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The Effect of Brand Image and Price on Tourist Purchasing Decisions Choosing The Westin Resort Nusa Dua Bali as a Mice Venue Wedari, Ni Kadek Maedha; Pitanatri, Putu Diah Sastri; Wiartha, Nyoman Gede Mas
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 11 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i11.11293

Abstract

The tourism industry has great potential in generating foreign exchange and improving the welfare of the community. MICE (Meeting, Incentive, Convention, and Exhibition) is a rapidly growing sector in this industry. The MICE industry in Indonesia has been severely impacted by the COVID-19 pandemic, with many events postponed or canceled, affecting related economic sectors. Recovery of the sector requires strategies to adapt to the "new normal", event innovation, implementation of health protocols, and utilization of technology. Understanding brand image and personality is important for employees in creating a positive company image, such as at The Westin Resort Nusa Dua Bali. This study uses quantitative methods to evaluate the effect of brand image and price on purchasing decisions. The results showed that brand image and price have a positive but significant influence on purchasing decisions.
Sport Tourism Strategy to Increase Indonesian Tourism: Case Study of Increasing Tourists During the Byon Combat Showbi 4 Event Ainil Mardiah; I Made Sucipta Adnyana; Nyoman Gede Mas Wiartha; A.A. Istri M. Septiviari; Dewa Gde Ngurah
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 5 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i5.8132

Abstract

This research is a qualitative research with a descriptive approach. Qualitative research with a descriptive approach has the main objective of analyzing and describing each main topic used in this study, namely Sport Tourism, Tourism, Byon Combat Showbis 4 Indonesia versus Malaysia. The data used in this study are secondary data that researchers obtain from each source that is most often used in qualitative research including scientific articles, books, magazines, and credible websites. The sources mentioned above are analyzed with the stages of data collection, data reduction, data selection, and drawing conclusions. The result in this article show that Byon Combat is currently the combat sport event with the largest exposure in Indonesia. In Byon Combat Showbiz 3, Byon broke the record of more than three hundred thousand pay per view sales, the most in Indonesia and even in Asia and had more than 23 million viewers on YouTube. In Byon Combat Showbiz 4, Byon had a slightly larger number of pay per views than Byon Combat Showbiz 3, namely more than 400 thousand Pay Per Views and more than 24 million viewers on YouTube. In addition, the variety of Byon Combat Showbiz 4 viewers is more diverse than Byon Combat Showbiz 3 because it pits Indonesian vs. Malaysian fighters. Through this platform, many Asian people, especially Indonesia and Malaysia, know more about Indonesia and some viewers also go directly to Indonesia. This can indirectly increase tourism in Indonesia. Moreover, if Byon Combat continues.
Pengaruh Usia dan Masa Kerja terhadap Produktivitas Kerja Karyawan Housekeeping di Karma Kandara Resort I Kadek Nanda Mahendrayasa; Nyoman Gede Mas Wiartha; Kadek Andita Dwi Pratiwi
Surplus: Jurnal Ekonomi dan Bisnis Vol. 5 No. 1 (2026): Juli-Desember 2026
Publisher : Yayasan Pendidikan Tanggui Baimbaian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71456/sur.v5i1.2295

Abstract

Sumber daya manusia merupakan salah satu aset penting dalam mendukung keberhasilan operasional perusahaan, khususnya pada industri perhotelan yang menuntut kualitas pelayanan yang tinggi. Produktivitas kerja karyawan menjadi faktor utama dalam menjaga kualitas pelayanan serta kepuasan tamu. Salah satu faktor yang diduga memengaruhi produktivitas kerja karyawan adalah usia dan masa kerja. Tujuan penelitian ini adalah untuk menganalisis pengaruh usia dan masa kerja terhadap produktivitas kerja karyawan Housekeeping di Karma Kandara Resort. Penelitian ini dilakukan di Karma Kandara Resort Bali dengan melibatkan seluruh karyawan Housekeeping yang berjumlah 72 orang sebagai responden. Jenis data yang digunakan dalam penelitian ini adalah data kuantitatif yang diperoleh melalui penyebaran kuesioner. Teknik pengambilan sampel menggunakan sampel jenuh karena seluruh populasi dijadikan responden penelitian. Metode analisis data yang digunakan adalah analisis regresi linier berganda dengan bantuan SPSS versi 26 for Windows. Hasil penelitian menunjukkan bahwa variabel Usia (X1) berpengaruh positif dan signifikan terhadap Produktivitas Kerja Karyawan (Y) dengan nilai t-hitung sebesar 5,855 dan signifikansi 0,000. Variabel Masa Kerja (X2) juga berpengaruh positif dan signifikan terhadap Produktivitas Kerja Karyawan (Y) dengan nilai t-hitung sebesar 3,140 dan signifikansi 0,002. Secara simultan, variabel Usia dan Masa Kerja berpengaruh positif dan signifikan terhadap Produktivitas Kerja Karyawan dengan nilai f-hitung sebesar 58,888 dan signifikansi 0,000. Nilai koefisien determinasi (R²) sebesar 0,631 menunjukkan bahwa usia dan masa kerja mampu menjelaskan produktivitas kerja karyawan sebesar 63,1%, sedangkan sisanya dipengaruhi oleh variabel lain di luar penelitian. Dapat disimpulkan bahwa usia dan masa kerja memiliki pengaruh positif dan signifikan terhadap produktivitas kerja karyawan Housekeeping di Karma Kandara Resort.
Co-Authors A. A. Istri M. Septiviari A.A Istri M. Septiviari A.A. Istri M. Septiviari Adi Pratama, I Wayan Adi Pratama, Wayan Adnyana, I Made Sucipta Ainil Mardiah Ambara Putra, I Made Anak Agung Aditya Priambada Andinata, Kadek Rian Anggita, Felicita Maya Atiramaniya, Ni Wayan Cittin Cahyo Purnomo Loanata Citrawati, Luh Putu Clearesta Adinda Darmiati, Made Dewa Gde Ngurah Diwyarthi, Ni Desak Made Santi Diwyarthi Dwi Trisna, Ni Kadek Dyan Triana Putra Felicita Maya Anggita I Gusti Ngurah Aditya Mahayogi Arya Suta I Kadek Nanda Mahendrayasa I Ketut Suda I Made Sucipta Adnyana I Nyoman Sudiarta I Nyoman Sukana Sabudi I Wayan Adi Pratama I Wayan Jata I Wayan Putu Adityapratama Irdhayanti, Efa Jata, I Wayan Kadek Andita Dwi Pratiwi Kalpikawati , Ida Ayu Kalpikawati, Ida Ayu Kepakisan, Ngurah Krisnayana Khuan, Hendri Kristiurman Jaya Mendrofa Kusumarini, Indah Loanata, Cahyo Maharani, Ni Wayan Shinta Mahayogi Arya Suta, I Gusti Ngurah Aditya Maheswari, Made Rara Purwani Mahmudin, Tono Martadjaya, I Gusti Made Iwan Dusanta Nekky Rahmiyati Ni Desak Made Santi Diwyarthi Ni Desak Made Santi Diwyarthi Ni Ketut Riska Dewi Prawita Ni Luh Gde Sri Sadjuni Ni Luh Gde Sri Sadjuni Ni Made Suastini Ni Made Suastini, Ni Made Ni Wayan Cittin Atiramaniya Oola, Sarako Ritnama Pinaria , Ni Wayan Chintia pinaria, ni wayan chintia Pramana, I Dewa Putu Hendri Pratama , I Wayan Adi Pratama, I Wayan Adi Pratiwi , Kadek Andita Dwi Pratiwi, Kadek Andita Dwi Putu Sabda Jayendra Reni Ariasri, Nyoman Robertus Adi Nugroho Sabudi, I Nyoman Sukana Sadjuni , Luh Gde Sri Sadjuni , Ni Luh Gede Sri Santi Diwyarthi, Ni Desak Made Sastri Pitanatri, Putu Diah Satriaadi, Komang Yogi Satriaadi Septiviari, A. A. Istri M. Septiviari, Anak Agung Istri M. Sri Sadjuni, Ni Luh Gede Suastini , Ni Made Sulistyawati, Ni Luh Ketut Sri Wedari, Ni Kadek Maedha Wibawa, Anak Agung Putu Sebastian Ardika Witarsana , Agung Gede Yudhawijaya, Made