddedness, co-creative interaction, symbolic service value, and community-based transformation. These dimensions enable tourism villages to design products that are not only marketable but also meaningful, memorable, and aligned with local wisdom. The study also highlights that the implementation of Quantum Hospitality in tourism villages requires synergy among local communities, tourism managers, government, educational institutions, and digital promotion actors. This paper concludes that Quantum Hospitality offers a relevant and innovative paradigm for strengthening tourism village competitiveness while preserving Balinese cultural identity and promoting sustainable rural tourism development.
Co-Authors A. A. Istri M. Septiviari A.A Istri M. Septiviari A.A. Istri M. Septiviari Adi Pratama, I Wayan Adi Pratama, Wayan Adinda, Clearesta Adnyana, I Made Sucipta Ainil Mardiah Ambara Putra, I Made Anak Agung Aditya Priambada Andinata, Kadek Rian Anggita, Felicita Maya Ardhana Reswari Masykuri Atiramaniya, Ni Wayan Cittin Citrawati, Luh Putu Darmiati, Made Dewa Gde Ngurah Diwyarthi, Ni Desak Made Santi Diwyarthi Dwi Trisna, Ni Kadek Dyan Triana Putra Fakhri Fakhrur Rozy Felicita Maya Anggita I Gusti Ngurah Aditya Mahayogi Arya Suta I Ketut Suda I Made Sucipta Adnyana I Nyoman Sudiarta I Nyoman Sukana Sabudi I Wayan Adi Pratama I Wayan Jata I Wayan Putu Adityapratama Irdhayanti, Efa Jata, I Wayan Kalpikawati , Ida Ayu Kalpikawati, Ida Ayu Kepakisan, Ngurah Krisnayana Khuan, Hendri Kristiurman Jaya Mendrofa Kusumarini, Indah Loanata , Cahyo Purnomo Loanata, Cahyo Maharani, Ni Wayan Shinta Mahayogi Arya Suta, I Gusti Ngurah Aditya Maheswari, Made Rara Purwani Mahmudin, Tono Martadjaya, I Gusti Made Iwan Dusanta Masykuri, Ardhana Reswari Ni Desak Made Santi Diwyarthi Ni Desak Made Santi Diwyarthi Ni Ketut Riska Dewi Prawita Ni Luh Gde Sri Sadjuni Ni Luh Gde Sri Sadjuni Ni Made Suastini Ni Made Suastini, Ni Made Ni Wayan Cittin Atiramaniya Oola, Sarako Ritnama Pinaria , Ni Wayan Chintia pinaria, ni wayan chintia Pramana, I Dewa Putu Hendri Pratama , I Wayan Adi Pratama, I Wayan Adi Pratiwi , Kadek Andita Dwi Pratiwi, Kadek Andita Dwi Putu Sabda Jayendra Rahmiyati , Nekky Reni Ariasri, Nyoman Riani Puspasari, Ni Made Robertus Adi Nugroho Rozi, Fakhri Fakhrur Sabudi, I Nyoman Sukana Sadjuni , Luh Gde Sri Sadjuni , Ni Luh Gede Sri Santi Diwyarthi, Ni Desak Made Santi Diwyarthi, Ni Desak Made Santi Diwyarthi Sastri Pitanatri, Putu Diah Satriaadi, Komang Yogi Satriaadi Septiviari, A. A. Istri M. Septiviari, Anak Agung Istri M. Sri Sadjuni, Ni Luh Gede Suastini , Ni Made Sulistyawati, Ni Luh Ketut Sri Wedari, Ni Kadek Maedha Wibawa, Anak Agung Putu Sebastian Ardika Witarsana , Agung Gede Yudhawijaya, Made