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All Journal IJNP (Indonesian Journal of Nursing Practices) AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM SCAFFOLDING: Jurnal Pendidikan Islam dan Multikulturalisme Dinasti International Journal of Digital Business Management Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Finansha: Journal of Sharia Financial Management International Journal of Business, Management and Economics International Journal of Finance Research IJORER : International Journal of Recent Educational Research Jurnal Bisnis Mahasiswa Indonesian Journal of Islamic Economics and Finance Dinamika: Jurnal Pengabdian Masyarakat Digital Muslim Review Siber Journal of Advanced Multidisciplinary
Yusriani, Sri
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Nursing Social Sciences Other

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Personal Branding of Lecturers and Word of Mouth: Effective Education Strategy in Increasing the Attractiveness of Entrepreneurship Study Program and Reputation of Pelita Bangsa University Harisandi, Prasetyo; Hurriyati, Ratih; Gaffar, Vanessa; Adi Wibowo, Lili; Yanti, Pitri; Yusriani, Sri; Purwanto, Purwanto
IJORER : International Journal of Recent Educational Research Vol. 6 No. 3 (2025): May
Publisher : Faculty of Teacher Training and Education Muhammadiyah University of Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46245/ijorer.v6i3.813

Abstract

Objective: This study is to evaluate the influence of lecturers' personal branding and community conversations on the attractiveness of the Entrepreneurship Study Program and the reputation of Pelita Bangsa University. Method: The sample surveyed was 150 students of the Pelita Bangsa University Entrepreneurship Study Program. With the help of the SmartPLS program, research data were collected from filling out questionnaires and analyzed quantitatively using the SEM PLS analysis technique. Results: This study shows that (1) Personal branding of lecturers has a significant effect on the attractiveness of study programs, (2) positive WOM increases the attractiveness of study programs, (3) Personal branding of lecturers does not have a significant direct effect on university reputation, (4) WOM has a significant effect on university reputation, (5) The attractiveness of study programs functions as a mediator that connects personal branding of lecturers and WOM with university reputation. Novelty: This study creates an integrative model that links lecturer personal branding, word of mouth (WOM), study program attractiveness, and university reputation. Unlike previous studies that addressed each of these factors separately, this study emphasizes that lecturer image and WOM do not directly improve university reputation. In addition, this study incorporates the concept of academic marketing into higher education, which was previously used more in business studies. This opens new eyes.
Generational Differences in Learning-Oriented Work Commitment: The Mediating Role of Educational Context in Vocational and Professional Education in Bandung, Indonesia Aisah, Aisah; Ahman, Eeng; Suryadi, Edi; Siti Hadijah, Hady; Yusriani, Sri
IJORER : International Journal of Recent Educational Research Vol. 7 No. 2 (2026): March
Publisher : Faculty of Teacher Training and Education Muhammadiyah University of Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46245/ijorer.v7i2.1296

Abstract

Objective: In the context of rapid transformation in vocational and professional education, this study aims to examine the influence of Generational Cohort on Learning-Oriented Work Commitment, with Educational Context serving as a mediating variable. Although generational differences are often assumed to shape learning behavior, empirical evidence explaining the mechanism through which these differences affect learning commitment remains limited. Method: This study employed a quantitative research design using a survey method. The sample consisted of learners enrolled in vocational and professional education programs in Bandung, Indonesia. Data were collected through structured questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS software. Results: The findings indicate that Generational Cohort has a significant effect on Educational Context, while Educational Context significantly influences affective, continuance, and normative learning commitment. Moreover, Educational Context fully mediates the relationship between Generational Cohort and all dimensions of learning-oriented work commitment, indicating that generational differences do not directly determine learning commitment but operate through contextual learning conditions. Novelty: This study offers a critical theoretical contribution by challenging the dominant assumption that generational differences directly determine learning commitment. By empirically demonstrating the full mediating role of Educational Context, this research reframes generational differences as contextual rather than deterministic factors. The findings advance educational theory by positioning Educational Context as the central mechanism through which generational characteristics are translated into learning-oriented work commitment in vocational and professional education.
Various Stressors of Indonesian Nurses Working in The Netherlands: A Preliminary Study Riftana, Ferry Dwi Cahya; Yusriani, Sri; Utomo, Kabul Wahyu; Gunarto, Muji; Sari, Novika Purnama
IJNP (Indonesian Journal of Nursing Practices) Vol. 8 No. 2 (2024): December
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/ijnp.v8i2.20662

Abstract

Background: Working abroad certainly has challenges, especially when the job involves high responsibilities, such as being a nurse. The combination of the job tasks and the foreign environment potentially led to more stress, particularly for migrant nurses, including Indonesian nurses who work in the Netherlands.Objective: This study aims to explore the types of stress experienced by nurses from Indonesia working in the Netherlands.Methods: This qualitative research employed interview techniques and a literature review. The data were analyzed using coding systems in Microsoft Excel. Seven questions were used to conduct online interviews in October 2023 with five Indonesian nurses employed in the Netherlands. Simultaneously, a literature review was carried out by searching for publications on Wiley Online, Google Scholar, PubMed, Springer, and Science Direct. Journal articles found were then selected according to predetermined criteria. Seven questions were used to conduct interviews with five Indonesian nurses who were employed in the Netherlands.Results: The results of the interviews and literature review demonstrated that the types of stress for Indonesian nurses working in the Netherlands are physiological and psychological stress (in terms of the nature of the stressor), negative stress (in terms of the effect of stress on the individual), and acute stress (in terms of the duration of exposure to the stressor).Conclusion: Indonesian migrant nurses in the Netherlands experience physiological and psychological stress with negative effects, highlighting the need for further research with a larger sample size for more credible and diverse results.
Understanding Generation Z Enrollment Decisions in Private Higher Education: The Roles of University Image, Electronic Word of Mouth, and Digital Marketing Nurmansyah, Abdul Ahmad Hafidh; Hurriyati, Ratih; Hendrayati, Heny; Dewi Dirgantari, Puspo; Yusriani, Sri
IJORER : International Journal of Recent Educational Research Vol. 7 No. 5 (2026): September
Publisher : Faculty of Teacher Training and Education Muhammadiyah University of Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46245/ijorer.v7i5.1546

Abstract

Objective: This study aims to examine the influence of university image, electronic word of mouth (eWOM), and digital marketing on students' enrollment decisions in private higher education institutions (PHEIs) in West Java, Indonesia. Method: Grounded in the Theory of Planned Behavior, Information Processing Theory, and Social Influence Theory, this study employed a quantitative research design. Data were collected from 200 prospective students using purposive sampling and analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate the relationships among the proposed constructs. Results: The findings reveal that university image (β = 0.312; p < 0.001), eWOM (β = 0.285; p < 0.001), and digital marketing (β = 0.247; p < 0.001) have positive and significant effects on students’ enrollment decisions. Among the predictors, university image emerged as the strongest determinant. The structural model explains 68.4% of the variance in enrollment decisions (R² = 0.684), indicating substantial predictive capability and confirming the importance of both institutional reputation and digital communication channels in influencing prospective students’ choices. Novelty: This study contributes to the higher education marketing literature by simultaneously integrating university image, eWOM, and digital marketing within a single SEM-PLS framework. Unlike previous studies that examined these factors separately, this research provides a comprehensive model contextualized for Generation Z prospective students in Indonesia, offering a more holistic understanding of enrollment decision-making in the digital era.
Co-Authors Abdillah, Said Ridho Achmad Fauzi Achmad Fauzi Aftabi, Davoud Aisah Aisah Amalia, Alona Azzam, Muhammad Siddiq Idris Br Ginting , Emmi Ceacilia Sri Mindarti Daru Asih Edi Suryadi, Edi Eeng Ahman, Eeng Eledora, Astrid Octina Endi Rekarti, Endi Ginta Ginting, Ginta Hanifah, Haniruzila harisandi, Prasetyo Helmi, Tengku Ahmad Hendrian Hendrian, Hendrian Heny Hendrayati Ira Geraldina Kabul Wahyu Utomo Kamal, Nur Mustofa Khurniawan, Arie Wibowo Lili Adi Wibowo Mahendra, Anggana Meirani Harsasi Mirfaqoh, Vella Muji Gunarto Muktiyanto, Ali Muzhaffar, Haydar Zharif Nining Yuningsih Nurbaeti, Nunung Nurhidayah, Rika Nurlinda, Herly Nurmansyah, Abdul Ahmad Hafidh Pamungkas, Charisma Rahmat Prambudi, Iwan Setiyawan Prambudi, Muhammad Rayhan Mahardika Purwanto Purwanto Puspo Dewi Dirgantari Rangkuti, Samsiah Ratih Hurriyati Ratnasari, Mawi Razali, Ali Riftana, Ferry Dwi Cahya Rika Nurhidayah Rozet, Stefly Julisye Amerence Sari, Novika Purnama Sarjaya, Sarjaya Shine Pintor Siolemba Patiro Siti Hadijah, Hady SULTAN, ZULKIFLI Tikaromah, Oom Vanessa Gaffar Yanti, Pitri