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All Journal Ganaya: Jurnal Ilmu Sosial dan Humaniora RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Penelitian Agama Hindu Edu Cendikia: Jurnal Ilmiah Kependidikan Jurnal Pengabdian Kepada Masyarakat MAKARDHI Toba: Journal of Tourism, Hospitality, and Destination Jurnal Ilmu Sosial dan Humaniora Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Jurnal Ilmiah Hospitality Management Indonesian Journal of Applied and Industrial Sciences (ESA) Jurnal Multidisiplin West Science Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Indo-Fintech Intellectuals: Journal of Economics and Business West Science Interdisciplinary Studies Jurnal Penelitian dan Pengabdian Masyarakat West Science Interdisciplinary Studies West Science Social and Humanities Studies Prosiding Seminar Hasil Penelitian dan Pengabdian Kepada Masyarakat RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Pengabdian Kepada Masyarakat Bersinergi Inovatif Journal of Hotel Management
Wiartha, Nyoman Gede Mas
Politeknik Pariwisata Bali, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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Pendampingan Penguatan Minat dan Ketrampilan Masyarakat Desa Wisata dalam Era Industry 4.0 dan Society 5.0 Diwyarthi, Ni Desak Made Santi; Wiartha, Nyoman Gede Mas; Sadjuni, Ni Luh Gde Sri; Sulistyawati, Ni Luh Ketut Sri; Sabudi, I Nyoman Sukana; Pramana, I Dewa Putu Hendri; Pratama, I Wayan Adi
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 2 No. 2 (2024): May 2024
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v2i2.239

Abstract

The Community Service Activity by the Hospitality Management Program, Bali Tourism Polytechnic, took place on Saturday, May 27, 2023. This activity was conducted through training and hands-on practice for 25 MSME (Micro, Small, and Medium-sized Enterprises) owners in Cemagi Tourism Village. The Community Service Activity with the topic of Strengthening the Interests and Skills of Cemagi Tourism Village Residents has had a positive impact in preparing the community to participate in the era of Industry 4.0 and Society 5.0. The development of tourism and the skills of the local community are crucial for improving the well-being and economic potential in Cemagi Tourism Village. The selection of the topic to strengthen interests and skills as baristas was a wise choice, considering the growth of restaurants and accommodations in Badung Regency that require skilled workers in the coffee shop industry
Kolaborasi Pentahelix di Desa Wisata Keliki Gianyar dalam Mendukung Pengembangan Wisata Budaya Berkelanjutan dan Ramah Lingkungan Wiartha, Nyoman Gede Mas; Diwyarthi, Ni Desak Made Santi Diwyarthi; Adnyana, I Made Sucipta; Jata, I Wayan; Darmiati, Made; Pratama, I Wayan Adi
Sehati Abdimas Vol 7 No 1 (2024): Prosiding Sehati Abdimas 2024
Publisher : PPPM POLTESA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47767/sehati_abdimas.v7i1.903

Abstract

Pembangunan ekonomi berkelanjutan merupakan fokus utama dalam kebijakan nasional dan internasional, termasuk di Indonesia. Penelitian ini melakukan kajian peningkatan kesadaran akan pentingnya keberlanjutan, pendekatan kolaborasi pentahelix yang melibatkan pemerintah, akademisi, pelaku bisnis, komunitas, dan media diakui sebagai solusi inovatif untuk memanfaatkan potensi lokal secara optimal. Metode yang digunakan mencakup observasi, wawancara mendalam dan studi dokumentasi di Desa Wisata Keliki di Gianyar, Bali. Hasil penelitian memperlihatkan potensi besar dan pengembangan wisata budaya desa ini menghadapi tantangan berupa koordinasi yang lemah, rendahnya adopsi teknologi, serta keterbatasan sumber daya. Pendekatan pentahelix di Desa Keliki berhasil mendorong peningkatan pariwisata budaya melalui inovasi seperti pengembangan pertanian organik, pelatihan masyarakat, dan promosi digital. Selain itu, keterlibatan perempuan dalam pengelolaan homestay dan kerajinan lokal menunjukkan pentingnya pemberdayaan komunitas dalam pembangunan berkelanjutan. Namun, tantangan seperti kurangnya dana riset dan rendahnya partisipasi masyarakat masih menjadi hambatan yang perlu diatasi. Dengan meningkatkan koordinasi lintas sektor, alokasi dana untuk inovasi, dan pelatihan partisipatif, Desa Keliki berpotensi menjadi model desa wisata berkelanjutan yang mengintegrasikan ekonomi, lingkungan, dan kesejahteraan sosial secara seimbang.
The Influence of Price on Tourists' Purchase Interest at Aloft Bali Seminyak Satriaadi, Komang Yogi Satriaadi; Wiartha, Nyoman Gede Mas; Jata, I Wayan
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 5 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i5.10748

Abstract

The purpose of this study was to determine the effect of price on purchase intention. This type of research is quantitative with a population of foreign and domestic tourists who know Aloft Bali Seminyak. The sample used was 100 respondents. The sampling method used was purposive sampling. The data analysis technique used was simple linear regression analysis with SPSS version 29 for Windows. The results of this study indicate that Price (X) has a significant effect on Purchase Intention (Y) with a calculated t value> t table = 17.580> 1.984 and a significance value <???? = 0.001 <0.05. It can be concluded from the results of this study that Price has a positive and significant effect on Purchase Intention at Aloft Bali Seminyak.
The Effect of Location and Price on Purchase Interest at Villa Kubu, Seminyak Maharani, Ni Wayan Shinta; Sabudi, I Nyoman Sukana; Wiartha, Nyoman Gede Mas
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 5 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i5.10809

Abstract

The high level of competition in the hospitality industry inevitably makes companies have to follow consumer tastes by understanding, and increasing buying interest. This study aims to determine the effect of location, price on buying interest in Villa Kubu, Seminyak. The population in this study were adult men and women over 18 years of age, who knew about Kubu Seminyak villa and had never stayed at kubu seminyak villa. The data analysis technique used in this study is Multiple Linear Regression, Coefficient of Determination, t test and F test using SPSS. Based on the results of the study where the count value is 75.469> 3.09 and the significance value of 0.000 <0.05 indicates that location and price simultaneously have a significant effect on buying interest. Based on the results of the coefficient of determination analysis, information was obtained that R Square was 0.609 or 60.9%. This value indicates that the independent variable is able to explain the dependent variable as much as 60.9%, while the remaining 39.1% is explained by other variables not included in this study. From the results of this study, it can be concluded that there is a positive and significant influence of location and price on buying interest.
Pengaruh Harga Kamar dan Kualitas Pelayanan terhadap Keputusan Menginap di Westin Resort & Spa Ubud, Bali Ni Wayan Cittin Atiramaniya; Ni Made Suastini; Nyoman Gede Mas Wiartha
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 3 No. 3 (2024): August 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v3i3.4060

Abstract

This study aims to determine the influence of room price and service quality on the decision to stay at The Westin Resort & Spa Ubud, Bali. The population of this study comprises individuals who stayed at The Westin Resort & Spa Ubud, Bali, in the last month up to March, totaling 1250 people, with a sample size determined using simple random sampling technique amounting to 93 samples. Data collection method involved questionnaires analyzed using multiple linear regression analysis. The data analysis results show that room price and service quality have a positive and significant influence on the decision to stay. The regression value obtained is F-statistic of 36.852, which is greater than the critical F-value of 2.70. The strength of the relationship between Room Price (X1) and Service Quality (X2) as independent variables in this study with the percentage of Stay Decision as the dependent variable is 0.871. This indicates a very strong and positive relationship between the independent variables and the dependent variable. The magnitude of the influence of room price and service quality on the decision to stay is 75.8%. Recommendations from the researcher include enhancing room price strategies to compete with nearby hotels. Additionally, management should consider aligning prices with room quality to improve guest stay decisions. For future research, it is suggested to investigate other factors influencing stay decisions such as location, promotions, and advertising
Preferensi Wisatawan Perempuan terhadap Keputusan Membeli dan Menginap pada Hotel Ramah Lingkungan dan Berkelanjutan di Kabupaten Karangasem: Female Travelers' Preferences for Purchasing and Staying Decisions at Eco-Friendly and Sustainable Hotels in Karangasem Regency Kusumarini, Indah; Diwyarthi, Ni Desak Made Santi; Citrawati, Luh Putu; Darmiati, Made; Wiartha, Nyoman Gede Mas
Edu Cendikia: Jurnal Ilmiah Kependidikan Vol. 4 No. 02 (2024): Artikel Riset Edisi Agustus 2024
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/educendikia.v4i02.4505

Abstract

The increasing number of tourists and awareness of environmentally friendly hotels has encouraged the birth of research that analyzes the preferences of female tourists towards the decision to buy and stay at environmentally friendly and sustainable hotels in Karangasem Regency. This study uses a descriptive research method with a quantitative approach to 100 female tourist respondents who stayed at environmentally friendly and sustainable hotels in Karangasem Regency. Data collection techniques using questionnaires, observations, interviews and documentation studies. Data analysis techniques using SPSS tools to test the validity and reliability of the data. The results of the Factor Analysis using the Kaiser Meyer-Olkin Measure of Sampling Adequacy to test the significance of the attributes of each factor. Based on the correlation coefficient values ??of the attributes and attribute levels of environmentally friendly and sustainable hotels in Karangasem Bali, it is known that female tourists tend to pay more attention to the group of attractive advertising attributes, the number of followers, and promotions by famous artists with the highest correlation coefficient of 0.786 when choosing a hotel. The second important attribute group is friendly service and speed and accuracy of service with a correlation coefficient of 0.684. The third important attribute group includes the completeness of hotel facilities and the presence of local communities with a correlation coefficient of 0.283. However, ease of hotel access, display of advertisements in mass media, and local cultural activities are considered less important with a correlation coefficient of -0.727. Female travelers' preferences in choosing a hotel are also influenced by recommendations from others such as friends, colleagues, and family. Female travelers' preferences for purchasing and staying at environmentally friendly and sustainable hotels in Karangasem Regency
Pengaruh Penetapan Harga Terhadap Minat Beli Tamu di Amaia Hotel Lombok Mahayogi Arya Suta, I Gusti Ngurah Aditya; Santi Diwyarthi, Ni Desak Made; Mas Wiartha, Nyoman Gede
Jurnal Multidisiplin West Science Vol 3 No 10 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i10.1645

Abstract

Bisnis perhotelan menjadi salah satu bagian yang ikut berperan dalam sektor jasa. Untuk menarik minat wisatawan, Amaia Hotel Lombok berkolaborasi dengan tempat-tempat rekreasi, hiburan, dan destinasi wisata lainnya, serta menonjolkan keunggulan yang dimiliki agar dapat menciptakan karakteristik yang unik serta memanfaatkan harga yang sesuai. Terjadinya penurunan di Amaia Hotel Lombok periode 2021-2023 bukan hanya pada rata-rata harga kamar d namun juga diikuti pada inquiry online travel agent (OTA). Penelitian ini bertujuan untuk mengetahui pengaruh harga minat beli tamu di Amaia Hotel Lombok. Jenis penelitian ini adalah kuantitatif, dengan populasi yaitu wisatawan memiliki minat menginap di Amaia Hotel Lombok. Sampel yang digunakan yaitu sebanyak 100 responden. Teknik analisis data yang digunakan dalam penelitian ini adalah Regresi Linier Sederhana, Uji t dan Koefisien Determinasi dengan menggunakan aplikasi SPSS. Berdasarkan hasil penelitian didapatkan bahwa nilai thitung > ttabel = 23.499 >1,973 dan nilai signifikansi < α = 0,00 <0,05, sehingga dapat disimpulkan bahwa harga terbukti adanya pengaruh signifikan terhadap harga dan minat beli tamu di Amaia Hotel Lombok. Harga memiliki pengaruh yang kuat terhadap variabel terikat yaitu minat beli tamu. Ketika hargamemiliki pengaruh yang kuat maka minat beli tamu di Amaia Hotel Lombok akan semakin meningkat.
Pengaruh Harga dan Promosi Terhadap Minat Beli Kamar di Hotel X Nusa Dua Anggita, Felicita Maya; Sri Sadjuni, Ni Luh Gde; Mas Wiartha, Nyoman Gede; Santi Diwyarthi, Ni Desak Made
Jurnal Multidisiplin West Science Vol 3 No 12 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i12.1782

Abstract

Industri perhotelan terus mengalami perkembangan pesat, yang mendorong persaingan ketat antar hotel untuk menarik lebih banyak wisatawan. Dalam menghadapi persaingan ini, hotel perlu mengadopsi strategi efektif yang mampu meningkatkan minat beli calon tamu. Salah satu strategi yang kerap digunakan adalah penetapan harga dan promosi yang tepat. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh harga dan promosi terhadap minat beli kamar di Hotel X. Jenis penelitian ini adalah kuantitatif dengan menggunakan kuesioner sebagai teknik pengumpulan data. Populasi dalam penelitian ini melibatkan pengikut aktif media sosial Instagram Hotel X. Responden dalam penelitian ini sebanyak 100 orang dengan metode purposive sampling. Kuesioner akan disebarkan menggunakan google form dengan menggunakan skala likert 5 poin untuk mengukur 23 item pernyataan. Teknik analisis data yang digunakan adalah uji asumsi klasik, analisis regresi linear berganda, uji t, uji F, dan koefisien determinasi dengan bantuan program SPSS for windows version 23. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh yang positif dan signifikan secara parsial maupun simultan antara harga dan promosi terhadap minat beli kamar di Hotel X. Harga dan promosi memberikan pengaruh sebesar 64,4% terhadap minat beli kamar, sedangkan sisanya sebesar 35,6% disebabkan oleh variabel lain yang tidak disebutkan dalam penelitian ini.
Do Outstanding Employees Have More Responsibility in the Hotel? A Case Study in Moderation Effect Model at XYZ Hotel Adnyana, I Made Sucipta; Wiartha, Nyoman Gede Mas; Ariasri, Nyoman Reni; Jata, I Wayan; Santi Diwyarthi, Ni Desak Made
Jurnal Multidisiplin West Science Vol 3 No 12 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i12.1839

Abstract

This study aims to analyze the relationship between educational background, work experience, and employee performance in the Room Division Department, consisting of 55 employees, 30 of whom are categorized as outstanding employees. The research examines the role of education and experience in exceptional performance and identifies key indicators of high-performing employees, such as high dedication, strong problem-solving abilities, initiative, and teamwork. The results show that employees with higher education and experience tend to exhibit outstanding performance, supporting human capital and job performance theories. This study contributes new insights into the diversity of backgrounds and optimal performance in the hospitality industry.
The Influence of Price and Promotion Through Instagram Social Media on Generation Y Tourists' Purchase Interest at Four Points By Sheraton Bali, Seminyak Wibawa, Anak Agung Putu Sebastian Ardika; Pitanatri, Putu Diah Sastri; Wiartha, Nyoman Gede Mas
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i8.10883

Abstract

The purpose of the research is to test and determine the effect of price and promotion through Instagram social media partially and simultaneously on the purchasing interest of Generation Y tourists at Four Points by Sheraton Bali, Seminyak. The research conducted is a quantitative research with a population of Generation Y tourists who know Four Points by Sheraton Bali, Seminyak. The sample used was 100 respondents. In conducting data analysis, the techniques used were Multiple Linear Regression, t-test, f-test, and Determination Coefficient using SPSS. Based on the results of the study, it was found that the calculated f value> f table = 143.734> 3.09 and the significance value <α = 0.00 <0.05 and it can be concluded that price and promotion through Instagram social media have a positive and significant effect simultaneously on the purchasing interest of Generation Y tourists at Four Points by Sheraton Bali, Seminyak.
Co-Authors A. A. Istri M. Septiviari A.A Istri M. Septiviari A.A. Istri M. Septiviari Adi Pratama, I Wayan Adi Pratama, Wayan Adinda, Clearesta Adnyana, I Made Sucipta Ainil Mardiah Ambara Putra, I Made Anak Agung Aditya Priambada Andinata, Kadek Rian Anggita, Felicita Maya Ardhana Reswari Masykuri Atiramaniya, Ni Wayan Cittin Citrawati, Luh Putu Darmiati, Made Dewa Gde Ngurah Diwyarthi, Ni Desak Made Santi Diwyarthi Dwi Trisna, Ni Kadek Dyan Triana Putra Fakhri Fakhrur Rozy Felicita Maya Anggita I Gusti Ngurah Aditya Mahayogi Arya Suta I Ketut Suda I Made Sucipta Adnyana I Nyoman Sudiarta I Nyoman Sukana Sabudi I Wayan Adi Pratama I Wayan Jata I Wayan Putu Adityapratama Irdhayanti, Efa Jata, I Wayan Kalpikawati , Ida Ayu Kalpikawati, Ida Ayu Kepakisan, Ngurah Krisnayana Khuan, Hendri Kristiurman Jaya Mendrofa Kusumarini, Indah Loanata , Cahyo Purnomo Loanata, Cahyo Maharani, Ni Wayan Shinta Mahayogi Arya Suta, I Gusti Ngurah Aditya Maheswari, Made Rara Purwani Mahmudin, Tono Martadjaya, I Gusti Made Iwan Dusanta Masykuri, Ardhana Reswari Ni Desak Made Santi Diwyarthi Ni Desak Made Santi Diwyarthi Ni Ketut Riska Dewi Prawita Ni Luh Gde Sri Sadjuni Ni Luh Gde Sri Sadjuni Ni Made Suastini Ni Made Suastini, Ni Made Ni Wayan Cittin Atiramaniya Oola, Sarako Ritnama Pinaria , Ni Wayan Chintia pinaria, ni wayan chintia Pramana, I Dewa Putu Hendri Pratama , I Wayan Adi Pratama, I Wayan Adi Pratiwi , Kadek Andita Dwi Pratiwi, Kadek Andita Dwi Putu Sabda Jayendra Rahmiyati , Nekky Reni Ariasri, Nyoman Riani Puspasari, Ni Made Robertus Adi Nugroho Rozi, Fakhri Fakhrur Sabudi, I Nyoman Sukana Sadjuni , Luh Gde Sri Sadjuni , Ni Luh Gede Sri Santi Diwyarthi, Ni Desak Made Santi Diwyarthi, Ni Desak Made Santi Diwyarthi Sastri Pitanatri, Putu Diah Satriaadi, Komang Yogi Satriaadi Septiviari, A. A. Istri M. Septiviari, Anak Agung Istri M. Sri Sadjuni, Ni Luh Gede Suastini , Ni Made Sulistyawati, Ni Luh Ketut Sri Wedari, Ni Kadek Maedha Wibawa, Anak Agung Putu Sebastian Ardika Witarsana , Agung Gede Yudhawijaya, Made