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Empowerment Assistance of Cultural Village Community in Jember Distric Kamal, Mushthofa; Kurniawan, Bagus P. Yudhia; Mahanani, Retno Sari; Hidayat, Taufik; Agustianto, Khafidurrohman; Mulyadi, Ely; Milawaty; Galushasti, Andarula
Journal Of Humanities Community Empowerment Vol. 3 No. 4 (2025): Journal of Humanities Community Empowerment
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jhce.v3i4.4803

Abstract

This community service activity aims to increase the capacity of indigenous village communities in Jember Regency in managing tourism potential through the Business Model Canvas (BMC) approach, developing tourism packages, and strengthening tourism awareness movements. The main problems faced by indigenous village communities are suboptimal management of culture-based tourism potential, a lack of tourism product innovation, and weak digital marketing capabilities. This activity was implemented through a participatory approach involving traditional leaders, tourism actors, village officials, and youth groups. The results of the mentoring showed an increase in community knowledge about tourism business models, the creation of local culture-based tourism packages, and increased awareness of the importance of tourism services and environmental preservation. Thus, this activity contributes to strengthening the community economy and preserving local wisdom values ​​in Jember Regency
Strategi Pengelolaan Destinasi Wisata Berkelanjutan di Era Digital Sumowo, Seno; Siswanto, Edi; Kamal, Mushthofa; Juhanda
SS&H: Studies in Social Sciences and Humanities Vol 2 No 3 (2025): SS&H: Studies in Social Sciences and Humanities
Publisher : Empat Sembilan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63232/ssh.v2i3.72

Abstract

Digital transformation has become a key factor in the sustainable management of tourist destinations, especially in responding to environmental, social, and economic challenges in the modern tourism era. However, the use of digital technology in destination management still faces various obstacles, such as digital literacy gaps and coordination between stakeholders. This research aims to analyze sustainable tourism destination management strategies in the digital era by emphasizing the role of digital technology and multi-stakeholder collaboration. This study uses a descriptive qualitative approach with data collection techniques in the form of in-depth interviews and documentation studies. Data analysis was carried out using digital SWOT analysis to identify internal and external factors, as well as stakeholder mapping to understand the role and relationships between actors in destination management. The results of the study show that digitalization contributes significantly to strengthening sustainable destination branding, increasing tourists' access to information, and forming more responsible visiting behaviors. However, limited digital literacy, uneven technological infrastructure, and the risk of access inequality are still the main challenges in the implementation of digital strategies. The discussion emphasized that digitalization plays a strategic role as a strategic infrastructure in sustainable destination governance and requires inclusive policy support and strong multi-stakeholder collaboration. This research provides theoretical implications by expanding the sustainable tourism framework through the integration of the digital dimension, as well as practical implications for destination managers and policymakers in formulating adaptive sustainable tourism management strategies in the digital age.