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Yusriani, Sri

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Author-ID : 7402574

Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Nursing Social Sciences Other

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Personal Branding of Lecturers and Word of Mouth: Effective Education Strategy in Increasing the Attractiveness of Entrepreneurship Study Program and Reputation of Pelita Bangsa University Harisandi, Prasetyo; Hurriyati, Ratih; Gaffar, Vanessa; Adi Wibowo, Lili; Yanti, Pitri; Yusriani, Sri; Purwanto, Purwanto
IJORER : International Journal of Recent Educational Research Vol. 6 No. 3 (2025): May
Publisher : Faculty of Teacher Training and Education Muhammadiyah University of Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46245/ijorer.v6i3.813

Objective: This study is to evaluate the influence of lecturers' personal branding and community conversations on the attractiveness of the Entrepreneurship Study Program and the reputation of Pelita Bangsa University. Method: The sample surveyed was 150 students of the Pelita Bangsa University Entrepreneurship Study Program. With the help of the SmartPLS program, research data were collected from filling out questionnaires and analyzed quantitatively using the SEM PLS analysis technique. Results: This study shows that (1) Personal branding of lecturers has a significant effect on the attractiveness of study programs, (2) positive WOM increases the attractiveness of study programs, (3) Personal branding of lecturers does not have a significant direct effect on university reputation, (4) WOM has a significant effect on university reputation, (5) The attractiveness of study programs functions as a mediator that connects personal branding of lecturers and WOM with university reputation. Novelty: This study creates an integrative model that links lecturer personal branding, word of mouth (WOM), study program attractiveness, and university reputation. Unlike previous studies that addressed each of these factors separately, this study emphasizes that lecturer image and WOM do not directly improve university reputation. In addition, this study incorporates the concept of academic marketing into higher education, which was previously used more in business studies. This opens new eyes.

Is Price Still King? Exploring What Really Drives Consumers to Choose Mobile Operator SIM Cards in Batam, Indonesia Yusriani, Sri
International Journal of Advanced Multidisciplinary Vol. 4 No. 4 (2026): International Journal of Advanced Multidisciplinary (January - March 2026)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v4i4.1874

This study explores the key factors influencing consumer decisions when purchasing mobile operator SIM cards in Batam, Indonesia. Using a qualitative descriptive approach, perceptions were gathered from diverse community segments, including students, homemakers, private-sector employees, and government staff. The findings indicate that price remains the most dominant determinant across groups, followed by promotional strategies. Customer experience, particularly network quality and service interaction, plays a supporting but less decisive role. The study suggests that telecom providers in emerging urban markets should prioritize competitive pricing structures, targeted promotions, and continuous service quality improvements to strengthen consumer acquisition and retention.

Strategic Leadership Models for Enhancing Supervisory Performance: A Phenomenological Inquiry at School Y Palembang, Indonesia Yusriani, Sri; Rekarti, Endi; Abdillah, Said Ridho; Nadif, Bendaoud; Gunarto, Muji
Siber Journal of Advanced Multidisciplinary Vol. 3 No. 4 (2026): (SJAM) Siber Journal of Advanced Multidisciplinary (January - March 2026)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjam.v3i4.622

This study examines how strategic leadership orientations and managerial decisions shape the performance of supervisory personnel in Islamic Senior High Schools in Palembang, Indonesia. Employing an Interpretative Phenomenological Analysis (IPA) approach (Smith et al., 2009) and grounded in qualitative inquiry principles (Creswell & Creswell, 2017), the research uncovers how supervisors interpret leadership expectations, negotiate structural constraints, and enact their roles in everyday practice. Data were generated through semi-structured interviews, field observations, and document review involving supervisory stakeholders at School Y. Findings reveal four key dynamics: (1) supervision planning is consistently initiated through early-year coordination, yet implementation fluctuates due to prioritization shifts and operational overload; (2) coaching occurs through school visitations and mentoring, but remains primarily administrative rather than pedagogical; (3) structural limitations, including inadequate competency-based recruitment, aging workforce profiles, and uneven professional development access, weaken supervisory agility; and (4) supervisors actively engage in adaptive meaning-making, self-learning, and informal peer collaboration to compensate for systemic constraints. The study concludes that effective supervisory development requires strengthened regulatory governance, sustained curriculum-based competency training, and strategic specialization of supervisory roles. Enhancing these mechanisms will enable supervisors to transition from compliance enforcers to instructional leaders capable of driving meaningful school improvement. The results contribute theoretically to supervisory governance within Islamic education and offer practical reform pathways for leadership-based supervision enhancement in Indonesian secondary schools.

Co-Authors Abdillah, Said Ridho Achmad Fauzi Aftabi, Davoud Amalia, Alona Azzam, Muhammad Siddiq Idris Bancin, Viktor Peniel Sarimatondang Br Ginting , Emmi Ceacilia Sri Mindarti Daru Asih Eledora, Astrid Octina Endi Rekarti, Endi Farha, Lamia Ginta Ginting, Ginta Hanifah, Haniruzila harisandi, Prasetyo Helmi, Tengku Ahmad Hendrian Hendrian, Hendrian Imran, Muh. Erwinto Ira Geraldina Kabul Wahyu Utomo Kamal, Nur Mustofa Khurniawan, Arie Wibowo Lili Adi Wibowo Mahendra, Anggana Maulana, Yono Meirani Harsasi Mirfaqoh, Vella Muji Gunarto Muktiyanto, Ali Muzhaffar, Haydar Zharif Nadif, Bendaoud Nining Yuningsih Nurbaeti, Nunung Nurhidayah, Rika Nurlinda, Herly Pamungkas, Charisma Rahmat Pane, Sri Gustina Prambudi, Iwan Setiyawan Prambudi, Muhammad Rayhan Mahardika Purwanto Purwanto Ramadhani, Indi Rangkuti, Samsiah Ratih Hurriyati Ratnasari, Mawi Razali, Ali Riftana, Ferry Dwi Cahya Rika Nurhidayah Rozet, Stefly Julisye Amerence Saputra, Riandy Sari, Novika Purnama Sarjaya, Sarjaya Shine Pintor Siolemba Patiro SULTAN, ZULKIFLI Tia Yuliawati Tikaromah, Oom Vanessa Gaffar Yanti, Pitri

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